A popular design style of the 1920s and A popular design style of the 1920s and 1930s 1930s characterized by characterized by •bold outlines,bold outlines,•geometric & zigzag formsgeometric & zigzag forms•use of new materials (plastics ) with use of new materials (plastics ) with sculpted, sleek metals. sculpted, sleek metals.

Art Deco uses geometry & simplicity, Art Deco uses geometry & simplicity, combined with vibrant colors & simple combined with vibrant colors & simple shapes shapes It celebrates the rise of commerce and It celebrates the rise of commerce and technology. technology.

Art Deco Style Art Deco Style in the decorative artsin the decorative arts influenced design and architecture influenced design and architecture around the worldaround the world during the 1920s and continued through the 1930s, becoming Very popular in the USA and France.

It is a modern style, originally called 'Jazz Modern’.

Notice the following traitsNotice the following traitsHuman elements in the

illustrations are simplified. They look unnatural, but still retain their

necessary human shape.

The background searchlights have been rendered in a mechanical way. The rays of light resemble

geometric shapes.

The text utilizes a popular period font.

The sub-text also utilizes a popular period font. It is simple and easy to

understand at a glance.

East Coast Frolics No.6by Newbould

Pathe Gramophone A.M. Cassandre 1932

DECO POSTER DESIGNDECO POSTER DESIGN

A.M. Cassandre - 1927.

TWO TWO METROPOLISMETROPOLIS MOVIE POSTERS MOVIE POSTERS

1922 Charles Sheeler

POP CULTURE w ART DECO INFLUENCESPOP CULTURE w ART DECO INFLUENCES

OTHER DECO ARTISTSOTHER DECO ARTISTSArt Deco reached all walks of life in terms of its’ design. Art Deco reached all walks of life in terms of its’ design.

Art Deco represents the future as seen by designers of the early 1920’s.Art Deco represents the future as seen by designers of the early 1920’s.

OTHER DECO ARTISTSOTHER DECO ARTISTSArt Deco reached all walks of life in terms of its’ design. Art Deco Art Deco reached all walks of life in terms of its’ design. Art Deco

represents the future as seen by designers of the early 1920’s.represents the future as seen by designers of the early 1920’s.

Printemps - 1928

Tamara de LempickaTamara de Lempicka (Painter - 1898-1980)

Young Girl With Gloves - 1929

Photography has become one of the 20th century’s major art forms.

Man Ray is one of the century’s most outstanding photographers.

A tireless experimenter with photographic techniques who

participated in the Cubist, Dadaist, and Surrealist art movements,

Man Ray created a new form of photographic art which emphasized

chance effects and surprising juxtapositions.

MMANANRRAYAY - - (Photographer 1890-1976(Photographer 1890-1976))

Erte - Erte - (Illustrator 1890-1976(Illustrator 1890-1976))

The designs created by Erté during his long and illustrious life influenced not only the world of theatre, film and fashion, but an entire art movement as well. The genius of the artist is evidenced by an enormous body of work that is considered among the most influential and unique of the 20th century. Erté—Romain de Tirtoff—was born in Russia in 1892, and died at age 97 in 1990.

DECO ARCHITECTUREDECO ARCHITECTURE

All this thinkin’ is giving me the winds

DECO GRAPHICSDECO GRAPHICS

DECO JEWELRYDECO JEWELRY

Pins and Broaches

Earrings

DECO FURNITUREDECO FURNITURE

ChairsChairs

Chest Of DrawersChest Of Drawers

DECO FURNITUREDECO FURNITURE

DECO FONTSDECO FONTS

DECO CLIP ARTDECO CLIP ART

As the force of the 1920’s depression also reached all walks of As the force of the 1920’s depression also reached all walks of life, life, posters became a costlyposters became a costly but well known prestige item which but well known prestige item which drew attention to a product.drew attention to a product.

Many well known artists were not making money selling their Many well known artists were not making money selling their work, so they turned to creating posters for companies during work, so they turned to creating posters for companies during these lean financial times, thus reaching a wider audience these lean financial times, thus reaching a wider audience because of their notoriety. This is a first form of celebrity because of their notoriety. This is a first form of celebrity endorsements.endorsements.

As a means of working through the depression, many designers As a means of working through the depression, many designers mastered the technique of presenting a sales message with an mastered the technique of presenting a sales message with an immediate urgency. New designs featuring repetition of a theme immediate urgency. New designs featuring repetition of a theme or a slogan became very profitable and useful. or a slogan became very profitable and useful.

It was during the depression that ingenuity gave birth to the It was during the depression that ingenuity gave birth to the modern commercial artists and ad agencies as we know them modern commercial artists and ad agencies as we know them today.today.

IMPORTANT TO KNOW...

QUESTIONS? COMMENTS?QUESTIONS? COMMENTS?

You’ll Need To KnowYou’ll Need To Know- What are some Art Deco characteristics?- What are some Art Deco characteristics?

- What Did Deco Style influence?- What Did Deco Style influence?

- What are some different examples of Deco Design - What are some different examples of Deco Design you can easily see in your community?you can easily see in your community?

Bold outlines, geometric & zigzag forms, and the use of new materials Bold outlines, geometric & zigzag forms, and the use of new materials (plastics )with sculpted, sleek metals.(plastics )with sculpted, sleek metals.

Design, Architecture and photography around the worldDesign, Architecture and photography around the world

Architecture, jewelry, commercial artwork, furniture, graphics, clothingArchitecture, jewelry, commercial artwork, furniture, graphics, clothing

- What event gave rise to the modern commercial art - What event gave rise to the modern commercial art studios?studios?The Great DepressionThe Great Depression