A New Twist on Growing Your List - SFMC and Fluent Inc (11/12/2014)
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Transcript of A New Twist on Growing Your List - SFMC and Fluent Inc (11/12/2014)
Quality over Quantity
7 Tips & Tricks for Growing Your List
Tip #1 Make signing up a primary Call to Action
Tip #1 Make signing up a primary Call to Action
Tip #1 Make signing up a primary Call to Action
Tip #2 Everyone Loves a Sweepstakes
Tip #3 Validate All New Sign-ups:Reduces Errors & Optimizes Deliverability
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsEmail Data Management Practices
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsReasons for Data Inaccuracy
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsImpact of Data Inaccuracy
Tip #4 Collect the Right Data for PersonalizationDon’t collect too much in one bite!
Tip #4 Collect the Right Data for Personalization
Tip #4 Collect the Right Data for Personalization
Tip #4 Collect the Right Data for Personalization
Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014
Tip #4 Collect the Right Data for Personalization
Tip #5 Say Hi…Immediately
Tip #5 Say Hi…Immediately
Tip #5 Say Hi…Immediately
Tip #6 Don’t Forget Mobile & Social
Tip #6 Don’t Forget Mobile & Social
Tip #6 Don’t Forget Mobile & Social
Tip #7 Leverage Innovation In 3rd Party Customer
Acquisition Technology
Home Page Registration Survey Full Page Ad
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Home Page Registration Survey
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Full Page Ad
Hone in on Core Consumer
Increased ROI Over Time
is the new
Fluent Ad Email Offer
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Display Ad
Questions?
We’d Love To Hear from You!
Chip HouseVP, Relationship [email protected]@cehouse@marketingcloud
Jordan CohenChief Marketing [email protected]@jcohen808@fluentinc
