A Perfect Storm

Technology and Disaster Education (Communications, Preparation, Response)

Moderator: Andréa C. Basora

$7.8 $8.7 $9.2$11.1

$13.4

$18.8$23.9 $24.6$25.6

$48.7

$7.5$7.1$6.7$5.6$5.6$4.4

$0

$10

$20

$30

$40

$50

$60

Irene (2011) Jeanne

(2004)

Frances

(2004)

Rita

(2005)

Tornadoes/

T-Storms

(2011)

Tornadoes/

T-Storms

(2011)

Hugo

(1989)

Ivan

(2004)

Charley

(2004)

Wilma

(2005)

Ike

(2008)

Sandy

(2012)

Northridge

(1994)

9/11 Attack

(2001)

Andrew

(1992)

Katrina

(2005)

Hurricane Sandy

Hurricane Irene

Tuscaloosa, AlabamaTornado

Joplin, Missouri Tornado

*Insured Losses, 2012 Dollars, $ Billions

Sources: PCS; Insurance Information Institute inflation adjustments to 2012 dollars using the CPI.

Catastrophes on the Rise:

Most Costly Disasters in U.S. History*

12 of the 16 Most Expensive Events in U.S. History Have Occurred Since 2004

Global Catastrophes: By Type

Types of Catastrophes: Losses & Fatalities

Global Catastrophes: Fatalities

Catastrophes on the Rise

Over 850,000 people

are affected by

disasters each year.

What can we do to

minimize this risk?

Source: University of San Francisco,

MPA Program

(http://onlinempa.usfca.edu/social-

media-infographic/)

Catastrophes on the Rise

Many are turning to digital,

mobile, social platforms for

information:

Before a disaster -

Preparedness and mitigation

guidance

During a disaster - A key

real-time tracking and

information source

After a disaster - Recovery

and rebuilding support

Cyclone Phailin:

Bay of Bengal, October 2013 Over 800,000 people evacuated;

fewer than 50 fatalities

In 1999, a similar storm killed more

than 10,000 in the same area

The difference? Vast improvements

in the country’s infrastructure and

communications systems.

Nearly a billion people routinely use

cellphones in India, up from fewer

than 40 million a decade ago.

Even many of the poorest villages

now have televisions.

Mitigation and Preparedness Apps

FEMA App

Preparedness information

Interactive checklist for emergency

kits

Emergency meeting planner

Information on how to stay safe and

recover after a disaster

Map with FEMA Disaster Recovery

Center locations and Shelters

Suggestions for how the public can

get involved before and after a

disaster

Mitigation and Preparedness Apps

Know Your Plan App

Allows users to create their own,

customized mitigation and disaster

response plan—from strengthening

your home against a hurricane to

planning an evacuation with pets

Provide key mitigation and

preparedness information for a wide

range of disasters

Users can set due dates, chart

progress, share tasks with friends

Integrates Google Crisis Response

maps

Mitigation and Preparedness Apps - Hurricanes

Red Cross Hurricane App

Real time hurricane tracker

app

Users can monitor conditions

in the area or throughout the

storm track

Tips for preparing your family

and home

Tools to find help and let

others know you are safe even

if the power is out

Mitigation and Preparedness Apps - Wildfires

WDSpro Wildfire App

Used to perform wildfire risk assessments

on at-risk properties.

1. Input: User is guided through a wildfire

risk checklist

2. Analysis: Fire Risk Analyst at Wildfire

Defense Systems evaluates submitted data

3. Output: Educational; user-specific

mitigation tips

Advantages:

•Ease of data collection and transfer

•Fire expert analysis

•Quick Report turnaround

•High volume, lower cost reporting option

Meet Our Panelists

Leslie Chapman-Henderson

Federal Alliance for Safe Homes (FLASH)

Corey Pieper

National Weather Service

Wendy Harman

American Red Cross

https://www.ametsoc.org

Federal Alliance for Safe Homes (FLASH)®

Leslie Chapman-Henderson

Founded in 1998

Creating public value for strong, safe and

sustainable homes

The nation’s leading consumer advocate for

disaster safety and mitigation

Mission: Strengthening Homes &

Safeguarding Families

American Red Cross

BASF

FEMA

Florida Division of Emergency Management

The Home Depot

International Code Council (ICC)

Kohler

NOAA/National Weather Service

RenaissanceRe

Simpson Strong-Tie

State Farm Insurance Companies

USAA

WeatherPredict Consulting Inc.

