A New Vision for Northampton's Three County Fairgrounds - August 2010

8/9/2019 A New Vision for Northampton's Three County Fairgrounds - August 2010

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The Redevelopment of the Three County Fairgrounds

A New Vision for Northamptons

Three County Fairgrounds


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A premier destination in New England for exhibitions and

events year-round.

A showcase of the region's agricultural and cultural heritage.

A draw for regional and national audiences

A unique choice in the region for event producers.

Development Concept


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Hampshire, Franklin and Hampden Agricultural Society ,

established in 1818, a 501 (c) 3 corporation.

Seasonal operation May to October.

Hosts an average of 20 events per year including regional and

national equestrian shows, agricultural events, concerts, andconsumer/public shows.

The oldest continuously operating agricultural fair in thecountry.

Annual economic impact of $25.0 million: 90+ utilization days,20 events.

Overview


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Overview

55 acre site

mile from an Interstate 91 interchange and Downtown

Northampton.

Principal structures:

Arena building - 38,000 square feet

Grandstand & Race Track

Multiple permanent horse barns/stalls

Fair/agricultural buildings


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Aging, deteriorated condition of buildings

Functional characteristics below industry standards.

Lack of a sub-dividable exhibition building

A traditional horse racetrack that is not in use.

Substandard electrical and heating/cooling systems.

Site drainage problems and location in a flood plain.

Current Conditions


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Strategic Objectives

Retain existing events that are at risk due to sub-standardfacilities.

Retain the facilitys agricultural heritage.

Respond to the shift in demand towards consumer and non-agricultural events.

Increase visitation to the Northampton area: Build on thesuccess of Northamptons leisure travel economy. Increaseorganized travel opportunities to Hampshire County.


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Feasibility AnalysisKey Findings

2005 updated 2010


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93% of existing Agricultural & Equestrian event users supportusing the expanded & improved facility.

83% of existing consumer show users support using theexpanded & improved facility.

50% of non-users surveyed indicated support for producingevents at the expanded & improved facility.

Market Demand


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Exhibit Space: 80,000 sq. ft. contiguous

Arena: modest renovation

Stalls: replacement of existing with permanent and

portable/stretch-frame facilities

Show / Warm-up Rings: At least 3 additional rings, including

covered ring(s)

Other Facilities: racetrack, grandstand, tents, entries

Amenities / Event Service: electrical, sound, footing

Grounds: Landscaping, parking/RV, electrical, drainage

Market Supportable Building Program


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The number of events will grow from 22 to 68.

The utilization days will grow from 110 to 240.

The estimated attendance will grow from 129,000

to 376,000.

Utilization


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Annual Economic Impacts for the

Northampton Area

Annual Direct Spending $ 18.5 million $ 45.0 million

Total Economic Output $25.9 million $ 62.9 millionPersonal Income $ 11.1 million $ 27.0 million

Employment 377 jobs 916 jobs

Project creates an additional $26 m in direct spending,

$11 m in indirect spending for a total of $37 million innew spending annually

Current RedevelopedFacility Facility


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Presentation of the

Master Plan


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ExhibitionLayout


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Multi EventLayout


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Redevelopment Project

Costs Funding & Timeline


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Redevelopment Cost Projections

TOTAL PROJECT: $42,700,000

Phase One - $3,982,000Stall Barns (3), site and infrastructure improvements

Phase Two - $26,477,360Exhibition Building, arena building renovations, landscaping

and off-site traffic and roadway improvements.Phase 3 - $7,918,500

Covered ring, entries, show rings, grand stand and siteimprovements.

Phase 4 - $4,300,000

Additional show ring, livestock building and siteimprovements.


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Market feasibility study (2005) $ 50,000 (complete)

Master Plan (2009) $ 50,000 (complete)Infrastructure & Engineering $ 60,000 (complete)Traffic Analysis $ 35,000 (complete)Business & Financing Plan $ 55,000 (complete)

Permitting documents $125,500 (Fall 2010)

Total $375,500

Project administration and grant writing provided by theChamber, the City and the Fair Association.

Pre-Development Phase


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Pre-Development Funding Sources

City of Northampton $ 32,500Northampton Development Corporation $ 30,000

State Legislative Appropriation $ 30,000

USDA Grant $ 50,000

Fair Association & Redevelopment Corp. $ 65,000Community Campaign $130,000

Cultural Facilities Fund $ 38,000

$375,500

* Not including DPW engineering analysis or in-kind services


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Fairgrounds Redevelopment CorporationBoard of Directors

Chair, Ray Duda, Three County FairFrank Basile, Three County FairCharles Bowles, Bowles EnterprisesTeri Anderson, City of NorthamptonDonald Sullivan, Three County Fair

Patrick Goggins, Goggins Real EstateRobert Bacon, Northampton AirportRobert Reckman, Northampton City CouncilMarilyn RichardsBarry Roberts, Three County FairBruce Shallcross, Three County Fair

A New Vision for Northampton's Three County Fairgrounds - August 2010

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