Content Marketing Strategy for the Adventure Travel Industry
A New Adventure in Digital Marketing 2014-2015
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Transcript of A New Adventure in Digital Marketing 2014-2015
Season 2014: The Foundation of Inbound Marketing A NEW ADVENTRUE IN DIGITAL MARKETING
Being an Digital Marketer is Hard!
:/> BANYAPON {NUI} POONSAWASD :/> EMAIL: [email protected] :/> EMAIL: [email protected]
PROFILE
WEBSITE: WWW.DAYDEV.COM
LINE ID: DAYDEV
No Cookie Run and Others
Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics
Facebook Marketing Open Graph and Graph API Content Marketing
Inbound Marketing Website Consumer Inside
QUEST
Google World
The #1 Digital Marketing Platform generate more traffics, leads, engages and sales
Credit Image: Hubspot
Google World
Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics
Google World
STARTER PLAN
How to search engine optimize (SEO) a page on your website On Page and Off Page SEO
• Understand how website optimization works
• Choose a website page to optimize
• Choose primary target keywords for each page
Google World Google World
ON PAGE OPTIMIZATION
Who are you optimizing your site for? Optimize for both website visitors & search engines • focus on buyer personas to get the right
website visitors • 75% of users never scroll past the first page
of search results
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ON PAGE OPTIMIZATION
1. Optimize the page title 2. Optimize the page URL 3. Optimize the meta
description 4. Optimize heading tags 5. Optimize page content
5.8%
9.3%
22.1%
30.8%
32.1%
MidEast + Africa
LaCn America
North America
Asia Pacific
Europe
Global Share of Searches
Source: comScore
What a piece of junk!
Google World
Title
URL Friendly
Meta DescripCon
SEO TITLE: 70 CHARACTERS
SEO DESCRIPTION: 156 CHARACTERS
SEO KEYWORDS: NOT OVER 5 WORDS
Awe….
Google World
SAMPLE WITH WORDPRESS TOOLS The light saber is not your weapon of trade.
Google World
Humanoid and Robot Views www.alangance.com
HUMAN VIEW ROBOT VIEW
Use the Force, Luke!
Hey! Luke, May Be the Force with You.
Luke!, I’m your Father.
Case Study!
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ON PAGE OPTIMIZATION
• 1-‐5 Months On Page Edit some HTML Structure of Website
• Edit Content and Header Tags • Target Conversion Process
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OFF PAGE OPTIMIZATION
• This process a^er 5th month. • Genrate traffics by Link Building. • Social signal support. • Brand Monitoring Keywords and
Trends with Google Tools.
Google World OFF PAGE OPTIMIZATION
Google World
OFF PAGE OPTIMIZATION
• Use Google Web Master Tools • Research Keywords. • Keywords Research. • Manage Site Link.
Exteen is Gay! This Process Call Demote URL
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OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm
We’re Robot We found a Keywords farm on this site, Mark it SPAM!!!!!
This beauCful Website!
Google World
OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm
Google World
OFF PAGE OPTIMIZATION
One, just only one.
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OPTIMIZATION WITH YOUR KEYWORDS
Organic Search Paid Search
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Organic Search
Try to do, spend a Cmes, and use the force.
Good for Long Term.
Read and Learn every Technical.
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Paid Search
Rank up by money, pay for everything. Money is a God.
Good for Short Term. Campaign, Sales PromoCon.
This is a big hole in the (Thai’s Agency) world.
Google World
Good for Long Term.
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Paid for PromoCon.
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Paid Search VS. Organic Search
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Paid Search VS. Organic Search
Google World TYPE OF GOOGLE RESULT
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KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS
Google World
KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS
Google World
KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS { Extract from Website URL}
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KEYWORDS SEARCH VOLUME?
Google World
KEYWORDS SEARCH VOLUME?
อันนี ้“ไม่ท้อง” นะโยม
มันคือ “สิ่งเร้า” สินะ
นึกถึง “อีดัดผม” และ ���ซันนี่ ยูโฟว์
Google World
ปัญหาครอบครัวสินะ
คนไทยต้องการจะ “ลบ” เสมอ
Don’t Stop Believing.
สิ่งที ่คนไทย “ปวด” เสมอมา
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อันแรกเรียก “แปลก” ��� อันหลังเรียก “ซวย”
18+ นะจ๊ะ... แหมะ
คนเรามันก็ “เผลอ” กันได้
Google World
ไปไหนต่อด?ี
สเปคใคร สเปคมันนะโยม
คนไทย กินยา อะไรมากที่สุด?
ไอ ว๊อน ทู ฟาย อะ เดฟฟินิชัน!
KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS
Google World
Google World
Google World
Google World
Google World
Google World
เมืองพุทธ
Google World
Google World
Google World
Facebook World
Facebook Marketing Open Graph and Graph API Content Marketing
Facebook World
Facebook World
This is Sample!
Facebook World
Facebook World
Facebook World
พื้นที ่โฆษณา นะจ๊ะ
Facebook World
Facebook World
Facebook World
Internet users spend 4x more time on Facebook than Google.
FACT OF SOCIAL MEDIA FACEBOOK & ETC.
Social media is more than just a trend.
When it comes to inbound success, social media is not optional.
Facebook World
FACT OF SOCIAL MEDIA FACEBOOK & ETC.
The half-life of a social media link is 3 HOURS
Inbound Marketing World
Inbound Marketing Website Consumer Inside
Inbound Marketing World
Inbound Marketing World
Inbound Marketing World
Inbound Marketing World
Inbound Marketing World
Attract • Optimizing Your Website • The Fundamentals of Blogging • Amplifying Your Content with Social Media
Convert • Creating Content with a Purpose • The Anatomy of a Landing Page • Perfecting the Conversion Process
Close • Sending the Right Email to the Right Lead • The Power of Smarketing
Delight • Cultivating Happy Customers
Inbound Marketing World
Content is more than TEXT