Amusement Media is a nationwide network of more than 140+ amusement parks,water parks, zoos, theme parks, and other family amusement facilities.

It delivers an audience of 80 million in a controlled environment where your message is not surrounded by competitive advertising clutter.

This is a family audience ofparents and children. Familygroups spend hours together in a quality, family-fun experiencethat is increasingly hard to find.

Your advertising messagesurrounds a bright, computer-generated map of the facilitypinpointing each attraction,including every park conveniencefrom restrooms to first aid to food.

Our unique Park InformationSystems are permanently located at the entrance and maingathering areas of each facilityensuring multiple and repeatedexposures of your message.

We also provide excellent brand merchandising and activationopportunities which include on-site events, couponing, sampling,research, product placement and much more. We can work with you totailor your promotional activities to perfectly underscore and extendyour advertising message with this extraordinary family market.

We are amazingly cost effective. You will reach this highly desirableaudience at the ideal moment- when the family is together, out havingfun and not distracted by competing media. And, importantly, you willbe reaching them at an amazing low cost-per-thousand.

Industry Fact: Kids 14 and under spend anestimated $20 billion annually and influence another$200 billion in family purchases. Business Week

Industry Fact: More than three out of fouradvertisers – 78% to be exact – said they haveless confidence today in the effectiveness of TVadvertising than they did two years ago.

Ad Age “Marketers Lose Confidence in TV Advertising” March, 2005

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

A NATIONAL NETWORK OF AMUSEMENT PARKS

Brand Activation that Packs a Punch!We also provide excellent brand activation andmerchandising services which include: couponing, website integration, sampling, product placement, event tours and much more.

We can work with you to fully integrate your brand to perfectly underscore and extend your marketing message within this extraordinary family market.

� Innovative On-Site Merchandising

� Intergrated Web Campaigns

� Couponing

� Product Placement

� On-Site Events

� Research

� Sampling & More!

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

WE TAKE YOUR ADVERTISING A STEP FURTHER

We have multiple locations in the Top 10 DMA Markets� 10 of the Top 10 DMA Markets

� 17 of the Top 20 DMA Markets

� 42 of the Top 50 DMA Markets

� 70 of the Top 100 DMA Markets accounting for 75% of U.S. TV households.

� Our network has 90+ unique market locations nationally.

Industry Fact: Regional Theme Park operators, which havesuccessfully tapped into America’s yearning for familiarity andfamily time, have reported record attendance in the post 9/11business climate. Advertising Age, 2003

Industry Fact: The improved global economy and theongoing modernization and development of theme parksand amusement parks will drive the market to $26.8 billionin sales in 2009.

The regional park market will grow to $8.3 billion by 2009.

PricewaterhouseCoopers,October 2005

Amusement Media Park Locations and Top DMA Markets Nationwide

• 140+ Amusement Park Locations and growing!

We offer you truly nationwide coverage

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

MAJOR MARKET COVERAGE

We Have Big Numbers!More than 328 million people visited amusement parks in the United Stateslast year. Attendance is expected to reach 358 million by 2009.

PricewaterhouseCoopers, 2005

MRI Research 2005We are a family audience.

� The average size is 4.5 members

� The median Household Income is $67,827

� 83% of amusement park attendees in the last 12 months are parents with kids under 12

� 39% of people who have attended an AP in the last 12 months are parents with kids age 13-17

� 75% own a home

� 57% have attended and/or graduated college

We Shop & Spend!Did you know kids highly impact the family house-hold purchase decisions? In today’s Gen X householdkids influence: 66% of DVD movie purchases, 50% oftoothpaste purchases, 46% of vacation choices, 32%of the family car purchases, and 29% of the familycomputer purchases decisions.

The New SuperConsumer Mom & Kid, 2005

Information SourcesThis information is supplied by the industry trade association, International Association ofAmusement Parks and Attractions, Alexandria, VAand Mediamark Research, Inc., 2005.

Industry Fact: It is estimated that women engage in 80to 88 percent of all consumer spending in the U.S.

The Mom Factor: What Really Drives Where We Shop, Eat, and Play, 2005

� 11% are 18-30� 25% are 30-49� 10% are 50+� 75% of our traffic

attend as a family

Our Age� 55% are children� 45% are adults� 17% are under 5� 22% are 6-12� 15% are 13-17

Industry Fact: There are 29.3 billion tweens in the U.S.,including 16.4 million kids ages 8–11 and 12.8 million ages12–14, per the U.S. Census Bureau. They account for about$40 billion in purchasing power, according to researchcompiled by Packaged Facts, New York. Promo Xtra, 2005

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

OUR DEMOGRAPHICS

Our Information Systems Are Effective

� Amusement Media is very effective at generating exceptional levels of brand purchase intent!

