A ONCE IN A LIFETIME OPPORTUNITY FOR WINTER SPORTS BUSINESS IN CHINA

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China is the fastest growing WINTER sports market in the world, with an enormous number of potential customers. Theyare taking a strong focus on developing their winter sports culture, withthe goal of introducing winter sports to more than 300 million people.

This is a once in a lifetime opportunity for winter sport businesses. Entering the Chinese market can be hard. This is why the governmentof Finland has developed the Finnish Winter Sport Cluster, whichwill push Finnish winter sports expertise and products forward with thehelp of Finnish municipalities and Chinese central and regionalgovernments.

The Cluster will be represented in strategic locations across China through office network. Chinese staff will ensure constant localpresence, allowing for smoother communication within the cluster.

A ONCE IN A LIFETIME OPPORTUNITY

GOAL: BY 2022 FINLAND IS THE PREFERRED PARTNER IN WINTER SPORTS IN CHINA

A ONCE IN A LIFETIME OPPORTUNITY FOR WINTER SPORTS BUSINESS IN CHINA

SPORTS CONTENT

CONSUMERS

CLEAN TECHNOLOGIES

COLLABORATION

• Coaching• Athletes development• Event expertise• Sports Education

SPORTS CONTENT• Construction projects• Olympic stadiums and athlete

village construction• Ski resorts and related infra solutions• Arena and Ski tube solutions• Arena conversions, upgrades,

multipurpose arenas• Automation and maintenance

CLEAN TECHNOLOGIES

• Equipment• Clothing and apparels• Sport Tourism

CONSUMER

• Sister City networks• 2019 Winter Sport Theme Year• Sport Associations• Ministerial collaboration

(MoHURD, GAS, MofCom, etc.)

COLLABORATION

Four Business Areas to Boost

Organization Chart – Draft

Steering group BF, MFA, MEE, MEC, OC, companies,

cities, federations

Head of Sports Cluster

NN

Project Manager Fin.

Consultant 50% Fin.

Project Manager Cn.

Senior Advisor Cn. Beijing Winter Sports Show Room

Winter Sports Offices Harbin

Zhangjiakou

Winter Sports Offices

Others under Study

Marketing 30%

Senior Sports Advisor Fin. 30%

Business Finland partner

services

Visit Finland Innovation funding

Success for the clustermembers

Companiesready for

China marketDelegations

and dooropeningservices

Local networksin the target

market

State levelProgram

Team Finland - collaboration

Individualsupport for

membercompanies

when needed

Clear focusand

identifyingopportunities

Finnish jointoffering

• Organization in China: Presence in Beijing + Winter sports offices in the provinces• Identifying Chinese customers and their needs• Understanding the latest developments of the Winter Sports sector in China

Strong presence in China

• Provinces, Cities, companies, central and local governments• Understanding the local way of doing business• Maintaining and widening the local network to support Finnish business in China

Identifying new markets and creating

networks

• Strengthening marketing and sales knowhow of the member companies in China• Trainings for companies to clarify the value proposition and messaging in the marketing

materials• Supporting the member companies individual action plans in China• Small scale consulting when needed

Detailed planning and activities in individual

company level

• Delegations in China and Finland, exhibitions and seminars• Speaking slots in Chinese Winter Sport related conferences• Buyers and press visits to Finland• Online and offline marketing materials

Visibility and marketing

- Finding and verifying business leads and organizing matchmaking through network in China

- Business delegations and seminars in China and Finland (approx 6-8 visits a year)

- Opening of the Harbin winter sport office followed by Beijing Showroom and Zhangjiakou office

- Office services and facilitating negotiations for members

- Maintaining relationship with Chinese officials with the support of the team in China and the Embassy of Finland in China

- National Sino-Finnish 2019 Winter Sports Theme Year opening doors

- Social media and online presence in China + combined marketing materials for the cluster

- Business trainings for member companies by Business Finland

- Evaluating Business Finland innovation funding for member companies

- Support from steering group consisting of company, ministries’ and sport federation representatives

- All program activities are planned by steering group and discussed with all the members

HOW DO WE DO IT?

Showroom as an option

- Services- Office space- Showroom with advanced digital facilities- Open 5 days a week- Possibility to organize company specific events and

business negotiations- Possibility to bring and stock printed company

marketing materials- Business Finland employee present based on

availability

- Benefits- Central location in Beijing for business meetings- Joint Finnish offering brings credibility for all

companies in the facility- All needed office facilities while visiting Beijing- Company materials always available for visitors- Easy to access location for Winter Sport related

events

OLYMPIAD

PRICINGCITIES40 000 € / yearIncluding 6 local startups

LARGE CORPORATIONS12 000 € / year

SMALL and MEDIUM SIZE COMPANIESMembership 6 000 € / year

SPORTS INSTITUTES & EDUCATIONMembership 6 000 € / year

SPORTS ASSOCIATIONSCommercial Rights Co-operation

WHY JOIN?

01THE STATEGovernment level cooperation with China. Finnish Winter Sports Cluster is the official program of Finnish government

02THE BRANDOperating under a respected Finnish brand as a part of the official Finnish winter sport offering

03THE OFFERINGThe combined offerings of top companies, sports institutes, associations, cities and other stake-holders can be implemented in different regions in China

04THE MOMEMTUM IS NOW2019 is the official winter sport year between Finland and China, which will strongly reflect to Olympics 2022 and beyond.

05THE MARKETExclusive access to the fastest growing winter sports market in the world

06THE LOCAL NETWORKA locally managed Beijing Showroom + office network across China, which prescreens projects and arrange events for members