A short introduction into Social Media for Rotary Club MBV (2010)
-
Upload
erwin-elling -
Category
Technology
-
view
2.240 -
download
2
description
Transcript of A short introduction into Social Media for Rotary Club MBV (2010)
![Page 2: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/2.jpg)
The times they are a-changin’http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
![Page 3: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/3.jpg)
Do you rememberyour first cellphone?
http://www.flickr.com/photos/ndrwfgg/437667718/
![Page 4: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/4.jpg)
What was the impactof cellphones?
http://www.flickr.com/photos/splorp/64027565/
![Page 5: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/5.jpg)
Have cellphones changed society?
http://www.flickr.com/photos/ebotunes/2934158531/
![Page 6: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/6.jpg)
and vice versa?http://www.flickr.com/photos/jordansangerman/3622750500/
![Page 7: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/7.jpg)
Technology changes societyand society changes technology
http://www.flickr.com/photos/sveinhal/2514332781/
![Page 8: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/8.jpg)
Your old road is rapidly agin’- Bob Dylan
http://www.flickr.com/photos/topsy/188144452/
![Page 9: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/9.jpg)
Think about the changes Social Media bring...
and do not focus on technology!
![Page 10: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/10.jpg)
Leaving ‘the decade of information’http://www.flickr.com/photos/smaku/2313867724/
![Page 11: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/11.jpg)
Entering ‘the decade of people’http://www.flickr.com/photos/joeshlabotnik/305410323/
![Page 12: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/12.jpg)
Individuals
http://www.flickr.com/photos/dunechaser/134672066/
![Page 13: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/13.jpg)
Online identity
my music, my presentations, my career, my thoughts!
![Page 14: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/14.jpg)
Online identity
my music, my presentations, my career, my thoughts!
![Page 15: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/15.jpg)
Online identity
my music, my presentations, my career, my thoughts!
![Page 16: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/16.jpg)
Online identity
my music, my presentations, my career, my thoughts!
![Page 17: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/17.jpg)
Online identity
my music, my presentations, my career, my thoughts!
![Page 18: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/18.jpg)
Personal and company branding
e.g. Robert Scoble, Microsoft
![Page 19: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/19.jpg)
Communities and tribes
http://www.flickr.com/photos/dunechaser/103723419/
![Page 20: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/20.jpg)
e.g. consumers helping consumers
![Page 21: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/21.jpg)
e.g. a community for air travelers by KLM Air France
![Page 22: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/22.jpg)
e.g. a community for members of a fitness club
![Page 23: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/23.jpg)
even a community for Rotary members!
![Page 24: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/24.jpg)
It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
![Page 25: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/25.jpg)
Social media is mainstream
http://www.flickr.com/photos/matthewfield/2306001896/
![Page 26: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/26.jpg)
Social media is mainstream
Your neighbour
http://www.flickr.com/photos/matthewfield/2306001896/
![Page 27: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/27.jpg)
Social media is mainstream
Your neighbour
Your boss
http://www.flickr.com/photos/matthewfield/2306001896/
![Page 28: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/28.jpg)
Social media is mainstream
Your neighbour
Your boss
Your co-worker
http://www.flickr.com/photos/matthewfield/2306001896/
![Page 29: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/29.jpg)
About the social media revolution
http://www.youtube.com/watch?v=sIFYPQjYhv8
![Page 30: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/30.jpg)
Social Media Channels
![Page 31: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/31.jpg)
Exploration of the social media landscape
![Page 32: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/32.jpg)
1. Social networks2. Blogging
3. Media
Channel categories
![Page 33: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/33.jpg)
Hyves, Facebook, LinkedIn, ...
1. Social Networks
![Page 34: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/34.jpg)
![Page 35: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/35.jpg)
Hyvesonline personal profiles
platform for relational interaction
largest Dutch social network
![Page 36: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/36.jpg)
Stats9,4 million users56% women6,5 billion monthly pageviewsaverage age 29
![Page 37: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/37.jpg)
Connect online as well as offline
Interaction
![Page 38: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/38.jpg)
Connect online as well as offline
Interaction
![Page 39: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/39.jpg)
Connect online as well as offline
Interaction
![Page 40: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/40.jpg)
7 million views within 7 days
Dutch Government Campaign
![Page 41: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/41.jpg)
what is the job really like on a day-to-day basis
Recruitment
![Page 42: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/42.jpg)
Linked
![Page 43: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/43.jpg)
LinkedInonline business profiles
platform for networking
platform for recruitment
![Page 44: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/44.jpg)
Stats56 million users as of January ’10
28% senior executives
the Netherlands:
• ranks #14 in January ’10
• approx. 1,6 million users
![Page 45: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/45.jpg)
Profiles
Personal branding
![Page 46: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/46.jpg)
Platform for Networking
Stay up-to-date of what happens in your network
![Page 47: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/47.jpg)
Communities formed around events and topics
Platform for networking
![Page 48: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/48.jpg)
Increased visibility and targeting for your company
Company Branding
![Page 49: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/49.jpg)
2. Blogging
![Page 50: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/50.jpg)
Personal blogs
![Page 51: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/51.jpg)
Family life blogs
![Page 52: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/52.jpg)
Group and company Blogs
![Page 53: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/53.jpg)
micro-blogging
![Page 54: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/54.jpg)
![Page 55: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/55.jpg)
Stats50 million users9 million users added each month150 million visits80% use is mobile
![Page 56: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/56.jpg)
Activity Stream
Twitter is less about who you are
![Page 57: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/57.jpg)
Connecting through thought leadership
Fitness on Twitter
![Page 58: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/58.jpg)
Personal/Company Branding, customer interaction etc.
Executives on Twitter
![Page 59: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/59.jpg)
3. MediaYoutube, Flickr, Slideshare, ...
![Page 60: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/60.jpg)
![Page 61: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/61.jpg)
Stats1 billion views a day700K views a minute#2 site in the Netherlands
![Page 62: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/62.jpg)
Example
Royal Dutch Navy Branded Channel
![Page 63: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/63.jpg)
Campaigns with support for competitions
3M’s Branded Channel
![Page 64: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/64.jpg)
Jump on!
![Page 65: A short introduction into Social Media for Rotary Club MBV (2010)](https://reader038.fdocuments.us/reader038/viewer/2022110119/555a2f3cd8b42a900d8b4eb5/html5/thumbnails/65.jpg)
@erwinelling [email protected]