A Service of the Children’s Bureau, a Member of the T/TA Network

Rockefeller College Professional Development ProgramJuly 2010Mary McCarthy, Ph.D., LMSW Co-Principal InvestigatorSharon Kollar, LMSW National Peer Network CoordinatorSara Munson, MSW National Dissemination Coordinator

PartnersUniversity at Albany      Mary McCarthy and      Katharine Briar-Lawson,      Co-Principal Investigators

University of MarylandNancy DickinsonProject Director

University of Iowa      Miriam Landsman

University of Denver      Cathryn Potter

University of Southern Maine      Freda Bernotavicz

Michigan State University      Gary Anderson

University of MichiganKathleen Faller

Fordham University      Virginia Strand

National Indian Child Welfare Association      Terry Cross

Melissa Clyde

Portland State University Katharine Cahn

Children’s Bureau/ACF/DHHS      Jane Morgan,      Interim Federal Project Officer

A Service of the Children’s Bureau, a Member of the T/TA Network

NCWWI Purpose

To build the capacity of the nation’s child welfare workforce and improve outcomes for children and families through activities that support the development of child welfare leaders.

A Service of the Children’s Bureau, a Member of the T/TA Network

NCWWI VisionA committed, competent and high performing

child welfare workforce that is: skilled at delivering effective and promising

practices that improve outcomes for children and families;

strengthened by professional education; sustained through leadership development;

and supported by organizational practices that

mirror systems of care principles. A Service of the Children’s Bureau, a Member of the T/TA Network

NCWWI Goals

Identify and deliver child welfare leadership training for middle managers and supervisors.

Administer and develop impact of BSW and MSW traineeships.

Facilitate national peer networks. Support strategic dissemination of

effective and promising workforce practices.

Advance knowledge through collaboration and evaluation.

A Service of the Children’s Bureau, a Member of the T/TA Network

Learning, Leading, Changing

Workforce development activities promoteLearning: Fostering continuous learning

that is interactive, reflective and relevantLeading: Cultivating diverse leadership at

multiple levels within public, private and tribal child welfare agencies

Changing: Supporting change through workforce development and organizational capacity building

A Service of the Children’s Bureau, a Member of the T/TA Network

Leadership Competency Framework

The NCWWI recognizes that child welfare leaders are change agents, and must possess certain competencies in order to do their jobs effectively and lead child welfare agencies into the future

A Service of the Children’s Bureau, a Member of the T/TA Network

Leadership Model

A Service of the Children’s Bureau, a Member of the T/TA Network

NCWWI Program Components

Executive Steering Committee Knowledge Assessment and Management Leadership Academy for

– Middle Managers– Supervisors

Peer Networks BSW and MSW Traineeships Dissemination Evaluation

A Service of the Children’s Bureau, a Member of the T/TA Network

Peer Networks

Professional Learning Communities Specific to each program area:

– LAMM– LAS– Traineeships

Plus:– IV-E Program Directors

A Service of the Children’s Bureau, a Member of the T/TA Network

Peer Networks

Purpose of the NCWWI Peer Networks– Develop into Learning Communities– Support transfer of Learning (knowledge and

skills)– Provide platforms for information sharing and

dissemination of best practices – Encourage the development and exchange of

innovations– Support joint problem solving

A Service of the Children’s Bureau, a Member of the T/TA Network

Activities

Interactive, reflective, relevant Webinars and teleconferences

Topics solicited from peer network Utilize national experts and peer network participants

as presenters Websites

Free/low-cost platforms Access issues for some, most resolved with IT support Dynamic but easy to access/navigate

A Service of the Children’s Bureau, a Member of the T/TA Network

Peer Networks

A Service of the Children’s Bureau, a Member of the T/TA Network

NCWWINational Webinar

SeriesCW Workforce

Connection

LAMM Google Site

Teleconferences

Webinars

LASNational LASLNs

Indiana Pilot LASLNs

IV-E Directors

Webinar Series

TRAINEESHIP

Faculty/Field

WikispaceTeleconferences

Webinars

TRAINEESHIP Students

Ning SiteWebinars

Teleconferences

TRAINEESHIP Deans

and Directors

In-person Meetings

DisseminationGoal Strengthen CW workforce by

effectively identifying, managing, synthesizing & broadly disseminating critical knowledge and information regarding best and promising workforce and leadership policies and practices

Function National repository & communicator A Service of the Children’s Bureau, a Member of the T/TA Network

14 Dissemination Challenges

Traditional dissemination planning, products and activities often

1. Rely on incorrect assumptions about definition/purpose;

2. Overlook strategic dissemination planning;3. Leave out stakeholder input;4. Are not tailored to match needs of various

audiences;5. Use overly academic/jargon-filled language;6. Use unappealing/inaccessible product formats;7. Employ communication methods that fail to reach

the field;8. Are focused on one single study or project; and,9. Fail to lay out practical implications or realistic

recommendations. A Service of the Children’s Bureau, a Member of the T/TA Network

14 Dissemination Challenges

Also, practitioners, administrators & policy-makers

10.Do not have the time, interest or training to locate, review, synthesize & assess information quality or implications; and,

11.View the research-context as distinct from the "real-world" experience of practice and policy.

And, finally, there is12.An array of fugitive literature not communicated to

the field;13.Little accounting of information from professional

standards, convening of best practice panels, and other documents (unpublished manuscripts, dissertations, agency reports, conference proceedings, newsletters); and,

14.No use of consistent definitions and evaluative tools, necessary for meta-analyses or syntheses.

