A special supplement to guide the 2018...• e-Gift Card portfolio of more than 100 retail prepaid...

the 2018 guide A special supplement to

to Digital Incenti ve Platf orms

Featuring in-depth profi les from leading

companies, including:

• Fandango Rewards• HelloWorld Inc.• PrizeLogic

• Quoti ent• Valassis Digital

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The Guide to Digital Incentive Platforms • 2018

AT-A-GLANCE

FANDANGOREWARDS.COM

CONTACTJason Davis, SVP and General Manager [email protected]

WHO WE AREFandango Rewards a division of Fandango, a wholly owned company of NBCUniversal and the Comcast Corporation, is one of the world’s leading media and entertainment companies. Fandango Rewards has over 25 years of delivering corporate incentives and rewards in the business-to-business category.

INDUSTRIES SERVED• CPG Industries• Beverage• Restaurants & QSR • Financial Services• Insurance

• Telecom• Travel/Airlines/Lodging• Auto• Health and Beauty• Technology

EXPERTISE• Movie Specific

Promotions• Frequency Programs • Gift With Purchase • Loyalty Programs

• Sweepstakes • Test Drive/Sampling• Media Buys • Shopper Marketing

PRODUCTS & SERVICESMovie Rewards• Fandango Movie Rewards

Guaranteed admission to more than 40,000 screens in the U.S., Brazil, Latin America and Canada.

• FandangoNOWOver 50,000 TV and movie titles to stream from and new titles added everyday

• Fandango FanShopMovie-themed premium items

• Movie Concession Rewards

Shopping Rewards • e-Gift Card portfolio of more than 100 retail

prepaid cards• Visa® Rewards Virtual Accounts• Web Based Custom Loyalty Platform

MAJOR CLIENTS• All Major Movie

Studios • Procter and Gamble• Walmart• Coca-Cola Corporation• Dr. Pepper

• Kellogg’s• McDonalds• General Mills• AT&T• All major supermarket

chains

CHANGING THE CASUAL BUYER TO A LOYAL CUSTOMERAs an experiential rewards provider, Fandango Rewards provide experiences that consumers want. Our experiential rewards start with our movie ticket and access to a massive entertainment audience across a movie’s entire lifecycle. Our movie ticket provides access screens throughout the US and our Fandango movie website can provide exclusive trailers, video clips and interviews. Included for movie-goers is entertainment content, movie guides and blogs. Consumers can quickly access with their rewards show times, theater listing and fan ratings and reviews. In 2017, Fandango issued over 100 million reward codes to over 700 clients, including Dr. Pepper Snapple Group, Doritos, Kellogg’s, Minute Maid, Gillette, Kohl’s, Schick, Kimberly-Clark, General Mills, Unilever, and many other blue-chip brands.

CUSTOMIZED DIGITAL REWARDS TO SURPRISE AND DELIGHT All of our rewards can be delivered digitally to a mobile device or computer, therefore eliminating expensive fulfillment costs and delivering instant gratification. Our rewards are customized to surprise and delight consumers. No matter what industry you are in we can change the casual buyer into a loyal customer. Promotional codes from Fandango Rewards enable consumer brands and services to offer their customers and employees incentives not only for movie tickets, but for digital downloads, e-Gift cards and Visa® Rewards Virtual Accounts accepted at millions of locations and online e-commerce sites nationwide.

FANDANGO IN LATIN AMERICA Fandango is ticketing in Brazil, Peru, Colombia, Chile, Mexico, Argentina, Ecuador and Bolivia across more than 3500 screens. In 2016, LatAm had 3 of the top 20 International markets, including Mexico at #9, Brazil at #12, and Argentina at #14. We can help you capitalize on these major international markets.

Fandango’s powerful brand recognition and large user base make it an attractive partner for brands and retailers Fandango is a household name. At least 95% of shoppers in a recent consumer survey are familiar with Fandango and over half are either current or former users. Almost all shoppers are able to attribute meaning to Fandango’s logo. This creates a distinct opportunity to feature the Fandango logo with the partner brand to increase sales. As would be expected, Fandango users are highly attracted to movie rewards and are a valuable audience to attract. They tend to skew younger (millennials), female, highly educated, in a higher income bracket and are more susceptible to the impact of rewards on shopping behavior than the average shopper. Shoppers evaluated three Fandango branded rewards (a multi-brand reward, a no purchase necessary/chance to win reward, and a single brand reward). About half of shoppers would participate in any of the Fandango rewards formats. Additionally, one-third of shoppers find a Fandango movie reward a highly appealing alternative to cash discounts.

