A Real Estate Agent’s Guide to Finding New Home-Buyers
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Transcript of A Real Estate Agent’s Guide to Finding New Home-Buyers
A Real Estate Agent’s Guide to
Finding New Home-BuyersTapping into the Millennial Generation with Instagram
Great News! Fannie May & Freddie Mac just released that “First-Time Home-Buyers” can now qualify for Down
Payments as low as 3%.
Millennial (n):
a member of the Millennial Generation aka Generation Y, born roughly between 1982-2000.
These tech-savvy young adults love to use their smart phones & social media to research current trends.
When you’re targeting “First-time home buyers”
on Instagram, keep in mind 90% of the users are
under the age of 35.
Instagram is at the top of its
game for engagement with
a "record 58 times more
brand engagement per
follower than Facebook.”
- Forrester Researcher Inc.
Users are active
on Instagram.
They are paying attention,
engaging with,
and buying
from brands
they follow.
Use Instagram to
provide the visuals that
these
"First-time home buyers"
are looking for and ask
them to engage with
you.