A Look To The Future, Digiday Video Anywhere Summit, November 2016
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A LOOK AT THE FUTURE SCOTT SCHILLER EVP/GENERAL MANAGER, MARKETING, ADVERTISING SALES & CLIENT PARTNERSHIPS
Transcript of A Look To The Future, Digiday Video Anywhere Summit, November 2016
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A LOOK AT THE FUTURES C O T T S C H I L L E R
E V P / G E N E R A L M A N A G E R , M A R K E T I N G ,
A D V E R T I S I N G S A L E S & C L I E N T P A R T N E R S H I P S
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CONTENT + DATA + D ISTRIBUTION
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HIGH PERFORMANCE
CONTENT
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DATA
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DISTRIBUTION
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WHAT IS SUCCESS?
1 . Adver t is ing is the combinat ion o f content , da ta and d is t r ibut ion
2 . H igh per formance content moves products
3 . We can te l l en t i re ly new s tor ies
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