A SCIENCE-FICTION FILM BY J. WARBER June 15, 1998 CARSON BROWN.
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Transcript of A SCIENCE-FICTION FILM BY J. WARBER June 15, 1998 CARSON BROWN.
![Page 1: A SCIENCE-FICTION FILM BY J. WARBER June 15, 1998 CARSON BROWN.](https://reader035.fdocuments.us/reader035/viewer/2022080905/56649f475503460f94c699f7/html5/thumbnails/1.jpg)
MARKETING STRATEGYS FOR SPACE ADVENTURES
A SCIENCE-FICTION FILM BY J. WARBER
June 15, 1998CARSON BROWN
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Goals and Objectives
International Support/Recognition For The Film
Prophitable Franchising Financial Returns
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Trilogy’s Vision
Widespread name recognition An animated TV series following the
release of the film An expanding marketing and
franchising department
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Positioning our Product
Internet Web Site Development
Release Of The Soundtrack To The Film
Toys And Stuffed Animals Clothing And Hats Restaurant Promotional
Items Saturday Morning
Cartoon Series Action Figures Vitamin Shapes
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The Space Adventures Web Site
http://www.space.com Latest news on the feature film Ability to purchase Space Adventures
paraphernalia Profile of a character each month Chat Channel for fans Interactive games with the characters
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The Soundtrack
Targeted to a wider market
International availability
Use as a promotional
item
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Merchandiser will create toys and dolls
Distribution Large toy
stores/chains Houseware
stores Children’s
apparel stores
Toy’s and Doll’s
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Clothing and Hats
Use as promotional items before release of film
Adult and Children’s sizes
Distribution Large toy
stores/chains Houseware stores Apparel stores (that
sell similar merchandise)
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Summary
30 years of marketing experience Past record of successful film marketing
The Wave – grossed $35 million Money Makes Us Move – grossed $75 million Spaced Out – grossed $108 million
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Religious leader
Civil rights activist
Author/poet
Labor activist
Minister
Antiwar activist