A New Moet & Chandon Life_Jerry Zhu
Transcript of A New Moet & Chandon Life_Jerry Zhu
A New Moet & Chandon Life
Jerry Zhu
As it is said, out of four bottles of Champagne are sold, there must be a
bottle of Moet & Chandon Champagne. They are described as real
Champagne, which are protected by the French Government, other
sparkling wine can not be included. Not all sparkling wine could be called
“Champagne” except those exclusively come from the Champagne
region of France, which are claimed to be the most famous of the sparkling wine.
The history of Moet & Chandon could be traced back to 250 years ago
and it is always linked to the French royal family and heritage. The most
famous story of Moet & Chandon happened between their third heir Jean
Remy Moet and French emperor Napoleon. Two of them developed very
deep friendship and in 1863, Moet & Chandon Chateau registered
Napoleon’s favorite series, Moet & Chandon Brut Imperial, as a symbol of this royal friendship.
The production of a bottle of Moet & Chandon Champagne has subtle
similarities with the production of a movie. Careful selections of grapes are
just like deliberate choices of actors, different proportion of various grapes
is similar to distinctive roles, accurate control of aging is like pace control
of movie plot, and finally cracking a bottle of a Champagne could be
compared to a grand opening of a movie, showcasing all the legends to the whole world.
The acquisition of Moet & Chandon to LVMH (Moet Hennessy • Louis Vuitton) gives it new life and helps keep its legacy.
The world largest luxury group offers it more exposure to the world classic
events, and Moet & Chandon is officially appointed to be the
Champagne on Oscas, Shanghai Rolex Tennis Contest and New York
Securities Trading Firm. Around the world you can get a glimpse of Moet &
Chandon’s silhouette in every moments of celebration. It is also
associated with famous celebrities to spread its influence. Moet &
Chandon just glitters like its world’s brand ambassadors such as Scarlet Johansson, Roger Federer and Fan Bingbing.
It is not only a bottle of Champagne and a brand, but also a collective symbol and experience of success, happiness and celebration.
(Source: http://wine.u-car.com.tw/21640.html)
According to Jing Daily, Moet & Chandon explored the new area of
matching boating with drinking. It has given new birth to a boat in HK and
entitled it “Moet Ice Imperial Yacht”. It has maximized the combined
experience of champagne and yachting. It is still a new trial in China at
the moment, but it could make a splash in the near future, which could
set up a new luxury lifestyle and leading trend for the ultra-high-net-worth(UHNW) individuals in China.
(Source: https://jingdaily.com/moet-chandon-transforms-crayfish-boat-into-ice-imperial-yacht/)
(Source: https://jingdaily.com/moet-chandon-transforms-crayfish-boat-into-ice-imperial-yacht/)
In China, Moet & Chandon is actively localized and adapted by
selectively choosing its first Chinese brand ambassador – Fan Bingbing, and bringing western Champagne culture to China.
It is heavily marketed through Chinese Twitter – Sina Weibo in order to
achieve brand engagement. The classic Moet & Chandon Brut Rose
Vintage has always attracted my eyes for its deliberate packaging and
dazzling setting. It caters to Chinese consumer’s appetite through its romance and elegance on important celebration occasions.
The brand owner company is promoting a Champagne lifestyle to the
general public by offering food matching suggestions and creating similar
“Great Gatesby” parties in the local prime bars and restaurants. There’s
more to expect how a Moet & Chandon Champagne life could make our current life more exciting.
Cheers to the new Moet & Chandon life! Bottoms up!
(Source: http://weibo.com/moetxiangbin)