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A PR O FITABLE PASSAG E TOIN D IA

Alok KatariyaChirag JainReema Jain

Saurav KumarV. ChaitanyaVivek RaviChandran

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Introduction

Koreancompanies inIndia and theirincreasing salesand marketshare.

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M istakes done by other M NCs

 The other MNCs didn’t do much toadapt their products to Indianmarket.

 Ford’s frst model Escort andGeneral Motors’ Opel stra !"othaging #ersions o$ midsi%e& 'ith costout o$ the reach o$ most Indians.

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Secret of Korean success

(id e)tensi#e market research to learne)actl* 'hat Indians 'anted.

+earned it 'as important to li#e up toIndian consumers e)pectations and,tarted to think like an Indian local.

Eg. -*undai’s ,antro and T sets "*,amsung and +G.

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Korean companies ha#e "een "uilding

$actories since /001 and make up to234 o$ their products locall* 'hichhelps cut costs dramaticall* "*a#oiding high tari5s.

 The* are $urther in#esting in India and-*undai e#en plans to e)port ,antro

cars to Europe and North merica

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Conclusion

E)tensi#e market research can "eused to kno' 'ants o$ theconsumers.

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