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A Perfect Destination The Future for Food Processing In India :
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Transcript of A Perfect Destination The Future for Food Processing In India :
Mega Food Park
A Perfect Destination
The Future for Food Processing In India
India – The Growth Story
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A Market we understand well
It has a great Future
India – A steady growth Market in Food Processing
India - Home to the 1.26 Billion or 17.5% of World population. One of the largest middle class population of the world with growing income levels.
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Major Food Processing Segments in India
Food Segments of Significance fueling Scalability and Sustainability
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Destination India – The Strategic Advantage
A fast growing Domestic Market plus a Stable and sustainable export market.
5
India - Critical Factors fueling industry growth
Benefits have started to emerge for sustainable long term growth
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7
Political Will and Support – Prime Minister Modi’s Invitation to “MAKE IN INDIA in Food and Agro Value Addition”
Food Processing - Critical Success factors Globally
Favorable conditions for
Food Processing Unit for a Food
Brand
Location
• Proximity to Source of Raw Materials
• Proximity to Markets
Support Structure
• Proximity and Availability of Ancillary Units
• Easy availability of Labor
• Ample Logistic Support
Policy Framework
• Government support
• Liaison & Mobilization
• Industrial impact
Infrastructure
• Hygienic Storage
• Stable Power Supply
• Clean Water Supply
• Non Polluted Environment
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Food Processing Potential in India
Current Processing level in India
High
HighLow
Pro
cessin
g p
ote
nti
al Size of Bubble
Indicates Perishability
An Unstructured and Unorganized Market brings out a big opportunity !!
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It sure looks Interesting …..
a $ 260 Billion Food Processing
industry in India which is poised to grow at a rate of 15% and More…
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What would it take to seize and amplifyour current business potential ?
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Though The Potential is Huge
As every industry has its challenges
We have ours!!
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Even Beyond
FSSAI!!!
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Challenges impact us at the grass root level ??
Instability in Farm Production
Challenges in Establishment units
Regulatory Approvals from the Government
Processable Raw Material Sourcing
Labor Challenges
Infrastructure Challenges
Logistic Challenges
Consumer Demand & Positivity
...and the biggest of them all: To Sustain Growth
Unit Setup
Options
Acquire Green
Field Land
Acquire a unit in
Mega Food Park
Acquire a Industrial
Unit
Does a Constant Need to Grow lead us to Expand Capacity?
Yes! Multiple options - but what effort would each take to build capacity ??
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How to Grow
Expand current
Infra
Set up new
Infrastructure
Growth Options Setting Up New Infra
If New Infra
Food Processing Unit – Setup Effort estimation in India
Factors Green Field Land Industrial Unit Food Park Unit
Statutory Approvals Difficult + Time Taking
Some May Be Available Mostly ReadilyAvailable
Constructed Promises Difficult +Time Taking
Readily Available Readily Available
Power Supply Difficult +Time Taking
Readily Available Readily Available
Clean Water Supply Difficult +Time Taking
May be Readily Available
Readily Available
Effluent Treatment Plant & Approvals
Difficult +Time Taking
May be Readily Available
Readily Available
Road Infrastructure &Security
May Not Be Readily Available May be Readily Available
Readily Available
Clean & Non Polluted Environment
Available Not Available Readily Available
With a food Park , save on up to 18 months of effort , Manpower cost and setup cost & time from day 1.
SAVE TIME & COST; PLOUGH SAVINGS INTO BUILDING A BETTER CONSUMER CONNECT!!
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A
Mega Food Park
How it Works!!
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Has a cluster based approach. Establishes a complete Eco system for Food Processing Helps integrate the Supply Chain
MEGA FOOD PARK is an Exclusive IndustrialPark for Food processing industries whichbrings together Farmers ,Food processors andother stakeholders.
What is a Food Park – The Concept
What is a Food Park – The Concept
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Hub and Spoke Model, Cluster based Approach
Mega Food Park is a perfect destination!!
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Even our PM Agrees!!
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Shri Narendra Bhai inaugurated Mega Food Park just a week ago!!
It is part of the core vision for the Nations Growth
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As a model; a Food Park works…..
