A Pile of Stats about Video for Comms and PR in 2016
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Transcript of A Pile of Stats about Video for Comms and PR in 2016
![Page 1: A Pile of Stats about Video for Comms and PR in 2016](https://reader035.fdocuments.us/reader035/viewer/2022070515/587a69441a28ab8a2a8b6049/html5/thumbnails/1.jpg)
comms2point0.co.uk@comms2point0
A pile of stats about video for comms
and PR in 2016
![Page 2: A Pile of Stats about Video for Comms and PR in 2016](https://reader035.fdocuments.us/reader035/viewer/2022070515/587a69441a28ab8a2a8b6049/html5/thumbnails/2.jpg)
comms2point0.co.uk @comms2point0
Introductions“Going back about 10 years, most of what we shared and experienced was text. Then it was photos. And now we’re entering into a world where that’s video.”
- Mark Zuckerburg, Facebook
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comms2point0.co.uk @comms2point0
In 2016 two thirds of the UK population have a smartphone
- Ofcom
s
Powerhouse Museum https://flic.kr/p/czbH7o
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comms2point0.co.uk @comms2point0
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Powerhouse Museum https://flic.kr/p/czb
72 per cent of UK adults watch short-form video
- Ofcom
Mooganic https://flic.kr/p/2sbbA
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comms2point0.co.uk @comms2point0
Video drives Buzzfeed web traffic
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comms2point0.co.uk @comms2point0
Video drives local newspaper web traffic
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comms2point0.co.uk @comms2point0
10 places you could distribute your video1.YouTube direct. 2.Facebook direct – use insight and tag.3.Twitter direct – use insight and tag.4.Another social platform direct – use insight
5.Email people the link. 6.Embed in a web page. 7.A staff meeting or event. 8.A link attached to a press release.9.Target media and influencers directly via social media.
10. On a welcome screen on a loop.
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@comms2point0
Dan Slee@danslee
Email:dan:@comms2point0.co.uk