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A Message from the PresidentDear WCNY family,

I would like to take this opportunity to reflect upon WCNY’s past business year, with gratitude for those

who helped make our tremendous success possible.

2011to 2012 was a very busy year at WCNY. In March 2012, we launched Insight, WCNY’s weekly public

affairs show hosted by veteran journalists Susan Arbetter and Jim Aroune. Together each week they

tell stories that offer insight into issues important to viewers in WCNY’s 19-county broadcast area.

Insight signifies WCNY’s commitment to covering the issues of vital importance to the communities

we serve, and it earned an Emmy Award for outstanding public affairs television.

WCNY also was recognized for other public affairs programming. We collaborated with other regional media companies to bring

awareness to the sexual, verbal and physical abuse of children in the program “Protecting Our Children.” That program was nomi-

nated for an Emmy.

On the radio side, Classic FM continues to perform very well in the market, as evidenced by both Arbitron ratings and successful

membership campaigns. At the same time, Ciao!, WCNY’s Italian-American radio show co-hosted by Joey Nigro and Jim Battaglia,

continued to grow their audience. A highlight of the season included interviews with singer/songwriter Neil Sedaka and Deana

Martin, daughter of the legendary Dean Martin.

WCNY successfully extended its great programming with spin-off events, including an autumn visit by PBS celebrity chef Lidia

Bastianich. She came to Syracuse for a four-course dinner shared by more than 100 guests at Justin’s Tuscan Grill. Bastianich shared

stories of her childhood in Italy, her immigration to America, and her love of Italian-American food, and helped us raise money to

support great programming.

While other media outlets are shrinking, WCNY is growing. We remain the only locally owned media company in Central New York

and one of the few to produce in-depth public affairs content. Thanks to our members, volunteers, grant-makers and underwrit-

ers, we are able to continue to bring our audiences a rich slate of original regional programming – much more than any other PBS

station our size.

All of this is made possible because our members, viewers and listeners recognize the strength and power of this great community

asset, WCNY.

This coming year promises to offer even more exciting WCNY programming and events in our new Broadcast and Education

Center on the Near Westside.

With your continued support, we’ll continue to keep Central New Yorkers connected and informed.

With warm regards,

Robert J. Daino

President and CEO

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SupportThrough the generosity of individuals, grant makers, corporations, auction donors and buyers, and event goers, WCNY receives

essential funds that help us educate, entertain and inspire our 1.8 million viewers and listeners with quality television and radio

programming. The pie chart below illustrates how we met our operating budget in fiscal year 2011 -2012. Read on for highlights

and descriptions of these important donated revenue areas.

From supporting literacy programming for children to classical music, business and corporate underwriters contribute to the

vital funding of the diverse content and programming that WCNY provides to the community. WCNY underwriting is projected

to provide over 20% of WCNY’s 2011 operating budget. Through their support, WCNY underwriters receive significant branding

and marketing opportunities on television, radio, magazine and the web. WCNY is grateful to the hundreds of loyal underwriters

who have recognized the value of marketing their brands and services with the high-quality programming provided by WCNY

and PBS, the most trusted brand in the country.

While traditionally WCNY has counted on funding support from New York State and the federal government, the changing

economy continues to affect all of us, and WCNY is no exception. In anticipating the ongoing reduction of public funds and their

availability to public broadcasting, WCNY has been proactive in developing alternative revenue streams, and innovative ways to

assure that our important services that we provide to the community are not interrupted. However, while state funding contin-

ues to diminish, we rely more than ever on our members and underwriters to bridge the gap that guarantees quality educational

programming to all of our viewers and listeners in our 19-county region.

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Membership givingWCNY members provide our single highest source

of funding. These funds go toward maintaining

our robust schedule of programs offered over five

digital television channels, as well as classic FM, the

region’s only source of classical music.

Membership at WCNY is for everyone, and is

designed to keep viewers connected to us and

to our other supporters.

Benefits can include invitations to station events,

discounts on regional dining, program merchan-

dise, program guides and email updates, ticket

offers to events throughout our region, access to

behind-the-scenes production activity, and more.

Producer’s Club Gifts of $1,500 – $1,999Mr. & Mrs. Ralph S. PennerMr. W. Carroll CoyneMr. & Mrs. H. Ernest & Bobbie HemphillMr. & Mrs. Donald WesternMr. & Mrs. Randy KalishMr. Milton StevensonMr. & Mrs. Kevin MitchellMs. Camilla T. KnappMr. Frederick S. MartyMs. Helga WedemeyerMs. Carol HatchMs. Elizabeth J. JensenMr. George W. CurryMr. & Mrs. Stephen JohnsonMs. Helen Sensinger

Director’s Club Gifts of $1,000 – $1,499 Ms. Susan DowneyDr. & Mrs. Lewis M. DubroffMr. & Mrs. Jack E. GraverMs. Jane MerrillMrs. Elaine RubensteinMrs. Julia G. DietzMrs. Dene A. SarasonDr. & Mrs. Zahi MakhuliDr. & Mrs. Jerrold AbrahamDr. & Mrs. Robert L. SlavensMs. Anita SchmidtMr. Mansukh J. ShahRev. Joseph LarkinMr. Merle D. MelvinGuthrie & Louise BirkheadMr. John PalmerMrs. Annette C. GoodmanMr. Clark Brown Dr. & Mrs. Philip FalconeMr. John P. McLane

