A review on mobile statistics
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![Page 1: A review on mobile statistics](https://reader033.fdocuments.us/reader033/viewer/2022060119/558de3e41a28abe2428b45a0/html5/thumbnails/1.jpg)
Mobile Internetis
Biggerthan most
Think it is.
Jason Grigsby • SAO Dec 2009@grigs on Twitter • [email protected]
cloudfour.com • mobileportand.com
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Flickr photo by CaptPiper: http://www.flickr.com/photos/piper/197153406/
Mobile is the Technology that Cried Wolf.
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Flickr photo by CaptPiper: http://www.flickr.com/photos/piper/197153406/
Mobile is the Technology that Cried Wolf.(for 15 years)
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“The Mother of all Markets.”
Dr. Eli Harai, San Disk CEO, 2008
John Sculley, Apple CEO, 1992
http://query.nytimes.com/gst/fullpage.html?res=9E0CE5D9143AF93AA25754C0A964958260
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The Hope for Mobile
What is the
likelihood of
exponential
growth for the
Internet on Mobile
Devices?
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26
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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http://www.opera.com/media/smw/
Opera Mini Traffic IncreasesUsage up 157% year-over-year
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4.0BillionMobile phone for half the planet.
Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
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4 Billion in Perspective
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.htmlhttp://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
http://www.communities-dominate.blogs.com/brands/2008/12/trillion-with-a.html
0
1
2
3
4
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4B
Cars PCsLandlines
EmailInternet
TVsCredit Cards
Mobile
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2007 SMS Revenue: 100 billion
Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
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2007 SMS Revenue: 100 billion
•Box Office•DVD Sales & Rentals•Music Industry•Video Games
CombinedFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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59
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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http://blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123
http://www.newsweek.com/id/174266
http://businessweek.com/@@0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm
56 million devices
115,014 apps
> 2 billiondownloads
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Gold Rush was On
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Source: http://gizmodo.com/5199933/giz-explains-all-the-smartphone-mobile-app-stores
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Ringtone Apps
http://twitter.com/justin/status/1210786170http://furbo.org/2008/12/09/ring-tone-apps/http://furbo.org/2009/02/16/raising-prices/
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0
10000
20000
30000
40000
0 .99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 10.99 11.99 12.99 13.99 14.99 15.99+
Ringtone Apps
http://148apps.biz/app-store-metrics/?mpage=appprice
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Brutally Honest iPhone App Sales:$32k Spent vs. $535 Revenue
http://www.streamingcolour.com/blog/2009/03/09/the-numbers-post-aka-brutal-honesty/
Dapple
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Throwaway Apps
http://www.pinchmedia.com/appstore-secrets/
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Throwaway Apps
http://www.pinchmedia.com/appstore-secrets/
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Pinch Media’s Conclusions
•Users stop using the average applications quickly.
•Long-term audiences are generally 1% of total downloads
•Paid apps retain users longer, but still steep drop off.
•Difficult to make enough money from a free application based on advertising revenue
http://www.pinchmedia.com/appstore-secrets/
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Success Determined by Top Lists & Features
http://appcubby.com/blog/files/financial_realities.html
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http://148apps.com/10000
115,000 Apps
&
Findability?
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More Open ≠ No Gatekeeper
96%Approved
(what about that 4%?)
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Some Rejected Applications
http://www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.html
• Obama Trampoline
• MyShoe
• I Am Poor
• The South Park App
• Pull My Finger
• iBoobs
• Slasher
• Murderdome
• Podcaster
• Freedom Time
• Google Voice
• iSinglePayer
"Even though my personal political leanings are Democratic, I think this app will be offensive to roughly half our customers. What's the point?" — Steve Jobs
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http://www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.html
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http://bits.blogs.nytimes.com/2009/04/30/the-hundred-million-dollar-mobile-app-question/
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iPhone Only Part of World Wide Market
0
5000
10000
15000
2000019107
85217363
3631
1455 1316
Symbian RIM iPhone Microsoft Android Others
Q3 2009 Smartphone Sales — Thousands of Unitshttp://www.canalys.com/pr/2009/r2009112.htm
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iPhone Only Part of US Market
1%2%4%5%
6%
30%
52%
RIM Apple HTC Palm Nokia Samsung Others
Q3 2009 Smartphone Market Share
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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Flickr photo by André-Batista: http://www.flickr.com/photo_zoom.gne?id=408700622&size=o
Objective C
Java ME
WebOS
C++
.NET Compact
BREW
Dalvik
Visual Basic
C
Symbian Windows Mobile
Palm
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Google Mobile — App Challenges
•Pressure from CEO for rapid releases
•10+ platforms to support
•Over 100 different builds
http://www.flickr.com/photos/83731031@N00/445924458/ • http://www.flickr.com/photos/mcdave/142758127/http://www.flickr.com/photos/nataliejohnson/290541732/
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16
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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17
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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Apps are Just the Tip of the Iceberg
• Small & medium businesses will be impacted by mobile, but haven’t yet.
• Can people find their locations, information on mobile?
• Enterprise barely begun — access to Intranet content
• Mobile search = mobile search optimization
• What about Google Maps? How to make sure you show up?
• Mobile advertising campaigns and planning
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Tips for Your Mobile Strategy
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Consider Whole Mobile Strategy
What happens if they don’t have your app?
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The App Store is Not Your Marketing Strategy
![Page 44: A review on mobile statistics](https://reader033.fdocuments.us/reader033/viewer/2022060119/558de3e41a28abe2428b45a0/html5/thumbnails/44.jpg)
What is Your Recurring Revenue Plan?
http://www.pinchmedia.com/appstore-secrets/
![Page 45: A review on mobile statistics](https://reader033.fdocuments.us/reader033/viewer/2022060119/558de3e41a28abe2428b45a0/html5/thumbnails/45.jpg)
Know Your Demographics
Blackberry has
40%global enterprisemobile market.
Emerging markets
80%of worldwideMMS traffic.
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BMW Turned $70k MMS into $45M Revenue
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Plan for Mobile Context
personal
permanently carried
always on
built-in payment channel
creative impulse
social context
location aware
accurate audience measurement
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Thank You for Your Time!
http://cloudfour.com/blog • Twitter: @grigsMobile Portland: http://mobileportland.com
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html