A 'Non-Google' Approach to Design Sprints
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C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd Design Sprints: A ‘Non-Google’ Approach
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Transcript of A 'Non-Google' Approach to Design Sprints
C. Todd Lombardo Chief Design Strategist
Fresh Tilled Soil @iamctodd
Design Sprints: A ‘Non-Google’ Approach
Not this one.
This one.
Challenge 1 HIGH FIVE EVERYONE IN THE ROOM
IN 60 SECONDS
Challenge 2 MAKE EVERYONE HAPPY
IN 60 SECONDS
YOU ARE HERE
YOU WANT TO BE HERE
YOU ARE HERE
YOU WANT TO BE HEREMAKE EVERYONE HAPPY
YOU ARE HERE
YOU WANT TO BE HEREMAKE EVERYONE HAPPY HIGH-FIVE EVERYONE
Everyone Has a Process…
IDEO
XPLANE
CHESKIN
BITOMI
COOPER
FROG
FITCH
MELVILLE
IDEO ED Discovery Interpretation Ideation Experimentation Evolution
STANFORD Empathize Define Ideate Prototype Test
Prepare Form Harden Fire & Glaze
Source: Design Council UK
Source: IBM
Empathize Define Prototype TestIdeate
Discovery Interpretation Experimentation EvolutionIdeation
Source: gv.com; thoughtbot.com; smashngmagazine.com
Applied Design-Thinking
Define Understand Build TestIdeate
Understand Diverge Prototype ValidateDecide2013
Unpack Sketch Prototype TestDecide2015
Understand Diverge Build TestConverge
Empathize Define Prototype TestIdeate
Map Sketch Build TestDecide2016
Design Sprint Processes
Understand Define Build TestDecide
Our Design Sprint Approach
Our Design Sprint Approach
UNDERSTAND
Our Design Sprint Approach
UNDERSTAND DIVERGE
Our Design Sprint Approach
UNDERSTAND DIVERGE CONVERGE
1º
2º
3º
Our Design Sprint Approach
UNDERSTAND DIVERGE CONVERGE
1º
2º
3º
Our Design Sprint Approach
UNDERSTAND DIVERGE CONVERGE PROTOTYPE
1º
2º
3º
Our Design Sprint Approach
UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
1º
2º
✓X
1º
2º
3º
Make Things People Want
Make People Want
Things>
(or Need, or Love!)
Understand
GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions
KNOW THE USER Who / Do Personas User Journey Map
DEFINE THE PROBLEM Problem Statement Problem Reframe
WRAP-UP Daily Retrospective
ASSUMPTIONS
BACKGROUND INSIGHTS
“WHO”
JOURNEY
PROBLEM STATEMENT
REFRAME
PHASE 2
Assumptions: what you think you know
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES.
DO NOT LIFT YOUR PEN.
HI
HI
LO
LOImportance
Risk
HI
HI
LO
LOImportance
Risk
HIGH IMPORTANCE HIGH RISK
HIGH IMPORTANCE LOW RISK
LOW IMPORTANCE LOW RISK
LOW IMPORTANCE HIGH RISK
HI
HI
LO
LOImportance
Risk
HIGH IMPORTANCE HIGH RISK
HIGH IMPORTANCE LOW RISK
LOW IMPORTANCE LOW RISK
LOW IMPORTANCE HIGH RISK
What are you solving for?really
ASSUMPTIONS
BACKGROUND INSIGHTS
“WHO”
JOURNEY
PROBLEM STATEMENT
REFRAME
Reframe?
THERE’S NO OPPORTUNITY,
NOBODY IS WEARING ANY
SHOES!
THERE’S NO OPPORTUNITY,
NOBODY IS WEARING ANY
SHOES!
THERE’S A HUGE OPPORTUNITY,
NOBODY IS WEARING ANY
SHOES!
