Audience Profile-Genre: RockTarget Audience:

Gender and Age (Hartley’s 7 Subjectivities) and whyThe target audience would be primarily males with an average age of 22, however to put the age in a group the males would be 17-24 year olds. The main ethnicity would be British located in London. The audience will like Rock and Indie music, being 5.5 times more likely to go to a Rock gig and lots of famous gigs happen in London. The sort of clothes the target audience would wear would be brands such as vans, ripped or baggy jeans and dark colors such as black.

Socio-Economic Needs and why:Most people are from group A,B and C1 with being higher management such as doctors, middle management such as graphic designers and teachers this demonstrates that the people reading are create therefore like the creativity of Kerrang! magazine. Lastly, there is people who work in jobs such as office supervisors, junior managers and nurses this means that the people who buy the magazine have more money to spend on the magazine as they have hard jobs.

Katz’ Uses & Gratifications Theory and Maslow’s Hierarchy of needsAccording to Katz’ Uses and Gratifications theory the audience can build a ‘personal relationship’ with my magazine as the readers can use it to fulfill relationships with friends who also read the magazine or they could build a relationship with an interview inside the magazine as they will be able to relate to it. For example, peoples favorite band members they would be able to build a relationship with them as they get to read most probably about their life in an interview. Furthermore, the readers can also ‘divert’ as they can immerse themselves into the content inside the magazine and they can be entertained by competitions such as winning tickets to gigs which allows them to escape from everyday life situations such as work. More so, according to Maslow the target audience would be ‘explorers’ as they are influenced by social change. For example, if they see lots of people wearing a band t-shirt then they will copy them and be influenced to fit in.

Stereotype(s):Stereotypies associating to this genre are band t-shirts, men with of tattoos, black clothing and they could play instruments like guitar and the drums.

Name: Emily VaughanCandidate Number: 3147 Statistics from the national readership survey