And there is one coming up Nearest to
You…
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At Mangrol, Near Surat, Gujarat
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GAIMFP Project is Approved & Supported by the Government
Ministry of Food Processing IndustriesGovernment of India
GAIMFP in a Nutshell !! To provide Complete Infrastructure
Roads, ElectricityWater, SewageETP AND MUCH MORE
Facilities such Cold Storage Frozen StorageWarehousingCommon Processing Facilities
Backward Integration & Farmer Connect through PPCs & Collection Centres
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“All this with an Optimal room for Customization ”
is Strategically Located
is built in Pollution Free Area with excellent connectivity
offers ready infrastructure to start
offers suitable facilities for Food Processing Industry not general industrial facilities
offers ancillary support system for processing & warehousing
Is located in area which has ample labor supply
offers logistical support
is managed by experienced players in market
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Key Advantages GAIMFP –Through the Scanner
GAIMFP is Located Strategically at Mangrol, Near Surat, Gujarat
Hazira Port
JNPT Port
GAIMFP
Ahmedabad
Mumbai
Surat
Kim & Kosamba Railway Stations
Location Distance Road Air Rail Sea
Mumbai 320 km Y Y Y Y
Ahmedabad 250 km Y Y Y
Surat (Hazira) 50 km Y Y Y Y
Vadodara 130 km Y Y Y
Kim, Kosamba
20 km Y Y
Kandla Y
Mundra Y
Vadodara
An Unmatched Infrastructure and Connectivity for a Global Footprint offered by none otherwith 40% of India’s import export cargo handled by Gujarat.
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GAIMFP is Located Strategically for sourcing raw material
Some Numbers from the Cluster
•around 66% of the total production of fruits in the state, fruits includes mango, banana, chiku, papaya and guava.
•21% of the total vegetables produced in the state, the process-able vegetable includes okra, tomato, cauliflower, beans, sweet corn.
•almost 37% of the pulses in the state, Tur and Udad being the important ones.
•about 20% of state’s milk
•94% of Sugarcane
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Continuous Supply , Collaborative Benefits , Max ROI
Vegetables
Fruits
Dairy
Pulses
Poultry
Interestingly a numbers of farmers groups, NGOs and Co-Operatives have shown interest in working with MFP units for mutual advantage. MFP will deployed an Agri team for promoting contract farming and developing linkage between farmer and processors.
GAIMFP is Located Strategically for sourcing raw material
Raw Material Availability - Units in Million MT
Component Fruits
(In MT) Vegetable
(In MT)Cereals (In MT)
Pulses (In MT)
Spices (In MT)
Milk (In MT)
Sugar-cane (In MT) Egg Nos.
Bharuch 1.143 0.111 0.086 0.072 0.839 0.147 0 8.7Narmanda 0.537 0.087 0.036 0.018 1.486 0.072 0.015 6.2
Anand 1.085 0.41 0.511 0.005 2.852 0.437 0.009 634Surat 0.639 0.346 0.108 0.024 1.533 0.354 0 54
Vadodara 0.818 0.519 0.49 0.102 4.356 0.389 0.074 15.5Valsad 0.296 0.154 0.154 0.013 0.318 0.17 0.005 32.5Navsari 0.376 0.286 0.091 0.016 1.8 0.204 0.006 49.7
Tapi 0.247 0.248 0.122 0.02 6.213 0.192 0.016 33.8Total of Cluster 5.141 2.161 1.597 0.268 19.396 1.965 0.125 834.4Rest of Gujarat 2.622 7.889 7.752 0.454 97.451 7.851 0.005 441.8Total of Gujarat
Cluster7.763 10.05 9.349 0.722 116.847 9.816 0.13
1276.2% Within Cluster 66% 22% 17% 37% 17% 20% 96% 65%
At peak estimated capacity Less than 5% of Total cluster production is sufficient to satisfy raw material requirements at the Food park. Hence your sourcing costs are optimized for maximum gains.
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GAIMFP is Located Strategically for sourcing raw material
Horticulture Crops Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mango
Banana
Papaya
Guava
Chiku
Okra
Tomato
Cowpea
Cauliflower
Beans
Peas
Sweet corn
Potato
Tur
Udad
Paddy
Lean PeakNo
Aval.
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Cluster Sufficiency in Supply even in Off Peak or Lean Periods
is Strategically Located
is built in Pollution Free Area with Excellent Connectivity
offers ready infrastructure to start
has all statutory approvals in place
offers suitable facilities for Food Processing Industry not general industrial facilities
offers ancillary support system for processing & warehousing
Is located in area which has ample labor supply
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Key Advantages GAIMFP –Through the Scanner
Our Location has Favorable Agro-climatic conditions
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Optimal Solar power utilization
Favorable climate
Excellent connectivity
Fertile Land
Abundant water Supply
Built in one of the finest Agrizone in India
is Strategically Located
is built in Pollution Free Area with Excellent Connectivity
offers ready infrastructure to start
offers suitable facilities for Food Processing Industry not general industrial facilities
offers ancillary support system for processing & warehousing
Is located in area which has ample labor supply
is managed by experienced players in market
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Key Advantages GAIMFP –Through the Scanner
GAIMFP to offer ready and relevant infrastructure
• Infrastructure Ready Industrial Plots and Ready Pre-Built Plug & Play Sheds for MSME Units - to set up about 30 food processing units.
