A Presentation on New Product Development

8/8/2019 A Presentation on New Product Development

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PRESENTED BY:BIMAN ROY

REG NO.:-5013



Product name:- Lyfe.Category:- it is basically a pharmaceuticalproduct.

The concept:- We all know about global warmingbut we don·t know exactly why it has beenincreasing day after day. The reason behind it isincreasing pollution in the environment from

various sources and for that ozonosphere isbeing got affected and the ultraviolet ray whichis very dangerous is coming into the Earth andcauses different dieses to all the living beings.



This product which will be made of someherbal and chemical ingredients.

Having no side effects this product in theform of capsules, tablets and syrups if one takes once in a week it will protectfrom that ultraviolet ray.The product will not be only for thehuman beings but also the other livingbeings including trees in the Earth.



Concept testing is the process of usingquantitative methods and qualitative methods toevaluate consumer response to a product ideaprior to the introduction of a product to themarket. It can also be used to generatecommunication designed to alter consumerattitudes toward existing products.Such methods are commonly referred to asconcept testing and have been performed usingfield surveys, personal interviews and focusgroups, in combination with various quantitativemethods, to generate and evaluate productconcepts.



The concept generation portions of concept testing willbe qualitative.On the basis of the own experience the productconcept has been made.

For the quantitative part there will be few steps:1. Concept evaluations, where concepts representingproduct ideas are presented to consumers in verbal or

visual form and then quantitatively evaluated byconsumers by indicating degrees of purchase intent,likelihood of trial, etc.2. In concept positioning concepts positioned in thesame functional product class are evaluated together if there any. .3. Then there will be a comparison between productconcept and evaluated results.



1. Product:It is a pharmaceutical product in the

form of capsules, tablets and syrups.The ingredients are used in this productare herbal and chemicals. It will not doany side effects to the users.The power of the products will beaccording to the age of consumers.



2. Price: At first the product will be launched only

in India though it will have a globalmarket. And we know the consumers are very much price conscious. Price will befixed as per the power of the tablets,capsules and syrups. And for the syrupsthere will be the size bottle andaccording to that the price will decided.



3. Place:The product will be produced for onlyIndian people and then it will be global.

At first it will be placed for the urbanpeople and also for the other livingbeings.

After creating awareness to rural peopleabout global warming it will capture therural market.

And the distributors will be outsourced.



Promotion:Roy brothers has taken huge promotionalactivities to promote the product. The

product will be promoted in themetropolitan cities in India and for thepromotion the name of the product ´Lyfeµcan do a huge impact in the customer·smind.The company has decided to promote thethrough local TV channels, news paper, banner,

poster, Hoardings, Billboards, leaflets and pamphlets.



Product category:The product is pharmaceutical product.

Market segmentation:Roy brothers has decided to come with aproduct which will help the life of not onlyhuman beings but also animals and treesand it will help to keep the balance of the

eco-system. And the market segment is forall living beings but for human beings itshould be consumed over 8 yrs.



Our target customers are human beings andthe animal welfare organizations and thenurseries as well as government.

Product positioning:The product slogan is ´ Live with Lyfe µ thatmeans this is a small step to live the life. Theslogan will create a huge impact becausethe entire world is moving towardsdestruction and death in between we aretelling live the life which is precious toevery living beings and the approach is

very much positive towards life.



Print Media (ads in newspapers like the Hindu,Indian express, TOI, Hindustan, dainik jagran etcAnd pamphlets inside news papers)El

ectronic Media - local TV channels in allmetropolitan cities.H oardings and Bi llb oards:

DIR ECT MARK ET INGA form of advertising aimed directly at targetcustomers that ask the receiver to take action.L eaf lets: leaflets will be given by variouscampaigns.



The product is pharmaceutical that willcure planet from ultraviolet rays(no side

effects)The tagline will be ́ Live with Lyfe µ.



U nits Produced: 5,00,000Investment: Rs 2crs.Distribution: Rs. 10lakhs.

Packaging : Rs. 3 lakhs.Promotion: Advertising: Rs.1.1 Crs.

Electronic Media: 70 lakhs.Print Media: 25 lakhs

Campaigning: 5 lakhsHoardings and banners: 5 lakhs

Total 1.1 Crs



Manufacturing Cost Per U nit for capsules:300000*5.5 =16,50,000

Manufacturing Cost Per U nit for tablets:300000*4.45=13,35,000

Manufacturing Cost Per U nit for syrups:200000*15.5=31,00,000

Total manufacturing cost= 60,85,000MD:60000CEO: 50000Finance executives: 5*25000= 1,25,000Marketing executives: 5*22,000= Rs.1,10,000.

H.R. executives: 5* 20000= 100000Workers: 50*8,000 = Rs.4,00,000.Sales Person: 15*11500 =Rs.1,72,500Rent & Other Expenses: 3,00,000lakhs.



T otal Expenses:(1.1 crs+ 10 lakhs+3

lakhs+6 085000 lakhs+ 10,17,500 lakhs+3lakhs) =Rs .1,97,02,500

T otal Investment=Rs.2,00,00,000

Profit: 2,97,500



Thank u

A Presentation on New Product Development

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