A Marketing Technology Starter Kit
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A Marketing Technology Starter Kit Louis Gudema President revenue + associates @louisgudema http://revenueassociates.biz
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Transcript of A Marketing Technology Starter Kit
A Marketing Technology Starter Kit
Louis Gudema
President
revenue + associates
@louisgudema
http://revenueassociates.biz
Most marketers feel…
5 Principles 7 Technologies
The 5-7 Formula for Martech Success
5 Principles
Be customer-centric
Use technology
Respect the data
Assemble the right team
Fuse Sales and Marketing
7 Technologies
Direct marketing success factors
List
Offer
Creative
Analytics
Ignore industry benchmarks
Who’s using your site…
How did they get there…
Social media data…
All tools have analytics…
Conversion Optimization
Conversion optimization
Industry average: 3% After optimization: ~6%
Landing pages
33% Conversion Rate
Landing pages
On-site optimization
On-site optimization
Request a Quote
On-site optimization
Marketing apps
Email Marketing – the 800 pound gorilla Email Marketing
Don’t spam!
Collect emails first, sell second
Beat those industry benchmarks
Search Marketing
Search marketing
Paid ads
Organic
Search ad data
Competitive Research
Search Engine Optimization
Keywords can indicate buyer’s stage
Awareness Consideration Decision
Keywords Broad industry, issues
Solutions Brands
Content Analyst reports, Webinar, infographic, checklist, Top 10 issues
Case studies, demos, FAQ, spec sheet
Free trial, ROI calculator, coupon, info for CFO
Gated No Maybe Yes
Sales follow-up
No Maybe Definitely
Remarketing
Mobile
50-100% increase in mobile conversions
Marketing Automation
Website tracking & personalization
Analytics
Web forms Automated alerts
Lead scoring
Score leads, act appropriately
Lead Scoring Matrix
D E M O
High C B A
Medium D C B
Low E D C
Low Medium High
Actions/Interest
These are highly synergistic
Search Marketing
Mobile
Remarketing Analytics
Marketing Automation
Conversion Optimization
Content
Assumed: CRM
Social media not in top 7
5 Principles
Be customer-centric
Respect the data
Use technology
Assemble the right team
Fuse sales and marketing
7 Technologies
Analytics
Conversion Optimization
Search Marketing
Remarketing
Mobile
Marketing Automation
https://hbr.org/2014/11/7-marketing-technologies-every-company-must-use
Louis Gudema [email protected] www.revenueassociates.biz
