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A proposal for the design & development of a commercially driven, fully responsive website for Looe TIC and South East Cornwall February 2016

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Contents 1 Executive Summary 3

2 Some of Our Clients 5

3 References 6

Visit Harrogate – www.visitharrogate.co.uk 6

Love Weston – www.loveweston.com 6

4 Design 7

5 Website Functionality – inclusive 11

Responsive Mobile Solution 11

Highlighted Providers and Products 14

Navigation 14

Product Searches and Site Search 15

Intuitive Search Results Display 15

Integrated Dynamic Mapping of Tourism Products 16

Intuitive Product Page Display 16

Twitter Feed 17

Search Engine-friendly pages 17

6 Additional Opportunities 18

Online Booking 18

E-newsletter Signup / Request a Brochure 19

Featured Pages and Products in Navigation 19

Special Offers 20

Banner Ads 20

What’s Nearby 21

Social Media integration for Looe TIC 21

Social Media integration for individual businesses 22

Event Highlights 23

Featured Pages 23

Videos 24

Google Translate 24

Bespoke Listing Levels 24

Redirects 24

Google Analytics 24

7 Project Costs 25

Setup Costs 25

Additional Functionality Costs 25

Annual Costs 26

8 Revenue Generation 27

Crimtan 27

Sales ……………………………………………………………………………………...27

9 Technology – The New Mind | tellUs Solution 29

The e-tourism Solution Overview 29

Destination Management System (DMS) 30

Enterprise Content Management System – eCMS 35

Planned Developments for the eCMS 36

10 Implementation, Hosting and Support 38

Implementation 38

Training 38

Hosting 38

Support Service 39

Our Project Process 42

Project Process and Risk Management 42

Quality procedures 42

Delivery 43

Guideline Implementation Timetable 44

11 Organisation Information 45

Appendix A – Inclusive Website Functionality 46

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1 Executive Summary

2016 represents a pivotal year for Looe TIC online tourism promotion. The

current website inherited the general Cornish TIC website design, which

was built 8 years ago as a template for all TICs to share. However,

designs and technology have moved on, and now is the right time to

upgrade the look and feel of http://www.looeguide.co.uk to a visually-

stronger, more intuitive design.

There is also the requirement to ensure the website moves forward with a

sustainable commercial model for the TIC. With this in mind, the site

needs to continue to grow as an effective income stream, and a rebuild

provides the ideal opportunity to develop a more commercial website

model.

In addition, the last 3 years have seen an unprecedented growth in the

adoption of mobile internet usage with nearly half of all traffic now coming

from smart phones, tablets and “phablet” hybrid devices. Couple this with

the rollout of 4G by the cellular network operators and, the increasing

availability of Wi-Fi networks in public spaces, suddenly the possibility of

delivering tourist information to visitors whilst they are actually in-

destination becomes a real – and very exciting – possibility. Therefore,

now is an excellent time for a new website for Looe TIC, and this proposal

explains more on what New Mind | tellUs can offer.

Background to New Mind | tellUs

New Mind | tellUs is an award winning UK-based technology company

specialising in the tourism sector. Over the last 15 years we have

developed solutions for a wide range of Destination Management

Organisations, Tourist Boards, Councils and Associations across the UK.

The work undertaken has ranged from developing award winning websites

to implementing our fully featured Destination Management System,

supporting the entire marketing and business activities of DMOs. It is

worthy of note that the destination web sites New Mind | tellUs has created

such as visitbath.co.uk, visitliverpool.com, visitbrighton.com etc. are

amongst the highest performing sites of their kind.

New Mind | tellUs (UK) is made up of a 40 strong multi-disciplinary team

spanning design, marketing, project management, account management,

SEO, training, support and technology expertise, enabling us to deliver

fully integrated promotional solutions to our diverse client portfolio.

With over 300 tourism clients, we have developed and refined a wide

range of tourism specific functionality. Our large tourism client base

means that there are many organisations contributing to ideas for our

monthly programme of developments.

21st Century Digital Destination Marketing

The online tourism landscape has changed significantly over recent years

with new channels and markets opening up all the time. There has been a

marked increase in competition from other destinations both from within

the UK and across Europe and the significance of other tourism related

channels, booking web sites and social media is not to be underestimated.

As the technology and web site provider to many high-profile tourist

organisations, New Mind | tellUs is well positioned to provide the most

innovative and successful solution both in terms of technology,

commerciality and design.

We will draw upon the wealth of knowledge and experience within our

team relating to visitor information provision, on site usability and rich

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functionality, all within a tourism focus, in order to deliver the best possible

performance for the new web site.

In summary, we know tourism, we know what works in terms of web sites

and we understand the needs and functions of tourism businesses. This is

based on years of experience and analysis, underpinned with the latest

technology, all of which we would bring to your project.

Key Reason to Choose the New Mind | tellUs e-Tourism Solution

There are many great reasons to choose New Mind | tellUs as your

website supplier, but we have selected 15 key ones below.

1 New Mind | tellUs is the leading supplier of Destination Management

Systems and Websites in the UK and Scandinavia

2 We focus solely on Tourism and Destination Marketing.

3 We have over 15 years’ experience of delivering destination websites.

4 We can provide solutions for destinations of all sizes and budgets.

Current clients range from national solutions like Visit Scotland to

local town solutions like Visit Newquay or Love Weston.

5 Our team of 38 UK professionals offer expertise in design, usability,

project management, search engine optimisation, training, support,

account management, development.

6 We constantly invest in the development of the platform, offering new

opportunities to our client base.

7 With over 300 tourism clients we can assure you that you will

continue to benefit from economies of scale and shared development.

8 The size of the company means that there are always knowledgeable

and experienced staff available to advise you, should you need it.

9 The tourism sites that New Mind | tellUs have worked on are amongst

the highest performing of their type, and have won multiple awards.

10 New Mind | tellUs supply the complete e-tourism solution so there is

less complexity than dealing with multiple organisations.

11 You will be on the same platform that’s used by the vast majority of

destinations in Cornwall (as well as the wider South West) so you can

cross-promote businesses, share knowledge and benchmark.

12 We have an account manager based in the South West dedicated to

the area, who is always available to assist and advise on getting the

best performance from your site.

13 The sites that we build intelligently respond to the size of the device

being used. We have spent time researching the optimal sizes and

we produce our sites to 5 different key sizes, as anything less than

this simply won’t provide a great user experience on all devices.

14 New Mind | tellUs sites are packed full of revenue-generating

opportunities for you to quickly see a return on your investment.

15 Furthermore, we have the expertise and knowledge from working with

our wider client base to assist you with generating income from your

new website.

