A MOBILE FIRST APPROACHCase Study

ONCE UPON A TIME.... 5 YEARS AGOUsers, Feb 2011

DesktopMobile

OUR MOBILE TRAFFIC

0%

25%

50%

75%

100%

Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Apr-20 Jul-20

2.6M Users 7.3M Users

MARRIAGE REFERENDUM

111% Friday Night

124% Saturday

CHALLENGE DELIVER LIVE ANDCOMPREHENSIVE

RESULTS IN A MOBILE FORMAT

Demo reel

1.2M Unique Users

282% Increase in PV Per User

Really impressed with the coverage

Marvellous work folks

Overall I found the election coverage to be well laid out and easy to understand

Excellent coverage ,easy to understand and found the graphics great to help

children understand

wow, I didn't realise there was so much data and information on

manifestos available

BUILD IT EARLY

Mill

ions

'-

750,000

1,500,000

2,250,000

3,000,000

LONG TERM IMPACT?Mobile Growth

15.2% Feb to Sep 2014

14.8% Feb to Sep 2015

23%Feb to Sep 2016

STANDARD MOBILE BANNER, RIP

320 x 50

TITLE ALL CAPS 44ptTHANK YOU