A Publisher’s Guide · Staged investment proved a win/win From No Search to Sanoma 2009 20132011...
Transcript of A Publisher’s Guide · Staged investment proved a win/win From No Search to Sanoma 2009 20132011...
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Overview An international education
1. Background
2. Fashionchicks International Strategy
3. International in 3 Steps
Tech
Set-up Phase
Don’t forget
4 .Learnings
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Find your look
Fashionchick ensures that every woman can easily navigate the online shopping world.
Whoever she is. Whatever her style. Wherever she is.
What we do
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Find the Sweet spot – It’s all about balance
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Staged investment proved a win/win From No Search to Sanoma
2009 2011 2012
Sanoma Interest Cooperation begins with analysis of companies to ensure there is a strategic match
No Search Fashionchick.nl turns profit and proves the platform is a success
Sanoma 25% Sanoma buy 25% share in No Search showing positivity about the concept.
Sanoma 55% 1st January: Future prospective growth increased. Majority ownership enables int. expansion
2013 Q3 2013
Sanoma 100% Earlier then expected, Sanoma buys No Search for ease of investment and result reporting.
Q3 2014
Final Integration Fashionchick moves headquarters to Sanoma BV in Hoofddorp
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International Timeline Fashionchick goes abroad
2009 2006 2011 2012
No Search B.V. Fashion related comparison company created
Expansion #1 Fashionchick expands to France and Germany
Focus Fashionchick.nl live and becomes the companies focus and main offering
Expansion #2 Fashionchick expands to the UK and USA
Expansion #3 Cross platform expansion. Mentoday NL & DE
2013 2014
Expansion #4 Cross platform expansion.
Kidstoday.nl
2015
Step back #5 After repositioning US showed no improvement decided to stop US
Expansion #4 Launch Belgium and Austria
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Our International Progress
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Our Markets -2,5 mio UV Our current international presence
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Growth Strategy Vertical & Horizontal Expansion
Fashion: Women
Fashion: Men
Fashion: Kids
Home Decoration
Netherlands Germany France UK
Austria /
Belgium
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International in 3 Steps 1.Technical Concept
2.Set-up Phase
3.Don’t Forget
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Technical Concept Innovative Platform
“Don’t duplicate a second-rate
product!”
Keeps things standard
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Set-Up Phase 2 months to launch!
• Minimize launch costs
• Focus on relationships
• Roll out was based on
research with hind sight: Do
it opportunistic
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Don’t Forget International Nuances…
• Network partnerships are
key!
• Don’t duplicate content
(SEO)
• Continually test and
evaluate over 6-12 months
• PARTNER AND BECOME
A BRAND