A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM ...
Transcript of A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM ...
A N E W B A Y M E D I A P U B L I C A T I O N
GU
IT
AR
PL
AY
ER
.C
OM
®
!"#$%&$'#( )* #$+,$-.(/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
JANUARY 2014 $6.50 !"#$%
R I VA L SO N S LTO M AT I TO LO U R E E D R E M E M B E OZ N OY ’ S T W I ST E D B LU ES !
STEVE CROPPER’S GREATEST
LICKS DECODED
& RANDALL
AND THE “MAGIC” BOOGIE
FOREVER
A N E W B A Y M E D I A P U B L I C A T I O N
GU
IT
AR
PL
AY
ER
.C
OM
®
!"#$%&$'#( )* #$+,$-.(/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
JANUARY 2014 $6.50 !"#$%
R I VA L SO N S LTO M AT I TO LO U R E E D R E M E M B E OZ N OY ’ S T W I ST E D B LU ES !
STEVE CROPPER’S GREATEST
LICKS DECODED
& RANDALL
AND THE “MAGIC” BOOGIE
FOREVER
OVER 5.8 MILLIONDEDICATED BUYERSGUITAR WORLD IS THE WORLD’S
BEST-SELLING GUITAR MAGAZINE. PROFESSIONALS AND BEGINNERS ALIKE
TURN TO GUITAR WORLD FOR TOP-FLIGHT
COVERAGE OF THEIR FAVORITE ARTISTS, FROM
ROCK TITANS LIKE LED ZEPPELIN’S JIMMY
PAGE AND METALLICA’S KIRK HAMMETT TO
CONTEMPORARY STARS LIKE THE FOO FIGHTERS’
DAVE GROHL AND TOOL’S ADAM JONES. EVERY
ISSUE OF GUITAR WORLD MAGAZINE OFFERS
BROAD-RANGING INTERVIEWS THAT COVER
TECHNIQUE, INSTRUMENTS AND LIFESTYLES
AS WELL AS GUITAR WORLD’S FAMOUSLY
THOROUGH LESSONS AND TRANSCRIPTIONS.
2016 INTRODUCTION
96% OF SUBSCRIBERS PLAN TO BUY GEAR IN THE NEAR FUTURE71% TRUST GUITAR WORLD
MOST
90% BELIEVE
ADS AREINTERESTING &COMPELLING
WELL-EDUCATED & AFFLUENT72% OF SUBSCRIBERS HAVE
A BACHELOR’S DEGREE OR HIGHERAVERAGE HOUSEHOLD INCOME: $83,656
LOYAL & ENGAGED87% TOOK ACTION AS A RESULT OF READING GUITAR WORLD65% WERE STIMULATED TO MAKE UNPLANNED PURCHASES AFTER READING
71% TRUST GUITAR WORLD TEN TIMES MORE THAN THE NEAREST COMPETITOR
84% FREQUENTLY VISIT GUITARWORLD.COM
4.1 HOURS ON AVERAGE, SPENT READING EACH ISSUE
AVERAGE GUITARS OWNED: 5
50% ADVISE OTHERS ON GEAR AND GUITAR PUCHASES
85% CALL GUITAR WORLD THEIR “FAVORITE MAGAZINE FOR GUITAR INFO”
PLAN TO PURCHASE66% PLAN TO BUY A GUITAR
96% PLAN TO PURCHASE GEAR
IN THE NEAR FUTURE
$1,050 AVERAGE PRICE READERS
PLAN TO SPEND ON GUITAR
2016 MAGAZINE AUDIENCE
1,548,000DEDICATEDPRINT & DIGITALREADERS
2016 WEB & MOBILE AUDIENCE
ADVERTISING ON GUITARWORLD.COM IS A PROVEN WAY TO MARKET YOUR PRODUCTS AND DRIVE VISITORS TO YOUR SITE. WITH CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.
