March 5 – 7, 2013Dubai, United Arab Emirateswww.paperworldME.com

Business meets inspiration

Paperworld Middle East

Epoc Messe Frankfurt GmbHP.O. Box 26761Dubai, United Arab EmiratesTel. +971 4 389 4500 Fax +971 4 358 5511paperworld@uae.messefrankfurt.comwww.paperworldME.com

A modern city

With state-of-the art infrastructure, including 7 free trade zones, 4 seaports and 2 international airports, out of which the new cargo airport is directly linked to the major Jebel Ali Free Zone and Port, Dubai is not only a hub for small traders, but also offers first class logistics facilities to connect worldwide freight. Quotas or other trade barriers are non-existent and the market is served by more than 170 shipping lines and 120 airlines. The UAE was ranked 5th as the world’s preferred trade and logistics hub in 2012 for ease of trading across borders, by the World Bank.

With its strategic location, tax-free living and consistently strong economic outlook, Dubai is the ideal base for multinationals and other companies targeting markets in the wider Middle East, Africa, the Indian Subcontinent and Central Asia. It now ranks among the world’s top ten business destinations, with 56% of the world’s 280 largest companies having an office presence in the Emirate.

Connect in growing marketsA trading platform for the complete product range

“We wanted to test the waters in the Middle East market and Paperworld Middle East has proven to be the perfect platform. We met a large number of quality contacts with whom we hope to do new business in the future. Our products were well received by the buyers and we are sure to be back here next year.”

Mr. Yves Revenu, President, T3L Group (Tarifold), France

5,501 visitors from 94 countries239 exhibitors from 35 countries

Paperworld Middle East – the new industry platform for companies that want to expand their business or find inspiration for products in new markets

Products showcased• Office supplies• School supplies

• Writing and drawing instruments• Gift items

Paperworld Middle East, representing the world of office and stationery, features a wide range of international paper products and office supplies from around the world.

It has now twice proven that it brings businesspeople from the entire region together in one marketplace – Dubai.

With visitors from almost 100 countries, you will not only meet traders from the United Arab Emirates, but from countries such as Nigeria, Uganda, South Africa, Tanzania, Kuwait, Saudi Arabia, Iran, Afghanistan, Azerbaijan, Egypt and Libya.

Use this exhibition to present your products to the regional trade – enable them to touch, experience and see your products on display and be inspired by your ideas, innovations and new business opportunities!

With an open trading mentality and a mix of cultures, the United Arab Emirates is a place where new ideas and suggestions fall on fruitful soil.

• Paper and labels• Computer and printer accessories

Product interests of trade visitors (Multiple choices possible)

(all figures in %)

Office supplies

Office paper and transparency paper

School articles

Gift articles

Printers, computers and multimedia

Wrapping

Greeting cards / Picture calendars

Remanexpo Middle East

Household paper and transparency paper

0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0

42

43

32

21

39

18

10

9

76

Time to trade! Build on new business opportunities

The paper & stationery trade fair for people, markets and brands

Objectives of trade visitors(all figures in %)

Initiate new business relations

Prepare purchasing decisions

View / get to know product variants

View / get to know innovations, new developments

Compare competitors

Conduct purchases

Expand specialist knowledge

Cultivate existing business relations

Achieve an overall impression of the market situation

Exchange experiences

0 10.0 20.0 30.0 40.0

16

21

10

12

16

22

19

16

12

33

Paperworld Middle East puts you directly in touch with traders from the entire region.

Running in conjunction with Playworld Middle East, it enables you to reach even more visitors from diverse buyer groups for increased synergy. Specialist retailers no longer focus on one core product line, but try to add variety to their stores. Big trading groups in the Middle East have always been known to take on a large number of complementing product groups and are open to new ideas.

A

B

C

D

EF G A 65% UAE

B 10% Gulf Countries (excl. UAE) C 9% Middle East (excl. GCC) D 4% Africa E 5% South Asia F 2% East Asia G 5% Rest of the world (Europe, America, CIS)

5501 visitors from:

A 47% Are the final decision makers on purchases

B 23 % Have an advisory role in purchasing decisions

C 17% Can offer suggestionsD 13% Have no purchasing authority

Purchasing authority of visitors

A

B

C

DA 51% Wholesale / TradeB 15% RetailC 13% IndustryD 13% Services E 7% Other

Visitor profile 2012

A

B

C

D

E

A world of ideas and inspiration

“The paper from our renowned “Khan na” system of sustainable farming has been well received around the world including the Middle East. Paperworld Middle East is a great platform to showcase our innovative products to a fast-growing market.”

Mr. K. Thirawit Leetavorn, Senior Executive Vice President Double A (1991) Public Company Limited, Thailand

Green office areaTraditionally, the Middle East has been known for its high consumption levels, but recently there has been a noticeable shift in consumer patterns with greater emphasis on being environmentally responsible.

Supporting this development, Paperworld Middle East is highlighting products which are environmentally friendly, sustainable or made of recycled materials, in a dedicated showcase area.

