DECLARATION

I hereby declare that the report titled To Consolidate the Leadership Position Of AMUL Beverages by Formulation and Viability Study for its separate distribution Channel In Delhi Market is a bonafide record of the summer project done by me for Amul INDIA LTD, Delhi during the period of May-June 2015 as part of my PGDM program at Institute Of Management Studies, Ghaziabad. This study has been undertaken in partial fulfillment of the requirement for the award of Post Graduation Diploma In Management by Institute of Management Studies, Ghaziabad.

Place: Ghaziabad Tushar SinhaDate: IMS, Ghaziabad

INTRODUCTIONAmulis an Indian dairy cooperative, based atAnandin the state ofGujarat, India.The wordamul() is derived from the Sanskritwordamulya(), meaning rare, valuable .The co-operative was initially referred to asAnand Milk Federation Union Limitedhence the name AMUL.Formed in 1946, it is a brand managed by acooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in Gujarat.Amul spurredIndia's White Revolution, which made the country the world's largest producer of milk and milk products. In the process Amul became the largest food brand in India and has ventured into markets overseas.Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (19732006), is credited with the success of Amul.

History

Amul the co-operative registered on 1 December 1946 as a response to the exploitation of marginal milk producers by traders or agents of the only existing dairy, thePolsondairy, in the small city distances to deliver milk, which often went sour in summer, to Polson. The prices of milk were arbitrarily determined. Moreover, the government had given monopoly rights to Polson to collect milk from mikka and supply it to Bombay city.Angered by the unfair trade practices, the farmers of Kaira approachedSardarVallabhbhai Patelunder the leadership of local farmer leaderTribhuvandas K. Patel. He advised them to form acooperativeand supply milk directly to the Bombay Milk Scheme instead of Polson (who did the same but gave them low prices). He sentMorarji Desaito organize the farmers. In 1946, the milk farmers of the area went on a strike which led to the setting up of the cooperative to collect and process milk. Milk collection was decentralized, as most producers were marginal farmers who could deliver, at most, 12 litres of milk per day. Cooperatives were formed for each village, too.The cooperative was further developed and managed by Dr.Verghese KurienwithH.M. Dalaya. Dalaya's innovation of making skim milk powder from buffalo milk (for the first time in the world) and a little later, with Kurien's help, making it on a commercial scale, led to the first modern dairy of the cooperative at Anand, which would compete against established players in the market. Kurien's brother-in-law K.M. Philip sensitized Kurien to the needs of attending to the finer points of marketing, including the creation and popularization of a brand. This led to the search for an attractive brand name. In a brainstorming session, a chemist who worked in the dairy laboratory suggested Amul, which came from the Sanskrit word "amulya", which means "priceless" and "denoted and symbolised the pride of swadeshi production."The trio's (T. K. Patel, Kurien and Dalaya's) success at the cooperative's dairy soon spread to Anands neighbourhood in Gujarat. Within a short span, five unions in other districts Mehsana, Banaskantha, Baroda, Sabarkantha and Surat were set up.To combine forces and expand the market while saving on advertising and avoid competing against each other, the GCMMF, an apex marketing body of these district cooperatives, was set up in 1973. The Kaira Union, which had the brand name Amul with it since 1955, transferred it to GCMMF.About GCMMF.

