A PEER-TO-PEER TRAFFIC SAFETY PROGRAM FOR …...A PEER-TO-PEER PROGRAM: ACTIVE ELEMENTS ... Year...
12
A PEER-TO-PEER TRAFFIC SAFETY PROGRAM FOR AMERICA’S YOUTH
Transcript of A PEER-TO-PEER TRAFFIC SAFETY PROGRAM FOR …...A PEER-TO-PEER PROGRAM: ACTIVE ELEMENTS ... Year...
A PEER-TO-PEER TRAFFIC SAFETY PROGRAM FOR AMERICA’S YOUTH
INVOLVING TEENS IS CRITICAL
“Tell me something, and I’ll forget.
Show me something, and I may remember it.
Involve me, and I’ll understand.”
Chinese Proverb
Highest Risks for Teen Drivers Driver inexperience, coupled with the following situations / conditions: 1. Driving at night / tired 2. Speeding and street racing 3. Distractions, such as cell phones/texting and other
teen passengers 4. Low seat belt use 5. Driving under the influence of alcohol and/or drugs
(Source: National Safety Council, 2007)
A PEER-TO-PEER PROGRAM: ACTIVE ELEMENTS
• High School (since 2002)
• Junior High (added in 2010)
• University (added in 2012)
REACH
San Antonio Yoakum
Beaumont
Tyler
Dallas Odessa
El Paso
Corpus Christi
Lubbock
Austin
Laredo
Pampa
La Joya
Wichita Falls
Waco
Ft Worth
Bracketville
College Station
Brenham
Houston
Mc Allen
Bronte
Taft
• 750+ high schools and nearly 1 million teens reached to date • Also active in CA, CT, GA, NC, NE & MT
Current Program States and Sponsors
Teen Traffic Fatality Trends/Benchmarks In Texas
533540
548 581
625 625
546
504 482459
435
417377
351301 292
200
300
400
500
600
700
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Year
16-19 Year - old drivers involved in fatal crashes in Texas FARS Data (12/10/2013)
1995 On- Road
Driving Test Removed
Teens in the Driver Seat® Implemented
GDL Implemented
Parent Taught Driver Ed
Implemented
2002 - 2012
-53% for 16-to-19 year olds
-68% for 15-to-17 year olds
-14% for drivers 25+ years old
TEENS IN THE DRIVER SEAT® RESOURCES
• Web site: t-driver.com
• Team t-shirts
• TV messages and radio spots
• Logo, artwork
• Downloadable posters
• How-to guide & calendar
• Promotional items
Catch the CRZY! Outreach
• Collect pre-data
• Conduct focused outreach
• Collect post-data
• Send data to TTI for data reduction and report preparation
• (Pizza) party like crazy with $50 gift card
• Fall campaign focused on seat belt use & Spring campaign focused on distracted driving
Other Activities & Benefits
• Positive media coverage for your school
• Community service credits • Contests with prizes • Awards • Teen Advisory Board • Teen of the Month
Cy Falls High School
• Very large high school in Northwest Houston
• Long history of students involved in fatal crashes
• Has become a “best practice” example for the program
• http://www.youtube.com/watch?v=6qhXGjaWIgM
PROGRAM CONTACT
Stay Connected with us.
Program Director Russell Henk (210) 979-9411 [email protected]
