A Simple Weekly Social Media Content Plan for Churches
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A SIMPLE CONTENT PLAN FOR CHURCES
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A simple weekly content plan for churches takes the guesswork out of what and when to post on a regular basis, freeing leaders up to focus on building community, engaging in conversation, and curating content from other sources.
Transcript of A Simple Weekly Social Media Content Plan for Churches
A SIMPLE CONTENT PLAN FOR CHURCES
Focus on Content.
Ste
p 1
.
Do this.
Ste
p 2
.Now this.
Ste
p 3
.
And this.
HAVE A PLAN.
BENEFITS OF HAVING A PLAN
Gives structure to your communication
Prompts you to communicate intentionally, rather than haphazardly
Guards against assuming people know things
Allows you to manage your social media on your schedule
Frees you up to curate great content from other sources
Allows you to focus your energy on building community
AWESOME BAPTIST CHURCH
Website
Facebook page
Twitter account
YouTube channel
Hootsuite
MONDAY
Post link to sermon video/audio
Reflection/encouragement/question from yesterday’s sermon Ex: Monday Morning
challenge: name your gifts. List how you are using them. GO!
Ex: Resolve today to play for the name on the front of your jersey, not the back.
Photo credit: http://www.lovethispic.com/image/25980/its-monday
MONDAY
Monday is for Missions: post a missions-related prayer, challenge or focus. Ex.: Ukraine is in the
news. How can you pray? From IMB: {link}
Ex: The food pantry is low on crackers. Can you drop some by today? Photo credit:
http://www.lovethispic.com/image/25980/its-monday
TUESDAY
Post pastor/staff blog update.
Make the title interesting. Which would you click: Pastor’s Blog Post for
3/13. Check out these
adorable kittens! They are SO FLUFFY!
Post to social media.
Repeat, with quote from post.
Photo credit: quickmeme.com
TUESDAY
Wednesday night preview posts: Ex.: Wednesday
dinner will by yummy! Pot roast, potatoes, carrots. Sign up now: {link}
Ex.: Got a prayer request? E-mail it to [email protected]
Photo credit: quickmeme.com
WEDNESDAY
Worship Wednesday! What will choir be practicing? Post a link to a song on YouTube. Ex.: Choir is learning a new
song tonight. Listen and tell us what you think: {link}
Preview of Wed. p.m. Bible study verse for meditation Ex.: “For we are all
baptized by one Spirit so as to form one body.” 1 Cor 12: 12-27 What does this passage mean to you?
THURSDAY
Participate in Throwback Thursday Ex.: VBS 1972. Recognize
any of these cuties? {pic}
Weekend events/previews/reminders Ex.: Last minute prep for
Upward soccer season underway! First game Sat. at 10 a.m. {pic}
Sermon preview Ex.: What’s your go-to
verse for remembering that God will provide?
Photo credit: http://knowyourmeme.com/memes/throwback-thursday
FRIDAY
Follow Friday recommendations (Twitter only) Ex.: #ff
@kentuckybaptist
Invite Ex.: It’s Friday, but
Sunday’s coming! RT/Share and invite a co-worker to church. {pic} Photo credit: http
://www.quickmeme.com/meme/3qcc7x
SATURDAY
Live post/pics from church activities
SUNDAY
Prepare for worship! Ex.: Countdown to worship: 54 minutes! What are you
doing to prepare? Ex.: Gathering for worship at 11:00 a.m.! How can we
pray for you?
Scripture for meditation. Ex. As you prepare for worship this a.m., meditate on
Psalm 99: 1-9.
Tweet through sermon. Schedule posts. Use hashtags. Encourage congregation to do the same.
PRO TIPS FOR SUCCESS
Use hashtags, publicize them so you congregation can use them, too. Short and intuitive Not already in use
Use images
Be aware of copyright issues
Respond to comments, interact. This is a CONVERSATION.
Ask for what you want: RT, Share, Comment, Like. But don’t be needy. That’s just annoying.
Use a third-party app to help you manage. (HootSuite, TweetDeck)