VIDEO ADVERTISING: GUARANTEED EXPOSURE IN ONE OF OUR MOST HIGHLY-TRAFFICKED SECTIONS. ENGAGE MUSICIANS WORLDWIDE WITH CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.
MEDIA OPPORTUNITIES
eNEWSLETTER: DAILY SHREDTHE DAILY SHRED ENEWSLETTER GOES
DIRECT TO OVER 122K OPT-IN SUB-
SCRIBERS, WITH SUPERIOR REACH AND
OPEN RATES, DAILY SHRED IS AN EX-
CEPTIONAL VALUE TO CONNECT WITH
ENGAGED PLAYERS WORLDWIDE.
INTERSTITIAL/PRESTITIALCONTENT SPONSORFOOTERCOVER WRAP
INTERACTIVE SLIDERFLOATING ADPAGE TAKEOVERPUSHDOWN UNIT WITH VIDEO
VIDEOCLICKABLE WALLPAPEREXPANDINGCUSTOM AD UNITS
1.8 MILLIONUNIQUE MONTHLY VISITORS7,408,416 PAGE VIEWS
291,000 1,605,000
115,000NEWSLETTER SUBSCRIBERS
FOLLOWERS
LIKES
2016 SOCIAL AUDIENCE
1,604,938 291,000
291,000 89,919
2016 VIDEO ADVERTISING
VIDEO CAN BE UTILIZED WITHIN AD UNITS TO HIGHLIGHT PROGRAM-MING AND PROVIDE READERS WITH PROMO REELS OR EXAMPLES OF PRO-GRAMMING
OUR VIDEO PRE-ROLLS OFFER UP TO 30 SECOND PROMOTIONAL VIDEOS THAT CAN PLAY BEFORE RELATED ED-ITORIAL VIDEO CONTENT. USERS CAN CLICK THE PRE-ROLL AND LAND ON THE ADVERTISERS PRODUCT PAGE.
143 MILLION
VIEWS
2016 EDITORIAL CONTENT
OUR READERS SPEND MORE THAN
3 HOURSREADING EACH ISSUE
2016 CUSTOM PRODUCT LAUNCH
WHEN DUNLOP WAS READY TO ROLL OUT THEIR NEW LINE OF SLIDES, THEY MADE THEIR PRESENCE KNOWN WITH AN ONLINE BLITZ THAT GOT RESULTS. AND IBANEZ DREW FOCUS TO THEIR LINE OF
SEVEN-STRING GUITARS WITH A SIMILAR FLIGHT OF CONCENTRATED EXPOSURE. IN JUST THREE DAYS THEIR PRODUCTS WERE
SEEN NEARLY 300,000 TIMES BY AN AUDIENCE EAGER TO KNOW MORE. ARE YOU LAUNCHING A NEW PRODUCT, SERVICE, OR
PROMOTION? LET US PUT A ROLL OUT PACKAGE TOGETHER FOR YOU.
SITE SKINS AND BANNERS
TAKE OVER OUR SITE FOR A DAY, A
WEEK OR, LONGER! FRAME THE
SITE WITH A SKIN, RUN BANNERS IN
EVERY SLOT: 728X90, 300X250 AND
160X600. NO ONE CAN POSSIBLY IG-
NORE YOUR MESSAGE!
CUSTOM EDITORIAL
ENLIST OUR EDITORIAL TEAM TO CRE-
ATE CONTENT THAT FEATURES YOUR
PRODUCT’S STRENGTHS. FOR IBANEZ
WE WROTE AN ARTICLE FOCUSING
ON THE GREATEST SEVEN-STRING
GUITAR SONGS, AND FOR DUNLOP,
WE SHARED OUR EDITORS’ FAVORITE
SLIDE GUITAR SONGS.
INTERACTIVE CONTENT
WANT TO REALLY DRAW A CROWD?
CONSIDER SPONSORING A POLL, CON-
TEST, OR GAME. INVITE OUR READERS
TO INTERACT AND YOU’LL BE REWARD-
ED WITH RESPONSES...AND SALES!