• Basic enabling Infrastructure at MFP-– Wide Roads, Compound Wall, Street Lights, Fire Fighting & Safety, Security, – Weigh Bridge, Water Supply, Power Infrastructure including solar power, – Sewers & Central Effluent Treatment Plant (CETP),– Common Technical Infrastructure- Cold & Frozen Storage, Warehousing,
Laboratory available on Pay to Use basis to all units in MFP– Access to Backward Integration – 4 Primary Processing / Collection Centers
• Common facilities at Primary Processing / Collection Centers will include-– Sorting & Grading line, Material handling equipment and storage facilities
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is Strategically Located
is built in Pollution Free Area
offers ready infrastructure to start
offers suitable facilities for Food Processing Industry not general industrial facilities
offers ancillary support system for processing & warehousing
Is located in area which has ample labor supply
is managed by experienced players in market
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Key Advantages GAIMFP –Through the Scanner
Facilities specific to Food Processing Industry
• Unlike other Industrial options, GAIMFP offer facilities suitable to Food Processing Industry
• Facilities Include –– Common Processing Facilities-
• IQF line, Pulping line, and State of the Art Testing laboratory
– Other common facilities-• Warehouses, Cold stores, Reefer vans and other transport
vehicles.
– Non Core Amenities-• Farmer facilitation centre, business centre with conference
room and Offices for Services like Bank, Courier, Insurance, Electricity, Communication & electronic surveillance , Workers’ amenities
– A network of collection / Primary Processing Centres
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Proposed Common facilities within Food Park
Sr. No. Component Facility / Capacity
1 Modified Atmosphere type -Multi Commodity Cold
storage
2000 tonnes
(4 x 250 tonnes and 2 x 500 tonnes)
2 General Purpose Cold Store 2000 tonnes ( 4 x 500 tonnes)
3 Sub-zero storage 1500 tonnes ( 3 x 500 tonnes)
4 Ware houses- Raw Material 5000 tonnes
5 Ware houses- Finished Goods 5000 tonnes
6 Food Testing Laboratory All type of physical, chemical and micro biological test
7 Multi Fruit and Vegetable IQF Line 2 tonnes per hour
8 Pulping Line ( Frozen) 1 tonnes per hour
9 Four Primary processing centers at Padra , Jagadia,
Bartad and Valsad
Sorting, grading facility for vegetables
10 Vehicles 4 Reefer Vans & 4 others vehicles (normal)
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is Strategically Located
is built in Pollution Free Area
offers ready infrastructure to start
offers suitable facilities for Food Processing Industry not general industrial facilities
offers support system for processing & warehousing + ancillary industries
Is located in area which has ample labor supply
is managed by experienced players in market
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Key Advantages GAIMFP –Through the Scanner
GAIMFP offers support system for processing &
warehousing + ancillary industries
• GAIMFP offers ancillary support system for processing & warehousing facilities suitable to Food Processing Industry
• Facilities Include –– Pre-Cooling– Grading– Pulping– Sorting– Waxing– Packing– Temporary Storage
• Also, will encourage small & medium processors to set up units at GAIMFP
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Enabling an Ecosystem
is Strategically Located
is built in Pollution Free Area
offers ready infrastructure to start
offers suitable facilities for Food Processing Industry not general industrial facilities
offers ancillary support system for processing & warehousing
Is located in area which has ample Manpower supply
is managed by experienced players in market
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Key Advantages GAIMFP –Through the Scanner
We are in a Zone with large Manpower supply
• The Location of GAIMFP ensures ample labour supply
• The location is classified under ‘Tribal Area’– Local labour in ample
• Gujarat state by itself has no labour issues in terms of availability of labour
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is Strategically Located
is built in Pollution Free Area
offers ready infrastructure to start
offers suitable facilities for Food Processing Industry not general industrial facilities
offers ancillary support system for processing & warehousing
Is located in area which has ample labor supply
is managed by experienced players in market
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Key Advantages GAIMFP –Through the Scanner
GAIMFP is managed by experienced players in
market
• Doshi Group - Highly diversified group having experience in
– the fields of Infrastructure development, dry warehousing, Power Transmission, Construction, Mobile Value added Services, Financial Services as members of the NSE, BSE & MCX and LPG Distribution
• Adani Wilmar Ltd. - JV between Adani Enterprises Ltd and Wilmar Investments (Mauritius) Ltd.
