A Solo Act: STRATEGIES AND TIPS ON HOW TO DO SOCIAL AS A TEAM OF ONE
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#SMSSUMMIT @EA_CLARK 6|9|201 5 STRATEGIES AND TIPS ON HOW TO DO SOCIAL AS A TEAM OF ONE A SOLO ACT
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Transcript of A Solo Act: STRATEGIES AND TIPS ON HOW TO DO SOCIAL AS A TEAM OF ONE
#SMSSUMMIT @EA_CLARK 6|9|2015
STRATEGIES AND TIPS ON HOW TO DO SOCIAL AS A TEAM OF ONE
A SOLO ACT
#SMSSUMMIT @EA_CLARK 6|9|2015
Eric Clark - @EA_Clark
Assistant Head of SchoolWoodward School for girls
www.about.me/ea_clark
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#SMSSUMMIT @EA_CLARK 6|9|2015
• DEFINE YOUR SOCIAL MEDIA PHILOSOPHY
• DEVELOP AN UNDERSTANDING OF CUSTOMER PERSONAS
• ANALYZE THE EFFICACY OF A VAST ARRAY OF SOCIAL MEDIA TOOLS
• FIND THE CONFIDENCE TO EMBARK ON A SOLO VENTURE
THE GOALS
#SMSSUMMIT @EA_CLARK 6|9|2015
• DEFINE STRATEGY
• IMPLEMENTATION OF STRATEGY
• ANALYSIS
• REPEAT
FOUR SIMPLE STEPS
#SMSSUMMIT @EA_CLARK 6|9|2015
PHILOSOPHY -> STRATEGY
#SMSSUMMIT @EA_CLARK 6|9|2015
• STORYTELLING
• THOUGHT LEADERSHIP
• VALUE ADDITION
• CONSISTENTLY ENGAGE WITH THE COMMUNITY
THE FOUR PILLARS
#SMSSUMMIT @EA_CLARK 6|9|2015
WHAT IS COMMUNITY?
#SMSSUMMIT @EA_CLARK 6|9|2015
CUSTOMER PERSONAS
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
• STORYTELLING
• THOUGHT LEADERSHIP
• VALUE ADDITION
• CONSISTENTLY ENGAGE WITH THE COMMUNITY
#SMSSUMMIT @EA_CLARK 6|9|2015
DOT ALE 1630
• STORYTELLING
• THOUGHT LEADERSHIP
• VALUE ADDITION
• CONSISTENTLY ENGAGE WITH THE COMMUNITY
#SMSSUMMIT @EA_CLARK 6|9|2015
IMPLEMENTATION
#SMSSUMMIT @EA_CLARK 6|9|2015
THREE PLATFORMS
#SMSSUMMIT @EA_CLARK 6|9|2015
THE TOOLS
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
PHOTODESK
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
ANALYSIS
#SMSSUMMIT @EA_CLARK 6|9|2015
NOW WHAT?
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
Engaged
Integrate Social Into Everything We Do
Love Our Brand!
Collaborators
Listeners
Customer Centric
Empowered to Make Change
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
#SMSSUMMIT @EA_CLARK 6|9|2015
• DEFINE STRATEGY
• IMPLEMENTATION OF STRATEGY
• ANALYSIS
• REPEAT
REMEMBER THE STEPS
#SMSSUMMIT @EA_CLARK 6|9|2015
QUESTIONS?
#SMSSUMMIT @EA_CLARK 6|9|2015
CONNECT WITH ME ON TWITTER!@EA_CLARK