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2 Some of Our Clients

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3 References

Visit Harrogate – www.visitharrogate.co.uk

Reference Contact:

Sibh Megson, Marketing & Business Manager

01423 537388, sibh@visitharrogate.co.uk

The Visit Harrogate web site was designed and built in 6 weeks from

contract award to go live. The beautiful, contemporary design really shows

the area off to its best with dramatic background images, sliding carousels

of leading tourism attractions all woven together with the high-end

functionality such as itinerary planning tools, online booking and dynamic

mapping that New Mind | tellUs excels at delivering.

Love Weston – www.loveweston.com

Reference Contact:

Debbie Matthews, Tourism Consultant for Love Weston

07535 091051, deborah@successfulstays.co.uk

Weston wanted a website supplier who knew tourism, was trustworthy and

had a track record at building great destination websites. New Mind | tellUs

was chosen and the website was built and launched within 2 months.

Within a year, the site had hit 80,000 unique visitors in a month (June

2014).

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4 Design

Intelligent design underlines everything we do.

We will deliver a site with a brand new design that:

1) is inspiring and engaging for visitors (and also businesses whose

advertising revenue you seek)

2) is responsive to 5 different break points, so can look great whether

being viewed on a mobile, phablet, tablet or desktop

3) is built with commerciality at the core

The proposed template for the website is shown in the visuals on the

following pages, but it will be completely reskinned to display:

your branding

your colours

your images,

your logo

your content

your adverts

etc.

As you will see, the design is engaging with the use of one huge image,

which doubles both as a backdrop and the main image for the page.

This image can be changed by yourselves as often as you like, and it can

be used to bring important pages to the forefront of the visitor’s attention

e.g. upcoming events, seasonal pages, etc.

The highlights section provides the perfect opportunity to offer your visitors

some inspiration, but also offer an important commercial opportunity to

your businesses, making it easy for you to upsell them with an advert in

that space.

The searches are featured very prominently on the homepage thus

encouraging the visitor to search for information and to engage with the

site. Just as importantly, it will help channel them into the booking process.

The Twitter feed pulls in the latest tweets from your Twitter account, whilst

the Crimtan adverts have been placed in the most unobtrusive section of

your site to allow generation of income without any effort whatsoever on

your part.

On the following pages, you will see three screenshots of the homepage,

showcasing the design and layout at three different screen sizes –

desktop, tablet and mobile.

Please note: on the desktop version, the background image will remain

static as the visitor scrolls down the page so the grey space seen on the

attached screenshot will not actually be visible to the visitor.

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Below are examples of the template once branding and content has been

added. Some of these sites are live, and some are in build but will go live

shortly.

You can see how the branding and content can have a dramatic effect and

completely personalise the site.

For an area as beautiful as SE Cornwall, the template design offers a

wonderful window within which you can present some of the town’s

stunning scenery and panoramic views.

So this would work fantastically for Looe.

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Alternatively, the homepage design can be used for showcasing upcoming

events, helping draw people to the town. Below, you will see an example

from South Devon for the Dawlish Air Show event, which is one of the

main events in the area.

Lastly, if you wished to extract as much value as possible from this

display, you could possibly even use the space as a commercial feature,

offering one or two spaces a month to businesses at a premium rate.

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5 Website Functionality – inclusive

New Mind | tellUs’ Enterprise CMS allows advanced tourism-related

functionality to be encapsulated into re-usable components that can be

placed anywhere on the pages of a website. There are in excess of 70

functional controls and these are being added to on a continual basis.

A full list is available on request but, having built over 150 destination

websites, we are confident that we will have a live example of more or less

any piece of functionality that a Destination Management Organisation

(DMO) would require. The following sections show examples for some of

the key functions that would be included in your web build project.

Responsive Mobile Solution

With up to 50% of web traffic now coming through devices other than

traditional desktop PCs and browsers, it is ever more important to cater for

the Smartphone, Tablet and ‘Phablet’ market with your core website.

One stand-out feature of the new websites is how well they work across

the thousands of screen sizes and device types that are now used by

visitors to browse websites both in and outside the destination.

To achieve this, the website needs to intelligently respond to the screen

size of the device, so the development of the site needs to take into

account the ‘break points’ between devices. At each point, the site will

respond to the sizing of the device, revealing more or less functionality and

content across the width depending upon which device is being used.

New Mind | tellUs has invested many months of effort researching the

optimal break-points that a website design needs to be optimised for and

we currently produce 5 distinct designs to work at the following device

types:

Desktop

Large Tablet

Small Tablet

Mobile Phone Landscape / Phablet

Mobile Phone Portrait

An example of how a site responds follows on the next two pages. This

example is from www.visittelemark.com (NB. Visit Telemark uses a

different design, but the functionality works the same way).

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Highlighted Providers and Products

Within specific areas of the site, it makes sense from a usability

perspective to offer the customer some example products to browse

through, rather than relying on them to search the product database.

This also gives an opportunity to sell the space to business who would like

to be featured – for example, a featured product within the accommodation

section will be viewed more frequently than those not featured.

The destination has full control over which businesses are included so

these features can be easily commercialised as part of a membership

package or as an extra revenue source.

Navigation

The introduction of a “Mega-Navigation” drop down allows visitors to easily

find and access pages, without having to work their way down through the

section one page at a time.

You could use this as a commercial feature, by listing businesses who buy

into the higher packages.

All our sites also have additional navigation elements like an extended

footer, to help the visitor easily find what they are looking for & to assist

with SEO.

All navigation is completely within the control of the client, as is all the

page information in general – images, editorial, page layout, etc. So you

can edit and add new pages as and when you wish for no cost.

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Product Searches and Site Search

Usability studies have contributed to the searches being user friendly and

concise. They allow for the consumer to search the database filtering on

type, location, keyword, event dates, accommodation availability etc.

Your site would include searches for Accommodation, Things to Do (inc.

Attractions, Activities, Shopping), What’s On, and Food and Drink, and

additional searches can be added if required.

The accommodation search has two options:

- search accommodation with availability on specific dates

- search all accommodation regardless of availability

There is also the additional option of a site keyword search to search all

products and content pages in one go.

Intuitive Search Results Display

Providing a simple list of hotels or attractions is no longer enough for the

average consumer.

Being able to intuitively search, and have information presented back to

you in a clear and usable form is of paramount importance on the modern

tourism portal.

Consumers also expect to be able to re-sort and refine their results.

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Integrated Dynamic Mapping of Tourism Products

New Mind | tellUs has enabled mapping of product by introducing geo-

coding into our solution. Against each tourism product is a set of co-

ordinates, which allows the products to be overlaid onto a mapping

solution. Below is an example of the mapping previously produced,

showing search results plotted directly onto a map.

Essentially, all tourism product data that has a geo-code reference can be

plotted onto a map tile, showing accommodation, event, and attraction

data within a defined geographic area. We have partnered with Google to

provide this service.

Intuitive Product Page Display

In-depth product information including detailed descriptions, multiple

images, gradings, awards, facilities, maps and location information.

