A REPORT BY ENVIROS CONSULTING LIMITED: AUGUST 2007...

BRACKNELL FOREST BC, READING BC AND WOKINGHAM BC

A REPORT BY ENVIROS CONSULTING LIMITED: AUGUST 2007


RE3 JOINT WASTE STRATEGY APPENDICES



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APPENDICES

1. GLOSSARY OF TERMS

2. RE3 ACTION PLAN

3. POPULATION AND HOUSING PROJECTIONS

4. REGIONAL AND LOCAL POLICIES

5. LEGISLATIVE CONTEXT

6. RE3 JOINT WASTE PFI CONTRACT SPECIFICATION

7. RE3 WASTE MINIMISATION PLAN



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APPENDICES



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1. GLOSSARY OF TERMS

Biodegradable Municipal Waste (BMW)

Waste which is able to decompose through the action of bacteria or other microbes. This includes material such as paper, food waste and green garden waste.

Biological Treatment Any biological process that changes the properties of waste (e.g. anaerobic digestion, composting). Biological treatment includes landspreading activities that are licensed.

Bring Banks These are local collection units for recyclables, e.g. glass, paper and plastics.

Carbon Footprint This is a measure of the level of greenhouse gas emissions (e.g. Carbon Dioxide and Methane) which is produced through a certain activity, construction, or operation.

CA Site Civic Amenity Sites (also known as Household Waste Recycling Centres see below)) are facilities for members of the public to dispose and recycle their household waste free of charge.

Composting The degradation of organic wastes in the presence of oxygen to produce a fertiliser or soil conditioner.

Construction and Demolition Waste (C&D Waste)

This is waste that arises from the building and demolition of developments. This can include masonry, rubble and timber.

Commercial and Industrial Waste (C&I Waste)

This is waste that arises from industry, trade or business premises. This can include a range of materials and may share similar characteristics as municipal waste

Department for Environment, Food, Rural Affairs (DEFRA)

Is the United Kingdom government department responsible for environmental protection, food production and standards, agriculture, fisheries and rural communities.

End of Life Vehicle (ELV)

End of Life Vehicle – scrap cars and other vehicles. The subject of an EU Directive from 2000 and transposed into UK regulations in November 2003 as the End of Life Vehicle Regulations.

Environment Agency (EA)

The principal environmental regulator in England and Wales. Established in April 1996. Promotes improved waste management and consistency in waste regulation across England and Wales.

EU Directive A European Union (formerly EC-European Community) legal instruction, binding all Member



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States but it must be implemented through national legislation within a prescribed timescale.

Energy from Waste (EFW)

Central processing facilities, primarily incineration, whereby energy may be recovered from waste. The resultant energy can be used to create power, heat or combined heat and power.

Energy Recovery The recovery of useful energy in the form of heat and/or power from burning waste or other combustible materials. Generally applied to incineration, but can also include the combustion of landfill gas and gas produced during anaerobic digestion.

Green Waste Organic waste such as grass cuttings, tree cuttings, leaves which arise from gardens, parks or landscaping activities.

Household Waste Household waste includes all mixed waste that is collected from households; all materials taken to local ‘bring banks, CA sites or Household Waste Recycling Sites, or collected at the doorstep or kerbside for recycling and composting and includes litter.

Household Waste Recycling Centre (HWRC)

This is another term for CA sites; being a site for local residents to dispose of and recycle their household waste free of charge.

Household Hazardous Waste

Waste that is ignitable, toxic, reactive or corrosive that can be disposed of by householders. Wastes include asbestos, paints, varnishes, solvents, pesticides, motor oil, antifreeze and used car batteries.

Kitchen Waste For the purposes of this strategy kitchen waste is putrescible waste commonly found in household kitchens.

Landfill Allowance Trading Scheme (LATS)

Initiated in England in March 2006 as a result of the EU Landfill Directive the scheme provides annual tonnage targets for Waste Disposal Authorities to divert BMW from landfill. Authorities failing to meet their target will be fined £150 for every tonne they are over their allowance.

Material Recovery Facility (MRF)

A facility which is designed to process source separated/co-mingled dry recyclables is sometimes referred to as a ‘clean MRF’ (as distinct from a ‘dirty MRF’, which handles co-mingled wastes including putrescible materials).

Municipal Solid Waste (MSW)

Includes household waste and other wastes collected by a Waste Collection Authority or its contractors,



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such as municipal parks and gardens waste, beach cleansing waste, fly-tipped waste and trade waste.

Private Finance Initiative (PFI)

A government or public authority initiative to acquire private financing for public sector infrastructure.

re3 The three unitary authorities of Bracknell Forest, Reading and Wokingham, are working together with a contractor (see WRG below) as re3 to improve waste management services in their council areas and deliver the objectives of the Joint Waste Strategy. Areas of work include waste minimisation, education, recycling and composting.

Recycling Involves the reprocessing of wastes, either into the same material (closed-loop) or a different material (open-loop recycling). Commonly applied to non-hazardous wastes such as paper, glass, cardboard, plastics and metals. However, hazardous wastes (e.g. car batteries and solvents) can also be recycled by specialist companies, or by in-house equipment.

Reuse Using materials or products again, for the same or a different purpose, without reprocessing the material.

SEEDA South East England Development Agency. An organisation which aims to develop economic growth and regeneration in the region.

SEERA South East England Regional Assembly. This is a partnership of councils and communities in the region.

SERTAB South East Regions Technical Advisory Body. This body advises the region on waste related issues.

Strategic Environmental Assessment (SEA)

Structured evaluation process for assessing the environmental impacts of plans and programmes. SEA is a statutory requirement.

Sustainable Waste Management

Using material resources efficiently to cut down on the amount of waste produced. Also, where waste is generated, dealing with it in a way that contributes to the economic, social and environmental goals of sustainable development.

Transfer The deposition and separation or bulking up of waste before it is removed for recovery or disposal.

Treatment Involves the physical, chemical or biological processing of waste to reduce their volume or harmfulness.

Unitary Authority (UA) A local authority responsible for the collection and disposal of waste in its area. The final disposal stage is usually contracted out to the private sector waste management industry.



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WEEE Waste Electrical and Electronic Equipment - the subject of an EU Directive.

Waste Collection Authority (WCA)

A local authority (a district, borough or unitary) responsible for the collection of household waste in its area.

Waste Disposal Authority (WDA)

A local authority (generally a county or unitary) responsible for the management of the waste collected and delivered to it by constituent collection authorities. The processing and/or final disposal of the waste is usually contracted to the private sector waste management industry.

Waste Transfer Station

A waste management facility to which waste is delivered for separation or bulking up before being removed for recovery or disposal.

Waste Recycling Group (WRG)

The private sector group contracted to dispose of the waste produced in re3. WRG is a waste management company which provides a range of cost and environmentally effective processing, recycling, disposal and energy recovery services for local authority and private commercial customers.

Waste & Resources Action Programme (WRAP)

WRAP works in partnership to encourage and enable businesses and consumers to be more efficient in their use of materials and recycle more things more often with the aim to minimise landfill, reduce carbon emissions and improve the environment.



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2. RE3 ACTION PLAN

To ensure this municipal waste strategy continues to be successfully implemented and delivered in accordance with the key objectives, an Action Plan has been prepared. This provides a timetable against which the actions laid out below will be delivered as well as identifies the group responsible for delivery. The Action Plan will be reviewed and monitored regularly at meetings of the re3 Partnership.

The key actions are designed to meet clear targets in key years, however certain actions are ongoing throughout the life of the JMWMS. These key actions were identified in an re3 workshop which consisted of stakeholders from the re3 partnership authorities. The workshop was structured around action formulation following SMART guiding principals and discussion was based around three broad topic areas.

SMART guiding principles are:

S – Specific

M – Measurable

A – Achievable

R – Realistic

T - Timed

The topic areas were Waste Minimisation, Reuse and Communications, Recycling and Composting and finally Residual Waste. These discussion topics culminated in producing the following SMART actions.

� ��

APPENDIX 2

Re3 JOINT MUNICIPAL WASTE MANAGEMENT STRATEGY (2008 –2013) This Action Plan describes, in broad terms, the initiatives that the councils and their PFI contractor have identified as being important to the improvement and advancement of waste management services within Bracknell Forest, Reading and Wokingham Borough Councils over the next 5 years. The Actions will be reviewed annually to record progress, re-assess priorities, make additions and ensure relevance. ACTION PLAN ‘PRIORITY’ COLUMN The second column, in the Action Plan below, describes the priority given to each action by the councils. The priorities are described in terms of the order in which they will be addressed. For example, an action which has been identified by the councils as being a high priority is likely to be addressed before one with a low priority. Priorities change, however, and the councils will review these actions on an annual basis. Key to Priority Column High Priority: addressed within 2 years = H Medium Priority: addressed within 4 years = M Low Priority: addressed within 5 years = L Re3 JOINT MUNICIPAL WASTE MANAGEMENT STRATEGY (2008–2013) Action Priority Link to

other Objectives

How will it be done? How will it be measured?

Responsibility Status

THE LOCAL COMMUNITY AND BUSINESSES OBJECTIVE 1: The re3 councils will build on current participation in recycling and composting and seek to further raise ‘waste awareness’ to effect positive behavioural change Target new residents with important information on waste services

H 3, 9 Councils seek to involve estate agencies, landlords and other routes, eg:

Number of information packs issued

Councils

� ��

nurseries, schools and clinics

Raise overall understanding of residents for the need and requirements of recycling services

H 3, 9 Promotional activity - delivering information in important places, eg: the home, shops, work, school

Customer feedback

Councils and Contractor

Targeting non-participants in kerbside recycling and composting services

H 3, 9 Identifying non-participants and addressing the barriers to participation.

Participation rates Councils

Improve efficiency of participation in recycling and composting services

H 3, 9 Messages targeted by relevant stakeholder group or by material type (eg: if capture of plastic is low …)

Waste composition, output statistics from MRF

Councils

Promote and sustain use of home composters and food digesters

M 9, 10 Assess results of appropriate trials, arrange sale, promotion, and education Introduce measures to support users

Number issued Feedback from users Waste statistics - reduction in landfill BMW

Councils Contractor

Increase bring sites in existing areas and new developments for materials not collected at kerbside

M 9, 10 Assess potential sites (and materials) and liaise with PFI Contractor

Increases in number of bring sites and in tonnage collected

Councils/ Contractor

Reduce putrescible waste in residual bins through behaviour change

H 3, 8,10 Promotion and education,

Waste composition


� ��

campaigns such as ‘Love Food, Hate Waste’, real nappy campaigns

Reduction in landfill BMW

Increase number of HWRC/waste/composting sites, including those for single materials, to increase accessibility

M 3, 9, 10 Assess local, licensed sites (Third Party/Council)

Increase number of sites, reduction in vehicle movements or miles travelled to sites for residents/council vehicles, reduce carbon footprint

Councils Contractor Third Parties

OBJECTIVE 2: The councils will seek to support local businesses, particularly small to medium enterprises (SMEs), in reducing their waste Scoping exercise to ascertain needs and opportunities for supporting SMEs

H 10 Apply for BREW funding, possibly undertake feasibility work

If it is completed or not

Councils

Encourage and support SMEs in recycling more

M 10 Encourage co-operation between SMEs, information, web-based resources

Increase in number of SMEs recycling

Councils Contractor

COUNCIL COLLECTION SERVICES OBJECTIVE 3: The re3 councils will seek to improve the operational, environmental and performance efficiency of their collection services and maximise the opportunity to recycle and compost as many materials as possible Investigate ‘Pay as You Throw’ schemes

M 1, 9, 8 Monitor results of trials carried out elsewhere, assess appropriateness for re3 councils

Councils

� ��

Investigate use of incentives in increasing recycling and waste minimisation

M 1, 9, 8 Incentivise use of smaller bins or increasing recycling

Number of bins ‘slimmed’ and overall capture of recycling

Councils

Investigate the options, cost and necessity for food waste collections

L 1, 9, 10 Availability of processing capacity Feasibility and analysis of positive impact (including LATS)

Cost benefit analysis

Councils Contractor

Investigate performance requirement to increase frequency of recycling collections

M 1, 9, 10 Feasibility and cost benefit analysis based on needs of councils in achieving statutory targets

Councils

Encourage residents to reduce side waste and contamination (eg: green waste in residual, unwanted items in recyclables)

H 1 Education, communications, escalation to enforcement in persistent cases, investigation of best practice, working with collection crews

Reduction in side waste, collection crew records

Councils

Investigate feasibility and benefits of shared collection services between re3 councils

M 1, 9, 10 Feasibility and cost benefit analysis,

Report on feasibility

Councils

Develop proposals for increasing efficiency in collection services prior to letting of next contract(s)

M 1, 9,10, Investigate best practice and new concepts for round scheduling

Proposals made prior to councils tendering process

Councils

� ��

WASTE MANAGEMENT FACILITIES OBJECTIVE 4: The re3 councils, in partnership with their PFI contractor, will strive to ensure continuous improvement in the effectiveness, efficiency and quality of the Contract Facilities Seek to ensure that destination of council waste and recycling is known in accordance with prevailing legislation and best practice

H 8 Information provided on reprocessors used by councils and PFI contractor

By council checks that information is provided in accordance with PFI contract

Contractor/ Councils

Maximise number of materials that re3 MRF can process

M 1, 3, 8, 9 Feasibility study, impact assessment, negotiation with PFI Contractor

Increase in type and amount of material collected and processed


Investigate options for alternative waste treatment technologies for that waste which remains being sent to landfill

L 9, 10 Feasibility study and assessment of available processing capacity, negotiations with contractor

Reduction in tonnage to landfill via alternative technologies


‘Dirty’ MRF at Longshot Lane HWRC to further increase recycling

H 8, 9, 10 Assessment of PFI contractors proposals for this element

Analysis of proposals and impact on contract and contractual performance

Contractor Councils

Controls at HWRCs on waste inputs H 1, 10 Assess impact of wastes, cost, best practice elsewhere, develop appropriate limits, approve, negotiate with contractor

Composition of waste at HWRCs, costs


� ��

OBJECTIVE 5: The council, in partnership with their PFI Contractor, will seek to ensure that Contract Facilities are user-friendly, provide excellent customer service and are responsive to users needs Residents user satisfaction survey on Household Waste Recycling Centres

H 1 Annual User Satisfaction survey at HWRCs

Results of survey Contractor Councils

Council staff user satisfaction survey on Contract Facilities

H 3 Annual user satisfaction survey for council staff using Contract Facilities

Results of survey Councils Contractor

Encourage and maintain safe and responsible behaviour by staff using Contract Facilities

H 3 Education, ‘crew of the month/year’ style awards to best users, self-monitoring and reporting systems

Number of incidents/ accidents


PRIVATE AND CHARITY SECTORS OBJECTIVE 6: The councils will develop policies and approaches for managing recyclable and reusable waste in partnership with the ‘charity’ and voluntary sector where it is appropriate Increasing reuse of bulky items (especially furniture)

H 3, 9 Councils will seek to develop a ‘dual booking’ system to divert reusable items to charity/voluntary sector partner(s)

Number of dual bookings Increase in reuse

Councils Contractor

Working with voluntary and charity sector to explore treatment of items not easily recycled or reused.

M 1, 9 Discussions with appropriate partners, feasibility and impact assessments

Number of partnership agreements in place


� ��

OBJECTIVE 7: The councils will engage with the private sector, particularly those in the retail industry, to deliver improvements in waste minimisation and recycling performance Encourage local reduction of packaging in waste stream

H 1, 9, 10 Carrier bag reduction areas, working with local retailers (including independent retailers), education and promotion campaigns

Waste analysis Number of carrier bag reduction areas Number of retailers partnered with

Councils Contractor

Encourage reduction in packaging on a national level

H 1, 9, 10 As a partnership, the councils lobby Government Also via LGA, WRAP, NAWDO, CIWM

Councils Contractor

GOVERNMENT AND LEGISLATION OBJECTIVE 8: The councils will ensure that compliance with new and emerging legislation is achieved and that the implications (e.g. environmental, economic) are managed Implement systems to comply with the new waste National Indicators for 2008/9 and LAA indicators if applicable

H 9 Update statistical reports

Reporting of statistical information

Councils

Investigate the implication of the forthcoming legislation and take appropriate measures to ensure compliance, eg: The Battery directive September 2008

H

9 Measures implemented as appropriate to ensure compliance

Information from Contractor

Councils Contractor

OBJECTIVE 9: The councils will strive, in partnership with their PFI Contractor, to exceed all relevant waste related performance targets Modelling of councils' waste performance to assess performance against statutory and contractual

H 1,3,10 Development of existing work on modelling, analysis of

Comparison of actual performance

Councils Contractor

� �

targets performance, proposals of areas for action/improvement

versus necessary performance

ENVIRONMENTAL COMMITMENT OBJECTIVE 10: The re3 councils will work with their contractors and other partners to ensure that sustainability and efficiency is considered, in all aspects of their waste management activities, and that they minimise the carbon footprint of waste operations Waste from council offices to be recycled and minimised

H Reducing capacity for residual waste, assessing costs by source, layout of bins in offices, procurement

Overall waste Composition

Councils

Develop methods to assess carbon efficiency in waste services

M Investigate available measures, assess efficiency of current services, propose changes where necessary or appropriate

Measures in place




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3. POPULATION AND HOUSING PROJECTIONS

Population and housing projections up to 2029 are shown in Table 1 for Bracknell Forest, Reading and Wokingham. These figures were provided by the Joint Strategic Planning Unit (JSPU) (for Berkshire authorities). Inconsistencies are known to exist in their projected figures and as such should be reviewed and amended as necessary in future. Data was also produced for all other Berkshire unitary authorities.

Table 1 Population and housing projections for re3

Source: JSPU (after Greater London Authority, Projections for Berkshire, 2007)

Increasing populations will lead to increased numbers of households as well as greater waste arisings in total. The importance of managing, treating and disposing of waste is paramount for the partners of re3 when considering the decrease in LATS allowances to 2020 and increasing targets for recycling and recovery.

Population Bracknell Forest

Reading Wokingham re3

2011 113,732 150,705 154,946 419,383

2016 116,744 151,831 157,462 426,037

2021 119,996 153,489 160,389 433,874

2026 123,685 155,827 164,118 443,630

Housing Bracknell Forest

Reading Wokingham re3

2011 47,753 64,468 62,188 174,409

2016 50,448 67,073 64,803 182,324

2021 53,143 69,678 67,418 190,239

2026 55,838 72,283 70,033 198,154



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WASTE MANAGEMENT:

Within the member councils of re3 222,582 tonnes of MSW were produced in 2005/06. Tables 2 and 3 illustrate the tonnages of MSW produced in each council area and show how this waste is currently managed. The table below shows the origin and tonnages for MSW generated in re3.