Founding & Legacy Partners

One Message. Many Channels.

What is StormStruck: A Tale of Two Homes?

www.pollev.com/StormStruck

What is Your Storm IQ?

A) Tape windows to protect against shatter and flying objects.

B) Bring loose objects like lawn furniture inside or secure in place.

www.pollev.com/StormStruck

What should you do to protect windows

in high wind events?

Tape Windows? No.

A) Hip roof B) Gable roof

www.pollev.com/StormStruck

Which roof shape performs

better in high winds?

It’s Hip to be Hip

B) Southern Magnolia

www.pollev.com/StormStruck

Which tree will hold up

better in a storm?

A) Native Sand Pine

Head Fake: Southern Magnolia

A/B Testing

Video & 4D Experience

Technology & Gamification

Engagement & Extension

Why It Works

Collage

App, facebook page, sweeps, post cards

Why it Works

Tweet us your suggestions: @FederalAlliance

The Future? You Tell Us…

Be Our Guest at

StormStruck: A Tale of Two Homes® at

INNOVENTIONS at Epcot®

@FederalAlliance

@LCHenderson

Facebook.com/FederalAlliance

YouTube.com/StrongHomes

https://www.ametsoc.org

National Weather Service and Social MediaOur New Paradigm of Communication

Corey Pieper, National Weather Service

Distribution of warnings done directly to via NOAA Weather Radio

Great majority of the communication of that information to the customer is done via intermediaries: – TV and radio media,

– private industry web pages, and

– via local Emergency Managers

Traditional Communication Technology

“NWSChat”• a Jabber/XMPP protocol

• discuss issues directly with core customers

Multimedia briefings

Office web pages

Ham Radio

Email

Very important for communicating information to those core customers and some of the general public

Overall "reach" directly from the NWS was small

Traditional more-direct Communication Tech

Instantly broadened direct– Facebook: 1.7 Likes

– Twitter: 700,000 Followers

– YouTube: 13,000 Subscribers

May 21, 2013 tornado outbreak in N Texas: – A single briefing that morning

from the Forecast office in DFW reached: • 97,000 on Facebook,

• 26,000 on Twitter, and

• 51,000 on YouTube

• Theoretical reach of 174,000 unique people, or around 40x their maximum unique web page visitors per day of 4,500

NWS + Social Media

Training, training, training

– Basics!

– Time management/tools

– Analytics

– Tweetups, live Tweeting, Facebook Q&A, …

– Video production

– Much, much more

Who is our new audience?

Communication style: We’re meteorologists

– A lot of us had never used “Tweetbook”

Learning and Adapting

Building social media community

Setting customer expectations

NWS Policy

Much more training…

What’s next?

Ongoing Work

https://www.ametsoc.org

Informing Disaster Operations in a

Digital WorldWendy Harman, American Red Cross

Characteristics•Timely•Relevant•Accurate•Accessible

Red Cross CoordinationPartner CoordinationGovernment CoordinationClient CoordinationPublic Coordination

Dynamic Information Flows

Source: American Red Cross survey, June 2012

Push Messaging Stage

Situational Awareness or

Listening Stage

Social Data and Social

Engagement is integral part

of process of doing business

Stage

3 Stages of Social Adoption

Services and direct relief

NHQ social engagement team

Local chapter or regional social engagement team

Disaster Response Operation

Digital VolunteersNHQ Disaster Services

The Public

Online Interactions

How Social Information Moves

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Mobile Optimized Web