Diverge
GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories
GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique
WRAP-UP Daily Retrospective
When ___
I need__
So that___
JOB STORY SIX UP STORYBOARD
Job Stories
“Job?”
When ___SITUATION___,
I want/need __MOTIVATION__,
so that / because __OUTCOME__.
When it’s 3pm and I’m sleepy,
I need a pick-me-up,
so that I can be alert for my team.
Storyboards
DRAW FRAME 1
HEADLINE
FRAME 1 OPENING
DRAW FRAME 2
FRAME 2 MIDDLE
FRAME 3 RESOLVE
DRAW FRAME 3
JOB STORY
SIX-UPSTORY BOARD
Converge
GET STARTED Review Agenda and Rules Diverge Recap
DECISION CRITERIA $100 Test Assumptions Table
SKETCHING Sketching - I Ritual Dissent Team Sketching – II
WRAP-UP Workshop Retrospective
Process
UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
1º
2º
✓X
1º
2º
3º
Assumption Table
Assumption
Test by …?Assumption
Test by …? Valid if…?Assumption
Test by …? Valid if…?Storyboard AssumptionAlternative
Ritual Dissent
Prototype
PROTOTYPE Refine sketch Build it!
PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview
WRAP-UP Daily Retrospective
Prototypes MINIMIM VIABLE CONCEPTS
TestINTERVIEWS 1 2
WRAP-UP Sprint Debrief Daily Retrospective
Really?
1. Pre-roll questions 2. Test / Tasks 3. Post-roll questions
Interview Structure
1. Pre Roll: Establish background questions
(“how do you currently…”)
2. Test: Determine which tasks to test prototype
(“using this app, try to register for…”)
3. Post-Roll: Wrap-up questions
(“How easy was this compared to how you do it today…?”)
Be curious as all @&#%
Retrospectivewhat worked?
..was validated?
..did you learn?
“What Do I Do Now?!?”
H4 H3
Innovation Emerging Scaling Operating
Problem/Solution Product/Market
Efficiency (core)
H2 H1Scale
H4 H3 H2 H1Product
Development
Innovation
Services
Startup
Accelerator
DESIGN SPRINTS, WORKSHOPS, EVENTS
FIVE EXTERNAL STARTUPS
IDEA LAUNCH
STEERING
COMMITTEE
H3 PROJECTDS DS
? ?
}}}DESIGN SPRINT INTERVALS
AGILE DEVELOPMENT
Define
Understand
Build
Test
Ideate
WEEK 1Refine
Build
Test
WEEK 2Refine
Build
Test
WEEK 3Refine
Build
Test
WEEK 4Refine
Build
Test
WEEK n
Sprint 5K Marathon
ASSUMPTIONS
PROTOTYPE
TEST
LEARN
Lean Startup? Lean UX?
LEARN
BUILD MEASURE
PRODUCT
DATA
IDEA
S
BUILD
BUILD BUILD
PRODUCT
PROD
UC
TPRO
DU
CT
Credit: Wolf Bruening
LEARN
BUILD MEASURE
PRODUCT
DATA
IDEA
S START HERE?