Table 2 Waste arisings (Source: Environment Agency Waste Management Statistics 2005/06)

Council Regular hhld

collection

Other hhld

sources

CA sites

Hhld recycling

Total hhld

Non-hhld

residual

Non-hhld recycling

Total MSW

Bracknell Forest

31,841 2,401 5,478 15,242 55,144 9,754 2,266 67,163

Reading 50,094 40 5,357 16,612 70,103 6,919 3,120 80,143

Wokingham 40,879 1,554 7,670 21,324 71,427 1,247 2,603 75,276

Total 122,814 3,995 18,505 53,178 196,674 17,920 7,989 222,582

The main method for the management of MSW in re3 is landfill and this is best illustrated in the table and figures as seen below. The dependence that each partner has on landfill is clear to see.

Table 3 Management of waste arisings (Source: Environment Agency Waste Management Statistics 2005/06)

*This method was used as part of a pilot scheme in Bracknell Forest and therefore waste is not usually treated in this manner.

Council Landfill Incineration (EfW)*

Incineration (no EfW)*

Recycled Composted

Bracknell Forest

49,462 7 4 11,826 5,865

Reading 61,855 543 0 15,023 2,709

Wokingham 51,376 54 30 17,294 6,633

Total 162,693 604 34 44,142 15,208



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4. REGIONAL AND LOCAL POLICIES

South East Regional Policies1

Policy W1: Waste Reduction

The Regional Assembly, SEEDA, the Environment Agency and other regional partners will work together to reduce growth of all waste to 1% per annum by 2010 and 0.5% per annum by 2020 by:

� encouraging waste reduction in all regional and local strategies;

� identifying and disseminating examples of good practice and encouraging local authorities and businesses to implement waste minimisation programmes;

� establishing a regional working group to identify opportunities and priorities for waste reduction in relation to supply chains, product design, manufacture, labelling, retailing, procurement, consumption and resource recovery; and

� developing enhanced regional information and awareness programmes to alter individual and corporate behaviour.

Policy W2: Sustainable Design, Construction and Demolition

Development Plan Documents should ensure development design, construction and demolition which minimises waste production and associated impacts through:

� the re-use of construction and demolition materials, and

� the promotion of layouts and designs that provide adequate space to facilitate storage, re-use, recycling and composting.

In particular, development in the Region’s strategic growth areas should demonstrate and employ best practice in design and construction for waste minimisation and recycling.

Policy W3: Regional Self-sufficiency

Waste authorities and waste management companies should provide management capacity equivalent to the amount of waste arising and requiring management within the region’s boundaries, plus a declining amount of waste from London. Provision of capacity for rapidly increasing recycling, composting and other recovery should be made reflecting the targets and requirements set out in the Strategy. Provision for London’s exports will usually be limited to landfill in line with the Landfill Directive targets and, by 2016, new permissions will only provide for residues of waste from London that have been subject to recycling or other recovery process.

Provision for recovery and processing capacity for London’s waste should only be made where there is a proven need, with demonstrable benefits to the region, including improving the viability of recovery and reprocessing activity within the region, and where this is consistent with the need for waste to be disposed of in the nearest appropriate location. A net balance in movements of materials for recovery

1 http://www.southeast-ra.gov.uk/publications/strategies/waste.html



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and reprocessing between the region and London should be in place by 2016. The Regional Assembly will continue to work closely with all neighbouring regions to monitor and review waste movements and management requirements.

Policy W4: Sub-regional Self-sufficiency

Waste planning authorities should plan for net self-sufficiency through provision for management capacity equivalent to the amount of waste arising and requiring management within their boundaries. A degree of flexibility should be used in applying the sub-regional self-sufficiency concept. Where appropriate and consistent with Policy W3, capacity should also be provided for:

� waste from London; and

� waste from adjoining sub-regions (waste planning authority area within or adjoining the region).

Waste planning authorities should collaborate in the preparation of plans including identifying and making provision for potential flows across the regional and sub-regional boundaries, and identifying possible sites that could be served by sustainable transport modes. Cooperation will be encouraged between county councils and unitary authorities at the sub-regional level, particularly in respect of meeting the needs of the Region’s strategic growth areas.

Policy W5: Targets for Diversion from Landfill

A substantial increase in recovery of waste and a commensurate reduction in landfill is required in the region. Accordingly Table 3 shows the targets for diversion from landfill of all waste need to be achieved in the region (policy W6 targets are a component of these):

Table 4 Targets for diversion of waste from landfill for South East Region (Source: Annex B, Data_01: Managed Waste, Lines 1,3 & 4, Update of the ‘Model for Future Waste Management Capacity Needs in the South East’, Final Report, SEERA, Sept 2005)

MSW C&I C&D All Waste Year

Mt/yr % Mt/yr % Mt/yr % Mt/yr %

2005 1.7 35 4.3 54 9.8 81 15.8 63

2010 2.8 52 5.9 65 10.1 83 18.8 71

2015 4.4 74 7.5 75 10.4 86 22.3 79

2020 5.4 83 8.7 81 10.7 88 24.8 84

2025 5.8 84 9.5 84 10.9 90 26.2 86

Waste planning authorities should ensure that policies and proposals are in place to contribute to the delivery of these targets, and waste management companies should take them into account in their commercial decisions. The optimal management solution will vary according to the individual material resource streams and local circumstances and will usually involve one or more of the following processes:



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� re-use;

� recycling;

� mechanical and/or biological processing (to recover materials and produce compost, soil conditioner or inert residue); or

� thermal treatment (to recover energy).

Priority should be given to processes higher up this waste hierarchy. Waste planning authorities should continue to provide sufficient landfill capacity for residues and waste that cannot practicably be recovered.

Policy W6: Recycling and Composting Targets

The following targets for recycling and composting should be achieved in the region:

Table 5 Targets for diversion of waste from landfill for South East Region (Source: Annex B, Data_01:Managed Waste, Lines 1, 3 & 4, Update of the ‘Model for Future Waste Management Capacity Needs in the South East’, Final Report, SEERA, Sept 2005)

MSW C&I C&D All Waste Year

Mt/yr % Mt/yr % Mt/yr % Mt/yr %

2005 1.4 30 3.2 40 5.5 40 10 40

2010 2.2 40 4.5 50 6.1 50 13.3 50

2015 3.0 50 5.5 55 6.1 50 15.5 55

2020 3.9 55 6.5 60 7.3 60 17.6 60

2025 4.2 60 7.4 65 7.3 60 19.8 65

Waste authorities should adopt policies and proposals to assist delivery of these targets and waste management companies should take them into account in their commercial decisions.

Policy W7: Waste Management Capacity Requirements

Waste planning authorities should provide for an appropriate mix of development opportunities to support the waste management facilities required to achieve the targets set out in this Strategy. The annual average rates of waste to be managed set out in Table 5 provide benchmarks for the preparation of Development Plan Documents and annual monitoring.



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Table 6 Waste to be managed (Source: Annex B, Data_01:Managed Waste, Lines 1, 3, and Annex 1 Table X, Update of the ‘Model for Future Waste Management Capacity Needs in the South East’, Final Report, SEERA, Sept 2005)

Annual Average Tonnages to be Managed (Thousand Tonnes)

Sub-Regions 2005-2009 2010-2014 2015-2019 2020-2024 2025

Berkshire Unitaries

MSW2 C&I

363 804

421 901

472 985

518 1,050

547 1,082

Buckinghamshire

MSW3 C&I

414 946

451 1,059

484 1,158

513 1,235

532 1,272

East Sussex, Brighton and Hove

MSW4 C&I

400 424

451 475

496 519

537 554

562 571

Hampshire, Southampton and Portsmouth

MSW C&I

983 1,700

1,101 1,905

1,203 2,081

1,296 2,220

1,355 2,287

Isle of Wight MSW C&I

92 140

103 157

113 172

122 183

127 189

Kent and Medway

MSW5 C&I

1,038 2,019

1,163 2,262

1,271 2,472

1,369 2,637

1,431 2,716

Milton Keynes MSW C&I

144 26

161 29

175 31

188 33

196 34

Oxfordshire MSW C&I

386 600

432 672

473 734

509 783

532 807

Surrey MSW6 C&I

687 859

768 962

839 1,052

903 1,122

943 1,156

West Sussex MSW7 C&I

536 898

596 1,006

648 1,100

696 1,173

726 1,208

2005 2010 2015 2020 2025

South East Region8

MSW C&I C&D Totals

4,796 8,006

12,134 24,936

5,427 9,058

12,134 26,619

5,991 10,000 12,134 28,125

6,454 10,773 12,134 29,361

6,953 11,323 12,134 30,410

2005 2010 2015 2020 2025

South East Imports from London (million tonnes)

MSW and C&I totals9

1.76 1.57 1.24 0.92 0.66

2 Assumes 125k tonnes p.a. exports 3 Assumes 102k tonnes p.a. imports 4 Assumes 30k tonnes p.a. exports 5 Assumes 10k tonnes p.a. imports 6 Assumes 6k tonnes p.a. imports 7 Assumes 38k tonnes p.a. imports 8 SE Region figures are for the year shown and not the annual average tonnage figure. C&D figures for the Region are included to illustrate the basis of the figures in policies W5 and W6 9 Figures are for the year shown and not annual average tonnage figure.



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In bringing forward and safeguarding sites for waste management facilities, waste planning authorities should consider the type, size and mix of facilities that will be required, taking into account:

� activities requiring largely open sites, such as aggregate recycling and open windrow composting;

� activities of an industrial nature dealing with largely segregated materials and requiring enclosed premises, such as materials recovery facilities, disassembly and re-manufacturing plants, and reprocessing industries;

� activities dealing with mixed materials requiring enclosed industrial premises, such as mechanical-biological treatment, anaerobic digestion and energy from waste facilities; and

� hybrid activities requiring sites with buildings and open storage areas, including re-use facilities and enclosed composting systems.

In areas of major new developments consideration should be given to identifying sites for integrated resource recovery facilities and new resource parks accommodating a mix of activities where they meet environmental, technical and operational objectives.

Policy W8: Waste Separation

Waste collection authorities and waste management companies should provide separate collections of recyclable and compostable materials as widely and as soon as practicably possible. Householders and small and medium-sized businesses should be encouraged to separate waste for collection by such schemes through information and promotional campaigns. Civic amenity sites should be organised to encourage separation of materials for reuse and recycling.

Policy W9: New Markets

The Regional Assembly, SEEDA, Waste Resources Action Programme (WRAP) and other partners will work together to establish regional and local programmes to develop markets for recycled and recovered materials and products.

Policy W10: Regionally Significant Facilities

The Regional Assembly will work with waste authorities, the Environment Agency, SEEDA, industry and WRAP to encourage provision of appropriate new or expanded regional and pan-regional scale recovery and processing facilities.

Those material streams requiring regional or pan-regional facilities are:

� paper and card, and

� plastics.

Those requiring sub-regional facilities are:

� glass,

� wood,

� tyres,



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� electrical and electronic equipment, and

� end of life vehicles.

Policy W11: Biomass

Waste collection, planning and disposal authorities should encourage the separation of biomass waste, as defined in the Renewables Obligation, and consider its use as a fuel in biomass energy plants where this does not discourage recycling and composting.

Policy W12: Other Recovery and Diversion Technologies

The Regional Assembly, SEEDA, the Environment Agency and other regional partners will promote and encourage the development and demonstration of anaerobic digestion and advanced recovery technologies that will be expected to make a growing contribution towards the delivery of the regional targets for recovery, diversion from landfill, and renewable energy generation over the period of the Strategy. Waste Development Documents and Municipal Waste Management Strategies should only include energy from waste as part of an integrated approach to management.

All proposed waste facilities should:

� operate to the required pollution control standards; and

� include measures to ensure that appropriate materials are recycled, composted and recovered where this has not been carried out elsewhere.

Proposed thermal facilities should, wherever possible, aim to incorporate combined generation and distribution of heat and power.

Policy W13: Landfill Requirements

Waste Development Documents should provide for continuing but declining landfill capacity. Non-inert landfill capacity should be husbanded to provide for disposal of residual non-inert waste. At regional level there should be provision for at least the following landfill capacity:

Table 7 Provision of landfill capacity at regional scale (Source: Annex B, Data_01:Managed Waste, Lines 1, 3 & 4, Update of the ‘Model for Future Waste Management Capacity Needs in the South East’, Final Report, SEERA, Sept 2005)

MSW Landfill C&I Landfill C&D Landfill South East Totals

London’s Waste10

Year

Mt/Yr Mt/Yr Mt/Yr Mt/Yr Mt/Yr

2005 3.1 3.7 2.3 9.1 1.76

2010 2.6 3.2 2.1 7.9 1.57

2015 1.6 2.5 1.7 5.8 1.24

2020 1.1 2.0 1.5 4.6 0.92

2025 1.1 1.8 1.2 4.1 0.6611

10 MSW and C&I only. Does not include C&D waste. 11 Data for London only is for 2004.



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Landfill gas collection and energy recovery should be standard practice at all non-inert landfill sites.

Policy W14: Restoration

Waste and Local Development Documents should secure high quality restoration and, where appropriate, aftercare of waste management sites so as to help deliver the wider environmental and social objectives of the regional spatial strategy.

Policy W15: Hazardous Waste

The Regional Assembly and SERTAB, through the Hazardous Waste Task Group, should continue to provide guidance on regional hazardous waste management requirements. Waste Development Documents should:

� identify and safeguard sites for storage, treatment and remediation of contaminated soils and demolition waste;

� identify criteria for the determination of large-scale specialist hazardous waste facilities; and

� assess available landfill provision and, where necessary, encourage the creation of protective cells for stable hazardous waste.

Policy W16: Waste Transport Infrastructure

Waste Development Documents should identify infrastructure facilities, including sites for waste transfer and bulking facilities, essential for the sustainable transport of waste materials. These sites and facilities should be safeguarded in Local Development Documents. Policies should aim to reduce the transport and associated impacts of waste movement. Use of rail and waterborne transport with appropriate depot and wharf provision should be encouraged wherever possible, particularly for large facilities.

Policy W17: Location of Waste Management Facilities

Waste Development Documents should, in identifying locations for waste management facilities, give priority to safeguarding and expanding suitable sites with an existing waste management use and good transport connections. The suitability of existing sites and potential new sites should be assessed on the basis of the following characteristics:

� good accessibility from existing urban areas or major new or planned development;

� good transport connections including, where possible, rail or water;

� compatible land uses, namely

� active mineral working sites,

� previous or existing industrial land use,

� contaminated or derelict land,

� land on or adjoining sewage treatment works, or



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� redundant farm buildings and their curtilages, and

� be capable of meeting a range of locally-based environmental and amenity criteria.

Waste management facilities should not be precluded from the Green Belt. Small-scale waste management facilities for local needs should not be precluded from Areas of Outstanding Natural Beauty and National Parks where the development would not compromise the objectives of the designation.

Regional Vision

The vision is for a Region in which resources are used and managed efficiently so that by 2025:

� the amount of waste produced will be minimised;

� the overwhelming majority of materials will be reused, recycled or have value recovered from them; and the environment will be protected and enhanced for future generations.

Regional Principles

The guiding principles for this Region are to:

� reduce the rate of growth of waste and start to minimise the overall amount generated through uncoupling waste growth from economic progress;

� change our perception of waste to regard it as a resource and shift the emphasis of policy from disposal to processing;

� take an holistic and integrated approach to waste management which is wider than spatial planning;

� promote regional net self-sufficiency in terms of waste management capacity (which will include provision for a declining amount of waste imported from London);

� set out an integrated approach which does not exclude any waste management method;

� aim to meet statutory targets as a minimum and plan for provision of infrastructure to enable these to be exceeded;

� promote sub-regional net self-sufficiency in terms of waste management capacity, where this is pragmatic;

� minimise the transport and associated environmental impacts from the movement of waste;

� improve the quality and availability of information, understanding and openness; and

� influence climate change through the reduction of greenhouse gas emissions.



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5. LEGISLATIVE CONTEXT

INTRODUCTION

This section reviews key current and forthcoming legislation and regulations to ensure that Re3’s statutory obligations are fully understood and addressed and to ensure that impending regulatory changes are also taken into consideration in the development of the waste strategy document. This section does not cover all waste management regulations but highlights the key pieces of legislation that may impact on the development and implementation of the waste management strategy. This section should be kept under regular review as the details within this document are subject to change in line with any regulatory change that may occur.

Most UK legislation is now a result of European Directives and therefore future changes can be tracked by looking at proposed EU Directives and monitoring developments at an EU level.

THE LEGISLATION

Environmental Protection Act (EPA) 1990

www.opsi.gov.uk/acts/acts1990/Ukpga_19900043_en_1.htm

The EPA 1990 sets out a wide range of environmental legislation and is the primary Act that controls the management of waste. Part II of the Act deals with waste management, in particular the key duties and powers of local authorities are set out in:

Section 33 – makes it an offence to treat, keep or dispose of controlled waste without a waste management licence.

Section 34 – relates to a statutory Duty of Care for all those who handle and produce waste to ensure that it is managed, recovered and disposed of safely and in accordance with the Duty of Care Regulations (1991).

Section 35-44 – details specific requirements in relation to the Waste Management Licensing system for waste treatment and disposal facilities.

Sections 45-61 – relates to the responsibilities of WCAs and WDAs.

Controlled Waste Regulations 1992

www.opsi.gov.uk/si/si1992/Uksi_19920588_en_1.htm

The Controlled Waste Regulations describe the type and nature of waste and how Local Authorities may approach the collection of it in terms of charging. In four Schedules it describes Household Waste, Household Waste which may be collected for a charge, Industrial Waste and Commercial Waste.

Environmental Protection (Duty of Care) Regulations 1991 (SI 2839) (England and Wales & Scotland) (as amended 2003)

www.opsi.gov.uk/SI/si1991/Uksi_19912839_en_1.htm

There is a duty of care in respect of waste, placing responsibility for that waste on any person who produces imports, carries, keeps, treats or disposes of controlled



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waste, or as a broker who has control of such waste. This includes WCAs, WDAs and Unitary Authorities (UAs).

The duty of care is designed to be an essentially self-regulating system that is based on good business practice. It places a duty on anyone who in any way has a responsibility for controlled waste to ensure that it is managed properly and recovered or disposed of safely.

These regulations establish a mandatory system of transfer notes, which must be completed and retained when waste is transferred.

The re3 partners endeavour to give due regard to the Duty of Care regulations in all waste activities undertaken.

Landfill Tax Regulations 1996

www.opsi.gov.uk/si/si1996/Uksi_19961527_en_1.htm

The Landfill Tax came into effect on the 1 October 1996. It is a specifically targeted levy on the disposal of waste to landfill, introduced by the government to prompt change in UK waste management. The main Objectives of the tax are:

� To ensure that the cost of landfill properly reflects its environmental impact, and

� To help ensure that UK national policy targets for more sustainable waste management are achieved.

There are two rates of landfill tax:

� A lower rate (currently of £2/tonne) for specified inactive or inert wastes. These are wastes which do not give off methane or other gases after disposal and that do not have a potential to pollute groundwater; and

� A standard rate (currently of £24/tonne for 2007/08) is applied to all other wastes. In the March 2007 budget the Government announced that ‘from April 2008 and until at least 2010/11, the standard rate of landfill tax will increase by £8 per tonne each year’.

All waste disposed to landfill by re3 authorities is subject to the landfill tax charges set out above.