The GCMMF is the largest food products marketing organization of India. It is the apex organization of the dairy cooperatives of Gujarat. It is the exclusive marketing organization for products under the brand name of Amul and Sagar.Over the last five and a half decades, dairy cooperatives in Gujarat have created an economic network that links more than 3.1million village milk products with millions of consumers in India.The daily milk procurement of GCMMF is around 13 million liters per day. It collects milk from about 16914 village milk cooperative societies, 17 member unions and 24 districts covering about 3.18 million milk producer members. More than 70% of the members are small or marginal farmers and landless labourers including a sizeable population of tribal folk and people belonging to the scheduled castes.The Three Tier AMUL ModelThe Amul Model is a three-tier cooperative structure. This structure consists of a dairy cooperative society at the village level affiliated to a milk union at the district level which in turn is federated into a milk federation at the state level. Milk collection is done at the village dairy society, milk procurement and processing at the District Milk Union and milk products marketing at the state milk federation. The structure was evolved at Amul in Gujarat and thereafter replicated all over the country under the Operation Flood programme. It is known as the 'Amul Model' or 'Anand Pattern' of dairy cooperatives.The main functions of the VDCS are: Collection of surplus milk from the producers of the village and payment based on quality and quantity, Providing support services to the members like veterinary first aid, artificial insemination services, cattle-feed sales, mineral mixture sales, fodder and fodder seed sales, conducting training on animal husbandry and dairying, Selling liquid milk for local consumers of the village, Supplying milk to the District Milk Union.State Cooperative Milk Federation (Federation)

The main functions of the federation are as follows: Marketing of milk and milk products processed/manufactured by Milk Unions Establish a distribution network for marketing of milk and milk products Arranging transportation of milk and milk products from the Milk Unions to the market Creating and maintaining a brand for marketing of milk & milk products Providing support services to the Milk Unions and members like technical inputs, management support and advisory services Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions Establish feeder-balancing dairy plants for processing the surplus milk of the Milk Unions Arranging for common purchase of raw materials used in manufacture/packaging of milk products Decide on the prices of milk and milk products to be paid to Milk Unions Decide on the products to be manufactured at Milk Unions and capacity required for the same.

Today, there are around 176 cooperative dairy unions formed by 125,000 dairy cooperative societies, having a total membership of around 13million farmers on the same pattern, who are processing and marketing milk and milk products profitably, be it Amul in Gujarat or Verka in Punjab, Vijaya in Andhra Pradesh, Milma in Kerala, Gokul in Maharashtra, Saras in Rajasthan or a Nandini in Karnataka. This process has created more than 190 dairy processing plants spread all over India with large investments by these farmers' institutions. These cooperatives today collect approximately 23million kg of milk per day and pay an aggregate amount of more than Rs. 125billion to the milk producers in a year.

The Amul brand

GCMMF (AMUL) has the largest distribution network for any FMCG company. It has nearly 50 sales offices spread all over the country, more than 5000 wholesale dealers and more than 700000 retailers.Amul became the world's largest vegetarian cheeseand the largest pouched-milk brand.AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world. AMUL is exporting a wide variety of products which include whole and skimmed milk powder, cottage cheese (Paneer), UHT milk, clarified butter (Ghee) and indigenous sweets.The major markets are USA, West Indies, and countries in Africa, the Gulf Region, andSAARCneighbours, Singapore, The Philippines, Thailand, Japan and China, and others such as Mauritius, Australia, Hong Kong and a few South African countries. Its bid to enter the Japanese market in 1994 did not succeed, but it plans to venture again. In September 2007, Amul emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000 Brands. In 2013, Amul was named the Most Trusted brand in the Food and Beverages sector inThe Brand Trust Report, published by Trust Research Advisory,where as in the 2014 edition ofThe Brand Trust Report, Amul is ranked 7th in the list of India's Most Trusted Food and Beverages brands.

Any Time Milk (ATM) MachineIndias dairy major Amul has launched Indias first milk ATM which will sell milk through Any Time Milk vending machines. The 247 ATM has been installed at the Amul Dairy gate at Anand in Gujarat. The ATM machine can store 150 pouches of milk, each of 300 ml. The milk costs Rs 10 per pouch. The milk pouches are kept in the automatic dispensing machine which also keeps them chilled under 4oC. This service will help daily workers, street vendors or construction workers who return from their work late evening or at night. They would be able to get milk at their convenience since the machine is operational 24 hours.How does Any Time Milk (ATM) work ?The machine accepts only Rs 10 currency note and after accepting the note one pouch is dispensed from bottom of the machine. The machine will be operated by such people who can put milk pouches in the machine, inform dairy if more supply is needed and also provide Rs 10 note to consumers.

