Private Property of Consulting &Promotion 1

A project to advertise theItalian artistic heritage

with Internet

Travel in Italy through the worksrestored by the intervention of the

Banking Foundations

Private Property of Consulting &Promotion 2

What are the “Bank Foundations”

Foundations of banking origin are non-profit, private and autonomous,pursuing only the purpose of social and economic development. I am 88and have substantial assets, investing in diversified, conservative andprofitable.

Since the profits from the good management of these investments take theresources to support activities of collective interest, particularly in the areasof scientific research, education, art, health, culture, conservation andenhancement of environmental assets and landscape, assistance tovulnerable groups in society and in all those areas, among those allowed bylaw, the Foundation believes that each provide in their statutes.

Private Property of Consulting &Promotion 3

The art in the bank foundations As philanthropic entities, the foundations of banking origin each year to provide free

round and a half billion euros over the last 6 years the growth of payments was onaverage 8% a year and since 1993 of 20.6%. Among the 20 sectors which everythree years each Foundation selects five, as defined in relevant fields, which givesmost of the resources that will provide (at least 50% per year).

Among the 20 "permitted areas" by law, 7 are those which concentrates most of thedisbursements of the Foundations. Based on the amount of input, first confirming thesector art, activities and assets with a market share of 30.6% (30.7% in 2006,because the total amount of donations has grown in terms absolute increase in thepayments sector: +7.4%). In this area the main area of action is that of conservationand enhancement of the architectural and archaeological assets (accounts for 33.7%of disbursements to the sector), individua payments have an average more thantwice the average for the sector and partnership with other actors, both public andprivate, are quite frequent. In second place there are initiatives in support of artisticand literary production (19.2%), follows the industry as other cultural and artisticactivities (18%) because it includes a very diverse variety of initiatives that have notbeen classified in heading already encoded. In fourth place with 10.4% of theresources provided to the sector are the activities of museums, the fifth of the VisualArts (6.5%), and Libraries and archives (3.2%) and Books and other media (1 , 8%).

Private Property of Consulting &Promotion 4

The presence of Foundations Bank inthe national territory

Private Property of Consulting &Promotion 5

Cultural tourism

"Not enough visits to museums ....“ We need to breathe to the touristin Italy is that the atmosphere and emotions of the place, offering aunique experience that the reasons to come back.“

An operation to be carried out and communicate first of all within theterritories themselves, ie by involving operators in process ofgradual rediscovery of its own traditions and their artistic and culturalheritage

In order to create a virtuous circle tour, - focused, the field of culturaltourism that is now in Italy about 25% of total business - and it is asignificant development in the segment - it must be disclosed by anymeans works of art which have been maintained and developed withthe fundamental foundations of banking.

Private Property of Consulting &Promotion 6

So what to do?

Regroup and organize into a single website restoredworks of art with the economic contributions of thebanking foundations;

Disclose the website through the help of local authoritiesand the Ministry of Tourism, recently restored;

Create synergies with the Chambers of CommerceAbroad and all the tourist agencies responsible forcapturing the attention of tourists in the process ofchoosing the country as Italy's goal;

Offer complete packages to visit the works of art listedon the site.

Private Property of Consulting &Promotion 7

Our sources

ACRIENITMinistry of Italian Tourism ISTAT

Private Property of Consulting &Promotion 8

Who we are, what we do

We are Senior Consultants at the Department for Development andCompetitiveness of Tourism in the Ministry of Italian Tourism;

We have the experience to to help you in promoting your product, beit a service or a facility in Italy and abroad;

We also disclosure of your material, not only through the "usual"channels, but by investigating the possible variants of distributionwith new methodologies in co-partnership and putting the focus onnew marketing techniques;

We study the Marketing Plan, in agreement with you will follow thecorrect application;

…we would like to develop this project with you!

Private Property of Consulting &Promotion 9

Our contact details