The site will also be set up with different listings levels so that a record

displays more / less information depending on which package they have

bought into. This ensures that your website is fully tied in with your

membership packages e.g. bronze, silver and gold.

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Twitter Feed

The use of social media to drive awareness and traffic to your core site is

now hugely important, and no DMO should be without a Social Media

strategy. New Mind | tellUs has integrated with Twitter to pull your Twitter

feed onto the homepage.

Search Engine-friendly pages

Every website that we build uses our market-leading e-tourism platform

with SEO (Search Engine Optimisation) at its core.

It allows even our smallest clients to compete in search engine results

alongside companies like Late Rooms or Trip Advisor whose budgets run

into the £millions.

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6 Additional Opportunities

Below we have listed some items that are upgrades alongside the Tourism

Essentials website package.

Some of these you have already suggested you might be

interested in

Others are commercial options that you might like to consider as

they can significantly increase revenue streams

Online Booking

You already have businesses feeding the TIC’s Enquiry Management

System with availability. We could extend it so that this availability is

bookable online on your new site:

Integrated Availability

New Mind | tellUs can offer an online booking process that seamlessly

searches Allocated and Indicative availability from our own extranet, as

well as real-time availability from 3rd party systems such as Eviivo

Frontdesk® and the SiteMinder Channel Manager, before presenting an

aggregated view back to the user.

The integration with the SiteMinder channel manager is a recent

development that connects the New Mind | tellUs platform with the many

Property Management Systems listed on the below URLs:

www.siteminder.com/integrations/property-management-system

www.siteminder.com/integrations/central-reservation-system

As such, more businesses in your area will be able to continue sending

their availability to your website for no additional work on their part.

Online Booking Process

As with your current site, we will set up the new solution to allow all

transactions to take place in a secure environment on your site, providing

the ease of mind for consumers and businesses alike.

You will be able to earn commission from the booking yourselves and

even add an additional “booking fee” if you wish. Any consumer who

books will also be entered into the consumer database of the DMS for

future CRM purposes.

The online booking process has been honed over many years, and has

proven to be successful on sites that push through millions of pounds

worth of bookings each year.

We would also work with you to set the site up in such a way to channel

visitors into the booking process if that is what you require.

Ongoing commercial benefit:

You can earn revenue from commission, but also ensure visitors who

come to your site make bookings with your members. As the customer

now expects online booking, we believe that many will leave your site

to book elsewhere if they can’t do it on your site. Therefore, we do

believe online booking needs to be considered by all destinations.

However, please note that for online booking to be successful and earn

money, it needs to have a critical mass of businesses using it. This

isn’t an easy task, as some will be reluctant, and I think you need to

consider that carefully. As an example, since Padstow made online

booking compulsory, the value of online bookings increased threefold.

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E-newsletter Signup / Request a Brochure

These are forms that allow visitors to register for e-newsletters or order a

brochure, capturing the customer’s details for future CRM purposes.

Featured Pages and Products in Navigation

The ability to feature specific pages and products in prominent areas of the

website (e.g. the homepage) has always been a key benefit of the eCMS.

However, a new development allows us to feature pages along with an

image in the navigation itself. This is live on www.visitsouthdevon.co.uk,

and you will be able to see examples by hovering over the navigation.

Ongoing commercial benefit:

This feature offers an excellent opportunity for those businesses willing

to pay for the highest level of prominence. It offers incredible

promotion, so you can justly charge a premium figure to advertise here.

For example, if 8 businesses bought in at £30 a month each, that would

be an additional £2,880 per annum.

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Special Offers

Special offers can be entered via the DMS or by providers direct through

their Extranet login (if set up). They are displayed on the site in the main

Special Offers section and on the product page.

Ongoing commercial benefit:

Special Offers are often made an additional opportunity available to

higher packages only, so this can be used to encourage providers to

upgrade their package, or alternatively you could offer it as a bolt-on

Banner Ads

Banner Advertising opens up new revenue opportunities for destinations,

by providing commercial space for members or non-members to purchase

additional promotion. Adverts can appear on the homepage and also

throughout the site, with different adverts for different sections or pages.

See examples on the right side of Visit South Devon.

Ongoing commercial benefit:

This feature allows you to sell prominent advertising space to any

business who wishes to advertise on the site. Key advertising spaces

can sell for hundreds of pounds per year, and these can easily provide

a return on the investment made.

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What’s Nearby

The concept of ‘What’s Nearby’ has always been a feature of our map-

based browsing, but this option takes it to a new level – cross-selling

other products that are close to the one you are looking at.

Ongoing commercial benefit:

Appearing in the What’s Nearby carousel is often an additional

opportunity available to higher packages only, so this can be used to

encourage providers to upgrade their package to Gold or Silver.

Social Media integration for Looe TIC

Sharing your latest news via social media is a key aspect of the modern

DMO’s marketing strategy. As such it is important to integrate your social

media into the website itself, allowing you to communicate the latest

information to visitors to the site.

As well as Twitter which is included by default, we can integrate feeds

from Facebook and Instagram onto your pages, as seen at the bottom of

Visit Liverpool – example below:

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Social Media integration for individual businesses

A recent development was to extend the use of social media on

destination sites, to allow for the integration of providers’ own social media

onto their product page.

The opportunities available include the option for the business to have a

link out to their own Facebook or Twitter account, their own Pinterest,

Flickr or Instagram galleries, or even their own Four Square account.

An additional opportunity is to actually integrate their own Facebook or

Twitter feed onto their product page.

You can see an example of a product having its own Facebook and Twitter

feed at www.newcastlegateshead.com/things-to-do/baltic-centre-for-

contemporary-art-p24181

Ongoing commercial benefit:

Social Media is often highly valued by businesses, so you can either

make this part of a higher package to encourage upgrades, or you

could offer it as a bolt-on.

For example, if 25 businesses bought in at £40 every year, that would

be an additional £1,000 per annum

See below – A provider on the Newcastle Gateshead website with their

own Facebook and Twitter feed:

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Event Highlights

The Event Highlights option is an extremely attractive way to present the

best events taking place each month. The visitor can click on any month

and get a selection of the best events and an easy link for more info:

Featured Pages

Featured pages allow you to promote / highlight key pages within the site.

They are quick & easy to change using your CMS login and keep your site

fresh with easy promotion of marketing campaigns & seasonal messages.

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Videos

It is possible to pull videos into content and provider pages.

Ongoing commercial benefit:

This is often used as an upgrade opportunity or as a bolt-on feature. For

example, if 20 businesses bought in at £20 a year, that would be an

additional £400 per annum

Google Translate

Including a Google Translate tool on sites will allow users to choose

additional languages in which to view the site, translations provided by

Google are presented immediately.

Bespoke Listing Levels

As you will see below, we have set up the template to use our benchmark

listing levels, allowing you to maximise your benefits from the site.