AMUL

Parent CompanyAmul (Anand Milk Union Limited)

CategoryFood Products

SectorFood and Beverages

Tagline/SloganThe Taste Of India; Utterly Butterly Delicious

USPIndias Most Trusted and Popular dairy products Brand

STP

SegmentPeople who need milk and milk products for day to day use

Target Group Lower, Middle and Upper middle class family

PositioningAn Indian Brand Producing superior quality products

Product Portfolio

Brands Amul Butter Amul Cheese Amul Chocolates Amul Ice cream Amul Kool

SWOT Analysis

Strength High Brand Equity Indias Largest Food Brand Products available at affordable price Strong Network of Amul Retail Outlets, Stalls and Parlours

Weakness Low Market share in Chocolate segment Strong Competition From International & Domestic Players in the Ice cream segment

Opportunity Introduce new products in chocolate segment To tap the untapped market, increased its reach in rural markets Rise in purchasing power of Indian People

Threat Strong competition from International Players Economic slowdown and Inflation

Competitors

CompetitorsBritanniaNestleMother Dairy

What Is Beverages?Drinks, or Beverages, are liquids intended for Human Consumption. In addition to basic needs, beverages form apart of the culture of Human Society. Although all beverages, including juice, soft drinks, and carbonated drinks, have some form of water in them.Leading Beverage Companies In IndiaThe beverage industry in India occupies USD 230 million market in the USD 65 billion food processing industry in India. Coca cola, Pepsi, Amul and Nestle are the leading beverage brands that have been ruling the Indian beverage market since past few decades. Among all the beverages, tea and coffee are manufactured as well as exported heavily in the international markets succumbing to the individual demands around the world.A Short Account of Beverage Companies in IndiaFruit juices, pulp and concentrates, and sauces or ketchups are doing very well in the beverage market in India for the past few years. Various milk products, health beverages, beer, and country liquors have also been contributing largely in the rising demand of beverages in India. The leading beverage companies in India are also exporting various products especially tea and coffee to the international markets every year. Tea and coffee have registered an excellent growth in the Indian beverage market as these are the most preferred drinks purchased excessively around the world. Among all the leading beverage companies in India, Coca cola has accounted for a thriving growth since its inception. It occupies around 60 percent of the carbonated drink sector in the Indian beverage industry. Another predominant brand in beverages is Nestle India Limited which occupies 61.85 percent of the total Nestle S.A. Switzerland. The Nestle products are hugely exported to Russia apart from selling in the domestic market.RAPID EXPANSIONAmuls long-life UHT milk has shown value growth of 53 per cent and sales of Amul cream also increased by 57 per cent in value terms.Amuls innovative milk beverages range showed quantum value growth of 27 per cent.

Amul Turnover In Financial Year 2015According to news published in Business Standard, the country's largest dairy cooperative, and for that matter the largest player in India's food business, Gujarat Cooperative Milk Marketing Federation (GCMMF) that owns the Amul brand, has crossed the Rs 20,000 crore mark in turnover in FY15. The Anand-headquartered food major that announced its results today, reported a turnover of Rs 20,733 crore during 2014-15, up 14 per cent over its last year's turnover of Rs 18,150 crore.

The results of the apex body of dairy cooperatives was declared on Thursday in the 41st Annual General Meeting (AGM). During the last five years, turnover of GCMMF grew from Rs 8,005 crore to Rs 20,733 crores, a remarkable growth of 159 per cent. The cumulative average growth rate (CAGR) has been that of 21 per cent. In fact, the group turnover of GCMMF and its constituent member unions, representing unduplicated turnover of all products sold under Amul brand was Rs 29000 crores or $ 4.6 billion.

