A Renaissanceof Engineeringin the Internet Age · assa abloy atlas copco autoliv electrolux haldex...

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A Renaissance of Engineering in the Internet Age ? - Industrial dynamics in the Stockholm/Lake Mälar and the Bavaria/Baden-Württemberg Regions Gunnar Eliasson Royal Institute of Technology (KTH) Stockholm Lisbon Civic Forum (LCF) Symposium Stuttgart October 21. 2010 [email protected] 1 LCF Symposium Stuttgart Oct.21.2010

Transcript of A Renaissanceof Engineeringin the Internet Age · assa abloy atlas copco autoliv electrolux haldex...

Page 1: A Renaissanceof Engineeringin the Internet Age · assa abloy atlas copco autoliv electrolux haldex dana/ gertrag/ volvo scania volvo construction equipment (vce) biotech/ pharmaceuticals

A Renaissance of Engineering in the Internet Age ?

- Industrial dynamics in the Stockholm/Lake Mälarand the Bavaria/Baden-Württemberg Regions

Gunnar EliassonRoyal Institute of Technology (KTH)

Stockholm

Lisbon Civic Forum (LCF) SymposiumStuttgart October 21. 2010

[email protected]

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THREE STORIES

1. The past and the future of engineering as the backbone of the

industrial economies

2. Experimental regional dynamics2. Experimental regional dynamics

- some theory

3. Comparison of Stockholm/Lake Mälarand Bavaria/Baden- Württemberg

regions

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Technology/Policy Concoctions

1. First Industrial Revolution (Beginning in late 18th century in England)

-Machine tools/Decentralization/ Abolishment of craft-system/Massive income diversity

2. Internet Revolution (Accelerating around mid2. Internet Revolution (Accelerating around mid1990s)

- Computing and Communications (C&C) technologies/ Globalization of

production/National financial regulation policiesinoperative/ Massive income diversity?

- Probably more revolutionary

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C&C technologies have created new opportunities for engineering industries at three levels

1. Revolutionized Innovative new product development

2. Made business hierarchies moretransparent and allowed for morecomplex management structures

3. Globally distributed productionhas opened access to systems

productivities (NetworkingExternalities) and new optimal

organizational solutions LCF Symposium Stuttgart Oct.21.2010 4

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Crude economies of scale and volume production

no longer as important

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Global Break up of Internal (Firm) Value Chains means

- a new life for the SMEs and the markets for specialist

subcontractors,subcontractors,- a more important role for the entrepreneurs, and (perhaps)

- a collapse of volume production among the wealthy economies ?

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But Difficult for

Firms to get their new productionorganization right

Business Mistakes Abound

Industrial Development becomes truly

Experimental

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UNDERINVESTMENT PROPOSITIONPROPOSITION

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Swedish Manufacturing production and Productivity 1546 - 2002

100

1000

10000

9

0,1

1

10

100

1500 1600 1700 1800 1900 2000

Labor productivity

Manufacturing output

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100

1000

10000

Manufacturing Output in Sweden 1549-2008(Index 1900=100)

0,1

1

10

1500 1600 1700 1800 1900 2000

Source: Eliasson (1988), Schumpeterian innovation, market structure, and the stability of industrial development in Hanusch (ed.) Evolutionary economics - application of Schumpeter's ideas, page 158, Cambridge, New York etc: Cambridge University Press and updatings.

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Alternating1. Experimental, messy & unpredictable

with2. Steady state, orderly and predictable

phases of developmentphases of development

During the former ”shake outs” the allocation of resources may improve

During the latter growth may be faster for a while, because predictability improves, and volume

production increases. 11LCF Symposium Stuttgart Oct.21.2010

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Engineering is the Old Industry in the New

Economy

Sophisticated mechanical Products Sophisticated mechanical Products will always be demanded

and produced in the high wage industrial economies

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that have 1. overcome the underinvestment

and2. the experimental transformation

needed for needed for

the renaissance of engineering as the future backbone of the rich, high wage industrial economy

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But not all industrial economies will cope

so the world is probably set for a so the world is probably set for a new era of major income diversity

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Current mainstram economic models not capable of capturing

thisYou need the

Theory of the Experimentally Theory of the Experimentally Organized Economy (EOE) and of

competence blocsto understand what is going on

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THE EXPERIMENTALLY ORGANIZED ECONOMY (EOE)

1. The Knowledge Based Economydefines the assumptions necessary to make room for real Entrepreneurs

2. Schumpeterian Creative Destructionendogenizes growth through competitive selection

3. Competence Bloc Theorydefines efficiency of selection and the commercialization process

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defines efficiency of selection and the commercialization process