However, if you require listing levels that are different to the pre-set

options, then we can offer the opportunity to set up bespoke displays for

each listing level.

Redirects

If the new structure is to vary from that of the old site it is strongly advised

that redirects are put in place to direct visitors from the old web pages to

the new web pages. This will help to ensure that the traffic to the site does

not drop as a result of the search engines not being aware that the same

content can be found at a different URL.

Google Analytics

If your current site is already configured to use Google Analytics, we will

carry across the same code onto the new site as well. This will allow you

to compare and contrast your new site with historical performance of the

current site.

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7 Project Costs

Setup Costs

Below are the setup costs for building a new website for Looe:

Website Build Costs Setup Cost

Build of a new website for Looe inclusive of the following:

- Great new design

- Fully-responsive to 5 levels

- Highlighted providers and products

- Easy to use navigation

- Product searches for Accommodation, Things to Do,

Events and Food and Drink

- Intuitive search results display with list / map

functionality

- Intuitive Product Page Display

- Integration of Twitter

- SEO friendly pages

- Multiple commercial opportunities benchmarked from

other destinations

- Full CMS access, with ability to add new pages and

new sections whenever you wish

- Google Analytics and Web stats Reporting

£5,500

Full CMS Training

FREE

Total £5,500

Additional Functionality Costs

Below are modules that are not part of the Essentials template, but if you

wish to include any in a new website, it is possible for an upgrade fee.

Additional Functionality Setup Cost Annual

Online Booking £1,800 SSL - £100

Banner Adverts £400 £300

E-newsletter Signup / Request a Brochure £120

Featured Products / Pages in Navigation £600 -

Social Media Integration for Looe TIC £600

Social Media Integration for Providers £640 -

Special Offers £240 -

What’s Nearby £480 -

Event Monthly Highlights £600 -

Featured Pages – “Inspire Me / In This Section” £320 -

Videos £320 -

Google Translate £320 -

Bespoke Listing Levels £300 -

Redirects £600 -

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Annual Costs

Looe TIC currently has annual licences until 26th July 2016, as a partner

in the Cornish TIC CIC.

However a new mobile-responsive site with greater functionality and richer

imagery will use more services and require more support, so we have had

to reflect that in the costing.

A new website would incur the following costs:

£1,000 = DMS licence x 1

£660 = CMS licence

£400 = CMS Support

£500 = Bandwidth and hosting (up to 5GB per month)

£2,560 = TOTAL

Notes:

All Costs are in pounds sterling and are exclusive of VAT at the current

rate.

Please refer to Appendix A for the full breakdown of the functionality included in the website build, before additional modules are added.

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8 Revenue Generation

Crimtan

An exciting new partnership between New Mind | tellUs and global

marketing company, Crimtan will provide our DMO customers with access

to new revenue streams, with no cost or resource implications.

Crimtan provides online advertisers with digital marketing products and

services that use unique data, audience profiling, targeting and

optimisation to deliver optimal campaign performance. DMO websites

represent the perfect platform for Crimtan's advertisers, both in terms of

the profiles of consumers who visit the sites and also the high quality of

their design, build and content.

DMOs who want to take advantage of Crimtan advertising simply add a

placeholder to their website for banner adverts to serve through, a simple

setup process which is facilitated by New Mind | tellUs.

Collectively the New Mind | tellUs DMO websites represent a substantial

network which, in the Summer, attract in excess of 6 million unique visitors

per month. As a result, the CPM (cost per thousand impressions) which

we are able to offer DMOs is therefore significantly higher than the rate

which they would be able to negotiate individually.

By including Crimtan advertising on your site you can generate revenue

towards the running cost of your solution. As traffic to your site increases,

so will the revenue potential.

Sales

Over the last few years, as a result of public sector budget cuts, DMOs

have, more than ever before, had a responsibility to generate income to

help to fund the site.

During this time our tourism clients have been looking to us to help and

advise them on how best to develop sustainable commercial models for

their websites.

Combining our technology expertise, unique insight into which of our

clients’ sites are most effective in generating income and experience of

working within the tourism industry, we have been able to develop a suite

of income generating functionality that can be tailored to any destination

site.

We continually look to develop new functionality that will assist

destinations with their income generation targets.

The benefits of the higher packages for providers are:

Greater on site prominence

More package features

More exposure to the site audience

Higher expected page views

In turn, the advantages of higher page views include:

Increased website email enquiries

Increased online bookings

Potential increase in actual visitor numbers

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Rate Card and Potential Income

Below are some examples of listing levels and the income that could

potentially be generated. Please note: the prices are purely a guide and

they can be set as whatever works best for your destination.

Package Features Example

Bronze Product name and Category

Name of Location

Description

Tel no, Fax and Email

Grading

1 Image

£100

Silver As Bronze package , plus

Appears higher than Bronze listings

Website Link

Full Address

5 images

Facilities key

Map location and Directions

Rooms and Prices

Awards and Facilities

Additional External Links

£150

Gold As Silver package , plus

Appears higher than Silver listings

10 images

Related Events

Featured in highlights carousel on homepage and main category page.

£250

Diamond As Gold package, plus

Appears higher than Gold listings

Featured in Gallery on relevant page (e.g. Places to Stay or Hotels)

Featured in drop-down navigation

£500

As well as the main package sales, you could also offer additional bolt on

opportunities:

Bolt-ons Costs

Additional Images £15

3 month promotion – Seasonal / Highlights Listing £150

1 month promotion – Featured in Gallery Image £50

Example Income from Optional Modules

Feature Rate Business

Take-up

Annual

Revenue

Online Booking Earn money from commission

Banner Ads £50 3 per month £1,800

Social Media for providers £40 25 per year £1,000

Featured Products in Navigation £30 8 per month £2,880

Videos £20 20 per year £400

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9 Technology – The New Mind | tellUs Solution

Choosing the right technology platform can be the best investment an

organisation can make. We believe that this is of particular importance in

the case of Visit Plymouth, as so much of the marketing delivery will

depend upon the website’s capabilities, its ease of use and its scope for

providing commercial opportunities.

The e-tourism Solution Overview

New Mind | tellUs has designed and developed two key technologies that

act as a platform for the delivery of destination management and

marketing - the Destination Management System (DMS) and our

Enterprise Content Management System (eCMS).

Firstly, the New Mind | tellUs DMS provides all of the technology

necessary for destination management organisations to manage, co-

ordinate and promote the providers of tourism ‘product’ - be that

accommodation establishments, events, attractions etc. Management of

product data is central to the functionality of the DMS.

Additionally, the DMS provides for the management of both business and

consumer information, through the Enquiry Management System and

Business/Consumer CRM modules, the intention being to provide all the

tools that a Destination Management Organisation (DMO) requires to

successfully market a destination to its audience.

New Mind | tellUs has also developed an enterprise level Content

Management System that is specifically integrated with the advanced

functionality of the DMS. Referred to as the eCMS, it affords the web site

owner control over the content and functionality of their websites.