2016 N E W S S T A N D I N T E G R A T I O N
ALL 966,289 USERS WHO HAVE
THE GUITAR WORLD MAGAZINE
APP ON THEIR IPHONE, IPAD, OR
IPOD TOUCH WILL RECEIVE A
‘PUSH NOTIFICATION ALERTING
THEM TO THE FREE PUBLICATION
ON OUR NEWSSTAND, READY TO
DOWNLOAD.
ONCE THE SUBSCRIBER OPENS THE NOTIFICATION, THEY WILL SEE ALL THE GUITAR WORLD CURRENT AND BACK ISSUES. ALONGSIDE THE MAGAZINE OFFERINGS WILL BE THE FREE PUBLICATION, AVAIL-ABLE FOR DOWNLOAD. ONCE SELECTED, THE PUBLICATION DOWNLOADS IMMEDIATELY AND WITHIN MINUTES THE SUBSCRIB-ER IS READING.
ONCE DOWNLOADED, THE PUBLI-
CATION WILL SIT BESIDE GUITAR
WORLD MAGAZINE ON THE DE-
VICE’S NEWSSTAND, READY TO BE
REREAD AS MANY TIMES, WITHIN
THE AVAILABLE TIMEFRAME, THE
READER WOULD LIKE.
GUITAR WORLD CAN OFFER YOU INSTANT ACCESS TO
OVER 1 MILLION USERSDIRECTLY TO THEIR HANDHELD DEVICE
2016 SPECIALTY ADVERTISING
THE FRACTIONAL AD: 1/6, 1/4, 1/3 AND 1/2 PAGE ADS GET YOUR MESSAGE ACROSS AT A FRACTION OF THE COST!
MARKETPLACE: PERFECT FOR BOUTIQUE COMPANIES AND STARTUPS, OUR MARKETPLACE SUITS COMPANIES WITH SMALLER BUDGES. YOU’LL ENJOY A GREAT VALUE AND GET YOUR MESSAGE ACROSS TO AVID GUITAR BUYERS.
PRODUCT PROFILE: CLEAN, STRAIGHTFORWARD MARKETING. YOU PROVIDE AD TEXT AND A PRODUCT PHOTO, AND WE DO THE REST.
PRODUCT PROFILE MARKETPLACEFRACTIONAL ADVERTISING
SPECIALTY ADVERTISING PROVIDES COST-EFFECTIVE SOLUTIONS
TO REACH YOUR TARGET AUDIENCE
2016 EVENTS
BASS PLAYER LIVE EVERY FALL IN LOS ANGELES, BASS PLAYER MAGAZINE STAGES THEIR LEGENDARY BASS PLAYER LIVE! EVENT. BASS PLAYER LIVE! IS A 2-DAY GATHERING OF THE WORLD’S GREATEST BASS PLAYERS, BASS MANU-FACTURERS, FANS AND STUDENTS.
REVOLVER GOLDEN GODS
THE SIXTH ANNUAL REVOLVER GOLDEN GODS AWARDS SHOW TOOK PLACE THURSDAY, APRIL 23, AT CLUB NOKIA IN DOWNTOWN LOS ANGELES. GUN’S AND ROSES PERFORMED LIVE AND RECEIVED THE “RONNIE JAMES DIO LIFETIME ACHIEVEMENT” AWARD, JOAN JETT RECEIVED THE “GOLDEN GOD AWARD.”
ROCKSTAR MAYHEM FESTIVAL
THE ROCKSTAR ENERGY MAYHEM FESTIVAL IS THE LARGEST HARD ROCK AND HEAVY METAL TOUR OF THE YEAR, REACHING 30 CITIES AND OVER 350,000 MUSIC FANS.
NEWBAY MUSIC GROUP CUSTOM EVENTS
TEAM UP WITH NEWBAY MUSIC GROUP TO CREATE AN EVENT THAT PROMOTES YOUR BRAND OR PRODUCTS AND GETS THE ATTENTION YOU DESERVE.