FANDANGO A HOUSEHOLD BRAND NAME

KEY EXECUTIVESJason Davis, SVP and General ManagerKeith Davis, Director of Sales OperationsKevin Green Director of Promotional Sales Jeff Turose, Promotional Sales Manager/Shopper Marketing

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OUR REWARDS CHANGE CONSUMER BEHAVIOR

Learn how we can be your brand partner

[email protected] 775-888-4578

fandangorewards.com

Increased Brand

AWARENESSEasy

FULFILLMENTHigh Perceived

VALUE

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Download the latest Shopper Marketing research on what motivates consumers in-store.

helloworld.com/CPGReport

52%

41%61%

OF SHOPPERS WILL TAKE ADVANTAGE OF A CHANCE-TO-WIN PROMOTION IN-STORE.

WOULD REACH OUT VIATEXT FOR PRODUCT INFO.

WOULD TAKE A PHOTO OF THEIR RECEIPTTO EARN A GUARANTEED REWARD.

Digital Marketing Solutions for the World’s Best Brands

A chanceto wiN?!

60%

of people use their

phone while shopping

HelloWorld Digital and

In-Store Engagement Report



AT-A-GLANCE

HELLOWORLD.COM

CONTACTTEL: [email protected]

WHO WE AREHelloWorld is the leader in digital promotions and loyaltyprograms, with solutions that motivate consumers tointeract with your brand and inspire purchase.

PRODUCTS & SERVICES• Sweepstakes, Games & Contests

• Loyalty Programs

• Purchase Validation

• CRM, Messaging & App Engagement

• Strategy, Creative & Custom Analytics

• Legal Services & Prize Fulfillment

MAJOR CLIENTS• Anheuser-Busch• Clorox• Coca-Cola• Johnson & Johnson• Kraft• Nathan’s Famous• Procter & Gamble• Smithfield• Starbucks

EXPERTISENo other company matches our breadth and depth ofexperience, having run four times more promotions thanany other provider. Our full-service approach allows globalbrands to execute powerful engagement programs withjust one digital marketing solutions partner.

The Guide to Digital Shopper Marketing • 2018

REVEALS DIGITALTACTICS THAT INFLUENCEIN-STOREPURCHASE!

Xclusive research

Your experts in digital promotions and loyalty bring you a special report.

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60%

of people use their






AT-A-GLANCE

HELLOWORLD.COM


WHO WE AREHelloWorld is the leader in digital promotions and loyalty programs, with solutions that motivate consumers to interact with your brand and inspire purchase.






• Legal Services & Prize Fulfi llment

MAJOR CLIENTS• Anheuser-Busch• Clorox• Coca-Cola• Johnson & Johnson• Kraft• Nathan’s Famous• Procter & Gamble• Smithfi eld• Starbucks

EXPERTISENo other company matches our breadth and depth of experience, having run four times more promotions than any other provider. Our full-service approach allows global brands to execute powerful engagement programs with just one digital marketing solutions partner.


REVEALS DIGITAL TACTICS THAT INFLUENCE IN-STORE PURCHASE!

Xclusive research




52%

41%61%





A chanceto wiN?!

60%

of people use their






AT-A-GLANCE

HELLOWORLD.COM













Xclusive research


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ADVERTISEMENT



52%

41%61%


WOULD REACH OUT VIA TEXT FOR PRODUCT INFO.

WOULD TAKE A PHOTO OF THEIR RECEIPT TO EARN A GUARANTEED REWARD.


A chance to wiN?!

60%

of people use their






AT-A-GLANCE

HELLOWORLD.COM













Xclusive research


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60%

of people use their






AT-A-GLANCE

HELLOWORLD.COM













Xclusive research


HelloWorld_shopper_marketing_Ad_June2018.indd 2



52%

41%61%





A chanceto wiN?!

60%

of people use their






AT-A-GLANCE

HELLOWORLD.COM













Xclusive research


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Guide Spread Proof_Template.indd 3 5/7/18 1:18 PM


AT-A-GLANCE

PRIZELOGIC.COMSHOPTIVITY

CONTACTAaron LoblinerSVP, Managing [email protected]

WE USE INCENTIVIZED ENGAGEMENTS TO CAPTURE ATTENTION AND MOTIVATE ACTIONFrom a basic sweepstakes to a fully customized loyalty program, our fl exible soluti ons achieve specifi c marketi ng objecti ves; including acquisiti on, engagement, sales, loyalty and brand advocacy. Every program we create delivers consumer insight that helps our clients understand their customers bett er and sell smarter.

• Independence: PrizeLogic is the largest independent digital engagement agency. This means we can scale to meet our clients’ needs, and seamlessly collaborate with other client partners to provide the best soluti ons.

• Security: We are the only provider in our category who has achieved ISO/IEC 27001 certi fi cati on – which means we off er unparalleled protecti on for both client and customer data and privacy.