Whether you want to modify the content of existing pages, re-order the

navigation bar or create a campaign web site on the fly, the eCMS is a

user-friendly tool that has been developed to enable your in-house team to

publish to the internet without the need for specialist web skills.

Both technologies are delivered as a rented hosted service (Software as a

Service - SaaS) meaning that the software is hosted on a web server and

access is granted through an annual licensing model for the number of

system users. Both technologies have been developed in consultation with

tourism organisations around the UK to ensure that they really deliver

results in the live environment, supporting and encouraging best practice

at all levels. The fact that the solution is used on a daily basis by over

2000 tourism professionals is testament to its ease-of-use and the breadth

of functionality that is made available.

We have recently released the latest version of our DMS – DMS3.0 – and

it was rolled out free of charge to all our clients, including Visit Plymouth,

so all can benefit from the improved design, usability and performance.

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Destination Management System (DMS)

Our DMS incorporates all the functionality that a Destination Management

Organisation and its partners need to co-ordinate their business activities.

Our approach is to spend time with our clients in order to identify how our

DMS modules should be configured in order to best fit with the processes

of your organisation.

The core DMS modules are:

Product Management

Visitor Management (Consumer CRM)

Business CRM

Availability Management

Management Reporting

Product Management Database

The corner stone of any destination strategy is immediate access to rich and

accurate data for all known tourism provider stock as this is the raw material

with which you will market your destination across all channels. The task of

maintaining this central repository of information is considerable and

continuous and it is imperative that you have the most advanced suite of

tools to make the process as painless as possible.

The Product Management System (PMS) is a very sophisticated module

not only covering core product types of Accommodation, Events,

Attractions, Food & Drink but the whole range of products under the remit

of a destination marketer such as Activities, Entertainment, Retail etc.

Essentially this module affords the data managers unprecedented control,

not only over the collection and maintenance of the data but also the many

and varied means by which this data is published to the outside world.

The module features extensive search capabilities covering every defined

data field as well as key words and other proprietary tagging mechanisms.

Products are organised by Types and Categories. These enable the destination to further organise the data.

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Marketing Channels

Products can be assigned to Marketing Channels specifying the Listing

Level, Commission, Booking Fee for each. This gives the user an

unprecedented amount of control over the distribution of their provider

records, the commission taken and how the products are displayed.

Data Audit

The created/amended information by each DMS user is recorded against

each provider record. Permission to publish the provider data at various

levels is recorded against each record.

Uploading of Images

The DMS enables the user to easily upload any type of media for a

Product including images, video, documents and sound.

The media tab allows the user to manage data items related to the

medium including Alt Text, Copyright and allowing for the media to be

assigned to individual marketing channels:

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Named Geographic Areas

In addition to a product having a geo-code, a post-code and a place-code,

it is also possible to define polygons in the DMS that relate to a

geographical area. All products are checked to see if they reside in these

named areas so that searches can be performed on them. This is useful

where products sit just outside the boundaries of a destination or a council

district but are members of the DMO or wish to be marketed as part of the

tourism offer:

Access to the Product Management System can also be granted to any

third party wishing to maintain data for specific products e.g. hotel owners,

venue managers etc. In this case it is made available via the Tourism

Provider Extranet using a secure password.

Extranet

The module also includes a provider extranet to enable providers to take

ownership of their own data and thereby share responsibility for this huge

task with the people who are best placed to maintain it.

The Extranet can be configured for each contact at each individual

business, so you control what level of access each person has. Options

that you can allow access to are:

Edit Details (description, facilities, contact details, opening times,

room/unit details

Edit Media

Edit Special Offers

View Reports (e.g. Product Page views, Website “click throughs”,

Added to Itinerary)

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Visitor Management (Consumer CRM)

The Visitor CRM Module of the DMS is designed to manage all the

consumer information that is accumulated from the Web Site activity on a

day-to-day basis. It will also act as a Customer Relationship Management

tool providing the user with the usual audit trail of communications with

each and every prospective visitor to the region.

Key features include:

Quick Add Wizard enables a DMS user to quickly create a new

consumer record, simultaneously checking for an existing record

to prevent duplicate data.

Lifestyle Interests of each consumer

History of all conversation details

Demographic Profiling

Booking History

Brochure Request and Fulfilment History

Market Source

Preferred method of Communication

Opt-In/Data Protection

Sophisticated search and selection by all above criteria

Search results can be compiled into Mailing Lists, the complete

data set for which can then be exported (in CSV format) for mail

merges, e-Mail outs, labels etc.

Registered Date

Created and Amendment information

Various notes fields

Business CRM

The Business CRM module provides a DMO with the following features

and facilities to manage its business contacts:

Quick Add Wizard enables a DMS user to quickly create a new

business record, simultaneously checking for an existing record to

prevent duplicate data.

Many to Many links between organisations and contacts

Roles, Responsibilities and Special Interests for each Contact

History of conversation details

Links to Tourism Establishments e.g. Living Ventures owns

several bars and restaurants in Merseyside so all these are linked

together across the modules of the DMS.

Sophisticated search and selection by various criteria

Search results can be compiled into Mailing Lists, the complete

data set for which can then be exported (in CSV format) for mail

merges, e-Mail outs, labels etc.

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Management Reporting

All of the applications within the solution generate vast amounts of raw

data. However, without some means of analysing that data, it cannot be

utilised and fed back into future marketing plans and strategic decision

making by the DMO. The Reporting module provides reporting tools

across the whole spectrum of activity of the system and covers all the Key

Performance Indicators of a DMO.

A library of Management Reports currently exists covering areas such as:

Monthly Booking Analysis

Failed Bookings

Monthly Brochure Request Analysis

Call Centre User Reports (Performance Evaluation)

Customer Analysis Report

Geographical Booking Analysis

Hotel Booking Analysis

Hotel Booking Summary

Hotel Stock Availability Report

Market Source Analysis (Campaigns/Special Offers)

EnglandNet synchronisation exception logs

Key Performance Indicators

Many of the reports such as the Provider Stats report are invaluable in

getting recurring revenue through Membership Renewals, because they

allow the DMO to demonstrate the positive effect they are having on

encouraging tourists to the district.

The reports all include the option to download the raw data (in CSV

format) from which they were created. This can be imported into MS

Access or Excel for external processing. Where reports are just a

snapshot of the situation at a given time then these downloads can be

stored for year by year comparisons. However, many of the reports allow

the time period to be specified at the time the report is generated, allowing

retrieval of historic information directly from the DMS. NB. We do not

require clients to archive their DMS data so it is always available for

reference.

The hosting solution also includes detailed monthly traffic Statistics (AW

Stats package) that reports on the number of unique visitors to the portal,

number of times each page was accessed, top referring sites, top referring

Search Engines and the keywords used to locate the site.