GCMMF has grown by 51 per cent in the last two years, banking on new product launches and innovation. A GCMMF statement here said that as many as 26 new products from Amul's portfolio were launched last year.Commenting on the results, Jethabhai Patel, chairman, GCMMF said, Based on estimated growth in market demand for Amul products and our future marketing efforts, we anticipate at least 20 per cent CAGR growth in the business of GCMMF during the next five years, implying that the turnover of GCMMF should exceed Rs 50,000 crores ($ 8 billion) by the year 2019-20.

Some of The Companies In FMCG Industry

S.NOINDUSTRY

1Hindustan Unilever

2ITC ltd

3Pidilite Industries

4Amul (GCMMF)

5Godrej Consumer Products Ltd.

6Dabur India Ltd.

7Colgate Palmolive India Ltd.

8Marico

Structure Of AMUL BeverageBeverageBeverage

Energy DrinkAmul KoolLassiFlavoured MilkButtermilk

LemonOrangeStaminaSmoothieCafeKokoMangoRoseBadamElaichiKesarRose

FLAVOURED MILKAMUL KOOL KESAR

Appetizing and delicious Amul Kool Kesar is perfect for all ages. Filled with nutrients Amul Kool Kesar comes in yummy saffron or Kesar Flavour that will win the hearts of Kids and adults alike.Amul Kool is a delicious beverage that contains all the essential nutrients of Milk like calcium, Vitamin D, Proteins, etc. It Comes in an assortment of flavours. To be stored in a cool place.Now it is also available in Can. PRODUCT DETAILSPRODUCT NAMEAmul Kool Kesar Flavoured Milk

DESCRIPTIONAmul kool kesar Flavoured Milk (Glass Bottle)

PACKING200 ml Glass Bottle200 ml Tetra Pack250 ml Can1 Lit Tetra Pack200 ml Pet Bottle

PRODUCT SPECIFICATIONSComposition Sterilized Homogenized Flavoured Toned Milk & Sugar

Nutritional Information

Amount Per 100 g

Energy, kcal89

Energy from Fat, Kcal28

Nutritional InformationTotal Fat, g3.1

Saturated fat, g1.9

Cholesterol , mg8.3

Sodium, mg50

Total Carbohydrate, g12

Added Sugar, g8

Protein, g3.2

Shelf LifeStorage condition180 days when stored in cool & dry place

Ambient

PRODUCT FEATURES Amul Kool Kesar is refreshing milk with taste of saffron (Kesar) It is an easy to use delicious drink that refreshes you immediately with goodness of milk. Available in easy to use Tetrapack, Glass Bottles, Pet Bottles & Cans.PRODUCT APPLICATION To be taken directly on move (Small Packs) or at home, parties, picnic, etc. (Fmaily packs) Taste best when chilled.AVAILABLE IN (SEGMENTS/ MARKETS) Amul Kool Kesar is available all over India.

AMUL KOOL ELAICHI

Appetizing and aromatic Amul kool Elaichi is perfect for all age groups. Filled with nutrients Amul kool Elaichi comes in yummy aromatic cardamom or elaichi flavour that will win the hearts of Kids & adults alike. Cardamom pods, being the queen of of spices, helps to soothe the heart burn, helps get rid of digestion problems, acidity, depression and bad breath too.It is a great source of all the essential nutrients. This sterilised homogenised toned milk is flavoured with delightful elaichi, sugar and nut extracts. Enriched with the natural goodness of milk, it tastes best when served chilled and can be savoured simply every day. It serves as a better substitute to contemporary cold drinks in terms of taste, health and pricing. PRODUCT FEATURES Amul Kool Elaichi is refreshing milk with taste of Cardamom (Elaichi). Available in easy to use Tetrapack, Pet Bottle and Glass Bottles.PRODUCT APPLICATION To be taken directly on move (small packs) or at home, parties, picnic etc. (Family pack) Taste best when chilledAmul Kool Elaichi is available in all over India.PRODUCT DETAILSPRODUCT NAMEAmul Kool Elaichi

DESCRIPTIONAmul Kool Elaichi Flavoured Milk

PACKING200 ml Glass Bottle200 ml Tetrapack200 ml Pet Bottle

PRODUCT SPECIFICATIONSComposition Sterilized Homogenized Flavoured Toned Milk & Sugar

