A project of the National Fire Protection Association with funding from the

Federal Emergency Management Agency

Special thanks to The Phoenix Society for Burn Survivors

Message From Jim Shannon

2

Who Are the Faces of Fire?

• Faces of Fire puts a face on fire sprinkler advocacy by sharing personal stories of those affected by home fires, including: – Fire survivors– Family members of victims– First responders– Those who’ve experienced “fire saves” as the

result of sprinklers – Building officials and others

3

NFPA’s Fire Sprinkler Initiative

• Faces of Fire is a component of NFPA’s Fire Sprinkler Initiative: Bringing Safety Home– Providing resources for the fire service and other

sprinkler advocates to demonstrate the need for home fire sprinklers

• Fire Sprinkler Initiative and Faces of Fire– Sharing tools and field resources to help advocates

talk with elected officials, media and others about the life-saving impact of fire sprinklers

4

What Tools Are Available?

• Advocates will find an online tool kit to share at meetings and hearings, including:– Brief, personal first-person videos– Fact sheets on Faces of Fire and the human

impact of home fires– Personal stories with photographs and quotes– Letters to the editor and decision makers– Links to additional resources, including online

newsletter, blog and other social media websites

5

Where Can Resources Be Found?

• The online tool kit and videos are available at: www.firesprinklerinitiative.org/faces

6

Sample Materials: Video Profiles

• Princella Lee-Bridges, fire survivor

7

Sample Materials: Online Tool Kit

8

Sample Materials: Fact Sheets

9

• Program Fact Sheet

Through the Fire Sprinkler Initiative®, NFPA’s Faces of Fire campaign is another tool to help people and groups across the country promote the use of automatic fire sprinklers in one- and two-family homes. Each year, about 3,000 people in the United States die in home fires, accounting for 80 percent of all fire deaths. Many home fire deaths and injuries could be prevented through the increased use of fire sprinklers. Today, all relevant model building codes.

Human Impact Fact Sheet

Faces of Fire – Human ImpactFact Sheet

Home fire sprinklers protect lives and property against fires. • Home sprinkler systems respond quickly to

reduce the heat, flames and smoke from a fire, giving families valuable time to get to safety.

• Despite the effectiveness of smoke alarms in saving lives, approximately 3,000 people in the United States die in home fires each year, accounting for 80 percent of all fire deaths.

• In reported home fires, the risk of dying decreases by 80 percent when sprinklers are present.

Sample Materials: Stories

• PDF Documents of real stories

10

Sample Materials: Templates

11

• Example: Fire Service to Elected Official

• [Your name]•

• [Your address]•

• • [Elected official’s name]• • [Elected official’s address]• • • [Date]• • • Dear [Sir or Madam],• • I am writing in strong support of mandatory installation of fire sprinklers in new one- and two-family home

construction. This requirement is included in all relevant model codes and I encourage you to vote in favor of it here in [community/state].

• • As a firefighter, I am trained and willing to put my life on the line every day to protect others. But when

proven fire suppressants are available and unused, fire service personnel like me and our citizens are put at unnecessary risk.

•

Additional Video Profile

• Chief Fire Marshal Keith Brower, acting fire marshal Loudoun County, VA

12

Additional Video Profile

• Jo Brinkley-Chaudoir, former firefighter and fire survivor

13

Stories Continue To Unfold

• Because fire doesn’t discriminate, Faces of Fire are found in every part of the country, in every type of one- and two-family homes and among all types of people

• If you know of stories to be told, have questions or need additional resources, contact: firesprinklerinitiative@nfpa.org

14