ROCK ON THE RANGE
ROCK ON THE RANGE IS AN ANNUAL ROCK FESTIVAL FEATURING MOSTLY MAINSTREAM ROCK BANDS THAT DRAWS MORE THAN 40,000 FANS PER DAY.
2016 EDITORIAL CALENDAR
MARCH APRIL
MAY JUNE JULY
AUGUST SEPTEMBER OCTOBER
NOVEMBER
JANUARY
AD CLOSE 12/31 MATERIALS 1/2ON SALE 2/3
AD CLOSE 1/28 MATERIALS 1/30ON SALE 3/3
AD CLOSE 2/25 MATERIALS 2/27ON SALE 3/31
AD CLOSE 3/25 MATERIALS 3/27ON SALE 4/28
AD CLOSE 4/22 MATERIALS 4/24ON SALE 5/26
AD CLOSE 5/20 MATERIALS 5/22ON SALE 6/23
AD CLOSE 6/17 MATERIALS 6/19ON SALE 7/21
AD CLOSE 7/15 MATERIALS 7/17ON SALE 8/18
AD CLOSE 8/12 MATERIALS 8/14 ON SALE 9/15
AD CLOSE 11/4 MATERIALS 11/6 ON SALE 12/8
NOVEMBER DECEMBER HOLIDAY
AD CLOSE 8/6 MATERIALS 8/8 ON SALE 9/13
AD CLOSE 9/7 MATERIALS 9/9 ON SALE 10/11
AD CLOSE 10/5 MATERIALS 10/7 ON SALE 11/8
DISTRIBUTEDAT SOUTH BY SOUTHWEST
OCTOBER
AD CLOSE 7/11 MATERIALS 7/13ON SALE 8/16
SEPTEMBER
AD CLOSE 6/13 MATERIALS 6/15ON SALE 7/19
AUGUST
AD CLOSE 5/18 MATERIALS 5/20ON SALE 6/21
JULY
AD CLOSE 4/11 MATERIALS 4/13ON SALE 5/24
JUNE
AD CLOSE 3/23 MATERIALS 3/25ON SALE 4/26
MAY
AD CLOSE 2/24 MATERIALS 2/26ON SALE 3/29
APRIL
AD CLOSE 1/27 MATERIALS 1/29ON SALE 3/1
DISTRIBUTEDAT SOUTH BY SOUTHWEST
MARCH
AD CLOSE 12/30 MATERIALS 1/1ON SALE 2/2
FEBRUARY
AD CLOSE 12/2 MATERIALS 12/4ON SALE 1/5
DISTRIBUTEDAT WINTER NAMM
DISTRIBUTEDAT MUSIKMESSE
DISTRIBUTEDAT SUMMER NAMM
2016 ADVERTISING RATES
2014 Gross Rates 1X 3X 6X 13X 18X 26X 30X 36X 48X 60X 72X*
Full Page 4 Color $12,060 $11,450 $10,855 $10,250 $9,645 $9,045 $8,445 $7,840 $7,235 $6,630 $6,030
2/3 $10,125 $9,615 $9,115 $8,605 $8,110 $7,600 $7,090 $6,590 $6,080 $5,570 $5,070