Nutritional Information

Amount Per 100 g

Energy, kcal89

Energy from Fat, Kcal28

Nutritional InformationTotal Fat, g3.1

Saturated fat, g1.9

Cholesterol , mg8.3

Sodium, mg50

Total Carbohydrate, g12

Added Sugar, g8

Protein, g3.2

Shelf LifeStorage condition180 days when stored in cool & dry place

Ambient

AMUL KOOL ROSE

With the aura of Rose, Amul Kool Flavoured Milk (ROSE) is as refreshing as the petals of rose and as nutritious as a glass of plain milk. This blend of health and freshness is the best way to start a morning.

These are easy to use as these can be directly poured in and consumed. The packing is also such that it is meant to be drank easily. Its taste will leave Children asking for more Milk. It is tasty and healthy. It can work as a substitute for soft drink. With the Richness of milk these flavoured milk packs are enriched with all minerals and nutrients. It is toned milk and one neednt be conscious about gaining weight.Amount of Sodium, Energy and Protein per 100 g is 50 mg, 89 Kcal, 3.2 g respectively. PRODUCT FEATURES Amul kool Rose is refreshing milk with flavour of Rose. It is an easy to use delicious drink that refreshes you immediately with the goodness of milk. Available in easy to use Glass Bottles.PRODUCT APPLICATION To be taken directly on move (Small packs) or at home, parties, picnics, etc. (Family pack) Taste best when chilled.Amul Kool Rose is available in all over India.PRODUCT DETAILSPRODUCT NAMEAmul Kool Rose

DESCRIPTIONAmul Kool Rose Flavoured Milk

PACKING200 ml Glass Bottle

PRODUCT SPECIFICATIONSComposition Sterilized Homogenized Flavoured Toned Milk & Sugar

Nutritional Information

Amount Per 100 g

Energy, kcal89

Energy from Fat, Kcal28

Nutritional InformationTotal Fat, g3.1

Saturated fat, g1.9

Cholesterol , mg8.3

Sodium, mg50

Total Carbohydrate, g12

Added Sugar, g8

Protein, g3.2

Shelf LifeStorage condition180 days when stored in cool & dry place

Ambient

AMUL KOOL BADAM

Amul Kool Badam is made up with 100% pure natural ingredients and with richness of milk. The refreshing drink can be enjoyed anywhere it may be at home, party or in picnic. It contains Calcium, protein, carbohydrates, vitamins, added sugar, etc. This Badam Drink is more beneficial and nutritious than ordinary dairy milk, due to the fact that it contains much more nutrients. It is a perfect alternative to cows milk and has surprisingly rich and creamy taste.It is also high in Fiber, which is important for healthy digestion . This milk is nutrient-fortified.PRODUCT FEATURES Amul Kool Badam is refreshing milk with taste of Almond (Badam). It is an easy to use delicious drink that refreshes you immediately with goodness of milk. Available in easy to use Glass Bottles.PRODUCT APPLICATION To be taken directly on move (Small packs) or at home, parties, picnics, etc. (Family pack) Taste best when chilled.Amul Kool Badam is available in all over India.

PRODUCT DETAILSPRODUCT NAMEAmul Kool Badam

DESCRIPTIONAmul Kool Badam Flavoured Milk

PACKING200 ml Glass Bottle

PRODUCT SPECIFICATIONSComposition Sterilized Homogenized Flavoured Toned Milk & Sugar

Nutritional Information

Amount Per 100 g

Energy, kcal89

Energy from Fat, Kcal28

Nutritional InformationTotal Fat, g3.1

Saturated fat, g1.9

Cholesterol , mg8.3

Sodium, mg50

Total Carbohydrate, g12

Added Sugar, g8

Protein, g3.2

Shelf LifeStorage condition180 days when stored in cool & dry place

Ambient

BUTTERMILKButtermilk is the liquid left behind after churning butter out of cream. This type of buttermilk is known as traditional buttermilk. The term buttermilk also refers to a range of fermented milk drinks, common in warm climates. AMUL POUCH BUTTER MILK PRODUCT DETAILSPRODUCT NAMEAMUL POUCH BUTTER MILK

DESCRIPTIONPasteurized Buttermilk meets the PFA standards.