A Service of the Children’s Bureau, a Member of the T/TA Network

Dissemination Framework

ComponentCarpenter, Nieva, Albaghal & Sorra,

2005

Greenhalgh, Robert, MacFarlane, Bate &

Kyriakidou, 2004Lavis et al, 2003 Welch-Ross &

Fasig, 2007

Message/Product

Research findings and products: What is going

to be disseminated?

Use a message with appropriate style,

imagery, metaphors, and so on

What should be transferred to decision makers (the message)?

What innovations and messages from science

should be disseminated,

depending on the purpose?

Audience End users: Who will apply it in practice?

Take full account of potential adopters’

needs and perspectives, with

particular attention to the balance of costs

and benefits for them

To whom should research knowledge be transferred (the target

audience)?

Who is the primary audience?

Messenger

Dissemination partners: Through which individuals, organizations or

networks can you reach end users?

Tailor different strategies to the

different demographic, structural, and cultural

features of different subgroups

By whom should research knowledge be

transferred (the messenger)?

Who should help to deliver these?

ChannelCommunication: How will you convey the research outcomes?

Identify and use appropriate

communication channels

How should research knowledge be

transferred (the knowledge-transfer

processes and supporting

communications infrastructure)?

By what methods should dissemination

occur?

EvaluationEvaluation: How will you determine what

worked?

Incorporate rigorous evaluation and

monitoring of defined goals and milestones

With what effect should research knowledge be

transferred (evaluation)?

What is the effect?

A Service of the Children’s Bureau, a Member of the T/TA Network

Dissemination Plan Development

Feedback from Project Partners Feedback from Advisory Committee

Workgroup National Expert Interviews National Needs Assessment Survey

– 156 Supervisors, Middle Managers, Leaders

– Feedback on product topics, types, formats and communication methods

A Service of the Children’s Bureau, a Member of the T/TA Network

Five Dissemination Plan Components

1. Dissemination Messages (Products)2. Dissemination Audience3. Dissemination Messengers4. Dissemination Channels5. Dissemination Evaluation

A Service of the Children’s Bureau, a Member of the T/TA Network

Messages/ProductsA. Information Repository: Online

Workforce/Leadership Resource Library– Organized into 16 different topical areas:

Caseload & Workload Mentoring/CoachingCultural Responsiveness Organizational Climate &

CultureData & Accountability Recruitment, Screening &

SelectionDemographics & General Workforce Info. Retention Education SupervisionHuman Resources Systems of CareImplementation Science TrainingManagement & Leadership Trauma-Informed Practice/

Secondary Trauma

A Service of the Children’s Bureau, a Member of the T/TA Network

Messages/Products cont.B. Products: Format/Content

A Service of the Children’s Bureau, a Member of the T/TA Network

CATEGORY TYPE

GENERAL WORKFORCE & LEADERSHIP

1. Reference/Resource Lists & Annotated Bibliographies2. 1-page Summaries on Select Workforce

Research/Resources3. White Papers, Reports & Syntheses4. Short Overviews/Fact Sheets5. Webinars, Teleconferences &Summaries (2-to 5-page Tools)6. Video

NCWWI-SPECIFIC

1. "ABC" Update2. National E-Update 3. NCWWI Newsletter4. NCWWI-Specific Summaries/Web-Profiles/Reports5. Articles

a. Newsletters, newspapers, magazines or e-updatesb. Peer-reviewed journals

6. Presentationsa. Conferences & Meetingsb. Webinars & Teleconferences

7. Book or Special Journal Issue

Messages/Products cont.B. Products: Messaging

• As brief and clear as possible;• No jargon;• Repetition;• Terms defined;• Low level of abstraction;• Analogies;• Concrete examples and experiences

A Service of the Children’s Bureau, a Member of the T/TA Network

AudiencePrimary target audience or end-users: Supervisors; Middle-managers and upper-level administrators; Leaders and Directors; and, Children’s Bureau Training and Technical Assistance

Network.

Secondary audience includes: Frontline workforce; University-agency educational or training partnerships; Policymakers (Local, State and Federal Decision-Makers); Research, policy, and advocacy organizations; Private provider associations and labor unions; Children and families served by child welfare; and, Media and the general public. A Service of the Children’s Bureau, a Member of the T/TA Network

Messengers NCWWI,10 Partners & National Advisory

Committee Master Distribution List:

– Listervs/Peer Networks– State Organizations & Training Academies– Tribal Contacts– Regional Contacts– Children's Bureau T/TA Network– National Organizations– Publications/Media Outlets– Federal Agency Contacts– State Agency Contacts (Adoption Managers, CFSP &

CFSR/PIP Unit Leads, CPS Liaisons (SLOs), Foster Care Managers, Licensing Specialists, Training Directors)

A Service of the Children’s Bureau, a Member of the T/TA Network

Channels NCWWI website; Direct & Mass email; Other organizational websites,

publications & information portals; Conferences & meetings, including

NCWWI National Workforce Conference (2013);

Teleconferences, webinars & podcasts; Peer networks, including web

groups/listervs; Journals, newspapers & other

publications A Service of the Children’s Bureau, a Member of the T/TA Network

NCWWI.ORG

A Service of the Children’s Bureau, a Member of the T/TA Network