Producer Responsibility Obligations (Packaging Waste) Regulations 1997

www.opsi.gov.uk/si/si1997/19970648.htm

The main aim of these Regulations is to increase reuse of packaging where possible, increase the recovery and recycling of packaging waste in the UK and implement the recovery and recycling targets in the EC Directive on Packaging and Packaging Waste 94/62/EC. The Regulations came into effect in March 1997 and are enforced by the Environment Agency for England and Wales.

The Regulations give substance to ‘Producer Responsibility’ which is an extension of the polluter pays principle, and is aimed at ensuring that businesses take responsibility for the products they have placed on the market once those products have reached the end of their life. The Packaging Waste Regulations directly affect most UK companies or groups of companies who have a turnover exceeding



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£2million and who handle more than 50 tonnes of packaging. These companies must either register with the relevant agency or join a compliance scheme.

Once a company has registered or joined a compliance scheme they must recycle or reuse the required percentage of their packaging and provide evidence of compliance to the appropriate authority. Businesses whose main activity is "selling" must also carry out consumer information obligations.

In turn the Environment Agency is required to carry out and publish details of the monitoring they have carried out on companies that come under the scheme on a yearly basis. The regulator is also responsible for non-registration/"freeloader" monitoring which is carried out to detect those companies who may be obligated under the regulations but have not registered.

The Packaging Waste Regulations do not place a direct responsibility on local authorities to recycle packaging waste. This responsibility lies with those in the packaging supply chain. However, as the targets imposed on business to recycle packaging waste increase, there are likely to be more opportunities for local authorities to work with business to ensure that the amount of packaging waste being recycled increases. Some authorities receive financial support from obligated packaging producers and further funding opportunities may emerge in the future.

Waste Minimisation Act 1998

www.opsi.gov.uk/acts/acts1998/19980044.htm

The Waste Minimisation Act 1998 enables local authorities throughout the UK (except Northern Ireland) to take steps to minimise the generation of household, commercial or industrial waste. The Act was initiated in 1998 by the Women’s Environmental Network. It gives recognition to the fact that local authorities are not just WCAs and WDAs, but have duties to promote waste minimisation.

The Act allows a local authority to "do or arrange for the doing of, anything which in its opinion is necessary or expedient for the purpose of minimising the quantities of controlled waste, or controlled waste of any description, generated in its area".

The Act does not place any obligation on authorities to carry out such initiatives or set targets, nor does it allow councils to impose any requirements on businesses or householders in their area. The Act does not actually mean that local authorities have to do anything about waste minimisation but allows either the WDA or WCA to provide funding for waste reduction activity.

Local Government Act 1999 - Best Value

The ‘best value’ regime was introduced under the Local Government Act 1999 and became compulsory for all authorities from April 2000.

The Act obliges local authorities to secure continuous improvement in the way that they exercise all their functions "having regard to a combination of economy, efficiency and effectiveness".

Following the introduction of the ‘best value’ regime, a set of Best Value Performance Indicators (BVPIs) was devised in 2000/01. Current BVPIs for waste management include the key indicators of total waste arisings, waste disposal, composting and recycling.



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The following performance indicators are a selection of the ones that authorities must report against:

� The percentage of total tonnage of household waste recycled (BV82a);

� The percentage of total tonnage of household waste composted (BV82b);

� The percentage of total tonnage of household waste used to recover heat, power and other energy sources (BV82c);

� The percentage of total tonnage of household waste landfilled (BV82d);

� Kg of household waste collected per head (BV84);

� Percentage of residents served by kerbside recycling (BV 91);

� Cost of waste collection per household (BV96); and

� Cost of waste disposal per tonne of municipal waste (BV87).

The targets for recycling and composting under the BVPIs have been reviewed at a national level. This resulted in the new National Indicators for Local Authorities and Local Authority Partnerships being implemented from April 2008. These indicators are better suited to report those recommended targets for recycling and landfill avoidance which were suggested in the Waste Strategy 2007. The waste related indicators which are required from each authority are:

� NI 191: Residual household waste per household

� NI 192: Household waste reused, recycled and composted; and

� NI 193: Municipal Waste landfilled.

Ozone Depleting Substances Regulations No 2037/2000

www.opsi.gov.uk/SI/si2006/20061510.htm

European Council Regulation No 2037/2000 on substances that deplete the ozone layer, which came into effect in October 2001, requires Member States to remove ozone depleting substances (ODS) (including CFCs and HCFCs) from refrigeration equipment prior to disposal. This recovery is in addition to the ‘degassing’ of cooling circuits that local authorities had carried out for some time.

This requirement came into force immediately for industrial and commercial appliances and applied to domestic appliances from 1 January 2002. The introduction of these regulations resulted in the development of treatment capacity to remove ODS from refrigeration equipment and it is considered unlikely that this treatment capacity will expand significantly in the future.

Local authorities are responsible for the collection and handling of items such as fridges and freezers at household recycling centres and in bulky waste collection rounds, therefore they must ensure that any items collected that contain ODS are sent for degassing and appropriate treatment.

Landfill Directive 91/31/EC and Landfill (England and Wales) Regulations 2002



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www.defra.gov.uk/environment/waste/topics/landfill-dir/

The Landfill Directive represents a step change in the way waste is managed in UK and will help drive waste up the hierarchy through waste minimisation and increased levels of recycling and recovery.

The Directive's overall aim is "to prevent or reduce as far as possible negative effects on the environment, in particular the pollution of surface water, groundwater, soil and air, and on the global environment, including the greenhouse effect, as well as any resulting risk to human health, from the landfilling of waste, during the whole life cycle of the landfill".

The Directive has provisions covering location of landfills, and technical and engineering requirements for aspects such as water control and leachate management, protection of soil and water and methane emissions control.

The key objective of the Landfill Directive is to improve waste management practices with regard to landfill disposal.

The key provisions in the Directive are summarised below:

� Prohibition of the co-disposal of hazardous and non-hazardous waste in the same landfill site;

� Categorisation of landfill sites by whether they accept ‘inert’, ‘non -hazardous’ or ‘hazardous’ wastes only;

� Requirement to reduce the quantity of biodegradable waste sent to landfill;

� Ban on landfilling of tyres, liquids, certain hazardous wastes (including flammable, corrosive, explosive, oxidising) and infectious wastes; and

� Requirement for pre-treatment of landfilled waste.

The major impact in terms of municipal waste management is the requirement to reduce the quantities of BMW to landfill by the following targets (using the UK derogation timetable):-

� Reduction in tonnage of BMW to landfill by 25% on 1995 levels by 2010



The targets are made more challenging by an annual increase in MSW arisings in the UK, year on year, from 1995–2002/3.

The technical landfill requirements of the Directive are implemented in England and Wales through the Landfill (England and Wales) Regulations 2002 (SI 1559). The regulations set Waste Acceptance Criteria (WAC) in order to determine the properties of a waste which are acceptable for landfilling. The criteria are set for inert, hazardous and non-hazardous wastes. In order to fulfil the WAC, a waste must demonstrate that it does not contain substances which leach from the waste in breach of the leaching limit values. If the waste does breach the thresholds, it will require treatment prior to landfilling.



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The type of waste treatment required will depend on whether the waste is considered to be inert, hazardous or non-hazardous. Inert waste does not require pre-treatment. According to EA guidance treatment includes physical, thermal, chemical or biological processes. Source segregation of materials also counts as physical treatment. Separation of materials from the household waste stream for recycling activity therefore counts as pre-treatment prior to landfilling. Compaction or baling of material does not.

Other forms of treatment and disposal will be required for waste types which are banned from landfilling and it is likely that the costs of disposal and treatment will increase, as will the requirement for treatment capacity.

Waste & Emissions Trading Act 2003


In order for the UK to meets its national targets for the diversion of BMW from landfill as set out in the Landfill Directive, the Government has set targets for each WDA. Through the Waste and Emissions Trading Act (WET Act), each WDA has been allocated a maximum allowance of BMW that it is permitted to dispose of to landfill in each year between 2005 and 2020. Failure to achieve these targets either through increased diversion from landfill, landfilling within the allowance limit or through trading (and some banking/borrowing) mechanisms will lead to punitive financial penalties. The rate of financial penalty is currently set at £150 per tonne for each tonne of BMW landfilled above the LATS target.

The quantity of BMW within municipal waste has been set at 68% in England. This figure is used to calculate the tonnages going to landfill, as determined through the Environment Agency mass balance approach.

re3 must therefore ensure that the partnership meets its LATS obligations or face a financial penalty.

Additional provisions of the WET Act include:

� Section 31 amends the EPA 1990 to allow WDAs in England to give direction to a collection authority to include requirements about the separation of waste that is delivered to the waste disposal authority.

� Section 32 places a duty on WCAs and WDAs in two tier areas in England to have a joint strategy for the management of municipal waste by April 2005. The strategy must be kept under review and authorities must have regard to any guidance given by the secretary of state. There are exemptions for certain high performing authorities and certain two tier authorities who have also met high performance standards in terms of recycling and diversion of waste from landfill.

� Section 35 – repeals the requirement for waste collection authorities in England and Wales to prepare and publish a waste recycling plan in accordance with EPA Section 49.



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Household Waste Recycling Act 2003


The Household Waste Recycling Act (previously known as the Municipal Waste Recycling Bill) was a Private Members Bill introduced by Joan Ruddock MP. The Act makes provision regarding the collection, composting and recycling of household waste.

The Act requires English WCAs to collect from the kerbside at least two recyclable materials from households separate from residual waste by 2010. Councils with particular difficulties in meeting the demands of the legislation could be granted derogation. The provision of ‘comparable’ recycling facilities, such as a bring bank or civic amenity site within 100 metres of households, could satisfy the Act's requirements.

The key impact is the adherence to the first legislative requirement for local authorities to collect two streams of recyclable materials from the kerbside. It is anticipated that in many authorities this is already happening, however in areas where it is not, further action will be required or derogation sought whilst suitable infrastructure is developed.

All re3 authorities currently comply with this requirement to collect at least two recyclable materials from householders. This requirement is also now measured under the Best Value Performance Indicator BV91.

Clean Neighbourhoods and Environment Act 2005


The Clean Neighbourhoods Act has introduced a number of provisions that give local authorities greater enforcement powers in relation to abandoned vehicles, illegal waste activities such as litter, fly-tipping and graffiti. Other powers introduced include the ability to issue fixed penalty notices for failure to use specialised containers and the requirement for local authorities to transfer a waste disposal function to a specially formed company has been removed.

The key enforcement powers extended to waste collection authorities include the following:

� Abandoned Vehicles – local authorities have the power to remove an abandoned vehicle immediately and issue a fixed penalty notice of £200.

� Litter – An £80 on-the-spot fine for littering can be levied. Cigarette butts and chewing gum are defined as litter. Dropping litter anywhere, including on private land, is now an offence. LAs can require local businesses to clear up the waste that they generate.

� Graffiti/Fly-Posting – on-the-spot fines of £80 can be levied.

� Waste – powers include fines of up to £100 for waste left out at the wrong time. Maximum penalty for fly-tipping increased to £50,000 or 5 years' imprisonment. Powers to order landowners to clear up fly-tipping if knowingly caused or



25

permitted. Fines for business if they fail to produce duty of care documentation, fines of up to £300.

Recycling Credit Scheme

Changes to the recycling credit scheme were recently introduced via the Clean Neighbourhoods and Environment Act 2005 and the Recycling Environmental Protection (Waste Recycling Payments) (England) Regulations 2006.

The key elements of the regulations are that:

� For the 06/07 financial year the value of disposal credits are capped at 05/06 levels and are based on the average cost of the most expensive form of disposal in each WCA area;

� For subsequent financial years the disposal credits will continue to be capped at the levels above but averaged out across a WDA area to provide a single value credit for all WCAs in the area; and

� Any increases will be in line with inflation at 3%. Payments of recycling credits to third parties for recycling and reuse will be calculated on the same basis.

Within this the legislation has introduced a flexibility for WCAs and WDAs to agree alternative arrangements for the payment of credits and need not follow the regime above unless agreement cannot be reached.

This legislation intends to create a greater incentive for joint working between authorities and enable flexibility in the achievement of LATS obligations. It presents an opportunity for WCA/WDAs to work together.

End of Life Vehicles Regulations 2003 and End of Life Vehicles (Producer Responsibility) Regulations 2005

The End of Life Vehicles (ELV) Directive (2000/53/EC) is transposed into UK law through the End of Life Vehicles Regulations 2003 and End of Life Vehicles (Producer Responsibility) Regulations 2005. The Directive aims to reduce the amount of waste produced from ELVs and increase the recycling and recovery of any wastes that do arise.

The Directive sets out measures aimed at the prevention of waste from vehicles and, in addition, at the reuse, recycling and other forms of recovery of end-of-life vehicles and their components so as to reduce the disposal of waste. It also requires the improvement in the environmental performance of all the economic operators involved in the life cycle of vehicles and especially the operators directly involved in the treatment of end-of-life vehicles.

Vehicle owners must be able to have their complete ELVs accepted by the new collection systems free of charge, even when they have a negative value, from 1 January 2007 at the latest (earlier in respect of vehicles put on the market on or after 1 July 2002). This has implications for the ELV recovery network which will need to have the capacity to accept, store and treat the ELVs. The legislation also contains targets for the recycling of certain materials from End of Life Vehicles.

The Regulations do not place a duty on local authorities to provide facilities for dealing with end-of-life vehicles; instead it will be producers who must provide these facilities, called Authorised Treatment Facilities (ATFs). Local authorities will be able to make use of these facilities for the disposal of abandoned vehicles that



26

they collect. They must however, ensure that they send these vehicles to authorised treatment facilities.

Animal By-Products Regulations (ABPR) 2003, and updated in 2005


The Animal By-Products Regulations (ABPR) came into force in England on 1 July 2003 and implements EU Regulation 1774/2002 and were updated in 2005.

The regulations impose restrictions on the handling and treatment of waste, particularly separately collected organic waste such as that collected from household kitchens, that contains or potentially contains animal by-products.

The ABPR divides animal by-products into three categories and sets rules for the collection, handling, transport and disposal of animal by-products which include catering waste, former foodstuffs and other animal waste, such as fallen stock.

� Category 1 is the highest risk category - including carcasses and materials infected or suspected of being infected with diseases such as scrapie in sheep or BSE in cattle, the carcasses of zoo and pet animals, Specified Risk Material (SRM) and catering waste from means of international transport.

� Category 2 is also high-risk material, and includes diseased animals, animals that die on farms and which do not contain SRM at the point of disposal and animals which are not slaughtered for human consumption.

� Category 3 is essentially material which is fit (but not intended) for human consumption and as such includes parts of slaughtered animals, blood, raw milk, fish caught in the open sea, and shells. Permitted disposal methods include treatment in a biogas or composting plant.

The most significant aspect that affects recycling and composting is that different controls are placed on composting processes depending on the types of waste being composted. The Regulations set out operating temperature and retention times for processes which are related to the waste types being treated.

Authorities who collect organic waste that contains food waste that contain animal by-products (meat) must treat waste through a two stage process, e.g. in-vessel or anaerobic digestion systems. Open windrow facilities are not suitable. Facilities must be operated in accordance with the Regulations.

Introduction of schemes to collect kitchen waste must consider the impact of these Regulations and ensure appropriate treatment facilities are in place.

Hazardous Waste Regulations 2005

www.opsi.gov.uk/SI/si2005/20050894.htm

In July 2005, new controls on Hazardous Waste came into force in England, Northern Ireland and Wales. The Regulations replace the previous Special Waste regime.

This change in UK legislation brought into force the revised European Waste Catalogue (EWC). The EWC has been combined with the Hazardous Waste List (HWL) to provide an extended list of wastes. The list indicates which wastes are classified as hazardous.



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The key impacts of the regulations include the replacement of the term ‘Special Waste’ with ‘Hazardous Waste’, and the likelihood of increased hazardous waste arisings, given that more waste is classified as ‘hazardous’ than was classified as ‘special’. Examples of ‘new’ hazardous wastes include fluorescent light tubes, televisions and dental amalgam.

Where any hazardous waste is collected from the municipal waste stream, in particular at household recycling centres, separate provision must be made for the storage and disposal of these items and waste notification procedures will apply. Where an authority operates a separate collection of hazardous materials from households, the requirements of the hazardous waste regulations will apply to the transfer and storage of these items before final treatment or disposal.

Renewable Obligations Order 2002, (as amended 2006)


The Renewables Obligations Order is the Government’s main mechanism for supporting renewable energy. The Obligation is enforced by an Order (Statutory Instrument) made under the terms of the Utilities Act 2000. The Order was introduced in April 2002 and sets out which forms of energy generation qualify for Renewable Obligation Certificates (ROCs).

The Obligation requires suppliers to source an annually increasing percentage of their sales from renewables. For each megawatt hour of renewable energy generated, a tradable certificate called a Renewables Obligation Certificate (ROC) is issued.

Suppliers can meet their obligation by:

� acquiring ROCs

� paying a buy-out price of £30/megawatt hour

� a combination of ROCs and paying a buy-out price.

When a supplier chooses to pay the buy-out price, the money they pay is put into the buy-out fund. At the end of the 12-month Obligation period, the buy-out fund is redistributed to ROC holders.

Anaerobic digestion and advanced thermal treatment qualify for ROCs under this scheme and recent revisions (2006) have incorporated waste recovery operations combusting over 90% biomass and Energy from Waste plants combusting waste with ‘good quality’ Combined Heat and Power (CHP) schemes into the scheme. This works to increase the range of alternative treatment technologies that qualify for ROCs and should contribute to increasing the financial viability of these options if they are being considered by local authorities as part of long term waste strategy implementation.

RECENT LEGISLATION (to May 2007)

Agricultural Waste Regulations 2006

The Government has recently extended existing waste management controls to cover agriculture. These controls came into force in 2006 under The Waste Management (England and Wales) Regulations 2006, also known as the Agricultural Waste Regulations. These new regulations implement EU legislation,



28

in particular the Waste Framework and Landfill Directives and to ensure that farming is under the same controls that have applied to other sectors for many years.

The changes will mean that farmers will no longer be able to burn or bury many types of waste on farms, instead they will have to:

� Send or take their waste for disposal off-farm at licensed sites;

� Register a licensing exemption with the Environment Agency to recycle waste on-farm; or

� Apply to the Environment Agency for a licence to continue on-farm disposal.

Therefore unregulated burying and burning of agricultural waste on farms will be prohibited. The use of manure, slurry and effluent on farms as a fertiliser as part of good agricultural practice, where not being discarded as waste, will continue to be permitted, subject to certain conditions. The main impact of these Regulations is likely to be on the non-natural waste streams from farms such as plastic and cardboard packaging materials, tyres, oils, metals.

A potential impact of these Regulations for local authorities is that some agricultural waste may end up being diverted into the municipal waste stream. For example farmers may request waste to be collected via trade collections or that additional waste enters the municipal waste stream through refuse collections from domestic properties or at civic amenity sites.