Signal Society Gifts of $5,000+

Mr. & Mrs. Dale Corson

Signal Society Gifts of $2,000 – $4,999

Mr. & Mrs. John D. MarsellusMr. & Dr. Eric MowerMr. & Mrs. Jan SuwinskiMr. Don M. RandelDr. Robert DrackerMr. & Mrs. Herbert M. BoothMr. Shiu-Kai ChinMr. & Mrs. John H. FennesseyMs. Linda M. WickesMr. Douglas NorthMr. Charles AmosMr. Jim Gifford

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Ms. Joan RupprechtMs. Debbie StackDr. Leslie M. HowardMr. Jeff MorrisMr. & Mrs. Joe & Mary Ellen HenniganMr. James C. BurnsMr. & Mrs. George J. SchunckMr. & Mrs. Jeffrey & Abby ScheerMr. James D. StevensonMr. Stephen RobinsonDaniel D. KonowalowEvelyn CarterMs. Lisa DeyoMr. James BradfieldMr. Harmon S. ShapiroMr. Henry B. StarkMrs. Barbara BerthelsenMr. Charles StanfordMs. Elizabeth S. TornowMr. David HopperTim AndresMs. Patricia E. FreybergerDrs. D. C. Blair & N. L. DockMolly G. KingMr. Theodore N. ThompsonMs. Rosie TaravellaMr. & Mrs. Marcel WellnerMs. Sandra L. BrownMr. & Mrs. William MercerMs. & Mr. Maryellen CaseyMs. Esther L AdelsonAssis FloresDr. & Mrs. Anthony AveniMs. Cynthia A. Landis

Studio Club Gifts of $500 – $999Dr. & Mrs. Robert E. AlessiMrs. Minna BuckMr. & Mrs. Robert E. BurdickDr. & Mrs. William R. ClarkDr. & Mrs. George H. CollinsMr. & Mrs. Bernard J. DillMr. & Mrs. Marvin DrugerMr. & Mrs. Roger HahnDr. & Mrs. Michael Frumkin

Mrs. Doris M. GambacortoMs. Joan M. HanlinMr. & Mrs. Burnett D. HaylorMr. Frank HendersonMr. & Mrs. Lee HerringtonDr. Ellen Cook JacobsenMs. Diane KingMr. & Mrs. David H. KrehMrs. Marie KunderDr. Kenneth A. KurtzMr. & Mrs. Michael J. LazarDr. & Mrs. Harry H. LoveMr. Douglas H. LyonMrs. Anne C. MaierMr. Donald W. MeinigMs. Pauline M. MonzDr. & Mrs. Lawrence MyersMr. & Mrs. Robert OliverMr. Paul E. PostellMr. & Mrs. John RaperMr. & Mrs. James RingLois & Joan RothMr. & Mrs. Donald SchoenwaldMr. Robert D. ShallishMrs. Marilyn K. SwansonMr. Warren W. ThomMs. Mary Ellen TrimbleMr. Richard WinterMr. & Mrs. John H. TalleyMrs. Jeanne GreenhalghDr. Paul E. PhillipsMr. Peter P. MiduraMr. & Mrs. Edward R. ConanMrs. C. Pauline BryantDr. & Mrs. Robert HeitzmanMr. Dale TussingMr. & Mrs. Samuel DickiesonMr. John HorsingtonMr. & Mrs. Steven V. BeerMr. Carl W. GerstDr. Kristina BergMr. Franklyn B. PetrieMr. & Mrs. Rodney F. KaiserMrs. Janice PanasciMs. Anne M. KemperMr. & Mrs. Frederick C. DegenMrs. Gloria WoolsonDrs. Alexander & Margaret ChartersMr. & Mrs. Frederic KruseMs. Norma Tippett

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Mrs. Dorothy HopkinsGayle KorzekwaMs. Anna GiacobbeMr. & Mrs. Stephen RobisonMr. & Mrs. Mitzi & John WolfMr. & Mrs. Mitchel KatzMrs. Judith PfisterMr. & Mrs. Brian O. EarleMr. Doug SutherlandMr. & Mrs. Raymond UrtzMrs. Selma J. RadinMs. Eileen OttMr. & Mrs. Robert JohnstonMr. Tom BersaniMrs. Paru ShahDr. & Mrs. Murray GrossmanMr. Stephen AuyerMrs. Roberta SavageDolores & Richard GreenMr. Craig SimmonsThe Venuti Family FoundationMs. Marcia H. JamesMs. Deborah GetmanMr. David GeorgiusDr. and Mrs. Robert ZimmerMrs. Patricia CouperDr. Michael P. NancollasMr. & Mrs. Dean BartholomewMs. Tamara H. TurnerMrs. Aminy AudiDr. & Mrs. Robert WeisenthalMr. Ed HoffmanMr. Robert MurphyMs. Maria RichMs. MaryRose KottMr. Sheldon StorrierMr. John D. RobbinsMr. Mark HaunMr. Stephen MaistoMs. Lucille A. LeeMr. Neil A. RubeMr. David MirabitoMr. Leroy DeckerMrs. Joanne R. SmallPeter PirnieDr. Joel AmidonMr. Rusty FlookMr. Robert T. HanleyMr. & Mrs. Stuart GroskinMr. & Mrs. John Briggs