Agenda Hacks…
Agenda: Shorter day - 10a to 4pMonday 10a to 4p
UNDERSTAND
Intro to Design Sprint
Intro to Understand
Problem Statement
Existing research
Facts & Assumptions
Reframe
Personas
Challenge Maps
Daily Retro
Tuesday 10a to 4p
DIVERGE
Intro to Diverge
Recap Day 1
Job Stories
Diverge Cycle
Mind Map
SixUps
Storyboard
Critique
Daily Retro
Wednesday 10a to 4p
CONVERGE
Intro to Converge
Recap Phase 2
Assumptions Table /
$100 Test
Identify Alternatives
Team Sketch I
Ritual Dissent
Team Sketch II
Daily Retro
Thursday
PROTOTYPE
Build prototype
Define Test Plan
Confirm Interviews
Friday
TEST
Interview #1
Interview #2
Interview #3
Interview #4
Interview #5
Friday
RETRO & DEBRIEF
Sprint Retro
Agenda: Invitee Hack
Core Team Exec Participation
Monday 10a to 4p
UNDERSTAND
Intro to Design Sprint
Intro to Understand
Problem Statement
Existing research
Facts & Assumptions
Reframe
Personas
Challenge Maps
Daily Retro
Tuesday 10a to 4p
DIVERGE
Intro to Diverge
Recap Day 1
Job Stories
Diverge Cycle
Mind Map
SixUps
Storyboard
Critique
Daily Retro
Wednesday 10a to 4p
CONVERGE
Intro to Converge
Recap Phase 2
Assumptions Table /
$100 Test
Identify Alternatives
Team Sketch I
Ritual Dissent
Team Sketch II
Daily Retro
Thursday
PROTOTYPE
Build prototype
Define Test Plan
Confirm Interviews
Friday
TEST
Interview #1
Interview #2
Interview #3
Interview #4
Interview #5
Friday
RETRO & DEBRIEF
Sprint Retro
Designer/Maker/Engineer
Day 1
UNDERSTAND
Intro to Design Sprint
Intro to Understand
Problem Statement
Existing research
Facts & Assumptions
Reframe
Personas
Challenge Maps
Daily Retro
Day 2
DIVERGE & CONVERGE
Intro to Diverge
Recap Day 1
Job Stories
Diverge Cycle
Assumptions Table / $100 Test
Identify Alternatives
Team Sketch I
Ritual Dissent
Day 3
PROTOTYPE
Build prototype
Define Test Plan
Confirm Interviews
Day 4
TEST
Interview #1
Interview #2
Interview #3
Interview #4
Interview #5
Day 4 or Day 5
RETRO & DEBRIEF
Sprint Retro
Agenda: Four Day Hack
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
UNDERSTAND DIVERGE CONVERGE
PROTOTYPE TEST
Week 1
Week 2
PREP + RESEARCH
DEBRIEF
Agenda: Two-Week Hack
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
UNDERSTAND
DIVERGE CONVERGE
PROTOTYPE
TEST
Week 1
Week 2
Week 3
Week 4
PREP + RESEARCH
BUILD, BUILD, BUILD!
DIGEST
DEBRIEF
Agenda: Four Week Hack
Preparation / Research
IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Design Sprint
UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
Iteration 1
ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF
Final IterationASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO
Agenda: Four Week Hack Alternate
It’s the mindset…
DESIGNER SCIENTISTEMPATHIC
MAKER
FORWARD LOOKING
RIGOROUS
EXPERIMENTAL
HYPOTHESIS DRIVEN
Designtist
SCIENTIFIC METHOD
DESIGN PROCESS
AGILE PHILOSOPHY design
sprint
Problem-Solution-Why
Water on the floor —> Mop
Problem-Solution-Why
Water on the floor —> Mop
WHY? Leaky pipe —> Fix pipe
Problem-Solution-Why
Water on the floor —> Mop
WHY? Leaky pipe —> Fix pipe
WHY? Too much pressure —> Lower pressure
Problem-Solution-Why
Water on the floor —> Mop
WHY? Leaky pipe —> Fix pipe
WHY? Too much pressure —> Lower pressure
WHY? Pressure Regulator —> Replace Regulator
Problem-Solution-Why
Water on the floor —> Mop
WHY? Leaky pipe —> Fix pipe
WHY? Too much pressure —> Lower pressure
WHY? Pressure Regulator —> Replace Regulator
WHY? Maintenance Schedule —> More frequent inspection
There is no substitute for critical thinking. C. Todd Lombardo THAT GUY, FRESH TILLED SOIL
Not just mindset… belief!
Title (H1)
Source: USA Networks
What do you believe?
NEED BELIEF ACTION RESULT
Source: Liminal Thinking by D. Gray
Source: Liminal Thinking by D. Gray
Who is
right?
What is
right?
Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