Waste Electrical & Electronic Equipment Directive 2002/96/EC

www.dti.gov.uk/innovation/sustainability/weee/page30269.html

In February 2003, the European Waste Electrical and Electronic Equipment (WEEE) Directive became European law and was due to be implemented by August 2004. Collection, treatment and financing systems for WEEE must be in place by September 2005 and the first collection and treatment targets are to be attained by December 2006.

Key requirements of the WEEE Directive include:

� A compulsory household collection by the end of 2006 – a target of 4 kg per household is set and a new target will be set in 2008;

� A compulsory producer responsibility – this ensures that the producers finance the management of consumer electronic and electrical waste;

� Financing - producers are able to use collective or individual financing schemes;

� Measures to decrease the disposal of WEEE by consumers as unsorted municipal waste by the Member States;

� Treatment costs – the cost of treating historical waste to be shared proportionately between producers in the market when the costs arise;

� Financial guarantees - made by producers (up front) to guard against costs arising from orphan WEEE.



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The UK Regulations implementing the WEEE Directive were laid before Parliament on 12 December 2006 and entered into force on 2 January 2007. Non-Statutory Guidance was published on 28 February 2007.

The WEEE Regulations do not place a statutory duty on local authorities to collect WEEE products, as that duty rests with the product producers. However local authorities have an opportunity for collection sites, such as Recycling Centres to become Designated Collection Facilities (DCF). The CA sites at Smallmead, Reading and Longshot Lane, Bracknell have both been designated as DCFs from July 2007.

Proposed EU Directive on Batteries and Accumulators

This Directive applies to batteries containing lead, mercury or cadmium, and its primary focus is controlling the disposal of spent batteries and accumulators (energy storage devices) containing potentially dangerous materials.

The Directive requires Member States to ensure that appropriate systems are in place for consumers to return used batteries. The Directive will also require the re-design of appliances to allow for the easy removal of spent batteries and ban the use of nickel/cadmium or NiCad batteries from 2008. It is envisaged that a Directive will be introduced to set targets for the collection and recovery of consumer batteries, most of which are disposed of via the household waste collections.

The financing of collection systems has not yet been established and it is likely that producers will be responsible. However there may be opportunities for local authorities to work with producers who wish to use any existing collection facilities that are in place.

EC Working Document on Biological Treatment of Biowaste

In 2001 the European Commission issued a second draft of the EU Directive on the Biological Treatment of Biological waste (known as the Biowaste Directive).

The Directive objectives are to promote the biological treatment of biodegradable waste (e.g. anaerobic digestion or composting) to help meet the Landfill Directive targets for the diversion of biodegradable waste from landfill.

The proposed Directive covers not only municipal waste (including household waste) but also biodegradable residues produced by industry, such as agricultural or food and drink wastes.

The draft Directive proposes that local authorities may be required to set up separate collections of biodegradable waste in order to maximise the scope for composting and anaerobic digestion. Urban areas with over 100,000 inhabitants would be required to set up such systems within three years of implementation. Urban areas with over 2,000 inhabitants would have five years to do the same.

In order to minimise the waste material left over following biological treatment of municipal waste i.e. contaminants, the draft Directive proposes that separate collections of materials such as packaging, metals and hazardous wastes are undertaken.

In addition, the draft Directive sets out standards for air emissions and leaching, during the treatment of ‘biowaste’.



30

Biowaste management is a cross-cutting environmental issue, which impinges upon sustainable resource use and is relevant to the EU Thematic Strategy on Soil Protection.

Amendments to the EC Waste Framework Directive 1975 (75/44/EEC)

The original European legislative framework document for waste management is the Waste Framework Directive (75/442/EEC). It requires national competent authorities to draw up waste management plans. Plans must encourage the prevention and recovery of waste and provide suitable infrastructure for recovery and disposal and the appropriate regulatory framework to protect the environment and public health. The Directive sets out basic requirements for waste management licensing control and planning. It also includes the definition of waste and associated waste management terms. This document has been extensively amended and a consolidated and updated version is currently under development, following responses by EU member states that were submitted in February 2006. The new version of the Directive is anticipated to include an updated interpretation of recycling and recovery and incorporate hazardous waste and other Directives within its scope. It is also intended to adopt a Life Cycle Approach within the framework.

EU THEMATIC STRATEGIES

Thematic Strategy on Waste Prevention and Recycling

The European Commission proposed on 21 December 2005 a new strategy on the prevention and recycling of waste. This strategy is one of the seven thematic strategies programmed by the 6th Environmental Action Plan.

This long-term strategy aims to help Europe become a recycling society that seeks to avoid waste and uses waste as a resource. It will draw on the knowledge that the thematic strategy on resources, also adopted on 21 December 2005, will generate.

As a first step, the Commission proposes revising the 1975 Waste Framework Directive to set recycling standards and to include an obligation for EU Member States to develop national waste prevention programmes. This revision will also merge, streamline and clarify legislation, contributing to better regulation.

The main actions of the Thematic Strategy are:

� A renewed emphasis on full implementation of existing legislation.

� Simplification and modernisation of existing legislation (e.g. firstly, an amendment of the Waste Framework Directive merging it with the Hazardous Waste Directives and introducing life-cycle thinking).

� Introduction of life-cycle thinking into waste policy.

� Promotion of more ambitious waste prevention policies by clarifying Member States’ obligations to develop publicly available waste prevention programmes.

� Better knowledge and information which will underpin the continued development of waste prevention policy.

� Development of common reference standards for recycling.



31

A key element of the thematic strategy that may impact on local authorities in the future is a greater prominence of waste prevention action. Waste prevention is a key element of any waste strategy, the importance of addressing this issue through specific targets and actions is only likely to increase in the future.

Thematic Strategy on Soil Protection

The European Commission has adopted a Thematic Strategy in September 2006 on Soil Protection as part of its aim of protection and preservation of natural resources. In the UK, DEFRA ran a public consultation on the Commissions proposal which closed in October 2007.



32

6. RE3 JOINT WASTE PFI CONTRACT SPECIFICATION

Output Specification - Schedule 3

A waste management partnership between BracknellForest Borough

Council, Reading:Borough Council and Wokingham District Council. :. : Zeroing JH OH W3Ste

Central Berkshire Waste PFI

Output Specification

Annex 1

Authorised Vehicles and Delivery Patterns

This annex provides a baseline position in respect of Authorised Vehicles andpatterns of delivering Contract Waste to Existing Facilities and Key Project Facilitiesthe proposals contained within the Contractor's Service Delivery Plans.

Authorised Vehicles

The Key Project Facilities to be provided by the Contractor are designed to provideaccess and tipping for a household waste collection service and a street cleansingservice suitable for the generic types of vehicles given below.

For the avoidance of doubt the Contractor has taken the following vehicle types intoaccount when designing the facilities:

• 3.5te light goods vehicles• 7.5te light goods vehicles• 3.5te mechanical brooms (dewatered)• 17te mechanical brooms (dewatered)• 17te refuse collection vehicles (RCV)• 22te RCV• 26te RCV

Prior to the Services Commencement Date, the Councils will provide to theContractor a list of Authorised Vehicles with such information as is reasonablynecessary to identify those vehicles as Authorised Vehicles (including the vehicletype). The Councils will notify the Contractor in a timely manner of any changes tothe fleet of Authorised Vehicles from the list provided prior to the ServicesCommencement Date.

The Councils shall, so far as practicable, consult with the Contractor in respect ofproposed changes of Authorised Vehicles where such changes take the vehicleoutside of the parameters of the vehicle types and characteristics identified above. Ifand to the extent that the Contractor demonstrates to the Councils that due to thedifferent design and operating characteristics of such vehicles, that use of thosevehicles will cause damage to or have a material and adverse impact on theoperation of the Key Project Facilities, such changes will be the subject of a CouncilChange pursuant to Clause 25 (Changes to the Works or Services) of the Contract.



3.9 SERVICE OUTPUT 9 (SO 9): HEALTH & SAFETY (Subject to Clause 37(Health and Safety))

Required Outcome:

3.9.1 Conducting the Services in accordance with health and safety legislation andguidance.

Service Outputs:

SO9.1 Conduct the Services in accordance with health and safety Legislation andGuidance.

Service Standards and Constraints:

3.9.2 The Contractor shall ensure the health, safety and welfare of its employees,and Councils' staff and any other persons that may be affected by itsoperations and activities.

3.9.3 The Contractor and its staff shall adopt safe construction and workingpractises as laid down in current and future Legislation and Guidance thatapply to its activities under the Contract.

3.9.4 The Contractor shall comply with the Construction (Design and Management)Regulations 1994 (COM).

3.9.5 Before the commencement of any works to the Key Project Facilities theContractor shall prepare a Health and Safety Plan and carry out and prepare aschedule of risk assessments as required by and in accordance withLegislation and Guidance. The Contractor shall provide a copy of the Healthand Safety Plan and copies of individual service risk assessments asreasonably requested by the Councils.

3.9.6 The Contractor shall provide information about the health and safetyperformance during construction to the Councils following any reasonablerequest for such information from the Councils.

3.9.7 The Contractor shall arrange for health and safety inspections of all KeyProject Facilities. These shall be carried out in accordance with theContractor's Health and Safety procedures as given in the ServiceDevelopment Plans. Copies of the inspection reports shall be provided to theCouncils.

3.9.8 The Contractor shall maintain Health and Safety training records for its staff.These records are to be open for inspection by the Councils within 5 Businessdays of a written request.

3.9.9 The Contractor shall produce a monthly Health & Safety report detailingaccidents and dangerous occurrences in accordance with the relevantPerformance Standard.

17



accordance with Clause 29 (Report and Invoicing) of the Contract andSchedule 24 (Payment Mechanism).

H. Reporting arrangements (subject to Clause 33 (Performance Monitoring) andClause 29 (Report and Invoicing) of the Contract)

3.8.20 The Contractor shall provide all information reasonably necessary to enablethe Councils to verify the performance of the Services and compliance with theterms of the Contract.

3.8.21 The Contractor shall notify the Councils promptly of any performance failuresin accordance with the Performance Mechanism or events which are likely tohinder the Contractor from complying with the Contract. Any performancefailures shall be rectified in accordance with the procedures set out in thePerformance Mechanism.

3.8.22 The Contractor shall submit at its own costs a Monthly Service Report, settingout the monitoring data, performance and delivery of the Services under theContract over the previous Month in accordance with clause 29 (Report andInvoicing) of the Contract. This will be used to determine any adjustmentunder Schedule 24 (Payment Mechanism) and items for discussion at themonthly progress meetings.

3.8.23 The Contractor shall submit an Annual Service Report, on the performanceand delivery of the Services under the Contract over the previous 12-monthperiod as set out in clause 32 (Best Value) and clause 29 (Report andInvoicing) of the Contract.

3.8.24 The final scope and format of reporting arrangements to be provided by theContractor will be set out in Schedule 26 (Reporting Proformas) to thisContract.

3.8.25 The Contractor shall preserve all records of Contract Waste and Non-ContractWaste transactions for at least seven (7) years after the end of the Councils'financial year in which such transaction occurred.

I. Council Access (Subject to Clauses 33 (Performance Monitoring), 34 (AuditAccess) and 41.2 (Contractor's Records))

3.8.26 The Councils shall be entitled to conduct random monitoring checks on anyoperational aspects of the Contract, including any of the Key Project Facilities,without prior notification in accordance with the relevant PerformanceStandards. Protocols for inspecting third party facilities shall be agreed withthe Councils.

3.8.27 The Contractor shall provide the Councils with all reasonable requests foraccess, information and assistance necessary to carry out such monitoring.

3.8.28 The Councils shall be entitled to inspect, upon reasonable notice, thoserecords required to be maintained by the Contractor for the purposes ofmonitoring both performance and health, safety and maintenance procedures

16



Specification and the Performance Mechanism and submit to the Councils forapproval (not to be unreasonably withheld or delayed), setting out tasks toachieve continuous improvement in service delivery and to further the widerproject objectives. '

E. Quality Assurance

3.8.13 The Contractor and any Operating Contractor shall ensure that the Servicesare operated in accordance with ISO14001 or similar EnvironmentalManagement System, with appropriate certification.

3.8.14 The Environmental Management System shall be designed to demonstrate,through self-monitoring and recorded audit trails, that the Contractor isachieving the required standards of service delivery.

3.8.15 The Contractor shall (or will procure that the Operating Contractor shall)achieve formal accreditation of the system through a certifying body accreditedto the United Kingdom Accreditation Service (UKAS) and approved by theCouncil, within the timetable set out in the relevant Service Development Planand shall retain certification for the duration of the Contract.

G. Monitoring arrangements (subject to Clause 33 (Performance Monitoring) andClause 29 (Report and Invoicing))

3.8.16 The Contractor shall install, implement and operate agreed informationsystems and equipment to the satisfaction of the Councils (acting reasonably)throughout the Contract Period.

3.8.17 The Contractor shall be responsible for monitoring its own performance underthe Contract in accordance with the Output Specification and PerformanceMechanism. The Contractor shall provide a Monitoring Plan, includinginformation systems and equipment and the methods and frequency ofinspections.

3.8.18 The Contractor shall provide a comprehensive computerised electronicweighbridge system for all Key Project Facilities provided under the Contract.

3.8.19 Defined audit trails shall be established in order to:

• determine compliance with Performance Mechanism.

• determine the tonnage of Contract Waste delivered by each individualCouncil's waste collection service.

• demonstrate that Contract Waste is being delivered, accepted, kept, treatedand disposed of in accordance with the Contract.

• determine the amounts of Contract Waste and recovered materialsdelivered to and removed from each facility used for performance of theServices.

. . . . . . . . . . . . . . . . . . . . .

- . . : • • demonstration that the Contractor is entitled pursuant to the PaymentMechanism to payment for the Services claimed from the Councils in



508.8 The development, provision, operation and maintenance of reportingsystems

508.9 Providing the Councils with all access, information and assistance asnecessary to carry out monitoring.


A. Management and Staffing arrangements

3.8.2 The Contractor shall provide details of the management structure, operationalresponsibilities, resources and skills that will be put in place to ensure theeffective management of the Services.

3.8.3 The Contractor shall appoint an Operations Manager in accordance with theContract. The Operations Manager shall be of a senior management statuswithin the Contractor's organisation.

3.8.4 The Contractor shall employ appropriately skilled and qualified staff for theoperation of the Services.

3.8.5 The Contractor shall provide staff with adequate training over the ContractPeriod.

3.8.6 Each Facility provided under the Contract shall have a nominated sitemanager.

B. Liaison and Partnership arrangements

3.8.7 The Contractor's Operations Manager will be the principal point for contactwith the Councils and shall be available for consultation when reasonablyrequired. There shall be monthly liaison meetings with the Councils, and anagreed method of communication and procedure for dealing with emergencies.

3.8.8 The Contractor shall comply with reasonable requests from the Councils forinformation, data or other assistance to enable the Councils to undertake theirstrategic reporting responsibilities and Best Value Duty in the delivery of theServices.

C. Service Delivery Plan

3.8.9 The Contractor is required to annually update Schedule 7 (Service DeliveryPlans) that clearly shows how it will fulfil this Output Specification. The ServiceDelivery Plans will address all of the service requirements set out in thisOutput Specification.

3.8.10 The Service Delivery Plans shall be updated to reflect any alterations to theServices in accordance with clauses 25 (Changes to the Works or Services)and 26 (Change in Law) of the Contract.

D. Best Value

3.8.11 The principles of Best Value shall apply to the Services. The Contractor shallsubmit the first Best Value Method Statement within 3 months of theCommencement Date and update it within 1 Month of each anniversary of theCommencement Date.

3.8.12 The Councils will carry out an annual performance review of the Contractor'scompliance with the Service Delivery Plans. The Contractor shall prepare aService Improvement Plan on an annual basis in accordance with this Output

- • : 1 4



3.7 SERVICE OUTPUT 7 (SO 7): COMMENCEMENT AND EXPIRY PLANS

Required Outcome:

3.7.1 Arrangements for the commencement of the Services and for hand back onexpiry or any early termination of the Contract.

Service Outputs:

SO7.1 The development, implementation and operation of measures for hand-overat the Commencement Date and at each Key Project Facility Operation Dateand for hand-back at the expiry or any early termination of the Contract.


3.7.2 The Contractor shall provide for a smooth hand-over from all existingarrangements, clearly set out in a Service Commencement Plan. This will setout an agreed set of activities and timetable between the Contractor andCouncils for all significant events from Commencement Date up to andincluding the Last Key Project Facility Operation Date.

3.7.3 The Contractor shall provide for a smooth hand-back at the expiry or any earlytermination of the Service in accordance with Clause 62 (Expiry of ContractPeriod) of the Contract, clearly set out in a Service Expiry Plan This will as aminimum reflect the level of detail and contents of the Service CommencementPlan including set out an agreed set of activities and timetable between theContractor and Councils for all significant events leading up to the hand-backof the Services to the Councils. In particular this shall, subject to theprovisions of the Direct Agreement, cover Assets, ongoing liabilities,information and personnel.

3.8 SERVICE OUTPUT 8 (SO 8): SERVICE MANAGEMENT

Required Outcome:

3.8.1 An effective service management system, including arrangements formanagement and staffing, liaison and partnership, Best Value, ServiceDelivery Plans, an Environmental Management Systems, commissioning andperformance tests, monitoring and reporting and allowing access for theCouncils.

Service Outputs:

508.1 The provision of all necessary management system and staff resources andskills for the effective operation of the Services

505.2 Liaison and partnership between the Contractor and Councils

508.3 Submission and regular updating of Service Delivery Plans

508.4 Production and submission of a Best Value Method Statement and AnnualService Improvement Plan

508.6 Obtaining and retaining certification for the provision of the Service inaccordance with ISO14001, or similar Environmental Management System

508.7 The development, provision, operation and maintenance of monitoringsystems

' " • • ' • " • • • ' " ' - . - : : . 13



^ 3.6 SERVICE OUTPUT 6 (SO 6): CONTINGENCY PLANS

Required Outcome:^ 3.6.1 Contingency arrangements in order to provide continuity of Services.£r Service Outputs:

^ SO6.1 Contingency arrangements in the event of unavailability of the Services or^ any part thereof, in order to provide continuity of Services.

• . . : . . ' ' : : . . . . " " ; : ' ' : :


^ 3.6.2 The Councils require continuity of the Services. The Contractor shall therefore• put in place contingency plans (to be regularly updated by the Contractor and

*P approved by the Councils) to manage Contract Waste:

0 • on commencement of the Services, including the hand-over period fromexisting waste management arrangements.

• during the construction of Key Project Facilities.

™ .•:''•. • during periods where for any reason the Services are not available in full or^ in part.

• in an Emergency.