PACKINGPoly Pack 500 ml

PRODUCT FEATURES It is produced in very Hygenic and Clean atmosphere. Scientific bacterial culture in Amul Buttermilk improves digestion. It is conventionally packed in pouches and easily available at Amul milk outlets spread all over major cities of India. Buttermilk is traditionally known as Chhach (Gujarat & M.P), Mattha (U.P & Delhi), Ghol (Bengal).

PRODUCT SPECIFICATIONS Composition Fat (%) 1.0SNF (%) 5.5Acidity 0.8% max

Nutritional Information

Nutritional Information*

Amount per 100 g

Energy, Kcal 26

Energy from Fat, Kcal9

Total Fat, g1

Saturated Fat, g0.5

Cholesterol, mg3

Total Carbohydrate, g2.3

Added sugar, g0

Protein, g2.1

Calcium, mg91

Sodium, mg30

Phosphorous, mg79

Folic Acid, mcg4.5

*Approx Values

Shelf life48 hours from the date of packing if kept under Refrigeration below 8 degree C

Storage ConditionUnder Refrigeration (Below 8 degree c)

PRODUCT APPLICATION Take a glass full in early morning in place of Tea, Amul Buttermilk will improve the digestion function. It can also be taken in place of Soup, it will give dieting benefits. Take a glass of Amul Buttermilk after Lunch / dinner for better digestion. Just give Tadka to Amul Buttermilk and it can be used as a Dal in the lunch.Available in Gujarat, Delhi NCR, Mumbai, Kanpur, Lucknow, Allahabad, Agra, Meerut, Aligarh, Ajmer, Jaipur.AMUL MASTI SPICED BUTTER MILKPRODUCT DETAILS PRODUCT NAMEAMUL MASTI SPICED BUTTER MILK

DESCRIPTIONAmul Masti Spiced Buttermilk

PACKING200 ml & 1 Litre in Tetrapak

The Shelf Life Of Amul Masti Buttermilk is 180 days when stored in cool and dry place. Composition of this product is UHT Treated Buttermilk, salt, spices, and condiments. Storage condition is Ambient.PRODUCT FEATURES Amul Masti Buttermilk is refreshing milk based natural drink. It is an easy to use low Calorie drink that refreshes immediately with goodness of nature.PRODUCT APPLICATION To be taken directly on move (Small Pack) or at home, parties, picnic, etc. Tastes best when chilled.Available in India as well as in other Countries like, UAE, Bahrain, Kuwait, USA.LASSILassi is a popular, traditional, yogurt-based drink from the Indian Subcontinent and is popular in India, Pakistan, Sri Lanka and in other Countries. Lassi is a blend of yogurt, water, spices and sometimes Fruit. Traditional Lassi ( Salted Lassi or simply, Lassi ) is a savoury drink, sometimes flavoured with ground and roasted Cumin. Sweet Lassi, however, contains sugar or fruits, instead of spices. Lassi is served with milk and topped with a thin layer of Clotted Cream. AMUL LASSI This rose flavoured lassi from Amul is a very delicious and refreshing cool drink which is best savoured during summer season. Economically priced, this ready to serve drink is a great source of calcium and proteins required by the body. It brings along the goodness of milk and lends instant energy. This creamy lassi tastes best when sipped chilled. It is enjoyed by everyone from kids to adults for its flavourful taste. Hygienically packed, this bottle of flavoured lassi is wholesome and nutritious.