4. Institutions orient incentives, direct competition and reduce uncertainty

5. Social Capitalmakes the unpredictability and arbitrariness of life in the EOE socially more

acceptable

Source: Eliasson , 2005, The Birth, the Life and the Death of Firms, Stockholm:The Ratio Institute

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THE NATURE OF EQUILIBRIUM

IN THE MODEL

DETERMINES THE NATURE

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DETERMINES THE NATURE OF THE THEORETICAL

ENTREPRENURSource: Eliasson, 2005, The Birth, the Life and the Death of

Firms, Stockholm: The Ratio Institute

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In the EOE there are always Better Allocations of Resources

than the Existing One

During the shake out necessary to achieve a

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During the shake out necessary to achieve a significantly better allocation

- Many business mistakes- Widening income distributions

Source: Eliasson,2005 , The Birth , the Life and the Death of Firms, Stockholm:The Ratio Institute

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Macroeconomic Growth through Schumpeterian Creative Destruction

1. Innovative Entry enforces through competition

2.Reorganization3.Rationalization

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3.Rationalizationor

4. Exit ( shut down or death)of Firms

Source:Gunnar Eliasson, 1996,Firm Objectives, Controls and Organization- the use of

information and the transfer of knowledge within the firm,Boston,Dordrecht,London:

Kluwer Academic Publishers (p.45)

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The Actors in the COMPETENCE BLOC

1. Competent and active Customers

Technology Supply

2. Innovators who integrate technologies in new ways

Commercialization Actors

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Commercialization Actors3.Entreprenurs who identify profitable innovations

4. Industrially competent Venture Capitalists who recognize and finance the entrepreneurs

5. Exit market actors who facilitate ownership change6. Industrialists who take winners on to industrial scale production

Source: G. Eliasson and Å.Eliasson, 1996,The Biotechnological Competence Bloc Revue d`Economique Industrielle 78-4, Trimestre

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Since the range ofcommercialization competences

alwaysmore narrow than range of

innovative technology suppliesinnovative technology suppliesBusiness mistakes will be

constantly committed

Source: Eliasson (ed), 2005, The Birth , the Life and the Death of Firms,Stockholm:The Ratio Institute (pp 39ff)

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When the Competence Bloc is- Vertically Complete and

- Horizontally VariedCritical mass has been reached

The economic consequences of business mistakes are minimized

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mistakes are minimized The competence bloc becomes an attractor and

spillover generator, and growth is endogenized

a WINNER can now confidently carry on its search for resources

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The Underinvestment Proposition

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Volume manufacturingas the source ofindustrial wealth

- It was in the past- Will it still be in the future ?

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The FOUR COMPETENCE BLOCS in the Lake Mälar and Bavaria/Baden-

Württemberg regions

1.Engineering

2. Computing & Communications (C&C)

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Communications (C&C)

3.Biotech/ Pharmaceuticals

4. FinanceLCF Symposium Stuttgart Oct.21.2010

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THE LARGE FIRMS AND DOMINANT COMPETENCE BLOCS IN THE LAKE MÄLAR REGIONENGINEERING

ABBAGA

ALFA LAVALASSA ABLOY

ATLAS COPCOAUTOLIV

ELECTROLUXHALDEX

DANA/ GERTRAG/ VOLVOSCANIA

VOLVO CONSTRUCTION EQUIPMENT (VCE)BIOTECH/ PHARMACEUTICALS/ MEDICAL EQUIPMENT

PHARMACIAGEH

PFIZERBIOTAGEBIACORE

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BIACOREBIOVITRUM

GYROSPHARMACIA DIAGNOSTICS (PHADIA)

Q-MEDetc

ASTRA ZENECAAKZO NOBEL

KAROBIO(GAMBRO)

ELEKTACOMPUTING & COMMUNICATIONS ( C&C )

ERICSSONTELIA SONERA

(NOKIA)FINANCIAL MARKETS

OMXLCF Symposium Stuttgart Oct.21.2010

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Automotive and Transport Outside Stockholm/Lake Mälar Region

Hägglund/Bae Systems (Örnsköldsvik)Saab (Linköping)

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Saab (Linköping)Saab Automobile (Trollhättan)

Volvo Aero (Trollhättan)Volvo Car (Göteborg)

Volvo (Göteborg)

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LARGE FIRMS AND COMPETENCE BLOCS IN BAVARIA/ BADEN-WÜRTTEMBERG

ENGINEERINGAUDI (Ingolstadt)