•i 3.6.3 Contingency arrangements must cover the provision of alternative facilities for£t the reception, treatment and disposal of Contact Waste, and also for any

services provided to the Contractor that facilitate the continued delivery of the• Services to the Councils.^ 3.6.4 The Councils or any person collecting Contract Waste on their behalf should

only be directed to contingent facilities agreed in advance with the Councils.m : : The standards for operational services on any other facility not forming part of

the Facilities shall, to the extent within the Contractor's reasonable control, be^ no lower than that provided under the Contract (save where otherwise agreed

with the Councils) and provided that in the case of an Emergency, the0 Contractor shall use all reasonable endeavours to ensure that the standards

for operational services shall be the highest standards which are reasonable• practicable in the circumstances of the Emergency.^ 3.6.5 Liability for all additional costs incurred by the Councils or the Contractor while™ :-' : these contingency arrangements are in place shall be dealt with solely inA accordance with the provisions of this Contract (including but not limited to^ Schedule 24 (Payment Mechanism) and Schedule 25 (PerformanceA Mechanism)).

12


• Output Specification

< r . . : ; : - r : : ^ : : • ; /•; . . : : i : ^ ^ : ^ : : - : ;

A which initiatives shall be funded from the ring fenced budget held by the• • : ; Contractor in the following year. This plan shall include the scope, purposeA and timetable for proposed minimisation, re-use and recycling education and

promotion measures over a rolling five year period. The planning of any£ proposed measures shall include the measurement of its outcomes and cost-

effectiveness.

& 3.5.4 Subject to and in accordance with SDP 6.7 and 6.11 the manner of performingthe Services shall address issues of equal opportunities, disabled access (to

^ the extent reasonable) and social exclusion where relevant. Adequate^ methods of communications shall be provided to meet needs of disabled• people and people for whom English is not their first language,

0 3.5.5 All public documents and public reports shall be published electronically.

^ 3.5.6 The Contractor shall work in partnership with the Councils to develop a regular™ user-feedback programme. User surveys shallbe conducted in accordance^ with Performance Standard SO 3:9, SDP 6.12 and 6.13 and as a minimum,~ address the relevant Best Value satisfaction criteria. The overall satisfaction^ of stakeholders with the quality of Contractor communications shall also be

monitored in accordance with the methods and frequency set out in ScheduleA 7 (Service Delivery Plans).

3.5.7 The Contractor is providing Services on behalf of the Councils and shall adopt,& and adhere to, a staff code of conduct which seeks to ensure that the

Contractor and its staff act in a manner which leads the public to regard the^ Services in a positive light.

^ 3.5.8 The Councils will receive all queries, comments and complaints from users ofthe Service through their established customer complaints systems. The

0 Contractor must inform the Councils of any comments and complaints itdirectly receives in accordance with SDP 6.15 and Performance Standard

• SO5.10

^ 3.5.9 The Contractor shall acknowledge, consider and action any comment query or• • • ] - • ' • complaint i n accordance with t h e Performance Standards.

0 3.5.10 An audit trail shall be kept for each dispute or complaint. The Contractor shallinform the Councils, as detailed in Schedule 25 (Performance Mechanism) of

• any incidents involving personal injury or damage to third party property. TheCouncils shall be fully briefed in the likelihood of any formal proceedings

• arising from disputes or complaints.

11



3.4 SERVICE OUTPUT 4 (SO 4): MARKETS FOR RECOVERED PRODUCTS

Required Outcome:

3.4.1 Managing all recovered products derived from Contract Waste.

Service Outputs:

SO4.1 The management, storage, treatment, sale, removal, transportation anddisposal of recovered products.


3.4.2 The Contractor shall provide for all aspects of managing recovered products,to the extent required by and in accordance with SDP5 and PerformanceStandard SO4.

3.4.3 Subject to the need to secure Best Value, the Contractor shall giveconsideration to local markets for the sale of recovered products.

3.5 SERVICE OUTPUT 5 (SO 5): INTERFACE WITH THE PUBLIC

Required Outcome:

3.5.1 An effective and measurable interface with the public, including consultation,user-feedback and complaints, education, and promotion of wasteminimisation, re-use and recycling activities, in accordance with pre-determined activities and outcomes set out within a communication strategyand any annual Service Improvement Plans.

Service Outputs:

SOS. 1 Develop and implement a stakeholder consultation plan

505.2 Develop and implement a public education and promotion plan

505.3 Undertake feedback and satisfaction surveys from users of the Services

505.4 Facilitate Stakeholder liaison meetings in relation to the Services

505.5 Provide systems for dealing with all public queries, complaints andcomments.


3.5.2 Subject to and in accordance with SDP 6.2 not later than six (6) Months priorto each Planned Key Project Facility Operation Date the Contractor shall liaiseand consult adequately with all statutory and relevant bodies, including asnecessary community groups, residents and other relevant stakeholders/TheContractor shall agree with, and submit to, the Councils a StakeholderConsultation Plan within three (3) months of the Commencement Date. Thisshall include the scope, purpose and timetable for all Services consultations,and the process for dealing with questions, disputes and protests. It shall beupdated to reflect any changes in these arrangements.

3.5.3 Subject to and in accordance with SDP 6.2 the Contractor shall agree with,and submit to, the Councils an Education and Promotion Plan within three (3)months of the Commencement Date. It shall be updated on a yearly basis inpartnership with the Councils and the Councils will decide, based on the plan,

- - - - - - ' " - • ' - : - ' - . - : . • - - - 1 0


• Output Specification

• 'i . : . : :: ::^ i . ^ .. : I" : . . . : :;- ":^ 3.3.7 The number and capacity of the receptacles shall be managed to cope with^ the input of Contract Waste (including seasonal variations) in accordance withA Performance Standard SO3:8.

3.3.8 As a minimum, separate provision at Household Waste Recycling Centres• shall be made for the reception of recyclables, green waste, batteries, oils,

bonded asbestos, gas cylinders, white goods (including those containing9 hazardous substances) and Hazardous Household Waste. Any waste that is

categorised as hazardous within the Hazardous Waste Regulations 2005 shall9" • •. be safely stored in a secure area.^ 3.3.9 Sites shall be adequately supervised throughout the hours where they are

open to members of the public, including providing guidance and unloading0 assistance to members of the public as requested. The Contractor shall

procure that Staff comply with the Contractor's staff code of conduct.9 3.3.10 A procedure for dealing with the reception of Non-Contract Waste shall be^ adopted. This will include protocols for dealing with those suspected of illicitly^ depositing Non-Contract Waste. Non-Contract Waste should be separatelyA • • recorded from Contract Waste in accordance with Performance StandardW SO3:11 ; • ; ' • ;

9 •'.-.'.' B. Bring Bank Sites

49 3.3.11 The Contractor shall take over and maintain the level of the existing BringBank Sites service upon expiry or transfer of current contracts, including site

^ preparation and identification, and obtaining, maintaining and emptyingcontainers subject to the provisions of Schedule 24 (Payment Mechanism).

^ 3.3.12 The Services in relation to Bring Bank Sites excludes emptying and replacing^ receptacles provided by charitable organisations but does include monitoring

• and liaising with the relevant charities to determine the tonnage collected and^ reporting on the condition of the Bring Banks to the Councils.

3.3.13 All Bring Bank Sites should, to the extent within the Contractor's reasonable9. .'• \ control, offer a well-maintained environment for the public to deposit those

elements of Contract Waste for which the Bring Banks are provided. The9 Contractor shall be responsible for clearing any litter caused as a direct result

of its operations.

3.3.14 The number of receptacles and collection frequencies shall be sufficient to^ cater for the amount of material deposited by members of the public during the

Contract Period.9: 3.3.15 The level and type of Bring Bank Site provision and the identification of new^ Bring Bank Sites shall be reviewed with the Councils on a yearly basis in order^ to adapt to changing demand. Any change to the Bring Bank Site provision^ shall be introduced by way of a Council Change.


Output Specif ication

3.3 SERVICE OUTPUT 3 (SO 3): CA SITES/HOUSEHOLD WASTE RECYCLINGCENTRES AND BRING BANK SITES

Required Outcome:

3.3.1 The provision, management and operation of CA Sites and Household WasteRecycling Centres and Bring Bank Sites for the reception of Contract Waste

Service Outputs:

503.1 The provision* management and operation of CA Sites and HouseholdWaste Recycling Centres for the reception of Contract Waste as proposed inthis Contract, fulfilling each Council's obligations under the EnvironmentalProtection Act 1990 (Section 51).

503.2 The provision of reception points for Hazardous Household Waste subject toany limitations in any Waste Management Licence or Permit delivered by thepublic to CA Sites or Household Waste Recycling Centres.

503.3 The management and operation of Bring Sites for the reception ofsegregated Household Wastes

Service Standards and Constraints:A. CA Sites/Household Waste Recycling Centres

3.3.2 It is not the intention of the Councils to only allow persons resident within theCouncils' administrative boundaries, to have access to CA Sites or HouseholdWaste Recycling Centres provided under this Contract. The Contractor shallnot knowingly allow persons resident in other local authorities' administrativeareas to deposit waste at a CA Site or Household Waste Recycling Centressave for local authorities previously notified in writing to the Contractor by theCouncils.

3.3.3 The Contractor shall manage traffic flows at the CA Sites and HouseholdWaste Recycling Centres in order to minimise the time that members of thepublic spend queuing and so far as practicable minimise consequential trafficqueues into the site.

3.3.4 Household Waste Recycling Centres shall be arranged and managed so thatmembers of the public are able to safely unload and deposit Contract Wasteand are physically separated from machinery and operational vehicles at alltimes. Special arrangements shall be made for both the receipt of heavy itemsand/or bulky items. Household Waste Recycling Centres shall be accessibleto all members of the public, including the elderly, disabled or infirm.

3.3.5 The Contractor shall conduct all site operations in a clean and orderly mannerin the context of the nature of the Services under this Contract. Litter and fly-tipping removal and disposal shad be carried out in accordance withPerformance Standard SOS. 12.

3.3.6 Each Household Waste Recycling Centre shall have clear signage to directmembers of the public and receptacles shall be clearly identified to membersof thepublic.


Output Specification; : > i : ; ' : . .. . ; IV': . - - : : ' - l ; : i : ;: :/ :

3.2 SERVICE OUTPUT 2 (SO 2): WASTE RECEPTION AND TRANSFER

Required Outcome:

3.2.1 The reception and onward transfer of Contract Waste delivered by or on behalfor the Councils.

- : : • • . . : . - • : . :

Service Outputs:

502.1 Arranging for, and making available Project Facilities for the reception,sorting, transfer and disposal of all Contract Waste delivered by or on behalfof the Councils.

502.2 Provision of reception points at facilities that are compatible with the deliverysystems, quantities and types of Contract Waste from the Councils' ContractWaste collection operations as provided at the Service Commencement Dateand detailed in Annex 1 (Authorised Vehicles and Delivery Patterns) to thisOutput Specification.

502.3 Subject to the provisions of and any limitations imposed by any WasteManagement Licence or Permit, the provision of reception points at Facilitiesfor Hazardous Household Waste collected by or on behalf of the Councils

Service Standards and Constraints:3.2.2 Reception points at any Facility referred to in SO2:2 above to which Contract

Waste is directly delivered by or on behalf of the Councils shall be capable ofreceiving Contract Waste in accordance with the delivery arrangements set outin Annex 1 (Collection Systems and Authorised Vehicles) to this OutputSpecification.

The reception points shall be designed and operated to comply with the termsof the Waste Management Licence and any Planning Permission and theContractor shall seek to minimise the impact of dust, odours and noise duringunloading and loading operations commensurate with the design thereof.

3.2.3 The Contractor shall ensure that all vehicles using the reception point are* unloaded and dispatched safely and promptly. The number of simultaneous

discharge points should be adequate to facilitate performance in accordancewith Performance Standard SO2:2.

3.2.4 The Contractor shall ensure that livery markings for the Project are clearlyvisible on all bulk haulage vehicles and associated trailers transportingContract Waste by or on behalf of the Contractor to and from the Facilities

3.2.5 Provision shall be made for the treatment of vehicles and/or wastes arriving ata facility where smouldering loads of waste present a risk of fire.

3.2.6 Where the location of any Key Project Facilities or final disposal points forContract Waste disposed of by the Contractor or the Operating Contractornecessitates special consideration of traffic impacts within the surroundingarea, the Contractor shall agree to adhere to Haulage Routes.



3.1.8 Adequate Contract Waste storage capacity should be provided within eachKey Project Facility to accommodate both planned and unplannedinterruptions, and maximum daily Contract Waste inputs of 800t averaged overa rolling 3 Day period (in relation to Smallmead) and 500t averaged over arolling 3 Day period (in relation to Longshot Lane).

3.1.9 All plant and equipment used in the Services shall have rated voltages whichare adequate for the relevant task. Adequate redundancy in plant andequipment shall be provided to accommodate Planned Maintenance and (tothe extent that it can be reasonably anticipated) unforeseen breakdowns andinterruptions in operation, and meet Performance Standards as set out inSchedule 25 (Performance Mechanism) .

3.1.10 The Contractor shall submit to the Councils and update a DetailedMaintenance Plan for all plant and equipment in accordance with Clause 23(Maintenance) and Performance Standard SO1:5 of this Contract. Where thirdpartymaintenance support is to be used, details of such providers must begiven including evidence of competence to undertake the expected functions.

3.1.11 All control systems shall provide air necessary on-line monitoring and data inaccordance with Performance Standard 308:7,

3.1.12 The Contractor shall conduct all site operations in a clean and orderly mannerin the context of the nature of the Services under this Contract. Litter and fly-tipping removal and disposal shall be carried out in accordance withPerformance Standard SO3: 12. The Contractor is responsible for the securityof all Key Project Facilities.

3.1.13 An Emergency Plan shall be prepared and kept updated for each ExistingFacility and Key Project Facility provided in relation to the Services. This willdocument the procedures to deal with accidents, fires, breakdowns, or othersimilar situations. It shall define the management duties, off duty call-outprocedures, and have regard to all authorisations (including any requirementsfor the controlled shut-down of processes).

D. Disposal Services

3.1.14 Final disposal services shall be provided for all Contract Waste, includingprocess residues and rejects.

3.1.15 The Contractor shall provide the Councils with details of the landfill sites to beused, and copies of all applicable Waste Management Licences and Permits inrelation to the Facilities following issue or revision.

3.1.16 The Contractor shall seek and obtain approval from the Councils (not to beunreasonably withheld or delayed) for any proposed changes or substitution oflandfill sites and shall update the relevant Service Delivery Plan(s) accordinglyprovided that the provisions of Schedule 24 (Payment Mechanism) shallcontinue to apply as regards the Landfill Payment notwithstanding the newlandfill site is further away from the Facilities than the Sutton CourtenayLandfill Site.

3.1.17 The Contractor shall inform the Councils of the destination(s) of all ContractWaste.


Output Specif ication

SERVICE OUTPUT 1 (SO 1): WASTE MANAGEMENT AND DISPOSAL

Required Outcome:3.1.1 The Councils require an integrated service for the management and disposal

of Contract Waste (which assists the Councils in fulfilling their duties as WDAs,seeks to minimise waste production and significantly increase levels ofrecycling, composting and recovery and the diversion of waste from landfill) inaccordance with targets and service standards set out within this OutputSpecification, Schedule 24 (Payment Mechanism) and Schedule 25(Performance Mechanism).

Service Outputs:

501.1 The provision of waste management and disposal operations for ContractWaste, to seek to achieve the Upper Annual Recovery Target, the UpperAnnual Recycling Target and the Upper Annual Diversion Target.

501.2 Compliance with all applicable Legislation, Guidance and Good IndustryPractice and all Necessary Consents.

Service Standards and Constraints:A. Recycling, Composting and Diversion Targets

. • : ' . - ' : . " ' • - ' . : ' . . - ' • . ' " ' - -

3.1.2 In each Contract Year, the Contractor shall seek to achieve the Upper AnnualRecovery Target, the Upper Annual Recycling Target and the Upper AnnualDiversion Target.

3.1.3 Performance against the Upper Annual Recovery Target, Upper AnnualRecycling Target and the Upper Annual Diversion Target will be measured onan annual basis in each Contract Year in accordance with Schedule 24(Payment Mechanism).

3.1.4 For the avoidance of doubt, compliance with the Annual Recovery Target andthe Annual Recycling Target will be measured on an annual basis in eachContract Year and on a quarterly basis as set out in Schedule 25(Performance Mechanism).

B. General Compliance

3.1.5 The Contactor acknowledges that the original design of the Services submittedas part of the tender process leading to the award of this Contract will continueto be in a manner consistent with Best Practicable Environmental Option(BPEO). Any change to the Services pursuant to Clause 25 (Changes to theWorks or Services) of the Contract shall take environmental issues into accountand seek to be consistent with the BPEO.

C. Design and Operational Concepts

3.1.6 The Contractor shall keep under review alternative and innovative methods ofoffering all parts of the Services.

3.1.7 The Contractor shall provide all necessary fire-fighting, first aid, health andsafety facilities at each Existing Facility and Key Project Facility. TheContractor shall ensure that the adequate sprinkler systems are provided andmaintained at the Key Project Facilities.



3 STATEMENT OF REQUIREMENTS

The following sections of this Output Specification provide the detailed description ofthe Services to be performed by the Contractor under this Contract. The format ofeach service output is -

• Required Outcome-introductory statement of the overall objective, in respectof which the Councils shall have no remedies or rights in respect of a failure ofthe Contractor to satisfy these objectives

• Service Output - numbered list of outputs for the Services

• Service standards and constraints - statement of particular standards of serviceand service constraints that must be addressed by the Contractor.

The Performance Standards Table sets out the Performance Standards in relation to anumber (but not all) of the Service Outputs.



together towards the following objectives using as appropriate the various mechanismsin the Contract to seek to secure that:

• the Services meet or exceed both the current (2005*06) and future statutory BestValue Performance Standards for recycling/composting that are set for theCouncils;

• the Services meet or exceed the following national waste diversion targets, derivedfrom'Waste Strategy 2000':

• to recover value from 45% of municipal waste by 2010-11

• to recover value from 67% of municipal waste by 2015-16

• the Services achieve a minimum 40% Etest Value recycling/composting rate by2010-11 where necessary to meet DEFRA's conditions for the approval of PFIwaste schemes, together with a programme to achieve future increases to levels inexcess of 50% during the Contract Period;

• the Services meet or exceed the biodegradable municipal waste ("BMW") diversiontargets Which are set out in the Council Directive 1999/31/EC of 26 April 1999 onthe landfill of waste (the Landfill Directive):

• by the year 2010, BMW going to Landfill must be reduced to 75% of thetotal amount (by weight) of BMW produced in 1995.

• by the year 2013, BMW going to Landfill must be reduced to 50% of thetotal amount (by weight) of BMW produced in 1995.

• by the year 2020 BMW going to Landfill must be reduced to 35% of the totalamount (by weight) of BMW produced in 1995.

2.2 Non-Contract Waste

2.2.1 The Contractor shall be permitted to use any facilities provided and/oroperated and maintained by the Contractor for the provision of the Services toreceive and treat Non-Contract Waste.

2.2.2 At all times the receipt and treatment of Contract Waste by the Contractor shallbe treated in priority to Non-Contract Waste.

2.3 Quantity and Composition of Waste

2.3.1 Save as referred to in this paragraph, the Councils' give no guarantee of thetonnage of Contract Waste. The Contractor must accept and manage allContract Waste delivered to the Existing Facilities and the Key ProjectFacilities by or on behalf of the Councils or deposited at a CA Site orHousehold Waste Recycling Centre by members of the public during the termof the Contract subject to the upper and lower thresholds specified in Schedule24 (Payment Mechanism) and Clause 5.11 of the Contract.