The ‘Green Office Area’ serves as a guide for visitors interested in sourcing ‘green’ products.

Wrap it Up! ByAlso being highlighted at the next edition of Paperworld Middle East is the gift wrapping sector and related product categories. Our dedicated gift wrapping demonstration area, presented by Emirati company Wrapt, will attract new visitors from a wider audience such as retailers and high-end giftware companies looking for inspiration and tips on the latest in gift wrapping techniques and products to take back to their businesses.

81% of the exhibitors stated that they were satisfied or exceptionally satisfied with the fair (2011: 79%)

“This show is really recommended for companies who want to establish themselves in the Middle East region. We struck good deals and are in positive talks with companies such as Office Depot and Virgin Megastore.”

Karl Siegel, Export Sales Manager C. Josef Lamy GmbH, Germany

“We are an established company in the region. We have our existing distributors in Dubai for the UAE, in Kuwait and also in Saudi and surprisingly during the fair we still managed to get more business from the region. We are exhibiting for the second time and we will be back for the next show because it is a very targeted exhibition and we have achieved our objectives for this region.”

Andy Lau Meng Tiong, Head of the Export Division Chee Wah Corporation Berhad (Campap), Malaysia

New developments change markets

A

B

C

D

EF G

A 45% East and Far East AsiaB 18% South AsiaC 16% Europe D 10% Middle East (excl. UAE)E 9% UAEF 1% USAG 1% Australia

239 Exhibitors From:

Trade fair objectives of exhibitors (multiple choices possible)

(all figures in %)

Initiate new business relations

Present innovations, new developments

Cultivate existing business relations

Show / discuss product variants

Obtain an overall impression of the market situation

Prepare sales deals

Attain sales deals

Exchange experiences

Compare competitors

Pass on specialist knowledge

0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0

40

43

26

23

33

17

16

11

9

71

Effective investment of your marketing dollars

Sign up now for Paperworld Middle East and benefit from a wide array of marketing tools to promote your presence in the Middle East before, during and after the fair.

You will find all relevant information that you need to make your booking at www.paperworldME.com

Space rates start at 375 USD/sqm, or 4,140 USD for a fully set up 9 sqm stand.

Get in touch with us now for personalised service and assistance.

Phone: +971 4 389 4500 Email: Paperworld@uae.messefrankfurt.com

We thank our Partners for their support towards the 2012 edition:

Launch Partners Industry Partners

Did you know?

• Possibility to buy smaller volumes

Most of the neighbouring states are not buying high volumes and hence have less negotiating power with large manufacturers. Through re-exporters in Dubai, they can buy small quantities at wholesale prices. Economical shipping is available through small vessels with simple export formalities.

• Unplanned / irregular purchases

Most of the re-export traders are small buyers without adequate planning, sales and marketing strategies. These buyers visit Dubai as their stocks exhaust and procure goods as per their local demand.

• Difficult banking facilities

Countries like Iran, Iraq, Afghanistan and Africa are subject to tough banking regulations and sometimes tight foreign currency regulations. Therefore, traders from these countries find it more convenient to deal in cash.

• Shaky economies and political instability

Due to political instabilities and trade embargoes, many countries in the region are not supported by or dealt with directly by international manufacturers. Travel and visas to Dubai remain possible for them, enabling business to continue.

• Communication barriers

Language is another barrier for small traders from Africa, Iran and Iraq and this complicates direct business communications with Europe and the Far East. These categories of small traders find it convenient to communicate with re-exporters from Dubai in their mother tongue.

Dubai has established itself as the re-export hub for the region. Particularly in the stationery and office market, where products are small and easy to ship, this phenomenon is widespread. Reasons for neighbouring countries to purchase from Dubai include:

A market to explore

The GCC office stationery market was developed starting with the discovery of oil on the Arabian Peninsula in the 1960s. The main workforce behind construction and oil exploration came from the West – American and European companies – who also created the influx of European stationery brands into the region. As Japanese brands had a strong representation in the European market, they also became popular in the Gulf region.

During the early boom years of the 1980s, which were led by a hike in the oil prices, Far Eastern products began to reach Arabian ports. However, until the early 1990s they were considered inferior to European brands and had less market share. During the mid-90s, many European and American manufacturers

started production in China and the Far East in order to meet increased demand and be competitive in price. By the year 2000, most manufacturers from the West collaborated with Chinese companies. During the same period, Chinese manufacturers started establishing direct links with the Arab world and other major markets, thus increasing their market share. The global market began to accept their improved quality at lower prices.

Except for pens, where Japanese brands are still leading, Chinese and Far Eastern stationery products have gained major share in the Middle East market. Due to their high quality, the European brands are also still able to hold a considerable share.

A

B

C

D

E

FA 24% Far East B 23% China C 20% Europe D 13% Japan E 10% India F 10% Rest of World

Today, market shares in imports are roughly distributed as follows:

*Far East: Taiwan, Hong Kong, Malaysia, Indonesia, Thailand, Singapore