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Enterprise Content Management System – eCMS

Key features include:

Friendly URLs

Accessible Page Validation

User-definable Style Sheets

Page Templating

Staging of In-Progress web sites

Workflow and Publishing Management

Image and media management

Integrated DMS functionality includes:

Search and Display of all Tourism Product

Online Booking

Itinerary Planning Tool

Integrated and dynamic street level Mapping

Brochure and Information Requests

Site Registration

The eCMS has been designed to be simple to use for staff who need to

manage the website content. Users can learn it quickly and be productive

in a short time. However this simplicity disguises the powerful features of

the eCMS. A screenshot of the Page Editing screen is shown on the left.

The Content Editor selects a page from the list on the left and is then able

to enter or edit content in the panel on the right. It really is that simple.

In addition to ease of use, this elegant design means that staff are

productive rapidly and there is a reduced need for on-going user support.

As described above, a control is literally dragged from the Control Toolbox

into one of the page sections (indicated by MAIN, HEADER, etc). The

functionality is then a part of the page.

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Planned Developments for the eCMS

For 2016, we are planning on redeveloping and upgrading the eCMS

Content Editor. There are many new features that we hope to introduce,

and I have included a few examples below. These highlight how we have a

roadmap to update the platform so it stays in line with technology trends.

DMS V3 Integration

The eCMS Content Editor will become an integrated part of the

Destination Management Solution, allowing users to access the Content

Management for their sites within the DMS 3.0 interface.

This means that with one login you will have access to both DMS and

eCMS functionality. The Look and Feel of the eCMS Content Editor

interface will be redesigned in line with the DMS 3.0 design guidelines,

and the standard DMS 3.0 conventions and mechanisms for working will

be applied throughout the eCMS interface.

Having the eCMS as a module of the DMS allows increased integration

between the DMS Modules and the eCMS, and this will be reflected in

areas such as picking DMS data and assigning Banner Adverts.

Task Based User Interface

The redeveloped eCMS will make use of a ‘Task Based User interface’.

This inductive style of user interface will focus on achieving specific tasks

rather than editing data. This will make the use of the eCMS clearer to

users, providing straightforward actions to achieve a specific task,

gathering the required data as needed, and reducing the learning curve of

the system.

Media

Media assignment will be facilitated using a structured ‘picker’ which will

have media organised by category, with preview and media information

available to aid locating the correct resource.

It will be possible to create a new media item from within the picker,

allowing users to create new media and immediately select it for the

purpose they were picking an image without having to exit the page

editing, create the media item and return to the page editing to select the

new media item.

Media Library

In the updated eCMS Content Editor the process to add media will be

considerably streamlined with the introduction of Drag and Drop

background uploads, intelligent default values and support for creating

new media from anywhere the system allows you to assign media.

Media Selection will be via a ‘folder browser’ allowing media to be

organised by the Categories / Tags / Labels associated with the media, to

see previews of the media they are selecting and search capabilities to

locate media.

Media Files will be able to be re-purposed, allowing a single Image to have

multiple entries with different descriptions and links, allowing flexibility for

the different uses of the same media item.

.

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Text

Text Content creation will be improved with an updated Rich Text Editor.

This will improve browser support and the quality of output HTML markup

created.

All image media used within the Rich Text Editor will be sourced from the

Media Library, using the new media picker, allowing central control and

updates to be made to media in Rich Text content.

Similarly, links within the Rich Text Content will be controlled centrally

using the link library, including links to other content pages, and allowing

control of link behaviour on a per link basis regardless of where the link is

used.

The text within Rich Text Editor will also more closely reflect the styling of

the content when it is displayed on the front-end of the site.

Caching

As changes are made to pages within a site the eCMS Content Editor will

automatically force the expiry of the cached page content on the front-end

site. This will mean that changes will be reflected on the front-end site

without manual intervention from the content editor, meaning that manually

purging with will no longer be required.

Link Library and Page URL Management

The updated eCMS Content Editor will provide improved URL

management, allowing users to control all of the URLs that a page has

currently, and has had in the past.

Whenever a user action would result in a possible URL change - such as

renaming, moving, deleting or de-publishing a page - the user will be

prompted to decide what to do with the old URL for that page. Valid

options will be to redirect to the new page, redirect to a different page or

return a 404 for the page.

All URLs within the site will be managed this way, and when editing a page

the details of the URLs which result in the page being displayed will be

shown.

All of this functionality will mean that it will be much more difficult to have

broken links to pages on your eCMS site ensuring that the visitor arrives at

a page which includes the information they are looking for.

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10 Implementation, Hosting and Support

Implementation

The New Mind team has a wealth of experience in delivering technology

projects to destinations and the public sector. As a result, we have refined

our approach and the project processes involved in delivering these

solutions to achieve best practice in terms of development and

implementation.

We regard our skills and expertise in destination management solutions as

being our greatest strength and the main aspect that sets us apart from

our competitors, as well as enabling us to confidently supply and deliver

high quality solutions on time and within budget.

We have a refined and well-documented project process for the design,

development and implementation of our solution - a brief overview is

detailed below.

A full set of the documentation in relation to the project process and quality

procedures can be supplied on request.

Training

Training and engagement are critical to the success of this project.

Although the solutions we provide are extremely easy to use, we are

completely committed to ensuring that all those associated with the

delivery of the project receive not only one-off system training but also

ongoing training support and encouragement in maximising the potential

tourism marketing and sales benefits of the solution.

Our team includes highly experienced trainers for the DMS and the eCMS.

Our team has extensive experience in defining training requirements,

designing training programmes and delivering training for all levels of user

competency.

We have also produced a series of online training videos that can be

accessed to provide top-up training without the need for a formal face-to-

face training session.

Hosting

All of our solutions are hosted on New Mind’s own state of the art

technology platform located in a high quality data centre off site, and

managed and monitored by a dedicated in house Infrastructure Team.

New Mind’s technology platform is hosted in a high quality carbon neutral

data centre in Manchester. The data centre is carrier neutral and a major

point of presence for some of the world’s largest international network

providers. The data centre is managed by one of the UK’s leading data

centre providers & offers redundant power, cooling & secure access along

with ISO 27001 certification. The data centre is manned 24/7/365 in the

event of any issues.

Our platform is designed to offer maximum performance and availability.

Redundancy is built into our solution at all levels of operation. The

technology platform runs on enterprise grade virtualisation platform from

VMware, the global leaders in virtualisation technology. Virtualisation

dramatically improves the efficiency and availability of web sites and

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applications allowing us to deliver the performance expected from our

clients.

Due to the design and agility of our solution we are able to quickly scale

our platform to deal with any expected (and unexpected) increases in

visitor numbers to ensure a positive user experience. The platform

regularly handles significant surges in traffic related to events in

destinations with no negative impact on performance.

