A New Global Relationship

Brant PallazzaVice President, DR Shareware

A New Global Relationship

Each company has it’s unique yet different strengths:

Why this is a GREAT partnership…

Digital River

• Knowledge of US consumer markets.

• Relationships with major US online retailers.

• Advanced merchandising and marketing.

• Growing distribution of Trialware network.

element 5

• Knowledge of European consumer markets.

• Understands Western and Eastern European developer communities.

• Expertise in European banking and payment methods.

• Extensive remote control capabilities.

Our Mission:

Continue to drive competitive pricing:• Test new pricing options like ala carte pricing.• Adding/enhancing remote control is a key component in

cost control.• Continue to create and expand distribution opportunities (eBay,

Trialware network, US Retailers, European Retailers)• Continue to add features and functionality• Continue Global expansion – APAC, Software Passport

Begin taking advantage of strengths.

So What Happens Now…?

Digital River

• No platforms are to be eliminated.• Enhanced remote control on DR

platform (in progress)• Add European payment

processing.• Enhance European language and

currency support (RegSoft & Digibuy).

element 5

• Retain and improve the eSales platform with Digital River strengths.

• Network access (TBYB network, retail network, etc.) and access to US markets (share-it! complete).

• 24X7 customer support• Customer service in 12 languages• Enhance US payment processing

Consolidate organizations and back office where appropriate

So What Happens Now (continued)…?

• Combine worldwide sales organizations• Combine US offices

• Consolidate Chicago offices using element 5 location• Combine EU Offices

• Cologne will be European headquarters• Consolidate US call centers

• element 5 Greensburgh call center to close

The developer community of ISDEF continues to be VERY important.

How will the new organization support ISDEF?

• element 5 has been a long-time supporter of ISDEF through schmoozes

and dinners.• DR attended our very first ISDEF Conference in 2002. And became a

significant sponsor in 2003 and again in 2004• Dmitri Kourashev is now a member of the Digital River Advisor Boards

• He attended our Network Summit in California last May. • In June 2004, DR and element 5 visited developers in Moscow, Kiev, and

Novosibirsk. Future meetings also discussed.• Key Russian initiatives identified…planned…and now implemented.

Initiatives identified by ISDEF:

We are pleased to announce the following launches:

• Online translated contracts• Automated Bank Certifications• Ability to transfer funds between DR accounts & platforms

Translated Contracts on RegSoft & RegNow

• New Vendors signing up can now view a translated contract

Translated Contracts on RegSoft & RegNow

• Existing Vendors can now view a translated contract

Navigating to your agreement is simple:– Just click on Account Settings in the left navigation bar of your

control panel and next to your Vendor ID, you’ll see the link

Generate a Valid Payment Certificate

• Vendors can now print a valid Payment Certificate for verification of bank deposits.

Announcing Digital River’s Branded Visa Electron CardComing Soon !!

• Withdraw your funds from over 850,000 ATM machines around the world that bear the Visa and/or Plus logo.

• Use your Digital River Visa Electron Card to:– Make purchases at PIN-based merchants anywhere Visa is accepted.– Make purchases online (e.g. Google and Overture keyword buys)

• Transfer funds between your RegNow and RegSoft Visa Electron Cards.

• Never have to deal with wires and checks again.

See us for more details !!!

Lots of Questions ???