2.3.2 Without prejudice to the Contractor's express remedies under the Contract, theCouncils give no guarantee of the composition of Contract Waste. Changes inthe proportion of biodegradable municipal waste or other fractions within thewaste stream are a risk borne by the Contractor but the consequences ofcertain changes in the composition of Contract Waste are reflected inSchedule 24 (Payment Mechanism).



1 INTRODUCTION

1.1.1 This Output Specification defines the Councils' requirements for the Servicesthat the Contractor shall provide pursuant to the terms of this Contract.

1.1.2 This Output Specification makes reference to Schedule 7 (Service DeliveryPlans) (or 'SDPs[) which set out the Contractor's proposals, methods and/orarrangements for the delivery of the Services and any interface with theCouncils upon which its performance depends in whole or in part. Referenceswithin this Output Specification to these Service Delivery Plans shall meansuch Service Delivery Plans as at the Commencement Date unless otherwiseagreed by the Councils in writing.

1.1.3 The performance of the Contractor in the provision of the Services ismeasured in accordance with Schedule 24 (Payment Mechanism) andSchedule 25 (Performance Mechanism).

1.1.4 In this Output Specification, the definitions of Upper Annual Recovery Target,Upper Annual Recycling Target and Upper Annual Diversion Target have thefollowing meanings:

"Upper Annual Recovery the Gain Share Target Landfill Tonnage forTarget" the relevant Contract Year calculated in

accordance with paragraph 9.3 of Schedule24 (Payment Mechanism)

"Upper AnnualTarget"

"UpperTarget"

Recycling the sum of the Upper Recycling TargetTonnage, excluding the Beenham MDRTonnage, (as set out in Schedule 24(Payment Mechanism)) and the UpperComposting Target Tonnage (as set out inSchedule 24 (Payment Mechanism))

Annual Diversion the Target BMW to Landfill Tonnage for therelevant Contract Year calculated inaccordance with paragraph 9.5.3 ofSchedule 24 (Payment Mechanism)

otherwise words and expressions shall have the meaning set out in clause 1of this Contract

2 GENERAL

2.1 Overall Policy Objectives

The objectives of the Councils in procuring the Services are in accordance with thenational, regional and local policy framework for the management of household andmunicipal waste. Whilst the contractual requirements for the provision of the Servicesare more particularly set out in paragraph 3 of this Output Specification (and theprovisions of this paragraph 2.1 are not intended to be legally binding on the Partiesand therefore it is agreed that the Councils have no remedies or other rights in respectof a failure of the Contractor to satisfy these objectives), the Parties propose to work


Contents

1 INTRODUCTION 2

2 GENERAL.............................................................................. ............,22.1 Overall Policy Objectives ;........; .......:....:22.2 Non-Contract Waste 32.3 Quantity and Composition of Waste.......... 3

3 STATEMENT OF REQUIREMENTS........... ......................4

3.2 SERVICE OUTPUT 2 (SO 2): WASTE RECEPTION AND TRANSFER 73.3 SERVICE OUTPUT 3 (SO 3): CA SITES/HOUSEHOLD WASTE RECYCLING

CENTRES AND BRING BANK SITES ,,......„ ... 83.4 SERVICE OUTPUT 4 (SO 4): MARKETS FOR RECOVERED PRODUCTS 103.5 SERVICE OUTPUT 5 (SO 5): INTERFACE WITH THE PUBLIC .1.03.6 SERVICE OUTPUT 6 (SO 6): CONTINGENCY PLANS........: ............: 123.7 SERVICE OUTPUT 7 (SO 7): COMMENCEMENT AND EXPIRY PLANS 133.8 SERVICE OUTPUT 8 (SO 8): SERVICE MANAGEMENT ................................ 133.9 SERVICE OUTPUT 9 (SO 9): HEALTH & SAFETY (Subject to Clause 37 (Health

and Safety)) ...,...<.<.,> ......„.„ 17

Waste Movements

The anticipated delivery pattern of materials is set out in the Waste MovementSchedule below:

Waste

Movement

Schedule

Reading BC

ToTo September

September March 2008 20082007

FromDecember

2008

From April From Apri|2010 H

Residual

Mixed DryRecyclables

Organic

BurghfieldLF

BeenhamMRF

BeenhamCS

BurghfieldCS

BurghfieldLF

BeenhamMRF

BeenhamCS

SmallmeadTS

SmallmeadTS

BeenhamMRF

BeenhamCS

SmallmeadTS

SmallmeadTS

SmallmeadMRF

BeenhamCS

SmallmeadTS

SmallmeadTS

SmallmeadMRF

BeenhamCS

SmallmeadTS

Smallmead

SmallmeadMRF

BeenhamCS

SmallmeadTS

Wokingham BC

Residual


Organic

Longshot TSBurghfield

LF

LongshotMRF

Planners CS

BurghfieldCS

Bracknell BC

Residual


Organic

Longshot TS

LongshotMRF

Planners CS

Longshot TSBurghfield

LF

LongshotMRF

SmallmeadTS

Planners CS

Longshot TS

LongshotMRF

Planners CS

Longshot TS

SmallmeadTS

LongshotMRF

SmallmeadTS

Planners CS

^mLongshot TS

LongshotMRF

Planners CS

Longshot TSSmallmead

TS


MRF

SmallmeadTS

Planners CS


TS


MRF

SmallmeadTS

Planners CS


TS


MRF

SmallmeadTS

Longshot TS

Longshot TS

Planners CS

Longshot TS

Longshot TS

Planners CS

Longshot TS

Longshot TS

Planners CSLongshot TS



33

7. RE3 WASTE MINIMISATION PLAN

1

1. Introduction................................................................................................................. 2 1.1 Communications Objectives ............................................................................... 2 1.2 Key Communications Messages ......................................................................... 2 1.3 Recycling/Diversion Targets .............................................................................. 3

Table 1 re3 PFI Contract Targets......................................................................... 3 Appendix A. Background Information .................................................................... 4

Table 2 Performance Indicators for recycling and composting for Re3 members 6 Table 3 Population Statistics for the re3 partnership councils............................. 8 Table 4 Population Statistics for the re3 partnership councils........................... 10 Table 5 Population Statistics for the re3 partnership councils........................... 12

2 Target Audience........................................................................................................ 14 3 Communication......................................................................................................... 15

3.1 Communication Working Group ...................................................................... 15 3.2 Using the re3 Brand .......................................................................................... 15 3.3 Events................................................................................................................ 15

Table 6 Media Assessment ................................................................................ 17 Appendix B. Media Protocol ................................................................................. 20 Appendix C. Visual Identity Guidelines................................................................ 22 Appendix D. Promotional Events Record.............................................................. 23

4 Waste Minimisation Plan.......................................................................................... 24 4.1 Aims.................................................................................................................. 24 4.2 Project Criteria and Ranking............................................................................. 24

5 Projects...................................................................................................................... 27 5.1 Working with retailers ...................................................................................... 27 5.2 Community Action Groups............................................................................... 28 5.3 Reuse Projects................................................................................................... 28 5.4 Food Waste Projects ......................................................................................... 31 5.5 Seasonal Initiatives ........................................................................................... 32

Appendix F. Waste Minimisation Project Form.................................................... 33 6 Education Plan .......................................................................................................... 34

6.1 Objectives ......................................................................................................... 34 6.2 Projects.............................................................................................................. 34

Appendix G. Education Schedule .......................................................................... 36 7 Stakeholder Engagement .......................................................................................... 37

7.1 Stakeholder Definition ...................................................................................... 37 7.2 Stakeholder Engagement .................................................................................. 37

Table 7 Stakeholder Groups............................................................................... 37 Appendix H. Stakeholder Liaison Committee Terms of Reference ...................... 39 Appendix I. Stakeholder Engagement Programme............................................... 40

8 Budget ....................................................................................................................... 41 Appendix J. Budget Allocation 2008/2009 ........................................................... 42 Appendix K. Quote Request / Acceptance Forms ................................................. 43

9 Timetable .................................................................................................................. 45 10 Monitoring and Evaluation ................................................................................... 46

10.1 Key Performance Indicators ............................................................................. 46

2

1. INTRODUCTION

re3 describes the waste management partnership between Waste Recycling Group (WRG), Bracknell-Forest, Reading, and Wokingham Borough Councils. The partnership was formed in accordance with the 25 year Private Finance Initiative, to manage and develop solutions for the management of waste in Central Berkshire and to encourage people to reduce, reuse and recycle more of their waste. re3 Ltd was specifically formed as a special purpose company by WRG to manage the PFI Contract. This plan is written and updated by re3 Ltd for the re3 partnership and relates to all activities conducted by the partnership.

This communication plan provides the framework showing how the re3 partnership will communicate with stakeholders, and outlines waste minimisation and education initiatives. Three key areas of communication have been identified:

♦ Waste Minimisation ♦ Education ♦ Stakeholder Engagement

1.1 Communications Objectives re3 Ltd have identified objectives for effective communication with Stakeholders (listed below).

1. To ensure effective collaboration between all members of the re3 partnership, including the Councils and re3 Ltd, and stakeholders.

2. To deal accurately and promptly with enquiries from members of the public.

3. To encourage stakeholders to visit sites when appropriate and promote waste education within the community.

4. To engage with stakeholders responsibly, and professionally.

5. To co-ordinate initiatives for improving diversion of waste from landfill in Central Berkshire.

1.2 Key Communications Messages The following key messages will form the basis for each communication made by members of re3.

1. re3 is a forward thinking partnership between the residents and Councils of Bracknell, Reading and Wokingham, and a leading waste management contractor, Waste Recycling Group.

2. re3 seeks to minimise household, municipal and commercial waste produced.

3. re3 promotes recycling and composting.

3

4. re3 seeks to reduce the amount of waste sent to landfill.

5. The development of new facilities and services, shared between the three council areas, helps re3 deliver both value for money and environmental benefits.

6. re3 will recover energy from a proportion of waste that is not recycled or composted.

1.3 Recycling/Diversion Targets The re3 PFI contract sets out diversion and recycling objectives for wastes collected within the contract area, over the 25 year term. The immediate targets are summarised in Table 1, these take into account local and national waste policy.

Table 1 re3 PFI Contract Targets

Legislation Target Target Date LATS – Landfill allowance Reduce amount sent to landfill

to 75% of 1995 levels 2010

National Waste Strategy 2000 Recover value from 45% of arisings

2010-11

Landfill Directive: Biodegradable Municipal Waste reduction targets

Reduce amount sent to landfill to 75% of 1995 levels

2010

Best Value recycling/composting rate1

Recycle/compost 40% 2010-11

In addition to these short term targets, re3 Ltd must achieve several long term targets including:

• A 50% recycling rate at each HWRC by the end of the contract term; and • Recovering value from 74% of municipal waste collected by the authorities by the end of

the contract. For further background information about the re3 partnership and Councils involved, please refer to Appendix A. Background Information.

1 SDP 1.5

4

Appendix A. Background Information

re3 Partnership

The re3 partnership was established in 1999 between Bracknell Forest, Reading and Wokingham Borough Councils to combine efforts to manage their waste. The three authorities recognise that partnership working is beneficial in achieving value for money when delivering waste management activities. The partnership extends to the treatment and disposal of waste within the region, but excludes the collection of waste. The Councils have individual Government targets to recycle 40% of their waste by 2010 and the partnership aims to support these targets through the redevelopment of the Island Road (Bracknell) and Longshot Lane (Bracknell) Sites. In recognition of the benefits of partnership working, the Councils also agree to work together to promote waste minimisation activities such as Real Nappies and Home Composting.

Each council partner is individually responsible for the collection of recyclable and residual household waste within its area. The Councils each operate different collection schemes, essentially collecting the same materials for recycling, but with different collection methods.

Bring Bank Recycling Sites

re3 Ltd manage 115 Bring Bank Sites on behalf of the re3 partnership. These sites are located throughout each of the Boroughs, and accept a range of materials including:

♦ All colours of glass

♦ Paper and Cardboard

♦ Cans and Plastics

♦ Textiles and Footwear

♦ Books and CD’s

♦ Tin Foil

Note: Bring Bank Sites in Reading no longer accept cans and plastics.

Civic Amenity Sites

re3 Ltd manage the two Civic Amenity (CA) sites within the partnership area; Island Road, Reading and Longshot Lane, Bracknell. There is no CA site in Wokingham, but in

5

accordance with the partnership agreement, residents of Wokingham Borough have the right to use either of the other sites.

Island Road and Longshot Lane will both undergo redevelopment in accordance with the 25 year PFI Contract. Construction at Island Road began in January 2007 and is due for completion in 2009. The site will be comprised of an indoor Household Waste Recycling Centre (HWRC), Waste Transfer Station (WTS), Materials Recovery Facility (MRF) and Visitor Education Centre. Planning permission for Longshot Lane was obtained in June 2007 and redevelopment is due to commence April 2008. Longshot Lane will comprise an HWRC, WTS and Visitor Education Centre.

The existing Civic Amenity Sites remain open to the public until the new facilities are commissioned. Current sites accept a range of waste for recycling:

♦ Scrap metals;

♦ Electrical Items including television and PC monitors, and fluorescent tubes.

♦ Furniture

♦ Car Batteries

♦ Household Batteries (Island Road only)

♦ Engine Oil

♦ Cans and Plastics

♦ Wood

♦ Soil and Rubble

♦ Paper and Cardboard

♦ Garden Waste

♦ Paint

Recycling Rates

Of the 222,582 tonnes of Municipal Solid Waste (MSW) collected in Central Berkshire in 2005/06, 26.6% was sent for recycling or composting. The average recycling and composting rate for England and Wales in the same period was almost identical at 26.7%. Beneficial use describes the waste removed from the waste stream by the “totters” at each of the sites, along with inert waste such as soil and rubble.

6

The Government performance indicators (achieved rates) for the three member councils of re3 for 2001/02, 2003/04 and 2005/06 are shown in Table 2.

Table 2 Performance Indicators for recycling and composting for Re3 members

(Source: Communities and Local Government: local government performance, 2006). 2001/02 2003/04 2005/06

Council Recycling Composting Recycling Composting Recycling Composting

Bracknell Forest

11.9 3.7 14.6 5.8 18.7 9.3

Reading 7.9 2.7 14.5 3.4 18.3 3.3

Wokingham 16.6 5.9 18.5 7.4 21.9 8.4

The recycling and composting rates for all members of the re3 partnership are steadily increasing as a result of initiatives such as improved kerbside collections and council-run awareness campaigns targeted at residents.

Bracknell Forest Borough Council

Kerbside Collections

Bracknell Forest operates an Alternate Weekly Collection system (AWC) for the collection of residual waste and recyclables. Green Waste and Recyclables` are collected on alternate weeks to Residual Waste. Brown wheeled bins for the collection of garden waste is available for a one off cost, to cover the cost of providing the receptacle. Biodegradable garden waste sacks are also available to buy should households not require the larger receptacle. Additional residual waste bins are available to households with 6 or more people and to households with specific problems e.g. incontinence pads used. Receptacles provided for the collection of different materials and their purpose is outlined below:

� Blue Bin or green boxes – Food and drink tins and cans. Empty aerosols and household plastic bottles;

� Separate green box – Cardboard and mixed paper;

� Brown Bin / biodegradable sacks– Garden green wastes.

� Green Bin – Residual Waste

Bracknell Forest also provides a chargeable bulky waste collection service to residents where furniture and large electrical goods will be collected on request.

Waste Composition Analysis

7

Residents living in Bracknell produce, on average, 9.57 kg/hh/wk of residual waste. This varies through the different Acorn Categories with Acorn 2 producing 4.86kg/hh/wk and Acorn 1 producing 11.75 kg/hh/wk. Figure 2.2.2 shows the composition of residual waste by major waste categories in Bracknell Forest.

Figure 2.2.1: Residual Waste Composition in Bracknell Forest Levels

Residual Waste Composition in Bracknell

11%3%

1%

10%

3%

4%

1%

5%

25%

5%

1%

15%

4%

10%2%

Paper and Card - recyclable

Plastics - recyclable

Metals - recyclable

Garden Waste

Glass

Textiles

Carrier Bags

Unused Food

Leftover Food

Nappies

Tetrapak

Other

Paper and Card - non recyclable

Plastics - non recyclable

Metals - non recyclable

Putrescible waste forms the greatest concentration of the primary waste categories within the residual waste stream. In total 40% of the residual waste consisted of putrescible waste. Of this, 10% comprised of green garden waste which could be easily recycled through the existing kerbside recycling collection service. Leftover and unused food comprised the majority of the putrescible waste, making up 30% of the overall residual waste bin (25% leftover food and 5% unused food).

In total, 24.09% of the residual waste bin was made up of material that could have been easily recycled through the existing kerbside recycling collection service. In addition to this a significant proportion of the residual waste bin could have been recycled through local bring bank recycling sites. These materials include glass (3%) and textiles (4%).

Socio-Economic Breakdown

The socio economic status of each of the Local Authority Areas is important when targeting specific communication campaigns and such information will help re3 to tailor campaigns to reach specific target audiences.

8

Table 3 shows the population statistics for Bracknell Forest, Reading and Wokingham Borough areas.

Table 3 Population Statistics for the re3 partnership councils

Bracknell Forest Reading Wokingham

Population 111,200 144,400 150,229

Bracknell Forest has a growing population, with a projected increase of 13.5% in the next 15 years. A significant proportion (24,000 people) is under the age of 16 and 5000 are over 75. Housing prices are 50% higher than the average house price in England and Wales. The council manages a housing stock of 6000 homes. There is a high proportion of single person households (25,000) of which 2,400 are single parent households. 2% of the population in Bracknell Forest are unemployed. 23% of residents are educated to degree level or higher, 20% report that they have no qualifications.

Ethnicity

The ethnic make up of each partnership area will impact upon the audiences targeted by specific communication campaigns. A significant proportion of ethnic minorities with a Borough may mean that campaign messages should be tailored to reach these hard to reach target groups. In particular it may highlight the need to ensure that campaign materials are made available in a range of languages.

95% of the population living in Bracknell Forest are classified as white. Of these, 90.56% are classified as white British. 9.4% are classified as white/non-white minority ethnic background. 9.5 % of the population were not born in the UK and therefore may not have English as their first language. Of the non-white communities, the largest group is from the Indian sub-continent. The translation languages required by Bracknell include:

• Urdu

• Punjabi

• Portuguese

• Hindi

• Polish Reading Borough Council


�� BFBC is transferring ownership of its housing stock to a new housing association – Bracknell Forest Homes – in early 2008.