As well as being a Microsoft Silver Independent Software Vendor partner

we also have a range of support agreements with major vendors to

support our solution.

The production network infrastructure has a current monthly uptime SLA

(internal to New Mind) of 99.99% and this metric has been met and

exceeded in all months in the current year with some components of the

environment having availability of 100%. Websites and applications

running on this platform have achieved an average uptime of 99.98% in

the same period.

The scalability of the network architecture is driven by the virtualised

nature of the platform and New Mind continually perform capacity and

availability management activities to plan for increased utilisation of the

platform. Investment in the hosting platform has been on-going, with

capacity being created in terms of compute, memory, storage and

bandwidth every year for the past three years. We have capacity for three

times the amount of processing power currently in production and utilise

around 30% of the shared storage in the current cabinet at the data centre.

Support Service

Team Overview

Technical support at New Mind has been under a continued program of

improvement and expansion over the past three years. The team is

currently made up of six dedicated staff comprising of:

Support Manager

2 Service Desk Analysts

1 Test Analyst

2 Network Administrators (One Senior)

The New Mind Service Desk manages the support relationships for both

the DMS and eCMS. The range of skills required to support customers in a

first and second line capacity is offered through the Service Desk Analysts

and Support Developer, with the Network Administrators maintaining and

improving the external hosting solution. Incidents of a complex technical

nature are passed to third line developer teams for resolution.

The Service Desk currently has, and aims to maintain the following

technical skill sets:

ITIL Service Management.

VMWare VCP 3&4

SQL Scripting.

HTML, CSS and other web technologies such as Java and Ajax.

Classic ASP

CISCO Networking and network security.

MS Server Admin

All members of the team are experts in the New Mind suite of applications.

40

Service Desk Availability

The New Mind Service Desk is located at our Head Office in the North

West of England.

Hours of Helpdesk availability:

The support desk is staffed Monday to Friday 9.00am to 5.30pm GMT.

Service Desk Tools

New Mind uses a service management tool to store, monitor and report on

Incident, Service Request, Problems and Changes raised by customers.

Remote control software is also employed to connect to customers PC’s to

view incidents that cannot be reproduced in house. ISL Light

(www.isllight.com) is the current package we use, and although primarily a

platform to view and resolve incidents remotely, this can also be used to

give simple and effective training sessions to customers.

Service Desk Analysts and Network Administrators also respond to the

events triggered by server and web monitoring software.

Service Desk procedure

The Service Desk is managed along ITIL Service Management guidelines

and the majority of the processes within the Service Desk are referenced

in part, from this best practice ethos. For more information on ITIL, please

visit http://www.itil-officialsite.com/home/home.asp

As a first and single point of contact for all users of New Mind

technologies, the Service Desk acts as a funnel through which incidents

(perceived or actual issues with the software), Service Requests and if

necessary, Change Requests are channelled. Calls can be logged using

three different methods; telephone, email or web portal. We encourage all

customers to use email or the web portal for low and medium priority

incidents and telephone for high priority.

As well as performing fixes, the Service Desk also manages the incidents

raised, keeping customers informed of progress on calls logged and

liaising with Developer Teams over resolution times. The basic functions

of the Service Desk are detailed here:

Service Desk Work Flow

Once a call has been logged in the system, the following work flow takes

place

Once the call is received by the system, the service management tool will

automatically assign a call reference, and an email confirming this is

automatically sent to the customer for future reference. If received by

email or web portal, the call will automatically associate itself with the

correct customer ready for a Service Desk Analyst to pick up the incident.

41

The Service Desk Analyst who picks up the call log becomes the primary

owner of the call. As the primary owner they have sole responsibility for

communications with the customer, resolution of the call and escalations

either to developers or management. All incidents are categorised by the

asset affected and fault type then prioritised according to SLA agreements.

It is the main duty of the Service Desk to ensure that this agreement is not

breeched and service is restored as quickly as possible.

The service management tool tracks each call through the system in

accordance with its SLA. The details of the contract held with a customer

can be input into the system, advising the ‘primary’ owner of how long the

call has before it breeches SLA.

Each priority is given a target time for response, a resolution time and an

interim warning time for internal use. Triggers can be set up to send an

event email to the Service Desk Analyst or their manager to advise if the

call is about to trip SLA and needs to be actioned.

Once prioritised as high, medium or low, the call will automatically display

the amount of time before an SLA breech, aiding the primary owner in

giving a first response or resolving the call within the time allocated.

Communications to Customers

Customers are contacted via the call logging system by the primary owner

of the call at the following times as a minimum requirement:

When the call is logged to inform of reference number.

First response, to advise of proposed solution and time scale to

resolve.

Change to the priority of the call or change in time scale to

resolve.

After a resolution has been applied. The call is set to ‘Awaiting

Signoff’ for the customer to approve before final closure.

New Mind Web Portal

One of the value added services New Mind offers to customers is the web

portal. This site allows users to log directly into the call logging system to

track calls or to raise new ones. The portal can be customised per

customer and gives companies the opportunity to see real time updates

and make comments on the calls they have logged.

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Our Project Process

The New Mind | tellUs team has a wealth of experience in delivering

technology projects to tourism authorities and the public sector. As a

result, we have refined our approach and the project processes involved

in delivering these solutions to achieve best practice in terms of

development and implementation.

We regard our skills and expertise in tourism destination management

solutions as being our greatest strength and the main aspect that sets us

apart from our competitors, as well as enabling us to confidently supply

and deliver high quality solutions on time and within budget. We have a

refined and well-documented project process for the design, development

and implementation of our solution, a brief overview is detailed below.

Project Process and Risk Management

Once a project contract is agreed, the Account Manager will arrange a

teleconference for the client to be introduced to our appointed Project

Manager. The Proposal is brought to meetings and used as a checklist,

thus ensuring agreement on the project is maintained at all times and

Account Manager presence can back up what was agreed initially.

Key contacts are established for the project and their roles explained. For

anything associated with the project, the project manager is referenced.

The Project Manager, using the Proposal will clarify all aspects of project

in more depth such as:

Start and end dates

Collateral for the web site established at this stage and examples of

copy (where appropriate) asked to be seen so formats etc. can be

established and any problems established.

Following this meeting, the Project Manager draws up a project plan,

action list (with hot spots) and delivery schedule (with specific dates for

site design sign off, client to send images etc.) to send to the client in the

form of a ‘Project Pack’ for approval.

The Project Manager will be the day-to-day point of contact for the client

and will ensure the successful delivery of the project. Our Account

Manager will keep a close watching brief on the project and will maintain

a dialogue with the client to ensure that everything is progressing to their

satisfaction. The Account Manager will be the first point of escalation.

Following this, one of New Mind’s directors can be called upon to resolve

any serious matters arising.

As a minimum, New Mind will require sign-off of the designs for the web

site prior to build and integration with the DMS.