BMW (Munich)BOSCH (Stuttgart)

DAIMLER BENZ (Stuttgart)PORSCHE (Stuttgart)

MAN (Munich)HEIDELBERGER DRUCK

BIOTECH/ PHARMACEUTICALSALTANA

BASFBOEHRINGER- MANNHEIM

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BOEHRINGER- MANNHEIMCOMPUTING & COMMUNICATIONS

SIEMENSEPCOS

INFINEONSAP

AEROSPACEEADS

FINANCIAL MARKETSALLIANS

(DEUTSCHE BANK)BAYERISCHE HYPOVEREINSBANK

BAYERISCHE LANDESBANKMUNICH RE

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EXPERIMENTAL INDUSTRIAL DYNAMICSin automotive industry

Sweden

Scania (VW?)

Volvo Car (Ford, Geely)

Saab Automobile (GM, Spyker)

Southern GermanySouthern Germany

Audi (VW)

BMW

Daimler Benz (previously Daimler Chrysler)

Porsche (VW?)

MAN (VW?)Source: Eliasson, 2010, The Internet as a Global Production Reorganizer

- The moving forces of distributed and flexibly integrated manufacturing

Paper (revised) prepared for the 13th Conference of the International Joseph A. Schumpeter Society , Aalborg, 21-24 June 2010

P

aper (revised) prepared for the

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CONCLUSIONS FOR SWEDEN

1. NO LACK OF TECHNOLOGY , but2. SIGNIFICANT LACK OF COMMERCIALISATION COMPETENCE

3. SWEDEN MAY HAVE LOST ITS PREVIOUS COMPETITIVE ADVANTAGE IN INNOVATIVE BIG BUSINESS MANAGEMENT and

OVEREMPHASIZED VOLUME PRODUCTION

4. SINCE SWEDISH INSTITUTIONS HAVE LONG BEEN PROTECTIVE OF BIG BUSINESS, BUT DESTIMULATED NEW FIRM ESTABLISHMENT AND SME

GROWTH SWEDEN LACKS THE BROAD COMMERCIALISATION COMPETENCE

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GROWTH SWEDEN LACKS THE BROAD COMMERCIALISATION COMPETENCE NEEDED TO FILL IN WITH NEW ESTABLISHMENT AND EXPANDING SMEs

WHERE FAILING LARGE FIRMS LEAVE5. SUSTAINABLE LOCAL FINANCE TO RESTRUCTURE LARGE FIRMS

INSUFFICIENT

6. THANKS TO FOREIGN INVESTOR COMPETENCE AND FINANCE

THE GROWTH PICTURE, HOWEVER, STILL LOOKS OK

Source: Eliasson,2005, The Birth, the Life and the Death of Firms, Stockholm: RATIO:

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Comparison

Lake Mälardalen and Bavaria/Baden-WürttembergBavaria/Baden-Württemberg

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ComparisonLAKE MÄLAR TRANSFORMATION

DIAGNOSIS

• SPECIALIZED LARGE FIRMS• OVEREMPHASIS OF SCALE• DEFICIENT COMMERCIALISATION COMPETENCE• NON ATTRACTIVE ENVIRONMENT FOR NEW AND SMALL BUSINESS

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SHAKE LOOSE HYPOTHESIS

• THOROUGH COMPETITIVE SHAKE UP• RICH TECHNOLOGY SPILL• MANY LARGE PREVIOUS FLAGSHIPS NOW FOREIGN OWNED• HIGH RISK OF TRANSFORMATION FAILURE, but

- POTENTIAL FOR RADICALLY POSITIVE TRANSFORMATION WITH HELP OF FOREIGN INVESTOR COMPETENCE

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BAVARIA/ BADEN- WüRTTEMBERG TRANSFORMATION

DIAGNOSIS• LESS SPECIALIZED FIRMS• BROADER INDUSTRIAL COMPETENCE BASE• MORE ATTRACTIVE ECONOMIC ENVIRONMENT

SHAKE LOOSE HYPOTHESIS

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• LESS PROFOUND• LOWER RISK OF TRANSFORMATION FAILURE• RAPID BURNING OF RESOURCES• THE LARGE FIRMS STILL AUTONOMOUS AND GERMAN

OWNEDLESS POTENTIAL FOR RADICAL TRANSFORMATION - But maybe not needed

Source: Eliasson , 2005, The Birth, the Life and the Death of Firms, Stockholm:Ratio

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