9

Reading operates an Alternate Weekly Collection System for the collection of residual waste and recyclables. Residual waste is collected from households every two weeks while recyclables and green waste are collected on the alternate week. An initial one off charge is required to receive a green waste collection receptacle. Households with large families or those with five or more adults will be entitled to a larger or extra bin. Three bins are provided for the collection of different materials, and their purpose is outlined below:

♦ Red Bin – Cardboard, Newspaper and magazines, Book, telephone directories, catalogues, food and drinks cans and plastic bottles;

♦ Green Bin – Green Garden Wastes

♦ Grey Bin – Residual Waste

A bulky waste collection is available to residents on request. Businesses within Reading are offered collection services individually tailored to suit their needs...

Waste Compositional Analysis

Residents living in Reading produce, on average, 9.3 kg/hh/wk of residual waste. This varies throughout the Acorn categories with Acorn 1 households producing most (11.02 kg/hh/wk) and Acorn 3 households producing least (6.99 kg/hh/wk). Figure 3.2.1 shows the composition of the residual waste by major waste categories. Figure 3.2.1 Residual Waste Composition in Reading

Residual Waste Composition in Reading

7% 1%

1%

12%

6%

5%

1%

8%

27%

2%

0%

15%

4%

9%2%



Metals - recyclable

Garden Waste

Glass

Textiles

Carrier Bags

Unused Food

Leftover Food

Nappies

Tetrapak

Other




Putrescible waste makes up the greatest concentration of the residual waste bin, with 47% of all material found included in this category. Of the putrescible waste, garden waste comprises 12%, which can easily be recycled through the existing kerbside recycling

10

collections. The majority of the putrescible waste comprises of leftover food (27%) and unused food (8%).

In total 22% of the residual waste bin (including garden waste) could have been easily recycled through the existing kerbside recycling collection service. In addition to this, a significant proportion of the waste found in the residual waste bin could have been recycled at bring bank recycling sites; Glass comprised 6% of the residual waste and Textiles 5%.

Socio-Economic Breakdown





Population 110,000 144,400 150,229

144,400 people live within the Reading Borough Boundary, while 202,000 people live in Reading’s greater urban area. Of this, 26,700 people are under the age of 16 and 20,500 are over the age of 75. Two thirds of Readings households are owner occupied, the remainder are rental properties, the majority of which are privately rented (18%). The Local Authority provides 11% of rented accommodation and Housing Associations provide 5%. The majority of households in Reading are single person households (30%). Unemployment in Reading is low at 2.2%. 30% of resident are educated to degree level or above, while 23% say they have no qualifications.

Ethnicity

The ethnic make up of each partnership area will impact upon the audiences targeted by specific communication campaigns. A significant proportion of ethnic minorities with a Borough may mean that campaign messages should be tailored to reach these hard to reach target groups. In particular it may highlight the need to ensure that campaign materials are made available in a range of languages

13% of the population in Reading is made up of minority ethnic communities. The largest non-white community is Pakistani comprising of almost 3% of the total population. Reading Borough Council requires communication material to be translated into the following languages:

• Urdu

• Punjabi

11

• Polish

• Portuguese

• Hindi Wokingham Borough Council


A weekly residual waste collection is in operation in Wokingham with fortnightly collection of recyclables. Wheeled bins are not provided for waste storage in Wokingham, instead collection crews will take waste in any suitable container such as sacks or dustbins. While wheeled bins can be used by residents for waste storage the waste must be removed and placed at the kerbside prior to collection as the vehicles can not empty wheeled bins mechanically. Sacks are provided to eligible households for the collection of garden waste. Garden waste is collected fortnightly on the same day as the residual waste collection. Two black boxes are provided for recyclable materials. The following materials are targeted by the kerbside collection scheme:

� Paper;

� Card;

� Plastic bottles;

� Cans;

� Green garden waste.

Wokingham offer a bulky waste collection although the cost of this service is dependent on the size and nature of the items to be collected.

Waste Composition Analysis

Residents living in Wokingham produce on average 12.1 kg/hh/wk of residual waste. This varies across the 5 Acorn groups with Acorn 1 producing the least residual waste, 6.45 kg/hh/wk and Acorn 4 producing the most, 19.57 kg/hh/wk. Figure 4.2.1 shows the composition of residual waste by major waste categories, for Wokingham Borough.

12

Figure 4.2.1: Residual Waste Composition in Wokingham

Residual Waste Composition in Wokingham

15%

3%

2%

7%

6%

4%

1%

12%19%

3%

0%

12%

4%

10%2%



Metals - recyclable

Garden Waste

Glass

Textiles

Carrier Bags

Unused Food

Leftover Food

Nappies

Tetrapak

Other




Putrescible waste comprises the greatest concentration of all the major waste types in the residual waste. 6.69% of putrescible waste is made up of green garden waste, which can currently be recycled in the kerbside recycling collections. 30.92% of the putrescible waste in the residual waste bin was unused and leftover food waste.

In total, 26.33% of the waste found in the residual bin can be easily recycled through an existing council kerbside recycling collection. In addition to this, 6.48% of waste was glass and 4.43 % of waste was textiles; both of which can be easily recycled through a number of bring bank recycling sites located throughout the Borough. Socio-Economic Breakdown





13

Population 110,000 144,400 150,229

Wokingham’s population live in 60,000 households, with an average of 2.55 people per household. 30% of residents own their homes outright, while 50% are owner occupiers with a mortgage. A low proportion of households (3.8%) are single parent households. The unemployment rate in Wokingham is 1.5%; 49% of people are in fulltime employment, and 12% are in part time employment. 22% of workers are classed as managers or senior officials, and a further 16% of workers are in professional occupations.

Ethnicity

The ethnic make up of each partnership area will impact upon the audiences targeted by specific communication campaigns. A significant proportion of ethnic minorities with a Borough may mean that campaign messages should be tailored to reach these hard to reach target groups. In particular it may highlight the need to ensure that campaign materials are made available in a range of languages.

93.9% of the population in Wokingham, is classified as white British. Indian Asian is the 2nd largest ethnic group, with 2% of the population classified as Indian Asian. Wokingham Borough Council requires communication material to be translated into the following languages:

• Urdu

• Punjabi

• Chinese

• Polish

14

2 TARGET AUDIENCE

A number of target audiences are identified within the partnership area. re3 must ensure that the appropriate target audience for each communication is reached. In addition, it is essential that a variety of communication methods are used to reach a wide range of target audiences, encompassing the whole partnership area. Key target groups are identified as:

• Residents Different groups of residents should be targeted depending on individual campaign aims and objectives. Examples of the different groups of residents are:

i. Local Householders ii. Users of a specific site

iii. Ethnic Minorities iv. Families

• Local Businesses Both the redevelopment of the CA sites and the waste minimisation campaigns will impact upon local businesses. re3 recognises the following groups as key target audiences:

i. Local Businesses adjacent to site redevelopment ii. Local Businesses that use CA Sites

iii. Local Businesses with regard to specific waste minimisation campaigns

iv. Supermarkets and local businesses with recycling sites for employees

• Educational Establishments Schools are an important target group in helping re3 to deliver waste education. The main target groups are identified as:

i. Schools (as a whole) ii. Children attending schools

iii. Parents iv. Further Education – colleges and universities

• Other Stakeholders

These are external groups who may show more of an interest in waste management. A range of these groups will also be consulted to ensure the views of the community are fully represented:

i. Parish Councillors ii. Local Environmental Groups

iii. Statutory Consultees iv. Neighbouring Local Authorities

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3 COMMUNICATION

A number of different media types will be selected for each communication or project initiative. The types used will be dependent on the message the campaign is promoting, the target audience and the number of people a campaign is trying to reach. A combination of broad-brush and targeted media will be selected to maximise the effectiveness of each communications campaign. Broad-brush methods are effective in increasing the overall awareness of a scheme, as they canvas a wide target audience. Targeted methods are useful in tackling specific sections of the community, typically focusing on a single issue.

Both passive and interactive methods of communication will be used in the promotion of each campaign. Passive methods, such as leaflets, can be effective as a “reminder” but are usually more successful when combined with interactive methods. Roadshows, are an example of an interactive method, and are successful because a member of an audience is more likely to remember speaking to a specialist about an issue, than reading about it.

Table 6 below describes the available media types and the advantages and disadvantages of using each type.

Appendix B shows the protocol which is to be followed by all Council, re3, WRG staff when dealing with the media.

3.1 Communication Working Group

This plan will initiate the setup of a Communication Working Group. This group will inform communication decisions and provide an avenue through which relevant Council members can be informed and their views expressed. The group will consist of a communications officer from each member Council, re3 Waste Minimisation Officers and Council Recycling Officers.

3.2 Using the re3 Brand

Re3 has commissioned some visual identity guidelines for the re3 brand which should be used in the production of any communication material, and any time the re3 logo is used. The guidelines can be found in Appendix C.

3.3 Events

Waste minimisation activities include many events which use budget/staff time resources. Appendix D is a Promotional Events Record which allows each event to be analysed for efficiency and merit.

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Table 6 Media Assessment

Media Type Advantages Disadvantages Leaflets Passive Useful for providing

instructional information which other media types cannot provide. May be distributed through direct mail, events or community sites. Can either be very general, or targeted, depending on where they are distributed. Effective as support for advertising and general media relations. Messages can be communicated in different languages, to specific groups and/or the general public.

Potential for leaflets to be discarded as “junkmail”. Highly reliant on visual presentation.

Posters Passive Cheap method of advertising Good for promoting simple motivational messages Can form part of a targeted campaign focussing on specific target audiences.

Not ideal for instructional information

Vehicle Livery Passive High profile advertising space Relatively permanent advertising medium One off charge for using advertising space Broad-brush – will reach large proportion of target audience.

Not ideal for targeted campaigns. Not ideal for instructional messages

Radio Adverts Passive Effective if there is a popular local radio station covering the target area – captive audience.

Can be costly – especially if a large number of adverts are run over a period of time. Effectiveness can depend on which slot the advert runs in – audience only likely to listen to the first 2/3 adverts in a break. Development of radio ads costly

Roadshows/ Interactive Face to face communication – Heavily dependent on

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Exhibitions

therefore able to enthuse and motivate the audience. Able to answer questions on the spot Cost effective as an exhibition can be used more than once Can be used at key stages of a campaign to reinforce messages Low cost method of communication.

visual presentation if no-one is manning the stand. Resource intensive in terms of staff time

Press Releases Passive Local newspaper can reach a large proportion of the target audience. Can be used at important stages of a campaign to act as a reminder or provide feedback Low cost

Less control over editorial content than with other media types

Press Adverts Passive Local newspapers can reach a large proportion of the target audience Good for providing motivational messages Low cost High level of control over editorial content.

Must be eyecatching to attract attention from readers.

Council Publications Passive Reach all borough residents. Low cost High level of control

Potential for publication to be discarded Reliant on visual presentation.

Door to door canvassing

Interactive Face to Face communication Can specify particular areas of poor performance

Can be expensive – may need to hire an external contractor.

Public Meetings Interactive Gives the opportunity to present information firsthand and gather instant feedback Allows for detailed explanation of the issues

Risk of hostility from opponents.

Telephone Hotline Interactive Promotes a positive image of an open organisation interested in the views of the public.

Some callers could be hostile Resource intensive i.e. staff

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Provides an opportunity to give correct information to specific queries.

Websites Passive Cheap promotional method (once the website is operational) Can update an existing website with information Good for presenting motivational and instructional information. Users have the ability to select specific areas of interest to them Interest in the website can be easily monitored.

Only available to audiences with internet access. Presentation of information is dependent on quality of search engines, ability of engines to identify site, and publicity of address.

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Appendix B. Media Protocol

This protocol will be applied whenever a media enquiry relating to the re3 contract is received by any of the partner councils or re3 Ltd

1. Only agreed spokespeople (listed below) will speak to the media

2. No `off the record' comments will be offered to the media

3. Queries about the re3 contract as a whole, the council's partnership or the contractor will be directed to the appropriate Media Relations Manager at the Administering Authority who will then liaise directly with the re3 Project Manager or the re3 Principle Finance and Administration Officer (either of whom will liaise with the re3 Project Director and Contractors General Manager as appropriate) for required information or response. The Media Relations Manager will copy responses to these general queries to the relevant Press Officers at the other two councils and the contractor.

• Media Relations Manager at Administering Authority: Oscar Mortali 0118 939 0301 email [email protected]

• re3 Project Manager: Oliver Burt 0118 939 9990 or 07843469738 email [email protected]

• re3 Principle Finance & Administration Officer: Clare Ayling 0118 939 0941 email [email protected]

4. Queries on the re3 project relating specifically to an individual borough (e.g. a particular facility or issue relating to a resident) will be dealt with by the relevant press office for that specific borough. Each individual press office will give due consideration to any wider or partnership implications behind each query and will liaise with other press offices where necessary or appropriate. All responses will be circulated to the relevant Press Officers at the other two councils and the contractor.

Press contacts for each borough:

Reading: Oscar Mortali 0118 939 0301 email [email protected]

Wokingham: Alana Razzell [email protected] (0118) 974 6009 / Karen Jordan [email protected] (0118) 974 6025

Bracknell: Louise Robertshaw [email protected] / Ben Funning: [email protected]

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5. The Council's press officers will not offer quotes or comments on re3 Ltd (The Contractor). All such queries should be forwarded to re3 Ltd leading officers as follows:

• re3 General Manager (re3 Ltd): Andrew Woolcock. 01235847272 or 07909908924 email [email protected]

• WRG corporate press officer (or equivalent)

6. The Media Relations Manager at the Administering Authority will arrange a quarterly meeting of the relevant press officers from the re3 councils, the re3 Project Manager and the Contractor to review media relations since the previous meeting and look forward to forthcoming issues.

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Appendix C. Visual Identity Guidelines

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Appendix D. Promotional Events Record

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4 WASTE MINIMISATION PLAN

4.1 Aims

This chapter of the communication plan sets out the strategy for the promotion of waste minimisation in the re3 partnership area, over the next five years. This plan will be subject to a yearly review and updated as necessary. The aims of waste minimisation are to:

1. Reduce the amount of waste produced by households. 2. Increase awareness of waste issues in the community. 3. Encourage behavioural changes in accordance with the waste hierarchy. 4. Maximise the potential of the kerbside collections, HWRC and bring sites and

therefore increase diversion from landfill.

To achieve these aims and meet the contractual objectives (as outlined in section 1.3), a range of waste minimisation projects will be implemented over the next 5 years. A range of Projects have been identified to address key issues surrounding waste in Central Berkshire. These “projects” consist of smaller “initiatives” which may focus on one particular area/issue within the overall project. Prior to implementation, the projects are assessed against criteria outlined in section 5.2, to ensure efficient and effective use of resources. In addition, each initiative will undergo thorough investigation including feasibility of delivery, and cost effectiveness.

4.2 Project Criteria and Ranking Each project is evaluated against the following criteria:

• Aims – how many of the waste minimisation aims does the Project meet? • Target Audience – Who are the target audiences covered by the project? Does

the project address hard to reach groups? • Priority – how high in the conscious of the target group is the project? • Measuring Impact – How easy is it to measure the impact of the project? • Waste Composition Analysis – How much significance would be the projects

have on waste composition? Does the project focus on waste materials of high proportion in the waste stream?

The projects are scored on their ability to reach the above criteria. Projects are then ranked in order of significance to determine where best to focus resources. The full assessment of each project is in Appendix E. The projects under consideration against the assessment criteria are listed below, ranked in order of significance: 1. Working with Retailers

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2. Community Action Groups 3. Home Composting 4. Reuse Projects Seasonal Initiatives - This project was not assessed by the criteria in the same way as the other projects. “Seasonal initiatives” refers to annual holidays and national events in which waste is likely to increase or provides the focal point for national campaigns, such as Recycle Now Week.

The initiatives identified within each project do not represent a comprehensive list of activities that could be undertaken. The initiatives have been selected based on their relevance to achieving the aims set out in the waste minimisation plan. On this basis, the waste minimisation budget will focus on those initiatives included, but the plan will not exclude other ideas. All other initiatives will be subject to the same assessment criteria, and should all funding be allocated for a particular year, sources of alternative funding will be explored. Possible sources of funding may include WRAP, DEFRA and internal funding from councils.

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Appendix E. Project Assessment

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5 PROJECTS

Below is an outline description of the direction each project and initiative may take. These projects will be implemented over the next five years (throughout the duration of this plan) and will represent joint working between all members of the re3 partnership. Full project plans, (once completed) are held behind this document. At the project planning stage a project form is completed (Appendix F) and Council Waste Officers and re3 Waste Minimisation Officers work together to assign roles and ensure that projects are fully implemented.

5.1 Working with retailers

Packaging waste makes up a large proportion of the waste stream and is often seen by the public as an unnecessary use of resources. The public are increasing pressure on both retailers and local governments to tackle problems associated with excess packaging. The Packaging (Essential Requirements) Regulations and amendments 2006 place emphasis on commercial organisations as producers of packaging waste, and set out legislation to ensure that producers:

• minimise the packaging used • ensure packaging can be reused or recycled • ensure packaging does not contain high levels of certain heavy metals.

In the “Waste Strategy 2007” the government set out proposals for statutory higher packaging recycling targets and outlined objectives to seek voluntary action from retailers to reduce the amount of packaging on goods. The Government strategy states that measures will be introduced to:

• reduce excess packaging, for example by setting optimal packaging standards for a product class;

• support development of a joint protocol to ensure that local government and industry both identify the best systems for cost effective collection of packaging waste;2

In recognition that packaging makes up 19.9% of all waste arisings within the re3 partnership area (MEL 2007), re3 will introduce a series of initiatives to work alongside retailers to tackle this area.

Packaging Campaign

Unnecessary packaging is a concern to re3 and the issue is increasingly being raised by consumers. re3 will work alongside retailers to decrease the amount of packaging produced, encourage packaging from renewable resources where it cannot be avoided and encourage consumers to consider packaging free alternatives. re3 Ltd will investigate the feasibility of increasing the types of materials in the kerbside and bring bank collections.

2 Waste Strategy 2007, DEFRA

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In addition, re3 considers that it would be useful for consumers to have some point of sale information about the alternatives and recyclability of the packaging of products.

Reusable Bag Initiatives

With an estimated 100,000 tonnes of plastic carrier bag waste being produced annually in the UK, re3 will implement a reusable bag campaign to address the issue. The initiative represents a good opportunity to work in partnership with local retailers, and this year (2007) would be an especially good time, capitalising on the national media attention the issue has attracted with the designer bags sold through Sainsbury and other supermarkets. A reusable bag also provides visual publicity and enables the public to see the difference they can make.

Business Freecycle

There are two forms envisaged for a business freecycle. Firstly, using the National Waste Exchange Network whereby businesses can find outlets for waste materials they produce via businesses that require them for raw materials. Secondly, via the re3 Ltd website, businesses could advertise unwanted furniture and equipment to be exchanged at minimal cost to other businesses or schools. Both these elements would promote the use of waste as a resource, and reduce the number of usable goods entering landfill.

5.2 Community Action Groups

Raising awareness of waste issues within the community is integral to the success of any waste minimisation project. As such, re3 will investigate the role Community Action Groups (CAG) have in encouraging recycling and waste minimisation. re3 will use the Oxfordshire CAG network as a case study when investigating the potential of such groups. There may be scope for such groups to form links with other departments within the Councils, focussing on wider environmental issues. Such groups could be named “re3action groups” and activities could include community litter picks and local community swap shop days. re3 will also consider forming links with existing groups such as the Neighbourhood forums, Neighbourhood Action Groups and the Take Pride community volunteering campaign.