� Amusement Media ad impact exceeds placebased norms by 12% due to its uncluttered environment and high impact ad placement. Certified Reports Inc., 2004

Industry Fact: In 1995 it took 3 TV spots to reach 80% ofthe women ages 18–49. Five years later it took 97 spots to reachthem. It is almost impossible to get your name on enoughchannels to build substantial awareness.

Fortune Magazine, The Brand Killers, 8/11/2003

37% 38%

75%

“The launch of Yoplait’s Go-Gurt Brand revolution-ized the entire yogurt market and became amega-brand virtually overnight. Seeking outAmerican mothers on the go, who were interestedin healthy snack alternatives for their kids, madethe Amusement Media network a natural.”

Josh Resnick, Asst. Brand ManagerYoplait Youth Products

“The flexibility to customize creative program-ming, along with professional management and targeted media, made this breakthroughcampaign a BIG WIN for creating brand aware-ness as well as driving trial during the launch ofHellmann’s Dippin’ Sauce.”

Michael CobbHellmann’s Brand, Unilever BestFoods

44%39%

■ Amusement Media ■ Place-based Norms

Purchase Intent Among Those Aware of AMI Advertising

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

OUR IMPACT

+12% versus

PB norms

+12% versus

PB norms

Our Targeted Reach May Surprise You! Our reach far exceeds that of more traditional media options in this segment. We currently reach80 million parents and kids annually.

Our annual attendance already exceeds that of theNBA, the NFL, and the NHL combined, as well as that of Major League Baseball or Disney!

Compare our numbers to ABC’s Family Channel, theDisney Channel, Nickelodeon and any other family basedprogramming option. We even compare favorably toMTV and VH-1 in terms of size and scope.

In print, the comparisons are even more dramatic,whether it is Nickelodeon Family Magazine, Family Fun,or Parents Magazine, you will find our reach as well asour efficiencies are unrivaled in this segment.

� Advertisers have the additional benefit of capturing

parents and kids together in our recreational setting.

This is next to impossible utilizing traditional media.

� The bulk of our exposure is delivered in the

summer months, a time of relative weakness for

most traditional media options.

� Our traffic patterns are well established. Typical

patron visits last 5 to 7 hours offering repeated

exposure to your message.

� Reach your target audience of parents and children

right before the back to school shopping and

purchase decisions are made!

Industry Fact: The biggest brands in the world are saying“We understand consumers are perhaps numbed to traditionaladvertising and we have to find new ways of engaging them intoour brand experience.” The New York Times, 11/2005

Industry Fact: Prime-time TV programming or other mass-media vehicles are just too costly for most of today’s advertisers.In Fall 2005, one 30-second ad on American Idol cost more than$500,000. So, how do we best intercept our consumer consider-ing that, in most cases, the mom part and the kid part have verydifferent media habits?”

Marketing to the New Super Consumer: Mom & Kid, 2005

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

A HUGE FAMILY AUDIENCE

Industry Fact: Most kids can recognize 200 logos by the timethey’re in first grade, according to James McNeal’s The Kids’ Market:Myths and Realities. By age three, they can recognize brands by pack-age shape and color – long before they can read. By the age of five,50% of kids are asking for specific brands. Promo Magazine 8/2005

“Amusement Media makes it happen. They have collaboratedwith Sports Illustrated for Kids for three years in bringing our “No Limits” Roadtrip Tour to life and have exceeded ourexpectations year after year. We can honestly say we get realmarketing insight, effort, turnkey service and solid value from ourpartners at AMI. If you are looking to reach families and kids in acaptive environment, Amusement Media is your go-to company.”

Janine Pollack, Creative Services Director, Sports Illustrated for Kids

“We have worked with Amusement Media to address a widevariety of client campaign objectives over the years – and havebeen very pleased with their ability to consistently applyinnovative thinking to individual brand challenges of our clients.”

Norman Chait, VP Director OOH, Mindshare’s WOW Factory, New York

Partial List of Amusement Media Clients

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

OUR CLIENTS

Package PricingNational Open Rate: 135+ FacilitiesLive Audience of 80 MillionTwo Ad Facings per facilityTotal Impressions: 240,000,000Cost: $295,000 Net.CPM: $1.23

Rate Card SupportCPM based on annual network traffic x 3 impressions per visitor. Traffic of individual facilities can be verified by Amusement Media or by the International Association ofAmusement Parks and Attractions in Alexandria, VA.

Mechanical Specifications

Size Requirements:� Trim Size: 8' x 18" (96" x 18")� Live Size 7.8' x 16" (94" x 16")

Production Requirements:� Digital artwork file or camera-ready

artwork

Spot Market & Monthly Flight Options:� Subject to Availability� Market Minimums May Apply� Base CPM: $2.50

Note: Nationwide commitments include free production and posting, otherwise $300 per location.

AMUSEMENT MEDIA, INCDelivering the recreational family audience all year-round!

RATE CARD � WE ARE EXTREMELY COST EFFECTIVE!