– In the business of crushing edible oil seeds, manufacturing and trading of refined edible oil, De-Oiled Cakes(DOC) & specialty fats (including Vanaspati) and processing and exporting castor oil and castor DOC.
• Jindal Agro Processing Pvt. Ltd.
– In the field of packaged Ready to Eat food and Hotel Management
• Mafat Siroya
– Farmer Member in the SPV, Strong Local Presence - Support for for providing raw material.
• Manu Srivastava
– Strategy consultant for McKinsey & Co. support the SPV in the areas of Strategic Planning, Finance & Marketing.
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• PROMOTERS-SPV MEMBERS – STRENGHTS:– Combined expertise in the Food Processing, backward and forward
integration of raw materials and finished goods and infrastructure development
– Can commit adequate and all necessary resources for timely implementation
– Good financial strength which is required Net Worth to carry out a project of such size
– Experiences in sourcing raw material comes handy in developing backward linkages
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THANK YOU
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GAIMFP – Why Select us?
Mega Food Park CPC
Farmer Groups
Self HelpGroups
Individual Farmers Field Collection Centers
And Primary Processing Centers – Pre-Cooling, Grading, Pulping, Sorting, Waxing,
Packing, Temporary Storage
Pulping, Aseptic Packing, CA Chamber, Cold Store, QC Lab,
Logistic Center, etc
Fresh Products
Domestic Retail
Value Added Products
ImportExportDomestic Sales
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Benefit from a Cluster Hub and Spoke Model.
GAIMFP - Locations of Proposed CPC & PPCS &
Catchment Area
GAIMFP
Botad
Valsad
Itwada/Jaghadia
Location District Distance
Padra Vadodara 150 km
Botad Navsari 65 km
Itwada/Jaghadia, Bharuch 60 km
Valsad Valsad 100 km
Padra
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GAIMFP - CPC Location - Photographs
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GAIMFP – CPC Site plan
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Promoter Details
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Profile: THE DOSHI GROUP (URJA GROUP)• Diversified group having proven track record in all facets of the businesses
• Vast experience (4 decades) in the fields of infrastructure development and storage of food grains in dry warehouses.
• Pioneers in Constructing Private warehouse for use by Food Corporation of India at Viramgam near Sanand in Gujarat.
• Rich experience in infrastructure development through execution of Turn-key projects in Power Transmission and Construction of Commercial & Residential Projects.
• The acquired Project Management skills will be a big support in timely execution of Mega Food Park Project of this size.
• One of the largest Mobile Value added Services provider companies servicing more than 50 Million Customers on behalf of most leading telecom companies such as BSNL, MTNL, Vodafone, Airtel, IDEA, TATA Docomo etc.
• Also present in Financial Services as members of the National Stock Exchange of India, Bombay Stock Exchange of India, Multi Commodity Exchange of India.
• Presence in Mumbai and Ahmedabad, Vadodara, Surat, and Bangalore.
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Profile: ADANI WILMAR LIMITED
• Adani Wilmar Limited (AWL) is a 50:50 JV between Adani Enterprises Ltd and Wilmar Investments (Mauritius) Ltd.
• AWL is engaged in the business of crushing edible oil seeds, manufacturing and trading of refined edible oil, De-Oiled Cakes(DOC) & specialty fats (including Vanaspati) and processing and exporting castor oil and castor DOC.
• The Company is in the middle of ongoing expansion of its existing facilities and has identified Gujarat as one of the preferred regions to set up carious facilities.
• Turnover of almost 1.6 Billion US Dollars ( more than Rs. 8000 Crores) and has fantastic forward integration capabilities of taking their products to the market.
• In light of the strategic advantages that this location offers they have also agreed to join hands as equity participants to this Mega Food Park and commit their vast experience in the Food Processing Industry in order to make this venture a great success.
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Profile: OTHER SPV MEMBERS
• Jindal Agro Processing Pvt Ltd – Engaged in the field of packaged Ready to Eat food with state of art
plants at Baroda. Product range include flatbread, snacks, curries and assortment of ready to eat, frozen foods as also IQF frozen vegetables and fruits.
– Also have experience in service and Hotel Management
• Mafatlal Siroya• Farmer Member in the SPV, Strong Local Presence shall bring Support for this
project through various Agricultural Mandalis for providing raw material.• Also engaged in real estate Business in the Surat City and nearby Districts
• Manu Srivastava• Strategy consultant for McKinsey & Co. B. Tech in Information &
Communication Technology with MBA in Finance & Entrepreneurship • Will support the SPV in the areas of Strategic Planning, Finance & Marketing.
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