PRODUCT DETAILSPRODUCT NAMEAMUL LASSI

DESCRIPTIONAmul kool Rose Flavoured Lassi

PACKING200 ml in Pet Bottle200 ml | 250 ml Tetrapak1 Litre Tetrapak1 Litre Pet Bottle

PRODUCT SPECIFICATIONSAmul Lassi is a composition of UHT Treated Lassi, Sugar and Flavour. It contains protein 2.3 g. The shelf life of this product is 120 days when stored in cool and dry place. Storage Condition is Ambient.PRODUCT FEATURES Amul Lassi is refreshing milk based natural drink. It is an easy to use delicious drink that refreshes immediately with goodness of nature.PRODUCT APPLICATION To be taken directly on move (Small Pack) or at home, parties, picnic, etc. Tastes best when chilled.Amul Lassi is available in all over India

AMUL MANGO LASSIA traditional yogurt based drink Amul Mango Lassi is a blend of curd, water, sugar and spices. Best enjoyed chilled during a hot weather especially during lunch or while on a tiring travel. PRODUCT DETAILSPRODUCT NAMEAMUL LASSI

DESCRIPTIONAmul Mango Flavoured Lassi

PACKING200 ml in Pet Bottle1 Litre Pet Bottle

AMUL KOOLAMUL KOOL CAFE/KOKOAppetizing and delicious kool Cafe/Koko is a perfect drink for all ages. Filled with nutrients Amul kool Cafe/ Koko comes in yummy cafe or coffee flavour that will win the hearts of Kids & adults alike. PRODUCT DETAILSPRODUCT NAMEAMUL KOOL CAFE / KOKO

DESCRIPTIONAmul Kool Coffee Drink/ Kool Koko Chocolate Flavour Drink

PACKING200 ml Glass Bottle250 ml Can200 ml Tetra

PRODUCT SPECIFICATIONSAmul Kool Cafe is a Composition Of sterilized Homogenized Flavoured Toned milk, Coffee and Sugar. While Amul Kool Koko contains Double Toned Milk, Cocoa Solids, Water and Sugar. It is a fun, nourishing drink with Chocolate. The shelf life of both the product is 180 days when stored in cool and dry place. Storage condition is Ambient.The products available in all over India.AMUL SMOOTHIEA vitamin-packed smoothie is a great way to start the day, or works as the perfect afternoon pick-me-up. Amul smoothie is a very yummy and tasty drink which can be enjoyed by all the age groups. It is a luscious chocolate drink which is enriched with the goodness of more than 80% toned milk. There are two more refreshing flavours of Amul Smoohie i.e. Mango and Vanilla. PRODUCT DETAILSPRODUCT NAMEAMUL SMOOTHIE

DESCRIPTIONAmul Smoothie with refreshing flavours of Mango|Vanilla|Chocolate

PACKING200 ml Pet Bottle

AMUL STAMINA PRODUCT DETAILSPRODUCT NAMEAMUL STAMINA

DESCRIPTIONEnergy Drink

PACKING200 ml Pet Bottle

PRODUCT SPECIFICATIONSAmul stamina is a composition of Milk solids, water, sugar, crush, Liquid glucose. The shelf life of this product is 120 days from packaging when stored in a cool and dry place. It should be stored at a cool and dry place.PRODUCT FEATURES Stamina contains electrolytes, vitamins and minerals in a well digestible form, glucose and milk proteins useful for muscle building, highly digestible calcium. Stamina is based on the goodness of milk nutrients in pre-digested form. It provides energy to tired muscles.This product is available in India.

MARKET COMPETITORS IN BEVERAGES SEGMENTTalking about the market competitors in Beverages segment then apart from AMUL, there are many other Top level and local brands that offers beverags as AMUL did. Below there is a list of some Top Brands.LIST OF SOME POPULAR BRANDS

1.MOTHER DAIRY

2.DANONE

3.MTR

4.HERSHEY INDIA PVT LTD.

5.BRITANNIA

6.CAVINKARE

7.NESTLE

Some of the local or Regional players that are offering the similar products in the same segment are named below.1.PARAS

2.UMANG

3.GOPALJEE

4.UTSUK