Mr. Carroll RikertMr. Michael KehoeRev. & Mrs. Walter M KetchamMs. Pamela PageMr. Richard HeimermanMrs. Eileen GlahnMs. April AshbyMr. Robert LevineMr. Daniel P. LoewerFather Brian J. PriceMr. Tod RutherfordMr. & Mrs. Bruce WatsonMr. David PanasciMrs. Dorothy W. RiesterMs. Jennifer TrussellMr. Frank CostelloMr. & Mrs. Tim HarrisMr. David A. RoweMs. Eva WadeMs. Ann RomanMr. William FisherMr. Leonard KolakowskiMs. Sharon CorcoranMr. & Mrs. John L. HatcherDr. Karen HeitzmanMr. Tom WebsterMs. Beverly QuistMr. & Mrs. Dale WagnerMrs. Thomas F. KyleMs. Penny B. AbulenciaMs. Molly FultonMs. Tanya MillerMs. Lois MeyerDr. William I. ForbesMrs. Marjorie J. DeckerMr. Peter R. HarpendingMr. & Mrs. John AllisMrs. Elizabeth CalnonMr. Malcolm M. ClarkDr. & Mrs. Frederick B. ParkerMr. Laurence F. SovikMs. Thelma M. TarbellMr. James DunnMs. Sandra HenryMs. Virginia ReaumeMr. & Mrs. Richard & Elizabeth HallbergDr. & Mrs. Bruce WidgerDr. Emily C. OaksMr. Ross SloanMr. Abe Pereira

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Mr. & Mrs. Gordon ProsserMr. & Mrs. Andrew MarshallMrs. Marcia TupperMr. Ron ButlerMs. Sara MaxwellMs. Elizabeth BurtonMs. Lynne McIlvainMs. Maree IngemiDr. & Mrs. Bill & Linda CohenMr. & Mrs. Robert J. BarberoMrs. Marilyn M. BittnerMr. & Mrs. Joseph E. BrinMr. & Mrs. Ronald DonovanMr. & Mrs. W. J. DrescherMrs. Lloyd E. EmersonMrs. Katherine KraweckiMr. & Mrs. Richard K. LyonsDr. Darvin VaronDr. & Mrs. James StackDr. & Mrs. Howard WeinbergerMr. Paul A. ShanahanMr. Travis LewinDr. Richard AubryMr. Dale E. BurringtonMr. & Mrs. Goodwin CookeMr. & Mrs. Kenneth DicksonMr. Fred M. KuehnMr. Marion BickfordMr. Bruce IrvineMs. Betty EvansMr. & Mrs. F. Michael StapletonMr. John J. HermanMr. Walter PoznarMr. John TyoMs. Barbara EdlundDr. & Mrs. Peter P. HuntingtonMrs. Gloria CarrollMr. Martin FriedMr. & Mrs. Joel & Holly AmidonDr. Karl NewtonMr. Ronald JacobMr. & Mrs. Charles HallMr. Grant DaumMr. & Mrs. Richard S. HillMr. & Mrs. Philip R. JohnsonDr. Eric O. PettitMr. Jerome M. ZieglerMr. Thomas L. GerkenMr. John B. FolmerMr. & Mrs. Thomas Ferguson

Mr. & Mrs. Burrell FisherMs. Savita RamdevMrs. William CouchMr. & Mrs. David R. McKayDr. & Mrs. James A. LongoDr. & Mrs. Edward SchoenheitMs. Elizabeth A. SnyderMrs. Cynthia BrandrethMrs. Penelope SturgessMs. Katherine BriggsMiss Nancy L. DeanMr. William WakefieldDr. & Mrs. Jozef J. ZwislockiMr. & Mrs. Kenneth WickmanDr. Michael FluscheMr. Bruce KellerStatewide AquastoreMr. & Mrs. David MillerMs Rita A. SatorMr. Richard HezelMr. Mark GlauserJennifer CaloiaAnonymousMrs. Helen FischerMr. Albert ArnoldMr. & Mrs. Benjamin P. BurttMs. Kay Benedict SgarlataDr. and Mrs. Robert MenottiMr. & Mrs. Richard PilgrimMr. & Mrs. Kenneth RobinsonProf. Sheila EdmundsMs. Carolyn WatermanDr. David GregorMrs. Nancie S. CarterMs. Carol ZellarMs. Lucinda BurkeMr. & Mrs. William ElkinsMr. Vincent CiccarinoMrs. Liese BronfenbrennerDr. David M. RubinMr. David J. RobinsonMr. Michael R. HainesMr. & Mrs. Robert J. HierholzerMr. & Mrs. Peter E. BlackMs. Mary L. RedlineDr. Don MilmoreMr. & Mrs. William CassellMr. Joseph M. KellyMs. Diane Schnee