A Multi-Media Approach to

Beef ExtensionDr. Clyde D. Lane, Jr. Emily L. Tipton

Beef Extension Specialist IT Specialist

Department of Animal ScienceUniversity of Tennessee

MSU Fall Extension ConferenceOctober 19, 2010

Goals and Objectives

To provide YOU the information and inspiration to start your own multi-media Beef Extension program.

• What is the a multi-media Extension program?

• What do I need and how do I get started?

• How is it integrated with existing Extension programming?

• Where can I use it and how does it benefit our clientele?

• What’s after The Lane?

http://www.tncattlelane.org/

What is a multi-media approach to Beef Extension?

Core Beef Extension Material

Unique Website

•TNCL

Video•YouTube

Podcast•iTunesU

Continuing Education

Credit•Moodle

Social Media

•Facebook•Twitter

What is OUR multi-media approach to Beef Extension?

The Tennessee Cattle Lane

• A unique, ‘branded’ site

• Topic Navigation• Answers to many

common production problems

• Brief videos accompanied by supporting factsheet

• Available 24/7 via different access points

• Website• YouTube• iTunes U• Facebook

http://www.tncattlelane.org/

How and what do I need to get started?

Have an idea or goal!

Equipment: What we use, but available in ALL price ranges!

Camera: Cannon GL2 * Extra BatteryTripod, sturdyMicrophone, lapelHard Drive Space, lotsCarrying Cases

Software: ULead Studio, EditingFinal Cut Pro, EditingMovie Maker, FREE

Networking SkillsExplore what is available from others… don’t be afraid to ask for help! *Great for 2005, but new models are smaller, record in Hi-Definition and save to an internal HD.

Let’s make a video!

Production Incorporates• Photos

• Clip Art

• PowerPoint Slides

• PowerPoint Charts

• Video

• Audio

http://www.youtube.com/watch?v=uGE0pI5QNKo

You cannot have too much b-roll or too many photos!

How is it integrated with existing Extension programing?

Marketing• Business Card• Newsletter & Periodicals• Field Days• Email Reminders

http://www.tncattlelane.org/

How is it integrated with existing Extension programing?

“As the old saying goes, ‘a picture is worth a thousand words.’ If that is true, how much more a training video must be worth!”

- Rebekah Norman, Rutherford County Extension Agent

“… using different avenues to educate Tennessee cattle producers… Dr. Lane has shown the unique ability to transfer his common sense approach…”

- Charles Hord, Executive Vice President, Tennessee Cattlemen’s Association

“These video’s have the advantage of being short and focused and geared toward the needs of beef producers.”

- Ruth Correll, Wilson County Director and Ag Agent

“These videos fill an important gap in information needed by beef producers here in Tennessee and across the U.S.”

- John C. Waller, UT Animal Science Associate Professor

Where can I use it and how does it benefit our clientele?

Social Media – Web 2.0

Existing websites are supplemented with new information and features on a timely basis to keep clientele up-to-date of activities and events conducted through the Department of Animal Science. However, new web technologies such as Twitter, Facebook and YouTube applications provide a new means to reach Tennessee beef producers.

http://www.youtube.com/UTAnimalScience

Where can I use it and how does it benefit our clientele?

Social Media – Web 2.0

Existing websites are supplemented with new information and features on a timely basis to keep clientele up-to-date of activities and events conducted through the Department of Animal Science. However, new web technologies such as Twitter, Facebook and YouTube applications provide a new means to reach Tennessee beef producers.

http://www.facebook.com/TennesseeBeefProgram

Where can I use it and how does it benefit our clientele?

Social Media – Web 2.0

Existing websites are supplemented with new information and features on a timely basis to keep clientele up-to-date of activities and events conducted through the Department of Animal Science. However, new web technologies such as Twitter, Facebook and YouTube applications provide a new means to reach Tennessee beef producers.

http://twitter.com/UTAnimalScience

Where can I use it and how does it benefit our clientele?

UTK on iTunes U

UTK on iTunes U provides quick, easy delivery of podcasts. These audio, video and text files can contain materials, lectures, seminars, and other valuable information related to beef production. Producers can access audio and video podcasts or PDF files as well as download content to their computer or mobile device to access anywhere, any time they choose.

http://itunesu.utk.edu/

Where can I use it and how does it benefit our clientele?

On-line LearningMoodle

UT Extension Online Learning (extOL) is a group of web sites that deliver professional development programs and quality Extension programming that has traditionally been delivered at county meetings and in-services throughout the state.

https://extol.tennessee.edu/

What’s after The Lane?

Suggestions?

Questions?

Discussion?

What are you doing?

Thanks for your time!

Dr. Clyde D. LaneBeef Cattle Extension Specialist605 Airways Blvd.Jackson, Tennessee 38301-3201Phone: (731) 425-4717Fax: (731) 425-4720Email: clane@utk.edu

Emily L. TiptonInformation Technology Specialist2640 Morgan Circle Drive10 McCord Hall Knoxville, Tennessee 37996Phone: (865) 974-3129Fax: (865) 974-0429Email: etipton@utk.edu

http://animalscience.ag.utk.edu/

Resources• Windows Live Movie Maker – Free (pc)

http://explore.live.com/windows-live-movie-maker?os=other• VideoStudio (ULead) - $69.99

http://www.corel.com/servlet/Satellite/us/en/Product/1175714228541#tabview=tab0• Final Cut Pro Studio - $999.99 (mac)

http://store.apple.com/us/product/MB642?afid=p219%7CGOUS&cid=OAS-US-KWG-AppleSoftware-US

• iMovie – Free (mac)http://www.apple.com/ilife/imovie/