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![Page 1: A strategy for success in promoting your brand via Social Media - Internet Marketing Summit 23rd Nov. 2009 by Andrew Gerrard](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456625db1af9fc15d8b456b/html5/thumbnails/1.jpg)
A strategy for A strategy for success in success in
promoting your promoting your brand via social brand via social
mediamediaAndrew Gerrard
23rd November 2009
@andrewgerrard
![Page 2: A strategy for success in promoting your brand via Social Media - Internet Marketing Summit 23rd Nov. 2009 by Andrew Gerrard](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456625db1af9fc15d8b456b/html5/thumbnails/2.jpg)
“On the Internet, nobody knows you’re a dog.”
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“I had my own blog for a while, but I decided to go back to just
pointless, incessant barking.”
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Old rules?Old rules?
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New ModelsNew Models
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Commercial realities still Commercial realities still applyapply
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Mass AudiencesMass Audiences
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Audience SegmentationAudience Segmentation
Market FragmentationMarket Fragmentation
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STOPSTOPSHOUTINGSHOUTING
!!
STOPSTOPSHOUTINGSHOUTING
!!
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““Our” Our” “network”“network”
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Influence the Influence the InfluencersInfluencers
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The path to engagementThe path to engagement
Measure
Identify
Analyse
Locate
Earn
Protect
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Where are they?Where are they?
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Platforms / ChannelsPlatforms / Channels
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Brands taking advantageBrands taking advantage
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Vs.
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Who do Who do youryour users trust? users trust?
GPS SAYS LEFT,TWEEPS SAY RIGHT!WHICH ROUTE SHOULDWE TAKE NOW?
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Thank youThank youhttp://www.slideshare.net/agerrahttp://www.slideshare.net/agerra
rdrd
Andrew Gerrard
23rd November 2009
@andrewgerrard