1/2 $8,925 $8,475 $8,030 $7,585 $7,140 $6,690 $6,240 $5,805 $5,355 $4,905 $4,465
1/3 $7,235 $6,875 $6,510 $6,150 $5,785 $5425 $5,065 $4,705 $4,345 $3,975 $3,620
1/4 $6,030 $5,730 $5,425 $5,125 $4,820 $4,520 $4,225 $3,920 $3,620 $3,320 $3,015
1/6 $3,015 $2,865 $2,715 $2,565 2,405 $2,265 $2,110 $1,965 $1,815 $1,650 $1,510
SCHEDULETITLE ISSUE DATE ON-SALE SPACE ART DUE
Guitar World January 12/8 11/4 11/6
Guitar World February 1/5 12/2 12/4
Guitar World March 2/2 12/30 1/1
Guitar World April 3/1 1/27 1/29
Guitar World May 3/29 2/24 2/26
Guitar World June 4/26 3/23 3/25
Guitar World July 5/24 4/11 4/13
Guitar World August 6/21 5/18 5/20
Guitar World September 7/19 6/13 6/15
Guitar World October 8/16 7/11 7/13
Guitar World November 9/13 8/6 8/8
Guitar World December 10/11 9/7 9/9
Guitar World Holiday 11/8 10/5 10/7
2014 Cover Rates 13X
4th $14,110
3rd $12,480
2nd $13,025
2014 Marketplace Display Ads:
1X 3X 6X 13X
1/6 $1,600 $1,295 $1,130 $1,105
1/12 $870 $795 $745 $385
1 inch $465 $425 $385 $360
2014 Text Rates — $5.00 per word. $50.00 minimum. No frequency discounts on classified ads.
BUNDLE RATE10% DISCOUNT APPLIES TO 13X ISSUE
COMMITMENTS IN GUITAR WORLD.
SHORT RATEAD FREQUENCY COMMITMENTS NOT MET IN
CONTRACT PERIOD WILL BE SHORT RATED
COMBINATION RATESADS MAY BE COMBINED IN OTHER NEWBAY
MUSIC NETWORK PUBLICATIONS FOR
MAXIMUM FREQUENCY. OWNED DIVISIONS
OF THE SAME COMPANY MAY COMBINE ADS
FOR MAXIMUM FREQUENCY.
INCLUDES GUITAR WORLD AND GUITAR
BUYERS GUIDE. *MAXIMUM DISCOUNT
AVAILABLE INCLUDING COMBINATION RATE
STRUCTURE. SAME RATES APPLY TO GUITAR
WORLD BUYERS GUIDES (SUMMER AND
HOLIDAY '14)
2016 ADVERTISING SPECIFICATIONS
SPREAD AD
Live/Safety 16.25 W x 10.375 H
Trim 16.75 x 10.875
Bleed 17 x 11.125
FULL PAGELive
7.875 x 10.375Trim
8.375 x 10.875Bleed
8.625 x 11.125
2/3 Page Vertical
4.625 x 10.25
Half Page Vertical
4.625 x 7.375
Half Page Horizontal7.25 x 4.875
1/3 Page Vertical
2.25 x 10.25
1/3 Page Square
4.625 x 4.875
1/4 Page3.375 x 4.875
1/6 Page2.25 x 4.875
ADVERTISER SPECS
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A N E W B A Y M E D I A P U B L I C A T I O N
GU
IT
AR
PL
AY
ER
.C
OM
®
!"#$%&$'#( )* #$+,$-.(/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
JANUARY 2014 $6.50 !"#$%
R I VA L SO N S LTO M AT I TO LO U R E E D R E M E M B E OZ N OY ’ S T W I ST E D B LU ES !
STEVE CROPPER’S GREATEST
LICKS DECODED
& RANDALL
AND THE “MAGIC” BOOGIE
FOREVER
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OPA Pushdown Leaderboard 970 X 66 150K 970X418
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Email Blast 590 X 590 200K N/A HTML, Image N/A N/A
2016 WEB SPECIFICATIONS
NEWBAY MEDIA IS THE LARGEST PROVIDER OF MUSIC CONTENT IN THE WORLD.
WE REACH OVER 5 MILLION MUSICIANS, PROFESSIONALS AND ENTHUSIASTS EACH MONTH
THROUGH A SOPHISTICATED PLATFORM OF MAGAZINES, DIGITAL AND MOBILE OFFERINGS,
TV/VIDEO, ECOMMERCE,AND EVENTS SUCH AS THE REVOLVER GOLDEN GODS AWARDS, GUI-
TAR WORLD ROCK & ROLL ROASTS, BASS PLAYER LIVE AND THE MUSIC WEEK AWARDS.
2016 BRANDS
®