5.3 Reuse Projects

The waste hierarchy describes the ways in which waste should be dealt with in order of preference, with waste reduction, reuse and recycling at the top of the hierarchy as the preferred options of waste disposal. However successful waste minimisation activities are, there will always be a level of residual waste to be disposed of. After waste reduction, ways of reusing and recovering value from waste produced should be exhausted before final disposal options are considered.

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Re-paint

In 2006 it is estimated that approximately 82 million litres of paint were unused, stored in homes or garages or just thrown away3. Paint is currently collected at both CA Sites. re3 would like to encourage the reuse of paint within the community and therefore seek to forge working partnerships with community groups/charities. re3 will investigate the potential of working in partnership with the national Community Repaint Scheme, who may aid with the initial set up and promotion of the scheme.

WEEE Network

The WEEE Directive was implemented on the 1st July 2007, and producers are now responsible for the take back and recycling of their electrical goods. Island Road HWRC and Longshot Lane HWRC are registered as Designated Collection Facilities (DCFs) for the collection of all 5 stream of WEEE. However, it is recognised that a great deal of electrical items are in good condition at the point of disposal, and as such re3 will investigate the possibility of creating a reuse network amongst local businesses and community groups.

Furniture Network/Social Enterprise

Furniture is often disposed of with little/no apparent damage. In order to prevent the disposal to landfill of good condition unwanted furniture, re3 will investigate the creation of a furniture reuse programme. This initiative has opportunities to include partnership working with existing charities such as the Furniture Recycling Project or Christian Community Action, Reading. There is also the potential to work with hard to reach target audiences by providing refurbished/recycled furniture at low prices to underprivileged households.

re3 will also investigate ways in which it can support social enterprises and charities that are focussing on reusing and recycling waste, such as refurbishing used furniture, repairing electrical equipment and supporting charity collection banks e.g. foil.

Swap Shop/ Waste Exchange

In order to reduce disposal of useful goods to landfill, re3 will investigate and promote the use of swap shop days within schools and local communities. This initiative will provide opportunities to work with a number of different target groups within the community. Residents would be able to bring unwanted items to events, and take other goods away free of charge.

Repair Days

3 Community Repaint – www.communityrepaint.org.uk

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In order to promote waste reduction and reuse within the community, re3 will investigate the possibility of creating a series of repair days, working with local, skilled workers to encourage members of the public to learn a skill and repair broken items instead of replacing them.

Real Nappies

The re3 partnership councils currently operate a joint venture to promote the use of reusable nappies in the area. This “Real Nappy Incentive Scheme” is currently funded by the councils, separately to the PFI contract. The scheme, which offers £30 cash back to parents who buy reusable nappies, has been successful, with each council meeting their targets. The scheme will continue to be funded by the individual councils, in recognition that disposable nappies make up 3.62% of residual waste in the partnership area. Therefore, the communication budget will not finance the project as it currently stands. re3 Ltd recognise the need to support the existing project administratively, and will endeavour to promote the campaign at events and through the website.

The communication budget could however be used to expand the existing campaign to hospitals within the area. Central Berkshire is serviced by 2 major maternity units – the Royal Berkshire Hospital, Reading and the Heatherwood Hospital, Ascot. re3 would support a campaign working alongside the maternity wards within these hospitals, ensuring that reusable nappies are used on newborn babies and that parents are exposed to this alternative. The expansion of the real nappy campaign would provide opportunities for partnership working with the hospital trusts, the Women’s Environmental Network, and with Slough Borough Council. re3 will also investigate the possibility of external funding for this project.

Nurseries can also play an important role in a real nappy campaign. Nurseries can be used to distribute information to parents and are ideal locations of real nappy nappuncinos. re3 will consider working alongside nurseries to convert them to working with real nappies, but recognise several barriers to the achievement of this aim, such as the lack of facilities such as sluices’.

School Freecycle

Schools, often limited in resources, may benefit from a freecycle network in which unwanted furniture and equipment may be exchanged at no cost. re3 will investigate the potential of setting up a freecycle network for schools within the partnership areas. It is envisaged that the network would make use of the re3 website, with schools being able to log in to a separate section to access the goods on offer.

re3 also acknowledges the potential of creating freecycle networks within schools allowing children to exchange unwanted toys. It is recognised that strong links with schools will need to be made in order to create a successful project of this nature. re3 could also work with businesses to encourage them to donate unwanted office equipment to schools.

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5.4 Food Waste Projects

Home Composting: Reduced price bins

Recent problems with suppliers have led to the dissolution of the partnership between the Councils, with regard to the provision of low cost Home Compost bins within Central Berkshire. Each council now individually offers its residents low cost compost bins. The 2007 waste composition analysis identifies that 45% of residual waste is comprised of putrescibles, of which 18.3% can be identified as raw and unused fruit and vegetable waste, suitable for home composting. Therefore, home composting has been identified as a highly significant way of reducing the level of organic waste within the waste stream.

In order to present a coordinated approach to Home Composting in Central Berkshire, re3 successfully applied to WRAP for funding under their Home Composting Scheme, in 2007. The funding means low cost compost bins will be offered to residents in all three partnership areas at the same price. The funding also allows other promotional materials and activities. A project plan has been completed for this project and is held behind this document.

Compost Giveaway

Home composting could be promoted by showing off the product that can be made. Similar events have involved a large pile of compost being deposited on a site and the public being invited to come and fill a bag.

Home Composting Workshops

A series of events hosted by re3, and attended by experts or celebrity gardeners could be an effective way of advising the public on how to get the best results from home composting. These workshops could be run in conjunction with local garden centres and gardening clubs.

Green Cone Promotion

re3 will promote the use of the green cone food waste digester at all roadshows and events held. Reading Borough Council will be conducting a trial of the green cone food waste digester system, beginning in Autumn 2007. re3 will then investigate the possibility of working in partnership with Green Cone Ltd to provide the green cone food waste digester at a subsidised price to residents within re3.

Food Waste Roadshows

In light of the high proportion of residual waste comprising of unused and left over food waste, re3 will promote a food waste reduction campaign to encourage residents to reduce the amount of food waste they dispose of. The campaign will aim to educate the public about food waste, including providing information about best before dates on packaging and encouraging residents to consider the amount of food they need when shopping. re3 aim to work with local community organisations such as the Women’s Institute to encourage communities to take action with regard to their food waste.

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5.5 Seasonal Initiatives

“Seasonal Initiatives” covers a wide range of activities, from seasonal holidays such as Christmas to national events such as Recycle Now Week. It is in part designed to focus on annual events, which can traditionally lead to an increase in the production of household waste; and in part to “piggy back” onto national events which can effectively raise the profile of waste in the community. This project was not assessed in the same manner as other project areas considered as discussed in section 8.2.

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Appendix F. Waste Minimisation Project Form

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6 EDUCATION PLAN

This chapter sets out the strategy to deliver waste education to local schools and community groups over the next 5 years. The plan will be subject to yearly review and updated as necessary.

re3 has developed the following objectives to address education in the partnership area, with the overall aim of raising awareness of waste issues with children.

6.1 Objectives

1. Develop an education pack for schools in the partnership area 2. Develop an education program to run in schools in the partnership area 3. Host education sessions in the visitors centre for local schools and community

groups 4. Develop an education section of the re3 Ltd website to supplement waste

education.

6.2 Projects To meet the above aims, re3 will establish a range of education projects. Below is a description of the likely direction of each project. A full investigation will be undertaken before each project is implemented.

Education Pack

re3 Ltd will develop an education pack to give to schools. It is likely that the pack will include:

• Lesson plans to teach waste issues, structured around the national curriculum; • Interactive CD Rom activities; • Printable worksheets; • Activity plans, including required materials, estimated length, and learning

outcomes.

Teachers working group

To enhance the potential of the education projects, re3 Ltd will invite a small number of teachers from each partnership area to be involved in a working group. The group will ensure education resources are appropriately targeted to the correct key stage, and fit with the national curriculum. The teachers will also be a valuable source of knowledge about child behaviour and the national curriculum. re3 will work alongside school governors to ensure that waste education becomes a high priority for schools in Central Berkshire.

Education Program

Encompassing the education pack, re3 Ltd will develop a program of education to offer to schools. The program will involve a schedule of successive school visits starting with

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an assembly to introduce the key waste messages, followed by waste audit exercises, informative talks, and fun activities such as paper making. The programme will be developed with guidance from Wastewatch, an independent environmental education organisation.

Education Website

To ensure the website is available as a useful resource to schools as well as members of the public, re3 Ltd will develop a section of their website devoted to waste education. re3 Ltd envisage this section including environmental league tables for schools, interactive animations, activities, and educational games, as well as interesting facts and information.

Education Activity sessions in visitor centre

A visitor education centre will be built at both the Island Road and Longshot Lane waste management facilities. The centre will be available to host visits from school and community groups. The visits may include a tour of the facilities and educational workshops. The visitor education centre will include exhibition displays about how to reduce, reuse, recycle and compost waste and may include a mini-MRF exhibit to allow visitors to get first hand experience and understanding of the sorting process.

Appendix G sets out the schedule for education projects over the next 2 years.

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Appendix G. Education Schedule

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7 STAKEHOLDER ENGAGEMENT

7.1 Stakeholder Definition

A Stakeholder has been defined as “any group or individual who can affect or is affected by the achievement of the organisation’s objective” (Freeman 1984).

Stakeholders include communities, but also groups with a wider interest in waste management who may not have such an involvement with the specific place or area under consideration. Wider stakeholders might include the waste management industry, national NGOs (who may have local branches representing interests within the local community) and other relevant public bodies (and these are referred to as external stakeholders in the Practice Guide).

7.2 Stakeholder Engagement

Engagement with Stakeholders should be continuous and predominantly proactive and conducted at all stages in the development process. Stakeholders should be engaged in a variety of different ways including local events and groupings (and their membership). Guidance from the Environment Council sets out good advice on identifying different types of stakeholders and involving ‘hard to reach’ stakeholders.

Table 7 provides a comprehensive list of stakeholders that could be consulted by re3. re3 Ltd will, in conjunction with the local authority representatives, consider the best ways to engage the general public. re3 will also consider appropriate mechanisms for consultation with internal stakeholders, including planning, finance officers and elected members, and also, for example, highways department, education, etc.

Table 7 Stakeholder Groups

Description Examples Internal Stakeholders Officers and

members within the three authorities that should be consulted.

• Elected members • Waste management officers • Finance officers • Planning officers • Highways officers • Education officers

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Strategic Stakeholders / External Partners

Represent particular interest groups and / or bodies that must be consulted for

• Defra / Govt Office • Environment Agency • Waste management industry • Community recycling network • Regional development agency

• Natural England • English Heritage • Neighbouring authorities • Parish Councils • Regional Assembly • Actvar • LA21 Groups/ Environmental Groups – for example Biodiversity Forum (1 from each partner area)

Community Stakeholder Individuals and organisations that are or should be interested.

• Community Representatives – for example residents associations (1 from each partner area) • Disabled groups – such as

Berkshire PHAB (1 group from each partner area)

• Youth Groups – such as Youth Parliament and Berkshire Association of Young People. • Pensioner Groups – for

example Age Concern and SAGE (1 group from each partner area).

• Ethnic Groups such as Black

Community Forum and Racial Equality Council (1 from each partner area)

• Local businesses – for example Berkshire Chamber of Commerce • Housing associations • Environmental Trusts

Appendix H refers to the procedure for the organisation, decision making responsibilities and the appointment of members of the Stakeholder Liaison Committee. Appendix I sets out a programme for stakeholder engagement.

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Appendix H. Stakeholder Liaison Committee Terms of Reference

The objective is to encourage discussion, between interested parties, of issues relating to the construction and operation of the waste management facility and any aspects of service provision or development of new services. The Stakeholder Liaison Committee, which will be comprised of interested parties, does not have any enforcement or decision-making role, but will be able to raise issues with Re3 and will be kept informed by Re3, including, where practicable, in advance of any issues relating to relevant consents for the facility being discussed in the public domain or the development or changes to service provision.

Membership

Membership of the committee will ordinarily include the following:

• Relevant local authority ward members (councilors)

• Relevant officials from local authorities

• Representatives of local parish/town councils

• Representatives from the waste management operator/s

• Representatives from local community, residents or environmental groups

• A Representative of the Environment Agency

The Chairman will have the right to invite other people to attend the Committee as he sees fit.

Members of the Committee will be able to send a substitute to meetings they cannot attend in person.

If a member of the Committee fails to attend two consecutive meetings (without sending a substitute or apologies) their place will be offered to another suitable person.

Any new member will be proposed to the committee; acceptance will be jointly determined by the Chairman and Re3.

Organisation

The venue for meetings will, where possible, be the waste management site or a nearby community facility.

The Chair will be independent and neutral, and selected annually from the Committee. Minutes will be recorded and distributed by the waste management company. Meetings will be held as required, not less than annually.

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Appendix I. Stakeholder Engagement Programme

Stakeholder meetings will be held quarterly and will encourage discussion about waste management in the re3 partnership area. The purpose of, this group is to promote discussion and to enable stakeholder groups to provide useful feedback to the re3 partnership. Stakeholders have been identified by the re3 partnership councils and a full list can be found attached to this document.

Stakeholder meetings will generally be held according to the following annual programme: Date Topic February/March Terms of reference & Introduction May/June Discussion Topic August/September Council Members Meeting November/December Communications Strategy

Due to limited timescales, the programme for 2008/09 may differ as follows: Date Topic March/April 2008

Terms of Reference & Introduction to Waste in Central Berkshire Waste Strategy : A review of the current waste strategy and discussion of the action plan. How do we implement our actions?

June/July 2008

Discussion Topic – To be confirmed

September/October 2008

Council Members : An update on current achievements and plans for the future. Your chance to ask your members.

December/January 2008

Communications Strategy: A review of the achievements of the communication plan over the last year. A workshop to decide which activities from a selection are addressed in the upcoming year.

Stakeholder meetings will be held after hours to ensure high participation from Stakeholders. The meetings will be no longer than 3 hours long and a maximum budget of £5000 per annum has been allocated from the Waste Minimisation Fund in order to pay for guest speakers and other expenses.

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8 BUDGET

re3 Ltd operates a ring fenced budget of £100,000 per annum (indexed each year by RPI) for waste minimisation activities. As the budget is ring fenced, unspent money is carried over the following year. Listed below are areas that the budget is intended to cover. The actual proposed activities for 2008/09 can be seen in Appendix J. This allocation is somewhat flexible as the individual projects are investigated fully; however certain aspects, such as a user satisfaction survey, are a required annual spend.

Communications Fund: To cover leaflets, exhibition materials, advertising, and promotional gifts.

User Satisfaction Survey: An annual requirement of the PFI contract, to include any consultation and contractor fees.

Liaison Committees: To include the process of stakeholder engagement

Website: To cover changes to the design, construction, or management, and regular maintenance.

Access and Social Inclusion: To include translation of communication material and financial help for groups to undertake education (e.g. resources, transport costs for site visits)

Sponsorship and Citizenship: To fund competition prizes and any community/individual needs.

Outreach and Hospitality: To include costs of meetings with the client and other contractors/consultants.

Education: To cover workshop materials, interactive displays, education pack.

Training: To cover relevant training of Officers to the benefit of the contract.

Contingency: To include anything that doesn’t fall into any of the above categories, and is required to be undertaken. Or to absorb any unintentional or necessary overspend.

A supplier control workbook is used to monitor quotes and expenditure of the communication budget; frequently used supplies have discrete sheets within the workbook. This document can be found on the Smallmead Server. When requesting/accepting quotes, the quote request/accept forms are used, examples of which are found in Appendix K.

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Appendix J. Budget Allocation 2008/2009

Project Description Timescale Budgeted Amount

Food Waste Minimisation September 08 – April 09 30,000

Home Composting April 08 – October 08 13,000

Visual Identity Guidelines February 08 – April 08 6,000

User Satisfaction Survey November 08 10,000

Education Website March 08 – September 08 5,000

Bring Bank Campaign April 08 – June 09 15,000

Educational Game January 08 – April 08 20,000

Longshot Lane March 08 – June 09 20,000

Smallmead Visitor Centre September 08 – April 09 20,000

Stakeholder Meetings March 08 – April 09 5,000

Officer Training March 08 – April 09 5,000

Sponsorship and Citizenship

March 08 – April 09 5,000

Contingency March 08 – April 09 16,000

TOTAL 170,000

The total budget for 2008-2009 is 100,000 indexed + 70,000 rollover budget from 2007-2008

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9 TIMETABLE

The following timetable details the schedule for the implementation of the communication initiatives over the next year. The timetable includes, waste minimisation initiatives, education projects, and other contract obligations such as the annual user satisfaction survey. It will be reviewed and extended annually.

Campaign Activity Start Date End Date

Home Composting April 2008 October 2008

Real Nappy Week 21st April 2008 27th April 2008

Longshot Lane Closure 31st March 2008 6th April 2008

Longshot Lane Restricted Access

7th April 2008 tbc

Bring Bank Promotions April 2008 tbc

Oracle Green Event 1st May 2008 4th May 2008

Compost Awareness Week 4th May 2008 10th May 2008

Education Game Live May 2008 ongoing

Forbury Fever RBC Event 31st May 2008 31st May 2008

Recycle Now Week 2nd June 2008 8th June 2008

The BIG Day Out BFBC 12th July 2008 13th July 2008

Food Waste Promotions September 2008 tbc

Education Website September 2008 ongoing

User Satisfaction Survey November 2008 November 2008

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10 MONITORING AND EVALUATION

Monitoring the successes and failures of each project implemented by the waste minimisation plan, against the criteria set out as key performance indicators below, is essential to the development of future strategies. Effective monitoring programmes provide valuable information and allow the performance of projects to be assessed against objectives and targets. It also allows successful systems to be highlighted, and areas of improvement identified. re3 Ltd will use monitoring to justify budgets and assess project expenditure to ensure value for money. Monitoring will also provide re3 Ltd with information about public opinion/customer satisfaction. This information is valuable in developing campaigns further and can also provide support to bids for funding from external organisations. Each individual campaign activity will be evaluated to determine its success. The overall Communication Plan will be monitored to ensure progress to targets.

10.1 Key Performance Indicators

The key performance indicators which will be used to monitor the success of the overall communication plan are:

• The percentage of household waste recycled, composted, reused and sent to landfill.

• The Kg of waste produced per head of the population

• The effect on the Waste Composition Analysis

• The number of schools reached by the re3 education programme

• The number of events attended by the re3 Waste Minimisation Officers

• The number of groups visiting the re3 Visitors Education Centre

• The number of hits on the re3 website

• The cost per head of the communications campaigns

• The results from the user satisfaction survey.

It is essential to monitor the success of each campaign; the key indicators used will vary depending on the aims of each individual project.

A REPORT BY ENVIROS CONSULTING LIMITED: AUGUST 2007...

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