• Trust: We take great pride in our Bett er Business Bureau A+ rati ng (the highest in the industry) ensuring our clients maintain strong relati onships and reputati ons with their consumers.

• Flexibility: Our proven platf orm off ers unprecedented scale, enough to accommodate the world’s largest consumer engagement programs, along with the ability to customize soluti ons based on each client’s unique needs. Our superior technology platf orm, combined with our full suite of in-house services, means we are truly a ‘one stop shop’ for both Fortune 500 companies and their agencies.

WHO WE AREPrizeLogic is the largest independent digital engagement agency, using data-driven insights and strategic incenti ves to capture consumer att enti on and moti vate acti on. From turnkey Sweepstakes to custom Loyalty programs, our technology platf orm seamlessly scales to meet each client’s specifi c objecti ves.

INDUSTRIES SERVED• Consumer Packaged

Goods• Alcoholic Beverages• Entertainment• Retail• Restaurant

• Technology• Telecom• Financial• Travel and Hospitality• Automoti ve

MAJOR CLIENTS• MillerCoors• PepsiCo• Johnson & Johnson• Hershey’s • McDonald’s

• Disney• T-Mobile• Samsung• eBay• Capital One

WHAT SETS PRIZELOGIC APART

KEY EXECUTIVESKeith Simmons, Chief Executi ve Offi cerRyan LaMirand, Chief Operati ng Offi cerMatt hew Kates, Chief Marketi ng Offi cerAaron Lobliner, SVP, Managing Director Sales

PRODUCTS & SERVICES• Promoti ons: Sweepstakes, Instant Win, Contests,

Real-ti me Giveaways, Hashtag Promoti ons & Custom Games

• Loyalty: Long-Term Loyalty Programs & Short-Term Conti nuity Programs

• Digital Rebates: Threshold Rebates, Targeted Rebates, Collect to Get & Gift With Purchase,

• Analyti cs: Consumer Insight & Consumer Acti vati on

Co-Branded Retailer Speci� c Loyalty ProgramPepsiCo & Dollar General “Gear Up With Dew”

We partnered with Mountain Dew to create a retailer speci� c loyalty

program at Dollar General. By purchasing participating Mountain Dew

and Doritos products, consumers earn points redeemable for great

Dew Gear. Entering its third year, the program continues to deliver

strong results driving year over year volume growth.

6 YEARS RUNNING

PROMO

ShopsTOP

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A T T E N T I O N A G E N C Y S H O P P E R S :

Seamless shopper card integrations now available at checkout


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Seamless shopper card integrations now available Seamless shopper card integrations now available Seamless shopper card integrations now available

We make participating in any program easy for your loyal customers by integrating with

their frequent shopper card accounts. Once registered, their shopper accounts can be

validated across multiple banners via API with your digital POS system, and updated with

each new transaction. Making your customers happy, and your life easier.

What can we check o� your list?

Let’s chat, Keith Simmons : CEO [email protected]

DETROIT | SCOTTSDALE | NEW YORK | CHICAGO | ATLANTA | LOS ANGELES | LATIN AMERICA

PepsiCo Game Day Gear Promotion

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AT-A-GLANCE

QUOTIENT.COM

CONTACTDave Johnson, Vice President, Shopper Marketi ng, Quoti ent479.856.3125djohnson@quoti ent.com

Tom Jones, Vice President of Crisp Media Sales, Quoti ent 949.500.4386tjones@quoti ent.com

DIGITAL PERFORMANCE MARKETINGQuoti ent’s digital performance marketi ng soluti ons use proprietary shopper data, targeted content and breakthrough technology to provide marketers with the most eff ecti ve marketi ng campaigns and programs. Grow customer acti vati on and drive measurable sales with personalized media and promoti ons that will reach high-value shoppers more effi ciently via the digital channels they already use.

We specialize in helping brands pinpoint digital shoppers and shrink the path between seeing your content and visiti ng the store. Now Quoti ent and Crisp’s combined portf olio provides you with a digital mobile platf orm to engage your shoppers across multi ple devices and at scale. QMX®, our media exchange soluti on, reaches more than 80 million verifi ed buyers and delivers media to the right audience at the right ti me. You can engage shoppers wherever they are, across all devices, to win the micro-moments that drive product sales.

WHO WE AREQuoti ent is a digital promoti on, media and analyti cs company that connects brands, retailers and consumers. We deliver on digital promoti ons, powering retailer’s loyalty platf orms through Retailer iQ™, and mobile & digital media – all to drive incremental sales for brands and retailers.

INDUSTRIES SERVED• Consumer Packaged Goods• Grocery, Drug, Dollar and Mass Retail• Specialty & Franchise Retail• Restaurant• Entertainment• Financial Services

THE QUOTIENT DIFFERENCE

EXPERTISEWe are experts in digital promoti ons, retailer loyalty program technology/integrati ons (via Retailer iQ™) and mobile/digital marketi ng & media – all of which drive sales for brands and retailers. Our retailer network covers 73% of total market dollar sales.

