A marketer's guide to visual communications
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Transcript of A marketer's guide to visual communications
VISUALCOMMUNICATIONS
A MARKETER’S GUIDE TO
In order for marketersto effectively communicate visually, they should
Think Visually Know their options Start designing
Think Visually
Communicate with visuals whenever
possible
We are becoming a For many, understanding of the world is being accomplished, not through words, but by reading images
“ “visually-mediated society
Paul Martin LesterProfessor, California State University
fast car
Visuals are processed
faster than text60,000x
fast car Peopleremember
of whatthey see
only 20% of what they read80%
Know yourOptions
Understand the various forms of visual content and their uses
Jesse NoyesSenior Director, Kapost
Fat content will become the focus of marketers everywhere. This includes content types like
content that can be broken up and used as the fuel for multi-channel campaigns
“ “white papers, videos, eBooks, infographics...
Visual content
platforms Facebook
Youtube
With increasing interest in visual platforms, many brands are creating their own customizedcontent to attract customers
Userbase
1.35B
1B
300M
Infographics/micro-graphicsPurpose
Applications
Present bite-size information in a simple, easy-to-understand and attractive manner
Quick guides & tipsTrivia & insights
3 ways to enjoy coffee
Top 5 time-saving tips
123
Purpose
Applications
Create dynamic and engaging experiences to deliver a core message/story
Brand storyProduct promoUser scenarios
Motion Graphics
InteractiveInfographicsPurpose
Applications
Present macro concepts and allow users to understand the finer details at their own pace
Geographical dataMarket dataTimeline information
Understanding theModern Economy
Other visual content include :
Slides Long form Articles
Contentblogs
DesigningStart
DesigningCreate it yourself or get in touch with a
reliable agency
OnlinePlatformsWhat are the benefits:
Basic customisation and design options
Low cost
Outsource thewhole process
Leverage agency expertise
Saves time and resources overall
Better results
What are the benefits:
For long-term marketing strategy, try experimenting with different kinds of visual content formats such as :
Not sure how to get started ?
Infographics/Micrographics
Motions graphics Interactive graphics
www.slides.sgwww.infographics.sg
CHECK OUT
We create impactful and engaging visual content for brands