A Startup's Guide to PR
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A STARTUP’S GUIDE TO PR Considerations for Cleantech Brands Wednesday, August 27, 14
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A practical guide to public relations for clean tech and emerging startups. From media relations and social media to practical tips on how to save on press releases. It's a culmination of best practices from my work for my cleantech marketing communications agency: Yelloblu.
Transcript of A Startup's Guide to PR
A STARTUP’S GUIDE TO PRConsiderations for Cleantech Brands
Wednesday, August 27, 14
WHY PR?
Wednesday, August 27, 14
Share your story
Strengthen your customer relationships
Feed your sales process
Provide third-party validation
Bolster your brand profile & expertise
Change the conversation
Wednesday, August 27, 14
THE ESSENTIALS
Wednesday, August 27, 14
PRESS RELEASES
MEDIA RELATIONS
THOUGHT LEADERSHIP
SOCIAL MEDIA
Wednesday, August 27, 14
MEDIA RELATIONS
Editorial Calendars
Media Centers
Media Listings
HARO
Wednesday, August 27, 14
EDITORIAL CALENDARS
Internal
External
Wednesday, August 27, 14
Articles
Releases
Reports
Awards
Bios
Fact Sheets
Social
Logos
MEDIA CENTERS
Wednesday, August 27, 14
MEDIA LISTINGSVOCUS
Meltwater
Cision
Wednesday, August 27, 14
HARO
HELPA
REPORTER
OUT
Wednesday, August 27, 14
Questions to Ask
When to Issue
Wire Options
Wire Fees
PRESS RELEASES
Wednesday, August 27, 14
Is it meaningful?
Can it drive awareness?
Will it feed SEO?
Does it help my reputation?
Questions to Ask
PRESS RELEASES
Wednesday, August 27, 14
Awards or Certifications
New Executive or Board Posts
Big R&D News
Partnerships or Acquisitions
New Rounds of Funding
When to Issue
PRESS RELEASES
Wednesday, August 27, 14
Less Expensive Options,
Smaller Reach
More Expensive Options,
Larger Reach
WIRE OPTIONS
Wednesday, August 27, 14
Wire Range Extras
Businesswire $200 - 500 for first400 words
$150 per 100 words
PRNewswire $200 - 500 for first400 words
$100+ per 100 words
PRWeb $90 - 400 for release Flat fee
PitchEngine $19/month starter$499/5-10 clients
Ranges by package
24-7pressrelease ~$90 per release smaller distribution
PRLog Free simple distribution
WIRE FEES
Wednesday, August 27, 14
SOCIAL MEDIA
Relationship Building
Listening & Tracking
Influencer Engagement
Event Amplification
Wednesday, August 27, 14
RELATIONSHIP BUILDING
Offers regular touch-points, updates & ways to build trust
among prospective customers, partners and media
Wednesday, August 27, 14
LISTENING & TRACKING
Free
Paid
Wednesday, August 27, 14
INFLUENCER ENGAGEMENT
Twitter Lists
#Hashtags
Groups
Quora
Threads
Wednesday, August 27, 14
EVENT AMPLIFICATION
Media Handles
Relevant #Hashtags
Forums or Groups
Organizer Handles
Conference Links or #Hashtags
Event Groups
Wednesday, August 27, 14
THOUGHT LEADERSHIP
SlideShare Presentations
Guest Blogs
Event Engagements
Wednesday, August 27, 14
SLIDESHARE PRESENTATIONS
SlideShare offers the
largest content sharing
network in the World
Business owners use it
5X as much as Twitter,
YouTube and LinkedIn
Pro users can get real-
time info on downloads,
links & referral traffic
Wednesday, August 27, 14
GUEST BLOGS
Change the conversation
Demonstrate expertise
Build rapport
Establish trust
Wednesday, August 27, 14
EVENT ENGAGEMENT
Workshops & Seminars
Panels
Wednesday, August 27, 14
MEASURING SUCCESS
Wednesday, August 27, 14
RELEASE IMPRESSIONS
Wednesday, August 27, 14
SITE TRACKING
Wednesday, August 27, 14
INTEGRATED MONITORING
Wednesday, August 27, 14
LINK TRACKING
Wednesday, August 27, 14
Tracking
SqueezeCMM
Hootsuite
Radian6
Google Analytics
Moz
Engagement
SproutSocial
TweetDeck
SocialMention
IceRocket
Quantcast
Syndication
24-7Pressrelease.com
PRWeb
SmallBusinessTrends.com
Pitch Engine
PRLog.com
TOOLS TO KNOW
Wednesday, August 27, 14
I Need a Killer Press Release: Now What??
- Janet Meiners Thaeler
WORTHWHILE READING
Can We Do That?! Outrageous PR Stunts That Work...
- Peter Shankman
Wednesday, August 27, 14
WORTHWHILE READING
Wednesday, August 27, 14
QUESTIONS?
Wednesday, August 27, 14
THANK YOU@Yelloblu | Yelloblu.com
Wednesday, August 27, 14
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