A Look Inside HAR
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Transcript of A Look Inside HAR
A Look Inside HAR Understanding the Profile and Dynamics of the Houston REALTOR® community.
HAR Membership Growth since 1990
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Largest 100 Firms = 56 % of all members
56%
44% Top 100
All Others
Most Firms have 5 or fewer agents
51%
36%
13%
Solo
2-5 agents
5 or more agents
Franchise vs Independent
33%
67%
Franchise
Independent
HARMLS Sales - Market Share Metrics
•Top Firm in Houston – 4.4% of sales
•Top 43 Firms = 50% of sales
•Top 358 firms = 80% of sales
Measuring Agent Productivity
# of Sides # of Agents % of Agents Cumulative %
0 Sides 7,901 26% 26%
1 Side 5,567 19% 45%
2-4 Sides 6,748 23% 68%
5-10 Sides 5,078 17% 85%
11 + Sides 4,607 15% 100%
Agents Who Exited the Business in 2014
22
%
21
%
9%
8%
18
%
11
%
11
%
< 1 YEA R 1-2 YEA RS 2 -3 YEA RS 3 -5 YEA RS 5 -10 YEA RS 10-15 YEA RS > 15 YEA RS
EXPERIENCE
Percentage Dropped in 2015
Top 10% of Agents Years in Business
53%
20%
27%
11+
1 to 5
6 to 10
HARMLS Active Listings - Market Share Metrics
•Top Firm – 3.1% of listings
•Top 70 Firms = 50% of listings
•Top 358 Firms = 79% of listings
What’s the outlook for 2016? •“Cautiously optimistic”
•“A more normal market”
•“Great”
•“ Flat, but still a good year”