A plea for better and more sustainable disruptive technologies (IoT Vienna)

USABILITY, that‘s our world! © Institut für Software-Ergonomie und Usability AG. 09.04.2015, Version 1.0

A PLEA FOR BETTER AND MORE SUSTAINABLE DISRUPTIVE TECHNOLOGIES

Silvia C. Zimmermann

User Research - Ergonomics - Usability - User Experience - Design - Innovation

Silvia C. Zimmermann, CEO/Lead Experience Designer

09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I [email protected] I www.usability.ch 2

Silvia C. Zimmermann

!  Psychology and Wirtschaftsinformatik

!  President of the Usability Professionals‘ Association – 2011

!  Board Member Swiss Informatics Society

!  University Teacher (FHNW - BA Computer Science)

!  Swiss Eye Tracking Competence Center

!  Hobbies !  Cognitive Psychology !  Perception !  Persuasion !  Emotion and Design


20 years of experience in the field of Usability & UX

!  Hearing Aids

!  Redesign of the entire Swiss Traffic Management

!  Various redesign projects in the area of Banking and Finance

!  Various proejcts for the Swiss Government

!  Various Industrie Projects (Plant Asset Management)

!  Food Websites and Online Stores

!  ...

!  The only things which is currently missing is „Space“!


„Software design and development is a relatively young industry”


With a tremendous focus on processes, methodologies and technology !  Waterfall

!  Spiral

!  V-Model

!  Maturity Models

!  Iterative

!  Rappid Application Development

!  Agile

!  ....


Instead of focusing on user needs and disruptive innovation


ERPs


Responsive Design


Tons and tons of Apps


Frustration, Irritation, Stress…


Joy, Wellbeing and Happiness…


Design-‐Philosophy

Overview User Designer

User Centred Focuses on the users, their goals and needs

Users steer the design Translates user needs and goal into a suitable design

Ac7vity centred Focuses on the aci7vites and tasks that need to be completed

Users fulfill the tasks Creates tools that allow the user to complete the tasks

System Design Focuses on System components Sets the goals for the system Ensures, that all aspects of the system are available

Genius Design Rests on the wisdom of the designer

Validate the designer’s ideas Is the source of inspira7on

Various Design Philosophies


ISO 9241-210 Bildquelle: Userinmind.de

User Centred Design (ISO)


UX Testing!

!  Bild von Tesla"

„360o User Experience Research requires both explicit as well as implicit testing methods.”


360o User Experience!

© Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. © Institut für Software-Ergonomie und Usability AG

Usability Testing(Efficiency and Effectiveness)

Key Journey Testing Scenario based Testing

Acceptance Ratings

User Experience Questionnaires (UEQ)

Depth Interviews

Eye Tracking

Observation

EEG /GSR

EEG

GSR

Reaction Time

Expl

icit!

Impl

icit!

Cognitive! Affective!


Let‘s start now to integrate user centred design in IoT


Computer Science is a

SOCIAL SCIENCE


Social

Innovation


The Disruptive Innovation Model

!  Quality is a relative term

!  You can in fact be too good

!  Non Consumers can be great sources for information

!  Invest a little and learn a lot

!  Seek a few quick, but small wins


Source IDEO


http://www.linkedmediagroup.com/create-brand-persona/


HUMAN COMPUTER INTERACTION ASSOCIATIONS

1.  HFES – Human Factors and Ergonomics Society

2.  ACM SIGCHI

3.  Usability Professionals‘ Association

4.  STC – Society for Technical Communication

5.  IxDA – Interaction Design Assocation


Invitation to participate

!  http://www.usability.ch/news/usability-ux-news.html

!  http://www.usability.ch/testpersonen-gesucht.html


Kontakt

Institut für Software-Ergonomie und Usability AG Silvia C. Zimmermann CEO / Lead Experience Designer Technoparkstrasse 1 8005 Zürich +41 44 445 30 55 (Fon) +41 44 445 30 56 (Fax) [email protected] www.usability.ch

Eye Tracking Kompetenz Center www.eyetracking.ch

A plea for better and more sustainable disruptive technologies (IoT Vienna)

Software

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