Quality procedures

As part of our on-going commitment to the delivery of quality solutions,

both the design concepts (prior to presentation to the client) and demo

versions of the web sites (post build and prior to go-live) are ‘measured’

against internal test cards to ensure that design, usability and

performance criteria are met.

A full set of the documentation in relation to the project process and

quality procedures can be supplied upon request.

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Delivery

With our knowledge and experience of what makes a great destination

website, the New Mind | tellUs team are able to deliver a complete website

solution within 8-10 weeks.

An example from this year is Harrogate, which formed a DMO this year as

a private/public partnership. In May the new organisation went to tender

for a destination solution that would include a fully responsive destination

web site

A key driver for the solution was for it to generate commercial income

through banner and display advertising opportunities with the objective

that it would be self-sustaining within 2 years. Further to this, the site had

to be delivered in 8 weeks due to a pre-planned launch date of the 30th of

July. New Mind | tellUs successfully met the deadline and launched a

great looking, responsive website for Harrogate.

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Guideline Implementation Timetable

An indicative outline implementation schedule is shown below

Activity Start Date Finish Date

1. Planning Week 1 Week 2

1.1 Agree Detailed Implementation Schedule & Progress

Review Processes

Wk 1 Wk 2

2. Web Sites Design & Build Week 2 Week 10

2.1 Graphic Design

2.1.1 Complete Client Requirements Questionnaire Wk 2 Wk 2

2.1.2 Web site design conference Wk 2 Wk 2

2.1.3 Create overall site plan and information architecture Wk 3 Wk 3

2.1.4 Create overall design concept Wk 3 Wk 4

2.1.5 Design layouts for Content Managed Pages

2.2 Site Development

2.2.1 Supply copy and images Wk 5 Wk 8

2.2.2 Content Management System Set Up Wk 6 Wk 6

2.2.3 Initial build of all site pages from design, copy and

images supplied

Wk 7 Wk 10

2.2.4 Search Engine Optimisation Wk 10 Wk 12

3. DMS Set Up

Week 2 Week 8

3.1 Specify ‘estates’ for location search refines Wk 2 Wk 2

3.2 Migrate product data into the DMS (Most data should be

already there)

Wk 3 Wk 4

3.3 Set-up and Configuration of all User Levels and

Authorisations within the DMS

Wk 5 Wk 5

3.4 Integration of Core DMS Modules to Web Site Wk 6 Wk 6

4. Training Week 2 Week 8

4.1 Define & agree training plan/dates Wk 2 Wk 2

4.2 Deliver CMS training Wk 5 Wk 5

5. Acceptance Testing Week 10 Week 12

5.1 Acceptance Testing – Consumer Web Site

6. Launch Week 12 Week 12

6.1 Agree Launch Plan

Wk 8 Wk 8

6.3 Go Live with Web Site Wk 12 Wk 12

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11 Organisation Information

New Mind | tellUs (UK Office)

1.02 South Harrington Building

182 Sefton Street

Brunswick Business Park

Liverpool

Merseyside

L3 4BQ

Telephone: 0330 440 1825

Email: info@newmind.co.uk

Web: http://www.newmind.co.uk

Registered Company details:

New Mind | tellUs

Registered in England No. 3490987

Registered Office: 116 Duke Street, Liverpool L1 5JW

VAT Reg. No. 678240219

The organisation is a Small to Medium Sized Enterprise as defined in

Section 382 and 465 of the Companies Act 2006.

For enquiries relating to this proposal, please contact:

Matt Bassett, Senior Account Manager

Email: matt@newmind.co.uk

Telephone: 07891 983354

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Appendix A – Inclusive Website Functionality (before additional modules added)

Graphic Design

Graphic Design Items

Use the New Mind "Tourism Essentials" w ebsite template and rebrand w ith logos and

colour schemes of the destination.

Platform Setup Items

Site Development

Enterprise Content Management System Setup

Replicate Site Plan w ithin the eCMS

Build layout and page templates

Mobile Options Example: Comments

Mobile Website Solutions

Responsive design for tablet and mobile devices LiverpoolGracefully optimises the w ebsite display for all display formats - mobile,

phablet, tablet and desktop computer

Selected Optional Functionality Example: Comments

Advertising

Crimtan Advertising LiverpoolSmall advert sold by Crimtan Advertising w hich appears on every page,

earning you money for every impression

Editable Content Areas

General Content Styling & Formatting - required for most sites LlandudnoEditable content area. Includes styling and formatting of common content

items - lists, tables, highlight blocks, fonts, image alignments.

Highlighted Products

Highlighted Products - horizontal AJAX scrolling Windsor Promotes products in a scrollable "highlights" feature on key pages

Mapping

Dynamic Mapping - Google Liverpool

Dynamic maps using Google Maps, plotting businesses on a map w hich can

be dragged / zoomed by the user. Clicking on each icon w ill open a small

popup overlay on the drag-able map featuring DMS product data.

Media Items

Gallery Image Llandudno Enables a media gallery/slideshow w ith a numbered or thumbnail list

Navigation

Navigation Pack - Includes Mega nav, breadcrumb, footer nav, site map, footer explore

navPlymouth Enables the most common navigation items for the site.

Product Searches Product Searches - Overview

Accommodation Search CheshireA refine-able search box for Accommodation products w ith multiple

options, including 'Area', 'Type', 'Availability', 'Keyw ord', etc

Things to Do Search (Attractions, Activities, Shopping, Entertainment) Bath

A refine-able search box for Thimgs to Do products (Attractions, Activiies,

Shopping, Entertainment) w ith multiple options, including 'Area', 'Type',

'Keyw ord', etc

Events Search BathA refine-able search box for Event products w ith multiple options, including

'Area', 'Type', 'Keyw ord', 'Date', etc

Food & Drink Search BathA refine-able search box for Food and Drink products w ith multiple options,

including 'Area', 'Type', 'Keyw ord', etc

Product Search Functionality

Search Summary Liverpool Summarises the search undertaken above the search results

Product List

Product List Controls

Including: Refine + Re-Sort Search Results, List View / Map ViewLiverpool

This enables the list of results once a search has been conducted, and

displays refine and re-sort options, plus sw itchers betw eeen list and map.

Automated Product Lists Weston-super-MareEnables a new set of page templates that have product lists below the

content, displaying products that match the page content.

Provider Detail Page

Product Detail - Benchmark Layout LiverpoolThe Product Detail page displays information about a particular DMS product

w hich has been clicked on from the list of search results.

Site Searches

Site Search - Standard -£ Chester

The Site Search Form allow s a user to search the entire site (DMS and

CMS) using a simple keyw ord search.

Social Media (DMO Level)

Links to external blogs/pages Bath A set of icons that lsimply link to external social media pages,

Embed - Tw itter Feed - New Mind Render Liverpool Embed your ow n Tw itter feed on specif ic pages ithin the w ebsite.