A new way to read

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THE NEW WAY TO READ AKAL SINGH SUJLANA Director – Sales & Marketing

Transcript of A new way to read

THE NEW WAY TO

READ

AKAL SINGH SUJLANA

Director – Sales & Marketing

SMART PHONES 2014

China27%

India22%

USA9%

Brazil5%

Indonesia4%

ROW33%

1.03 B103 CR

22.66 Crore Phones

Source: IDC Worldwide Mobile Phone Tracker

PLATFORMS

Android91%

Windows5%

iOS2%

Others2%

Android78%

iOS16%

Windows3%

Blackberry2%

Others1%

Source: IDC Worldwide Mobile Phone Tracker

WE LEARN FROM THE YOUNG

EBOOKS

First Kindle 2007

GAME CHANGERS

TABLET SALES 2014

USA34%

China8% UK

6%India2%

ROW50%

245M

52 Lakh

Tablets

Source: Gartner

THE BENEFITS FOR READERS?

STATIC AND REFLOWABLE BOOKS

STATIC AND ANIMATED CHILDRENS BOOKS

DICTIONARIES AND EDUCATION

DO INDIANSREAD EBOOKS?

8 Crores43Rs

The estimated spend in 2014

– Frank Serafini

THERE IS NO SUCH THING AS A CHILD

WHO HATES TO READ; THERE ARE

ONLY CHILDREN WHO HAVE NOT

FOUND THE RIGHT BOOKe

THANK YOU