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Charity Digital Cycling

Hilarity ensued…

…cut to six months later…

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Charity

Charity Digital

Charity Digital

Cycling

Charity Digital

Cycling

AWESOME!

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SO WHAT?

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1.  AWARENESS 2.  ACTIVE FANS 3.  FUNDRAISING

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Why did it work?

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FUNNY

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QUICK

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TIMELY

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SURPRISING

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RELEVANT

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AUTHENTIC

Capturing the moment

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What can our fans do?

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What can our fans do? #pandapeloton

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@argyle_panda

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Fundraising events

panda.org/cycling

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What can the riders do?

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FIN