a nonproﬁt guide to getting the · 2018. 1. 22. · 1. Google gives your non-proﬁt $10,000 per...

Rates are benchmarks only. We evaluate each project and work with clients individually to offer packaged programs at the most competitive budget levels.

a nonprofit guide to getting the most out of your Adwords grant

www.pbjmarketing.com(646)770.3271 // 175 Varick Street New York, NY 10014

http://www.pbjmarketing.com

table of contents

AdWords overview what is Google Grants?

what is an AdWord?what does it do for me?

Program details program guidelines

who is eligible?what are the restrictions?

Launch a campaign what results can I get?

who can manage all of this?

PBJ Marketing | Copyright © 2014 PB&J Promotions LLC All Rights Reserved

overviewwhat is Google Grants?

what is a Google Grant?

Google wants to support your efforts to raise awareness surrounding your cause and help you change the world.

Google Ad Grants offers nonprofits up to $10,000 per month in in-kind (free) AdWords advertising to promote your mission and grow your Google search result pages.

But wait… what is an AdWord??


you search for “water charities”

you get search page results

these are AdWords

and this could be you!

what is an AdWord?


So lets say…

what does it do for me?

The Ad Grants program brings you the power of AdWords to create a custom marketing strategy to help your nonprofit achieve its goals with the following parameters:

• up to $10,000 per month, which is equivalent to $329 per day

• $2.00 max cost-per-click (CPC)• Only run keyword-targeted

campaigns • Only appear on Google search

results pages

• Only run text ads


program detailshow does it all work?

what are the guidelines?

Google Grants Guidelines

• Must have a website & your ad must link to that website

• Keywords “purchased” must be relevant to your organization

• Website must not have revenue generating ads like Adsense

• Account must be maintained 


who is eligible?

Google Grants Eligibility

• 501(c)(3) status

• Some restrictions apply, including: geographic, membership organizations, religious/political organizations, non-profits primarily providing commercial goods/services

www.google.com/grants/details.html2 

 


what are the budget restrictions?

If awarded a Google Grant, your organization will receive:

• Up to the equivalent of $10,000 advertising per month (which is equivalent to $329 per day)

• Some keywords may not be available

• If you consistently reach the $10,000 cap, you may apply for a higher level Google Grant with additional services  

 

 PBJ Marketing | Copyright © 2014 PB&J Promotions LLC All Rights Reserved

launching a campaignwhat can I expect?

what are the results?


1. Google gives your non-profit $10,000 per month to spend in Google Adwords at no expense

2. PBJ estimates this will generate 10,000 to 20,000 extra unique visitors per month (120,000 to 240,000 per year)

3. Managed properly, Google Grants can potentially increase annual website traffic by 1,056% from 22,734 visitors to 260,000+ visitors

4. With just a 1% conversion rate and a $50 avg. donation size, 240,000 extra visitors could generate $120,000 in donations

who can manage this campaign?


Google Adwords is very user-friendly and can be managed internally by your organization.

PBJ also offers services to manage a successful campaign for you.

We offer a three-tiered management approach to start your campaign:

Tier 1 Tier 3Tier 2$500

$5,000

$1,500

management fee:

Adwords Spend (grant):

one-time setup fee:

$750

$7,500

$1,500

$1,000

$10,000

waived

Rates are benchmarks only. We evaluate each project and work with clients individually to offer packaged programs at the most competitive budget levels.

we hope this information was helpful, now take the next steps and let us help you get qualified!

[email protected](646)770.3271 // www.pbjmarketing.com

http://www.pbjmarketing.com

make it happen.

PBJ Marketing // (646)770.3271 // 175 Varick Street New York, NY 10014

if you can dream it,we can do it.

a nonproﬁt guide to getting the · 2018. 1. 22. · 1. Google gives your non-proﬁt $10,000 per...

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