A PINCH OFWINCH

A PINCH OF WINCHFOOD STALL AND KITCHEN • A venture for the youth of the Winch to create and run their own food stall at the

Swiss Cottage market with the help and assistance of community chef volunteers who would provide training on cooking and management as well as guidance.

• The opportunity for collaboration and creativity, allowing for the youth of the Winch to take pride in their work and the menu and food they create which can reflect their international background and individual cultures.

SWOT ANALYSIS STRENGTHS AND WEAKNESSES • Strengths:Suitable training for anyone Low Fixed costsExisting Market and Close Proximity (Part of the Community)Food Stall Cultural Togetherness

• Weaknesses:Reliability of StaffPassion for Cooking needs to be cultivatedSoft Skills – Communication and Rapport

SWOT ANALYSIS OPPORTUNITIES AND THREATS• Opportunities:Potential Market ExpansionRaising Awareness in the Community Providing Valuable Training and EmployabilityExtension of the Venture into CookbookSupport from Esteemed Members of the Community e.g Celebrity Chefs

• Threats:Requires Consistent and Capable StaffCurrent Competition Effective Collaboration and CommunicationDamage to The Winch’s Reputation and Self Esteem of YouthFootfall

RESOURCES• Local Kitchen• Kitchen Utensils• Food and Health License• Street Trading License• Market tent • Chefs willingness to provide Training and Assistance• Working timetable and rotation• Menu compatible with the market • Cooking and serving staff

START UP COSTS• Costs• Cost per Unit - £1.40• Selling Price per Unit - £5.00 (Medium)

- £5.50 (Large)

• Sold Per Day:• Sold 10: £50 - £14.00 = £36.00 • Sold 30: £150 - £42.00 = £108.00 • Sold 50: £250 - £70.00 = £180.00

• Four days a week: £2,880 a month (assuming you sold 50 per day)

Ingredients• Olive Oil – £0.99 • Butter - £0.98• Clove garlic - £0.10• Skinless, boneless chicken breast fillets - £4.00• Linguine Pasta - £0.59• Onions – £0.16• Chicken Stock - £0.10• Water - • Double Cream - £1.00• Milk - £0.75• Spring Onions - £0.49• Parmesan Cheese - £2.00

Winch Kutuleti

~ http://allrecipes.co.uk/recipe/19162/creamy-chicken-linguine.aspx ~

SOCIAL IMPACT• Training for the students • Raising Awareness for The Winch and its Mission Statement• Increasing employability and soft skills • Purpose • Collaborative Community• Embracing different cultures through food• Financial management and budgeting skills

BIBLIOGRAPHY• Fifteen, (2016). Jamie Oliver's Fifteen Est 2002. [image] Available at:

http://www.fifteen.net/ [Accessed 16 Dec. 2016].• Filoso, B. (2016). Creamy Chicken Linguine. [online] http://allrecipes.co.uk.

Available at: http://allrecipes.co.uk/recipe/19162/creamy-chicken-linguine.aspx [Accessed 16 Dec. 2016].

• The Chick Pea Sisters, (2016). The Chickpea Sisters - World of Flavours. [image] Available at: http://www.chickpeasisters.com/ [Accessed 16 Dec. 2016].

• The Village, (2016). The Village. [image] Available at: http://www.somalirestaurant.co.uk/index.html [Accessed 16 Dec. 2016].

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