A series of provocative statements (and all the dragons that await therein)
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Transcript of A series of provocative statements (and all the dragons that await therein)
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#OgilvySMW
JAMES WHATLEY & REBECCA WILLIAMS
A series of provocative statements (and all the dragons that await therein)
16/09/15
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#OgilvySMW
PROVOCATIVE STATEMENT:
SOMETHING TO MAKE YOU THINK (AND HOPEFULLY ACT) DIFFERENTLY
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
DRAGON:
THE DARK AND SCARY IMPLICATION/S THAT COME WITH IT
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
NOW THAT’S OUT OF THE WAY…
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
PROVOCATIVE STATEMENT I
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
SOCIAL CONTENT IS THE NEW VIRAL VIDEO
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
WHAT ABOUT WHEN A CLIENT ASKS FOR SOCIAL CONTENT?
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#OgilvySMW
PROVOCATIVE STATEMENT II
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
NO ONE CARES ABOUT YOUR HASHTAG
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
NO ONE CARES ABOUT YOUR HASHTAG
@Whatleydude / @Beckie_Williams / #SMWLDN
![Page 12: A series of provocative statements (and all the dragons that await therein)](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a221821a28abff418b6e89/html5/thumbnails/12.jpg)
#OgilvySMW
NO ONE CARES ABOUT YOUR HASHTAG
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
IF SOCIAL CAMPAIGNS ARE BARELY DELIVERING ANY ROI, THEN WHAT AM
I BEING PAID FOR?@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
NO ONE CARES ABOUT YOUR HASHTAG
@Whatleydude / @Beckie_Williams / #SMWLDN
![Page 16: A series of provocative statements (and all the dragons that await therein)](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a221821a28abff418b6e89/html5/thumbnails/16.jpg)
#OgilvySMW
NO ONE CARES ABOUT YOUR (campaign)
HASHTAG**unless the content attached to it is really quite genuinely awesome and you really have given people something to talk about. REALLY.
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
PROVOCATIVE STATEMENT III
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
OWNING THE MOMENT IS IMPOSSIBLE
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
THINGS YOU CAN GOOGLE:- ‘MARK RITSON OREO’- ‘JAMES WHATLEY VIZIER’ - ‘JAMES WHATLEY, GOOD BAD UGLY’ - TIVES.TUMBLR.COM (#OTM)
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
OWNING THE MOMENT IS IMPOSSIBLE
@Whatleydude / @Beckie_Williams / #SMWLDN
![Page 22: A series of provocative statements (and all the dragons that await therein)](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a221821a28abff418b6e89/html5/thumbnails/22.jpg)
#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
WHAT THE HELL ARE WE ALL DOING SUGGESTING WE TRY AND OWN THE SODDING MOMENT?
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#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
“The Twitter calendar of really useful dates that might be relevant to the brand that you work on [but please consider each one carefully and really think about whether or not you should actually get involved]” ™
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#OgilvySMW
OWNING THE MOMENT IS IMPOSSIBLE
@Whatleydude / @Beckie_Williams / #SMWLDN X
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#OgilvySMW
OWNING THE MOMENT IS IMPOSSIBLE
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
STRATEGY RELEVANCE
x EFFORT = GOOD REACTIVEPLANNING
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#OgilvySMW
OWNING THE MOMENT IS IMPOSSIBLE
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN
OWNING THE MOMENT IS IMPOSSIBLE A REALLY CRAP WAY TO DESCRIBE PLANNED REACTIVE ACTIVATIONS SO
PLEASE STOP USING THE TERM
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#OgilvySMW
PROVOCATIVE STATEMENT IV
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
YOUR AUDIENCE IS MADE UP OF LYING
STRANGERS
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
YOUR AUDIENCE ISN’T WHO THEY
TELL YOU THEY ARE
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
THEN WHAT’S THE BLOODY POINT?
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
‘On Instagram people present or engage with almost entirely fictitious lifestyles that don’t necessarily reflect anything like they would really buy or do in real life.’- Rebecca Williams
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say”
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say” – David Ogilvy
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
THEN WHAT’S THE BLOODY POINT?
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
THEN WHAT’S THE BLOODY POINT?
YOU’RE OK, YOU JUST NEED TO KNOW THE LIES YOUR AUDIENCE
TELLS YOU@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
THIS ALL ADDS UP TO ONE MAJOR THING
ABOUT OUR INDUSTRY
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
PROVOCATIVE STATEMENT V
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
EVERYTHING IS AWFUL
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
EVERYTHING IS AWFUL
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
ALL IS NOT LOST
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
THIS IS ACTUALLY AWESOME
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
YOU ARE AWESOME
@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
YOU ARE NOT AWFUL
THANK YOU@Whatleydude / @Beckie_Williams / #SMWLDN
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#OgilvySMW
THANK YOU
JAMES WHATLEY & REBECCA WILLIAMSA series of provocative statements (and all the dragons that await therein)
16/09/15