A Microsoft Perspective

Kirby BartholomewProduct ManagerApplication Platform & Developer Marketing

email: kirbyb@microsoft.com

Faster, more efficient

development resulting in

connected and adaptable systems

that drive the business

Responsiveand optimized

applications are more easily

managed andcost effective

Dynamic applications and

adaptive business processes that

deliver real-time business

performance metrics

A style of architecture, not a productA style of architecture, not a productLeverages existing assets in a loosely-coupled manner Leverages existing assets in a loosely-coupled manner

Standards are critical for success : WS-*, XML, RSS…Standards are critical for success : WS-*, XML, RSS…

Web services makes service orientation practical and drives Web services makes service orientation practical and drives broad industry interoperabilitybroad industry interoperability

Primary benefit centers around business agilityPrimary benefit centers around business agility

SOA represents an enabler for faster process SOA represents an enabler for faster process change, greater business insight and competitive change, greater business insight and competitive advantage, and the creation of a advantage, and the creation of a new generation new generation

of dynamic applicationsof dynamic applications..

Mainframe Mainframe SystemsSystems

GUI-based GUI-based applicationsapplications

E-business push – E-business push – focused on focused on IntegrationIntegration

SOA, SOA, connected connected

systemssystems

Browsing, Browsing, HTTP basedHTTP based

Purpose driven – Purpose driven – homepages, IMhomepages, IM

Wiki, Blogs, RSSWiki, Blogs, RSSDigital LIfestyleDigital LIfestyle

Research/Research/University University

applicationsapplications

Reduced Paper Records by 70%Improved patient care

Real time customer integrationEnabling business experimentation

CommSee: 30k users, 100+ appsPrimary branch experience

World-wide IT support for 400k+ usersIncreases productivity, reduces deployment time by 83 percent

IDD: 45% decrease in training time; 9x ROI;Drive up average margin per sale; reduce call duration by 10%

DataData LegacyLegacy LOBLOB PackagedPackagedAppsApps

TradingTradingPartnersPartners

Data Legacy LOB PackagedApps

TradingPartners

Data Legacy LOB PackagedApps

TradingPartners

Data Legacy LOB PackagedApps

TradingPartners

PackagedPackagedAppsApps

DevicesDevicesand Peopleand People

Web 2.0Web 2.0

PortalPortal

Data Legacy LOB PackagedApps

TradingPartners

ToolingTooling

ManagementManagement

DataData LegacyLegacy LOBLOB PackagedPackagedAppsApps

TradingTradingPartnersPartners

PackagedPackagedAppsApps

DevicesDevicesand Peopleand People

Web 2.0Web 2.0

PortalPortal

SecuritySecurity

Development of Business Development of Business ProcessesProcesses

Develop new composite Develop new composite processes from reuse of existing processes from reuse of existing systemssystems

Deployment of Highly Deployment of Highly Distributed ProcessesDistributed Processes

Intuitive end-user task Intuitive end-user task interaction thru Officeinteraction thru Office

Interaction with Collaborative Interaction with Collaborative ProcessesProcesses

Effective Management and Effective Management and Control of Distributed ProcessesControl of Distributed Processes

Business Process Business Process Modeling and Modeling and DocumentationDocumentation

Visual Design of Visual Design of Electronic FormsElectronic Forms

Visual Design of Visual Design of Collaborative ApplicationsCollaborative Applications

Real-time Tracking of End-to-end Real-time Tracking of End-to-end Business Process PerformanceBusiness Process Performance

Management Visibility into Management Visibility into Business Process PerformanceBusiness Process Performance

Real-time Process OptimizationReal-time Process Optimization

““People-People-Ready Ready

Processes”Processes”

Improved Employee Improved Employee ProductivityProductivity

Enhanced Business Enhanced Business Decision MakingDecision Making

Stronger Connections withStronger Connections withCustomers and SuppliersCustomers and Suppliers

Brittle, disparate

applications and platforms

Standards-based,

flexible business applications

More adaptive application

platform driving core

applications and business

processes

Fully service-oriented, dynamic

application platform

Cost Center More Efficient Cost Center

Business Enabler Strategic Asset

The APIO journey will increase agility and visibility throughout

the IT lifecycle

Enabling IT to advance the business through IT

innovation

Summary

• Look for opportunities to solve Look for opportunities to solve business problems while building SOA business problems while building SOA infrastructureinfrastructure

• Apply the Expose, Compose and Apply the Expose, Compose and Consume model to utilize existing IT Consume model to utilize existing IT assets within SOA assets within SOA

• Consider the APIO model as a longer Consider the APIO model as a longer term direction for SOA applicationsterm direction for SOA applications

Innovation Roadmap

BeyondBeyond

2005/062005/06

20072007