Expanding Your Organization’s Fundraising Base

A presentation to Global Summit of Women in Athens

By Suzan Bayazit

subayazit@yahoo.com

Athens, May-2012

Welcome to Global S

ummit of W

omen

Key Considerations & Measures

Principals& Contradictions Tax environment (individual, corporate) Identification of Stakeholders that are close to your org, mission. What

happens when you throw a stone into the sea? Have you written your story , impact and planned achievements? Do you have our B/S and Income Statement? Audited? Budget? Diversity of Sources: Long-term Strategic Sponsors, Short term, Non-profit,

public, private (individual, corporate, family foundations), online, international organizations, various products and organizations that you may create fund from sale of products& services such as a sale of a card, magazine, second hand stores, etc.

Sustainability. Can we repeat this fundraising event/product every year? Conference, product fairs, Gala dinners, Races..?

Can you get in-kind of donations? Don’t forget to keep the statistics. How many volunteers will be involved? What are the costs involved? Can we attain %8 GA expenses? When you mature what are other financial tools you may consider?. Legacies&

bequests, endowment, operating reserves.

Key considerations in Fund raising

Renovation of 35 libraries in three years. 35,000 persons participated in activities, talks, shows, films, exhibitions. 400 volunteers from nearby universities.

Peking Paris Classical Automobile Race

Raised more than $ 300,000 for scholarships

Our main sponsor donated $100,000 received $2,500,000 worth of media coverage. 15 Volunteers.

Organizations

www.adım.adim.orgStarted first at 2008 with 50,000 euros to 250,000 in one event in Antalya in 2012.Founders are still active 2 women in their 30’s. 1000 runners collected money from 19,000 donors.

Togbazaar event 2000 visitor. Total income from entrance and stant sale is 200,000 euros. 25 women working for 3 months.

Collection of money at funerals and happy days instead of giving flowers (27,000 events of 8.2 million net of TL 5.65 million in 2011)

TEV gave scholarships of 182,ooo students in Turkey and

1359 students abroad.

Funerals and Happy Days

Sale of logo and brand

Utilize free, low cost marketing tools, emails and websites.

Social marketing tools: Facebook, socialvibe, www1.networkforgood.org, causemarketingforum.com, nonprofitfinancefund.org, non

Help tools: Virtueventures.com, financial managementhelp.org, foundationcenter.org, nten.org

Consider of becoming member of UN’s Global Compact , Charity navigator

Internet help tools

Tell the world what’s unique about your organization Can your staff communicate values, purpose and

goals? Can you articulate this in one sentence? Who are your definitive stakeholders? Do you want to share your experiences and ask

questions to us?

Your Case?