PRODUCTS & SERVICESQuoti ent’s suite of digital shopper marketi ng soluti ons includes:• Targeted Shopper Off ers• Digital Coupons• Targeted Cross-Platf orm Display Media• Mobile Cash-Back Rewards & Incenti ves• New Product Launch & Buy Rate Soluti ons• Quoti ent Analyti cs & Research

DRIVE SALES WITH RETAIL PERFORMANCE MEDIA

Exclusive Shopper DataGathered through Quoti ent’s relati onships with retailers and consumers, QMX uses data based on past purchase behavior and intent to buy.

Advanced Targeti ng & Personalizati onQMX uses its data and targeti ng capabiliti es to deliver the right message to the right consumer at the right place and ti me.

Media Executi onQMX media reaches a potenti al audience of over 80 million with digital promoti ons and premium mobile ads driven by Crisp Mobile.

Measurement Detailed QMX analyti cs and reporti ng monitorand measure the success of your campaigns.

MAJOR CLIENTS• Albertsons Companies• Clorox• Dollar General• General Mills • Kellogg’s

• Nestle• Procter & Gamble• S.C. Johnson• Unilever• Walgreens

We make sales happen.

&

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Connecting brands to shopperswherever they are.

Data-Driven Performance Marketing Solutions

DigitalPromotions

TargetedShopper Media

MobileActivation

quotient.com/solutions

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AT-A-GLANCE

VALASSISDIGITAL.COMSHOPTIVITY

CONTACTvalassisdigital.com800.916.9960

PLANNING WITH A FULL CONSUMER VIEWThe more you know about the real-world choices consumers make, the more success you will have in fi nding people ready to purchase. The Valassis Consumer Graph™ captures the browsing, buying and locati on behavior of individuals across their devices, drawing from proprietary data that applies more real-world shopping intelligence to more people.

Real-world locati on data is the bridge to understanding consumer behavior both online and offl ine. When you completely understand offl ine locati on acti vity throughout a consumer’s day, it becomes the most valuable metric for improving performance. Valassis Digital observes a broad device populati on of more than 1 billion unique devices per month. Our proprietary multi -layered fi ltering system ensures adverti sers are working with the most current and precise data. Let us help you predict consumer behavior and increase your sales using our locati on-based insights and real-world data.

WHO WE AREValassis Digital is an adverti sing and marketi ng intelligence company with a fully-owned platf orm devoted to exceeding your goals. Our engineers design innovati ve technology that transforms consumer choices into predicti ve intelligence, resulti ng in a multi -channel soluti on that drives consumers to act.

INDUSTRIES SERVEDValassis Digital has worked with 19 of the top 20 leading nati onal adverti sers and each of the top 10 ad agencies in the United States as ranked in 2017 by Adverti sing Age.• Consumer Packaged Goods• Grocery/Drug/Mass Merchandisers• Specialty Retail• Specialty Services

ACCURATE LOCATION DATA ACHIEVES STRONGER PERSONALIZATION

EXPERTISEValassis Digital is the only company with a deep network of integrated soluti ons that transform disconnected consumer choices into predicti ve media delivery.

PRODUCTS & SERVICESActi vati on that Drives EngagementOnce we fi nd your ideal consumers, Valassis Digital’s cross-channel platf orm increases their engagement using a suite of high-impact formats that cut through adverti sing noise.

Extending your ability to reach the best buyers throughout their journey and surrounding them across multi ple formats increases acti vati on. In additi on, our comprehensive channel suite empowers your personalizati on eff orts and grows brand loyalty as you speak to consumers in the ways they prefer.

At Valassis Digital, measurement is the key to revealing why your program succeeded. Our marketi ng scienti sts apply rigorous methods to bring you a detailed picture of real-world response. We deliver a wide range of insights and studies quickly, in ti me to infl uence your next campaign.

MEASUREMENT THAT PROVES SUCCESS

• Display • Dynamic Mobile • Social

• Video • Email • Coupons

VERIFIED AD ASSURANCE

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Contact Bill Baumann at the Path to Purchase Insti tute at [email protected] or (609) 610-5400 for more informati on.

Don’t miss these other upcoming Industry Guides appearing only in Shopper Marketi ng magazine in 2018.

Shopper Marketi ng AgenciesSeptember 2018

Insights, Analyti cs & DataOctober 2018

E-CommerceDecember 2018

DIP-18-Cover-Art-v1.indd 2 5/3/18 12:55 PM

A special supplement to guide the 2018...• e-Gift Card portfolio of more than 100 retail prepaid...

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